The business labels deliberately created by Koenigsegg are aloofness, minority, ghost, extreme, and conquest.
The king of supercars.
Whether the outside world admits it or not, at least Chris Feng thinks so.
They can't build many cars a year anyway.
The signing ceremony was completed quickly.
Chris Feng was carrying a white shirt and floral pants.
His bare forehead reflected the white light, and he smiled mysteriously: "Li! You will play the younger version of me in the billboard..."
The assistant's mouth twitched.
It doesn't matter, as long as Li is not allowed to shave his head...
"To show the sincerity of Koenigsegg's cooperation, I will specially give you a car..."
Feng Tu smiled mysteriously and reached back to touch.
The bearded director and staff looked numb...
That's right.
It’s still the same process as last year.
"Dengdengdengdeng~"
A car model was thrust into Li Kang's hand.
Feng Tu laughed and said, "Do you like it? It will definitely become a souvenir that our descendants will be proud of."
Li Kang smiled and nodded, politely holding the hand extended by the other party.
The spotlight flashed a few times.
The staff quickly posted the photos and prepared articles to Koenigsegg’s official social account.
"The Lonely King!" The legendary handshake. 》
...
It's the same basement.
Dozens of filming crew members were busy moving back and forth.
There is no female partner.
Even the attendants serving tea and water are men.
The bearded director was filled with emotion and said to himself:
"Li's commercial image cannot be found in any actress who meets the standards in the world. He does not need any vulgar interactions to attract popularity. Koenigsegg's promotional video must be a work of art... "
Feng Tu quickly interrupted with a wave of his hand and frowned:
"That's because the top models have all accepted Bugatti endorsements!"
"What kind of art? I invited you here to make a work that can make money! Li will play the role of me when I was young and relive the birth of a great sports car brand."
“In 2017, our goal is to build thirty supercars!”
The assistant opened the script, which was only one page, with a stiff expression.
.....
After Li Kang came out of the locker room.
Advertising shooting has officially begun!
The big black cloth in the middle of the shooting base was suddenly lifted!
A supercar full of power appeared in front of everyone.
Koenigsegg Agera!
Of course, it's not the star of the first act.
Li Kang, who was wearing a white shirt and floral pants, first collaborated with a assembled motorcycle, a row of frozen chicken, and a "non-existent" wealthy businessman father.
"Perfect."
"The lonely one."
"legend!"
.....
That night.
The filming crew was extremely efficient.
Koenigsegg’s second promotional video is released.
"When Dreams Come into Reality!" 》
Instantly detonated the entire network.
The homepages of major automobile and sports media have announced this cross-border cooperation.
greatly awaited!
Fans around the world hit the play button with excitement.
The video content is not as passionate as the first promotional video...
It turned out to be a black and white mime!
The title sequence references the old movie "Cliff Racer" from the 1970s.
A young child in the seat was so excited that he waved his fist.
"Father, when I grow up, I want to build a car like the one in the movie!"
Lens everything.
The picture gradually gained distinct colors, and the thick filters brought out the color grading of the film in the 1990s.
"Young Feng Tu", wearing a white shirt and flowery trousers, was riding a motorcycle through the mountains with a piece of frozen chicken on the back seat.
"Young Chris Feng, in order to realize his childhood dream of building a car, became a chicken tycoon!"
Immediately afterwards.
The scene changes are getting faster and faster.
Experimental wind tunnel in 1996.
The 2002 Paris Motor Show.
Geneva in 2004...
The young Koenigsegg shocked the world with sports cars that were ahead of their time.
finally.
The numbers "2016" poured out.
A supercar with exaggerated lines is driving on the mountain roads of the vast mountains of Northern Europe!
As the shot stretches out, the winding road seems to be forever out of view.
Passionate BGM, the sound of wild beasts!
Koenigsegg Agera takes speed to the extreme!
The blood surges.
At the end of the film.
The screen suddenly slows down.
Li Kang's figure in the car flashed past.
....
The number of comments and likes skyrocketed.
-[Why don’t Nordic people promote the spirit of craftsmanship? 】
-[Feng Tu’s family history can be compared to my experience: after graduation, he worked hard for many years, and finally saved up 3,000 yuan... plus the 500,000 yuan given by his father, I secured the down payment for a house! 】
-[It’s not that exaggerated. Although Feng Tufa’s family history is packed with moisture, he can still be regarded as a successful rich second... rich eighth generation! 】
-[15 million euros in endorsement fees a year? I thought Koenigsegg would never hire a spokesperson. How high is Leonardo DiCaprio’s commercial value now? 】
】
-[Not limited to sports stars, the influence of the top ten in the world; in terms of football alone, between the top three to the top five in the world. 】
-[Li Mingdeng, wearing a white shirt and flowery pants, plays Feng Tu? 】
-[I can no longer afford the products he endorses...]
-[The Champions League is about to begin! The opponent is Eredivisie champion PSV Eindhoven, why is he still accepting advertisements? 】
-[Even if Li Kang doesn't play...Arsenal can win PSV, right? 】
-[Who is worried about Arsenal! I'm just afraid that Barcelona won't be able to pass Monaco. Messi is seriously injured and I don't know when he will be able to return. 】
-[There are still three points left to break the boat. If Barcelona loses to Monaco at home in the Champions League, things will change at Camp Nou. 】
-[Monaco is not that weak, there are many super monsters, a bunch of people who can be the main force in European giants after a few years of growth...]
.....
The Koenigsegg advertisement, which became popular around the world, did not affect Li Kang's life.
It may be that the dopamine reward mechanism was inhibited early.
His desire for material pursuits has remained at a very low level for a long time.
It’s still training and watching videos day after day.
What kind of consumption brings you the most happiness?
Just buy a few new genuine games...
As for what to build a business empire and what kind of wealth territory to build?
He doesn't think about these things at all now.
He only performed well in one season, and strictly speaking, he did not establish long-term dominance in European football.
There are countless short-lived geniuses like crucian carp crossing the river.
After 2016, football has experienced tactical reforms that have spread all over the world, and clubs have become increasingly entangled.
If Arsenal misses the Premier League title this season and falls in the Champions League round of 16.
Then the business empire of a young general will collapse.
The value of a player is always reflected on the field.
Be self-disciplined.
You can’t communicate with girls all day long.
Reading and playing games are the healthiest pastimes.
...
As long as he receives a few more big-name endorsements, Li Kang can rank among the top three in the world in terms of commercial value at any time.
The assistant is very busy every day.
Can I accept ads casually?
No,
The brokerage companies behind him are becoming more and more picky. They control the brands they endorse very strictly. No one knows in which direction Li Kang's business image should be packaged? There is no corresponding prototype in the history of football.
Just don’t package it.
Bayer Group's legal team dispatched special personnel to carefully review every contract...
Sports brands are anxious.
Adidas and Nike are at loggerheads, but neither is willing to hand over a sky-high contract that surpasses Melo. The two are endlessly squeezing toothpaste at the quotation level.
Puma, which cooperates closely with Arsenal, can't sit still!
....
The days just passed day by day.
Champions League match day is here.
Li Kang was sitting in the living room with Morata, Cazorla, Giroud, Xhaka and other teammates, watching the battle between two opponents in the same group.
Barcelona vs Monaco!
Can a group of French villains capture Camp Nou?
This question before the game is simply a big joke.
Even if Messi, Iniesta, and Suarez are unable to play due to injuries, not many people believe that Monaco can withstand Barcelona's fierce home attack!
Red and blue flags waved.
Camp Nou was packed with people.
The Barcelona team anthem instantly drowned out the momentum of the Ligue 1 fans.
Accompanied by the referee's whistle.
The game officially begins...
Gradually.
The situation of the game was beyond everyone's expectations.
Barcelona spent 150 million to strengthen the midfield and backfield... but they couldn't compete with the Ligue 1 powerhouse Youth Storm.
Enrique frowned.
Jardim is confident.
...
London.
Cazorla clenched his fists excitedly:
"Barcelona's midfield and backfield still need time to adjust. Several young new players cannot break through the central defense line composed of Fabinho and Bakayoko."
"Monaco adjusted its defensive focus very quickly!"
"That boy named Mbappe is even better than he was in the European Cup!"
"What is the name of Monaco's No. 10 midfielder? He is so talented!"
"Bernardo Silva?"
"His position...is not exactly that of a midfielder!"
"Lee, what do you think?"
The palm of the Arsenal midfield magician accidentally slapped Li Kang on the thigh.
A touch of red rope slipped quietly.
Cazorla couldn't help but trembled all over.
【Ding! Achieved a bond with Cazorla! 】
[You gain additional ability enhancement: Bilateral Balance Module lv1→2! 】
[Casorla obtains the passive module: Injury Immunity Constitution (Incomplete). 】
Li Kang's right foot was slightly numb.
Could it be that I have a golden right foot?
wrong.
The improvement is not that exaggerated.
That is Baggio's "golden left foot" module, and his ability cannot be transferred to his right foot so easily.
Unless Cazorla experiences a serious injury one day.
Even if the injury immunity constitution module is incomplete... it will still be a serious injury that requires a long time to repair.
Only then can you have the “golden right foot”.
The TV suddenly emitted a series of "goal~goal!" like firecrackers.
Scored!
Not a Barcelona goal.
It was Monaco who scored!
Camp Nou was instantly shrouded in one name.
“mbappe!
! "
Mbappe, who is 17 years and nine months old, received a pass from seat B in the rib area.
Then he passed Digne and Umtiti in a series of small changes of direction, causing chaos in Barcelona's defense. Finally, he hit Pique's calf with a pocket shot, creating an own goal!
0:1.
Unbelievable situation...
Barcelona actually started behind again!
...
Giroud couldn't help but applaud the little black egg of the national team.
"According to this kid's growth rate, our French team in the 2018 World Cup..."
Got no response.
Even French defender Koscielny fell into deep thought.
The atmosphere is a bit subtle.
Everyone couldn’t help but sigh:
The French team two years later is so enviable.
The new generation of stars is springing up like mushrooms and is active on the stage of the five major European leagues.
There's top-notch talent available at almost every position.
The strength of the put together paper lineup is terrifying.
A sign of rebuilding the dynasty.
.....
The game is over.
Mbappe's shooting skills still need to be improved in his childhood.
Neymar was unable to hold on alone, and teammate Gomez and others repeatedly missed opportunities.
Barcelona, the top dream team, was cut off from the midfield and backcourt by the Ligue 1 powerhouse.
It was an offensive battle, but in the end there was no score that matched the offensive and defensive situation:
Barcelona 0:1 Monaco.
Jardim was lifted high by the Ligue 1 youngsters.
Enrique was stunned and stood in the command area, accepting the baptism of abuse from the Catalan fans.
Camp Nou has not been panicking about the group qualifying situation for many years.
fear.
Fear hung over the home fans like a dark cloud.
...
Maguire took notes carefully on scratch paper.
After a while.
The British Iron Guard had a tangled expression, scratched his big head with the hand holding the pen, and concluded: "As long as you don't let me face off against that Teenage Mutant Ninja Turtle, defeating Monaco will be easy."
Everyone laughed.
There was no rebuttal.
In terms of style restraint, players like Mbappe are Maguire’s natural enemies.
Insurmountable in the food chain...
Turn off the TV.
The Arsenal stars spent more than ten minutes cleaning up and then went back to their homes.
....
The next day.
A passenger plane from London broke through the thick clouds in the southern Netherlands.
Arsenal players arrived in Eindhoven, one of Europe's four major high-tech hubs.
When people think of this city, they always think of Philips.
In 1891, Gerard Philips and Anton Philips founded their business empire here.
It didn’t start with a razor.
But the light bulb.
Li Kang and his teammates walked out of the airport pick-up port.
Everyone looked relaxed and did not feel too much pressure.
Regarding this game, Wenger's coaching staff has made full arrangements.
PSV's tactical style is very distinctive, combining the framework of Barcelona and Wenzhou.
To put it simply: indented pass and cut under high position pressing.
Or I'll beat you to death.
Either you beat me to death.
In the past two seasons, the Eredivisie hegemons have scored more goals in the first fifteen minutes than any of the other five major leagues.
They can often break through mid- and lower-tier teams within a few minutes of the opening game.
Defense?
When they meet Team Cosmos, they dare to fight against each other.
There is no doubt that PSV is one of the favorite clubs among Happy Beans fans.
....
Philips Stadium.
The Champions League star formation logo is reflected on the center line of the green field.
Accompanied by exciting music.
The referee team led the players from both sides out of the tunnel.
"ctv5! ctv5! Good evening, viewers!"
"The live broadcast for you now is the second round of Group C of the 2016/17 UEFA Champions League group stage!"
"PSV vs Arsenal at home!"
"The most memorable match between the two teams for Asian fans was the UEFA Champions League knockout round in the 2006/07 season!"
"Can Arsene Wenger avenge his disgrace tonight?"
"The following introduces you to the starting lineups of both sides."
"PSV's formation is 4-3-3!"
"Goalkeeper: Zote!"
"Guards: Moreno, Milin, Williams, Arias!"
"Midfield: Van Ginkel, Guardado, Bergovin!"
"Forwards: De Jong, Locadia, Pereiro!"
"Arsenal's formation is 4-2-3-1!"
"Goalkeeper:..."
