In fact, it is difficult for European wealthy families to achieve success in their "China trip" business activities.
Because in the early 21st century, major clubs lacked experience and were unable to balance commercial interests and fans' feelings, which has repeatedly attracted complaints from Chinese sponsors, major media, and fans.
“Chinese people are stupid and have too much money.”
"All substitutes."
"One deal."
"The assembly line's sky-high price signing event."
"Being lax and breaking appointments, perfunctory with Chinese sponsors, and wasting the time of Chinese fans."
"A certain player insulted China and got out of China."
Various phenomena in the past have overdrawn the enthusiasm of Chinese fans in advance.
As of the summer of 2017, except for Bayern Munich, which is the most dedicated, responsible and focused, it is difficult for other clubs to succeed in commercial competitions in China.
for example:
On August 8, 2010, the European Cosmos team, which was in full swing - Barcelona, arrived at the Bird's Nest in China to participate in the competition.
Only a few dozen fans picked up the plane.
The game attendance was only 50%.
What concept?
Messi and Ibrahimovic led the Barcelona Dream Team to play, and the attendance rate in the stands was only 50%, which was not as good as that of the Chinese Super League, causing many scalpers to faint in the toilet.
"Messi is very dedicated, but if he doesn't win the World Cup, his influence in China will be limited. 》
"Barcelona's 700 million euro luxury lineup, the attendance rate is actually not as good as the Chinese Super League!" 》
"Shameless, "Children's Dream Come True Event"! Barcelona acted big in front of children in the disaster area, Messi and Ibrahimovic took the initiative to save the situation, and the club actually drove the children away from the grass! 》
All these phenomena are just a microcosm of many clubs’ trips to China.
The conclusion is simple: Judging from their behavior, most clubs want Chinese fans to kneel down and send money.
Therefore, among the commercial games in recent years, only Bayern Munich's games have been able to achieve 100% attendance in China.
As of today in 2017, regardless of deeds or intentions, Bayern Munich is the European giant that respects Chinese fans the most.
Chelsea is very smart and takes the initiative to learn from Bayern Munich: significantly reduce meaningless commercial "money fraud" activities and respect Chinese fans.
competition is over.
The club asked Tuchel, Li Kang and the team members to pull up a huge banner with the content written in Chinese: 'Thank you to the Chinese fans for their support. May all your wishes come true and all the best.' '
This small gesture caused the scene to burst into applause and cheers like a landslide and tsunami again.
The top executives of AC Milan are stamping their feet and beating their chests: Chelsea actually copied Bayern, how shameless! ah! Why didn't I think of this?
The coach Montella, who had experienced the massacre, wanted to walk to the tunnel in frustration, but when he saw this scene, he immediately turned around, jogged to the green field, held the hands of the Milan players, and thanked the fans at the scene.
Let’s not talk about how the game went.
No matter which country you play in an open business competition to make money, you must at least do it with sincerity.
After a long time.
Only at the urging of the organizers did the players and coaching staff from both sides reluctantly walk to the tunnel.
Kanter looked shy and said with a silly smile: "Li, it's so easy to partner with you."
Li Kang nodded seriously.
Why is there no notification for increasing favorability? No bond establishment was triggered either.
But speaking of it.
Being a teammate with Kanter makes me feel relaxed.
The little black egg who purely performs the function of sweeping up is simply the "ubiquitous steal king" and "map hanger" in film and television works and movies.
high speed.
Explosive.
Top steal.
Top physical strength.
Coverage is aggressively broad.
The commentator also repeatedly exclaimed: "Why is Kanter here? When did Kanter come here? Wasn't he just on the other half?"
locker room.
Courtois took off his gloves with a complicated expression.
Morata and William communicated about offensive cooperation.
Azar held a piece of intact burger, looked at his belly, and hesitated.
Post-game press conference.
Tuchel and Montella did not read too much into the game.
"The atmosphere in Tianhe Sports Center is very good and the fans are very enthusiastic."
"This is not a football desert. The warm atmosphere in the stands is beyond imagination."
Immediately afterwards.
A piece of news about the International Champions Cup has become a hot search topic.
"Great Value Tickets, Star-studded: Chelsea and AC Milan's full lineups, playing for 90 minutes!" 》
"Super explosive shooting, shocking skills. 》
"Chinese Super League star: My ball protection is like Li Kang." 》
"Chelsea's official social account has seen a surge in the number of fans. 》
"The attention of Li Kang's personal social account continues to rise. 》
"Although it is an honor to lose, AC Milan's control in the middle is far better than last season!" 》
The number of likes, retweets and comments continues to rise.
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[Is there any channel to buy the Li Kang jersey for this game? I want to collect one. 】
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[If he couldn’t buy it, Li Kang threw his final jersey to the young fans. 】
-
[Lu Zhuan Fan, I didn’t watch football before, I only knew Messi and Ronaldo! 】
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[Chelsea’s full lineup is a bit strong, and I heard they are still buying people. 】
-
[You can’t tell in a friendly match. 】
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[Next week's Premier League "Community Shield", Chelsea will face "Triple Crown" Arsenal. Only this kind of matchup can test the true level of the team! 】
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[Hot knowledge: According to the rules, the teams participating in the Community Shield are the Premier League champions VS the FA Cup champions last season. Since Arsenal won the double crown, the two sides became the Premier League champions VS the Premier League runners-up. 】
The Community Shield is the opening match of the Premier League season.
Held annually at Wembley Stadium.
It was originally an insignificant warm-up match in the last century. In recent years, as the Premier League teams have become more and more involved, this opening game has gradually evolved into a true "two strong competition, Super Cup match."
Li Kang returned to his hotel.
The system prompt sounded quietly.
【Ding! Mission accomplished: Red and Black Soul. 】
[Task reply: You are too cruel! One day, AC Milan will return to the top of Europe! 】
[Congratulations on getting: Milan Legend·Golden Treasure Box. 】
Gold chests with other prefixes may be average.
But the words "Milan Legend" definitely guarantee quality.
Li Kang glanced at the prize pool.
[Pirlo "Falling Leaves" module (incomplete)]
[Gattuso "Butcher" module (incomplete)]
[Seedorf's "Maximum Hip Strength" Module (Incomplete)]
[Inzaghi's "smell" module (permanent passive)]
【.】
[The treasure chest is opening. Congratulations on getting: Baresi "card slot" module (permanent passive)]
[Make defense a gentle art. 】
[Nightmare of a man-ball split]
Permanently passive again?
Countless fragments poured into Li Kang's mind.
After a while.
Li Kang shook his head and looked back carefully.
This module cannot bring about actual combat effectiveness improvement, but it gives a choice of timing for blocking.
Baresi is worthy of being able to permanently seal the No. 6 jersey for AC Milan.
Red and black smoke filled the room.
Various Milan legends suddenly appeared.
[The "Red and Black Soul" achievement unlocks new progress and additional effects: the trigger rate of the Milan Legend is increased again. 】
Distant Macedonia, Skopje.
Philip II Stadium.
There was a roar of people.
European Super Cup!
Champions League champion Arsenal VS Europa League champion Manchester United!
Enrique VS Mourinho!
Two old Barcelona friends clash again.
(End of chapter)
