Since 1998.
Among sports brands, Adidas is the biggest winner of the Champions League. They have been the sponsor of the championship team nine times.
In second place is Nike: seven times.
Reebok, Calmy, and Umbro once each.
What about Puma?
Zero times.
In the 2013 Champions League final, Dortmund, which they sponsored, eventually became the runner-up.
The person in charge of Puma, Goulden, felt miserable.
In last year's European Cup, the teams they sponsored always had their jerseys torn during the game. In France vs. Switzerland, five Swiss players' clothes were torn.
“I wish Puma didn’t make condoms.”
This sentence went viral last summer.
It even covered up the news that Bolt became a lifelong spokesperson for Puma.
Bavaria.
The snow melts and spring comes.
The assistant looked at the pastoral scenery outside the car window and said with emotion: "This season is the best for dating girls."
Li Kang nodded and stared at the tablet.
What is playing on the screen is not the game video, but the classic Puma advertisement from 1983: Pele and Hong Gu.
It's the Honggu in "No matter how popular she is, she can't be compared to Fa Ge, and no matter how popular she is, she can't be compared to Honggu."
In the picture, the 43-year-old Pele is chasing the young and beautiful Honggu with tender skin, black hair and youthful atmosphere on the runway. Within a few seconds, the first-generation football king caught up with the Hong Kong actress.
At the end of the advertisement, there is also a still photo of Bailey "princess hugging" Hong Gu.
The assistant said: "Back then, European stars were more willing to sign contracts with Nike and Adidas. Puma could only shift its endorsement targets to Africa, Asia, and the Americas."
Swipe the screen.
In 1987, the 27-year-old Honggu looked more mature, charming and charming in a black dress. The dress quietly turned into a Puma denim suit. Her sexy and sultry touching movements were full of wild flavor.
Swipe the screen again.
In 1990, as the sun set, on a slope near the Egyptian pyramids, a man with bursting muscles was holding on to a large stone pillar and hoeing the ground.
At the beginning of this period, the style of Puma advertisements gradually became weird.
It wasn't until the signing of 16-year-old Bolt in 2002 that the advertising theme returned to normal.
Two hours later.
Li Kang and his assistant arrived at the shooting base at Puma headquarters.
Goulden greeted him warmly, with quick steps, open arms, and stepped forward to hug him.
"Good friends who have come from afar! Let me introduce you. Well, you don't need to introduce me!"
not far away.
Griezmann forced a smile.
Aguero smiled brightly.
Royce took the initiative to raise his hand to say hello.
There is also a defensive superstar with a receding hairline, Godin!
If you like watching funny and famous scenes in La Liga, you will definitely be familiar with this Atletico Madrid defender.
'Godin and Messi are in sync.gif'
'Godin was beaten with three punches.gif'
The assistant's eyes were not on these stars. Instead, he looked at a black woman blankly and exclaimed: "Rihanna!"
The other party kept a straight face and did not respond.
Rihanna is a Barbadian and famous female singer.
As of 2016, she has 14 number one singles on the North American Billboard chart.
Relevant data shows that since 2014, her influence has helped Puma seize most of the global sales share.
Griezmann sniffed and walked aside in disgust.
He doesn't like Asians and blacks.
Aguero doesn't like black people.
Godin doesn't like black women.
Only Royce and Rihanna exchanged a few words.
Agents of the stars are actively communicating.
The bearded director held the script in his left hand, scratched his back with his right hand, and whispered to himself: "If Puma wants to consider the Asian market, Li's partner must be replaced by an Asian girl. I heard that Asians generally can't tell the difference between black people." The look of a star.”
The job of shooting an ad is tough.
Li Kang has never tried to change more than twenty outfits in one day.
Griezmann ended his filming assignment early and led his agent to leave early.
Aguero, who left with a frown, then left.
Then came Godin, who looked unhappy.
Only Royce, naturally, completed the final part of the ad with Rihanna.
Although Rihanna has a hot temper and a sharp tongue, she still has a good personality.
Four hours later.
Li Kang took the dry towel handed by the assistant and wiped his sweat.
I feel like this commercial shoot is more tiring than playing football.
Fortunately, Arsenal's recent schedule is relatively easy.
The assistant lowered her voice excitedly: "Li, don't you think Rihanna is beautiful? The perfume on her body is equally charming!"
Li Kang hesitated for a moment and did not immediately give a positive answer.
To be honest, when the photos of Morgan Annan and Mandela were placed together, he couldn't tell who was who.
Regardless of whether they are white or yellow, the brain's visual system will automatically filter the facial features of black people.
This is based on facts.
For two hundred years, when people pointed out black criminals, the innocent little black egg always took the blame.
The only exception may be Iman Bowie, who is at the peak of his appearance.
The commercial shoot is over.
Reus couldn't help but complained to Goulden that Puma's Dortmund jersey design was too tight.
During the 90-minute game, he would always tug at the hem of his clothes and lift up his trousers from time to time to prevent his navel and buttocks from being exposed. This little move has become a hot topic on the Internet.
During a confrontation, it is also easy for the opponent to easily pull down his shorts and expose his buttocks.
Gulden looked embarrassed and had to agree perfunctorily.
At this stage from 2013 to 2016, Puma did have many problems with its jersey design.
Rihanna didn't have time to say goodbye to everyone, so she left in a hurry. She was very busy, with various advertising endorsements, and she was also the national treasure and tourism ambassador of Barbies. Unless her advertising partner was James, don't expect her to stop and socialize. .
I'm so busy that I don't even have time to release a new album.
The bearded director stood up, patted his butt, took out a few Arsenal and Spanish national team jerseys, and ran to Li Kang excitedly.
The assistant asked in confusion: "How many jerseys signed by Lee have you asked for in the past two years?"
The bearded director shook his head: "It's not enough to share with my relatives and friends! All my relatives are Li's fans!"
Li Kang did not refuse, took the jersey with a smile and signed his name.
soon.
Puma’s new spring fragrance ad is out.
That's right.
It's perfume.
The cross-border collaboration between the football superstar and the black female singer instantly detonated the entire Internet.
Accompanied by passionate BGM.
The story unfolds in a bar.
"Gold Digging Cowboy" Griezmann took the initiative to approach Rihanna, who was wearing a long skirt, and tried to strike up a conversation.
Just spoke.
This made the black girls back away.
The French star looked shocked.
suddenly.
Li Kang, who was wearing a bartender costume, took out his perfume and sprayed it on the two of them.
Before Griezmann could react, Rihanna had already "gently" approached.
A line of subtitles popped up: 'Puma, let you enjoy the taste of love. '
The screen changes again.
In the cinema.
Aguero, wearing a jumpsuit, holding popcorn in his hand, had a tangled expression.
Puff~ Puff!
Suddenly, there were waves of embarrassing sounds from under the seat.
Rihanna next to her covered her nose in pain.
The surrounding spectators also focused their attention on the Argentine superstar.
Awkward.
Aguero's awkward expression was even more realistic than when he kicked the empty goal.
suddenly.
A head popped out from behind the Argentine superstar. Li Kang, expressionless, took out his perfume and sprayed it into the air a few times.
Everyone was relieved and showed a "refreshed" attitude of enjoyment.
A line of subtitles floated out: "Puma, resolve all your embarrassments."
The screen changes again.
Godin transformed into a gardener and was looking at the courtyard full of flowers and plants with joy.
"The hostess" Rihanna looked unhappy. She spread her hands to indicate that something was missing.
Godin looked confused.
suddenly.
Li Kang, who was passing by on his bicycle, took out his perfume and sprayed it into the courtyard.
Suddenly, densely packed butterflies gathered from all directions.
A line of subtitles floated out: "Puma, the taste of nature."
The last turn of the screen!
Cliffhangers.
Royce, who was wearing jeans, gently hugged his "lover" Rihanna's shoulders.
A strong wind blew.
Rihanna's bangs were messy and her big braids were thrown heavily on Royce's face.
The atmosphere of love disappeared without a trace.
suddenly.
A fighter jet flew across the sky!
Li Kang, wearing a pilot uniform, sat in the cab with an expressionless expression.
A heart-shaped pattern outlined by exhaust gas suddenly appeared in mid-air.
"Puma. More than just flavor."
BGM fades away
The scene fast-forwards crazily, and Li Kang travels through different time and space, playing different roles in different scenes and taking out the perfume bottle again and again.
The number of comments, likes and reposts skyrocketed.
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[I just realized it was a perfume advertisement! 】
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[Puma’s advertisements are always hard to understand. 】
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[I thought Li Mingdeng was going to fall in love with a female star, but it turns out he is a perfume seller there! 】
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[Puma has blackmailed my brother Griezmann again. How many times has this happened? 】
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[I heard that Neymar and Suarez will soon become the spokespersons of Puma! 】
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[Did you watch the news? Leonardo DiCaprio is the cover star of FIFA 2018, look forward to it! 】
(End of chapter)
