European Cup 2016.
The three major sporting goods companies are at loggerheads.
Nike dominates the list.
As the Portuguese team triumphed, "Soul Swap", co-produced by Cristiano Ronaldo and the football boy, quickly became a hit around the world because of its interesting creativity and inspirational plot.
Puma is miserable.
During the match between Switzerland and France, their sponsored jersey was torn five times.
Adidas isn't much better.
Their soccer team "Beau Jeu" (French Wings) in the group stage was kicked out by Swiss macho Behrami.
However, the rolling advertisements on the fence at every game have driven a certain Asian brand completely crazy.
"Hisense, CHINA'S NO.1 TV BRAND."
According to relevant data, billions of people around the world are aware of this Asian brand, not to mention the "long tail" effect of doubling exposure, and the advertising value is immeasurable.
On the other side, there is a beverage marketing war.
Coca-Cola once again easily crushed Pepsi.
In addition to providing free ecological refrigerators and WIFI, they also developed a mobile APP that allows fans to purchase drinks through their mobile phones during live games. After successful payment, the drinks will be delivered to the fans' seats.
This European Cup is not only a feast for fans, but also a marketing war without smoke.
Ile de Ré, France.
Adidas Marketing Director Wexler led the camera crew and staff to the Spanish national team training base.
"If Messi and Suarez can play in the European Cup we will break the 2014 World Cup record sales!"
"Mr. Wexler, we are almost over the edge. The popularity of this European Cup is beyond imagination!"
“Don’t be limited to year-on-year, but month-on-month.”
"God, why can't Spain and Germany meet in the final?"
Adidas is the jersey sponsor of the Spanish and German teams.
Nike is the jersey sponsor of France and Portugal.
Judging from the current division of the upper and lower halves, Nike has won everything for the time being.
The global sales of jerseys of championship teams are extremely terrifying.
After a long time.
The on-site photo studio has been set up.
Spanish stars came to the scene one after another.
Wexler kept smiling and greeted everyone warmly.
Especially Diego Costa, he is Adidas' number one striker in this European Cup.
The reactions of other stars were equally enthusiastic. Although there is no endorsement cooperation with Adidas for the time being, they may change clubs one day.
For example, Messi switched from Nike to Adidas.
suddenly.
Wexler saw the haunting figure in his dream.
Li Kang!
The European supernova that global sports brands have been pursuing for a long time!
If it weren't for that damn Worrall asking for so much money,
The person in charge of Adidas immediately gave up taking a photo with De Gea and rushed over excitedly.
"Lee, it's nice to meet you, you are more charming than on the big screen!"
"We have contacted your agent."
Wexler wanted to continue talking, but when he saw Li Kang's sneakers, he couldn't help but froze.
What kind of German brand?
That small local sponsor of Leverkusen?
Li Kang responded politely.
He has not signed a contract with any sports brand, but is accustomed to wearing the club's sneakers during training.
Shooting content is simple.
Just an hour later, Li Kang followed his teammates and left the studio.
Wexler wanted to say something, but quickly realized that the time was not right.
"Damn it, didn't I tell you to contact his agent?"
"We have contacted, but the endorsement and sponsorship fee offered by the other party is too high. It is 2 million euros more than Pogba every year! And he is not willing to sign a ten-year contract. In the Asian market? In the past twelve years, we have sponsored 10 national football teams. The market conversion rate of hundreds of millions of dollars in Asia is..."
"Mr. Wexler, you have to stay calm and be rational when investing! You have to wait for the results of professional market data research. Maybe Spain will be sent home by the German team."
"We are a German brand and we must not be exposed before the game as signing sky-high contracts with opposing players."
Wexler wanted to object, but couldn't find any reason.
A small white hotel in the town.
The assistant lay on the wicker chair, took a sip of soda, and felt the sea breeze blowing on his face.
He has gained several pounds recently.
Life on Thunder Island is too comfortable.
As Li Kang's agent, the work intensity is really not high.
The strategic advice given by Worrall is simple: wait until Li finishes playing in the European Cup for any advertising endorsements.
"Boss, I've booked the tickets, but you really don't want to come and watch the game? That's a peak competition comparable to the quality of the European Cup finals!"
"Of course the seats are for the Spanish team. No, we are Germans."
"It doesn't matter, I can still make a profit by reselling the tickets."
hang up the phone.
The assistant shook his head vigorously, subconsciously believing that Li Kang would definitely be able to advance, but on the other side was the German team.
As a West German, he felt conflicted at this point.
Due to historical reasons, the new generation of Germans will subconsciously avoid the word "**".
But as German football is laden with honors in international competitions, the most primitive and simple emotions deep in people's hearts have been awakened unconsciously.
Damn football, how can it have such magic?
That night.
Li Kang received a message from Claudia.
The two rarely communicate online.
The content of the message is very simple. It is nothing more than greetings about the current situation and asking about the customs and customs of Lei Island.
He quickly took photos of the small handicrafts he bought locally and sent them over.
Thousands of miles apart.
You can still feel the other person's smile.
With Li Kang's outstanding performance in the European Cup, Veltins was unable to support the high endorsement renewal fees, and the investment in advertising funds could not violate the laws of the market.
The former Leverkusen genius has left North Rhine and is about to become the hottest super star.
The chances of the two meeting each other may become less and less in the future.
After the transfer for the new season is completed. With the team's overall strength, Li Kang may not even be able to find a reason to "recharge."
No reason is needed to meet.
There is no need for a reason not to meet.
He will go to new environments, encounter new things, and meet new girls.
Time is like sand, no matter how beautiful people are, they will eventually become passers-by
It's a pity that the other party is not a kind person.
'Will you come back to North Rhine to see me? '
'meeting. '
Li Kang subconsciously touched his temples and vaguely recalled the muzzle of the gun in the night of the ancient town.
Catalan Television.
Enrique was once again a special guest.
The Barcelona coach looked haggard.
"Yes, Mr. Del Bosque has completed the reform of the Spanish national team."
"He and I are pursuing the same path."
"Spain's results in this European Cup confirm my suspicion: the era of passing and controlling is over."
"This summer window, Barcelona will invest nearly 200 million euros in signings! We will complete the overall replacement of the old and new teams."
"Lee is a very good midfield star, but he is not irreplaceable for Barcelona."
"The German team is the real test that Spain has to face. Ter Stegen is no worse than Neuer, but he just doesn't have a chance to play."
"Yes, Barcelona has many good players."
"La Masia's No. 4 position? Mr. Cruyff left a valuable legacy to Barcelona. With the development of the times, this legacy is in the wave of football changes."
Enrique said that he was so excited that he almost didn't have time to stop.
It doesn't matter.
The German team is a very strong opponent.
As for blowing Ter Stegen? No responsibility at all.
Anyway, as long as Neuer is there, the Barcelona goalkeeper has no chance to play.
German team station.
Loew is very sad.
Neuer injured his sphincter and was unable to play against Spain.
The German team brought three goalkeepers in this European Cup.
Assistant coach Sorge comforted:
"Boss, Ter Stegen is in very good shape."
"That kid Neuer has been scored by Lee several times. Ter Stegen will not be threatened too much under the protection of Boateng and Hummels."
"His ability to play the ball is much better than Leno's."
A training ground not far away.
Leno spread his hands: "Lee's shooting angle distribution last season? The coaching staff has already given the statistics. You go find the goalkeeper coach. Don't bother me. I really don't know his fucking habits!"
He really doesn't know.
He even believed that Li Kang himself did not know his shooting habits.
Ter Stegen said angrily: "We are a team and you should not show this attitude."
Some German media once joked: If there were no Neuer in the world, Ter Stegen and Leno would be the new generation of "Kahn" and "Lehmann".
The two people also very avoid talking about each other in public interviews.
Boateng quickly grabbed the Barcelona goalkeeper.
"Okay, okay! Stop arguing, Li is a midfielder, why should we study him as a forward?"
"He spends very little time with the national team as a finisher."
"You have to respect Leno, he is the only goalkeeper in the German team who has not been beaten by Lee."
I don’t know why, it’s hard to get into the mood when I get home. Sorry, sorry, please explain: why Chinese is not used in some places, or the nouns are used incorrectly.
Because the review is very strict recently.
(End of chapter)
