"Oh" Ye Feng responded, thought for a moment and then said:
First of all, we must be sure that the behavior of forcing players to use krypton will inevitably hurt players' feelings and affect the life of the game. There are also many examples of some games that have had to shut down their servers due to a large number of players losing players due to large amounts of forced players.
Secondly, it cannot be ruled out that some planners are desperate to make money and look ugly because they are mentally ill. However, almost all games without exception will cut leeks at the right time in the middle and late stages. However, there are differences in the advantages and disadvantages of knife skills, and there are different methods of forcing krypton. High and low. So not all planners are fools, so what’s the reason?
You are a player, and you think it should be operated for a long time. This is considered from the perspective of the players' own interests. The first thing to be criticized is planning, but we made a mistake. Planning does not determine a game. It can even be said that planning is just a scapegoat pushed ahead.
We need to know that a game company does not only have game planning, but actually has many other departments. If the company you work for is very good, maybe the development team has a god-level boss, the art team has a sidekick expert, the copywriting team has a brainstorming master and a tauren warrior, and the operations team has a salty fish who can shout 666. We have a misconception that the overall interests of the company are the interests of all departments. In fact, this is wrong. Each department and each position in the company has its own rules, and personal interests, departmental interests, and the company's overall interests can be completely inconsistent or even completely contradictory. Therefore, we often say that the biggest enemy of a certain department within the company is not its competitors, but the department next door.
If your competitors are strong, you need to have a budget, so you can change jobs and compete with each other in business. At this point, the empty city strategy between Sima Yi and Zhuge Liang is the best interpretation. At the beginning, Sima Yi knew that Zhuge Liang was planning an empty city, and he also knew that he could kill Zhuge Liang immediately, but once he killed Zhuge Liang, he would have no use value. As long as Zhuge Liang, a powerful enemy that only he can deal with, is alive, he can ask Cao Pi for power and troops.
But if the department next door is strong, then you are likely to look like a waste. So don't think that the company is a whole with a unified will. All companies are just grass-roots teams, and anyone can be replaced or abandoned. The biggest loss of this kind of grass-roots team comes from internal friction.
But even so, all departments still have one thing in common, which is to maximize their own interests. In other words, from the very beginning, everyone in the game company, including investors, bosses, planners, operators, artists, etc., are only for their own interests. No one will really consider it from the perspective of the players, but the game is launched by the game company. Yes, it will only be a matter of time before players are forced to spend money.
Don’t be fooled by the early illusions. The basic routine of game companies is to divide them into stages:
The first stage is to attract people, data traffic, daily and monthly active users, and the number of people online at the same time. The number of people and duration at this time are indicators of the fertility of the leek field.
When people have been deceived, enough people have been gathered, and the leeks are growing well, it’s time to cut the leeks in the second stage. It is basically at this stage that the game plans and plans to get scolded.
As a planner, you are just a worker. You think about the players, which is good, but who thinks about you? In this world, apart from your parents who will think about you, only your landlord and creditors will think about you and worry about you. I lost my job, couldn't pay the rent, and couldn't pay back the money.
There are no fools in game planning. It is because they have seen through and seen so much that they choose to maximize their own interests and choose to kill the goose to get the eggs and fish from the marsh. Game planners who truly care about players' feelings and have players in mind are often the first to be killed in the workplace.
When profitability performance metrics are the most critical factor
Under the pressure of performance appraisal, planners have no choice at all, even if they know that this is a disgusting kryptonian activity that will cause the loss of players and shorten the life of the game. But they must bite the bullet and carry on. The personal interests of the planner do not allow him to consider the interests of the players, because the performance indicators of profit and turnover no longer affect their own bonuses, but also the jobs of other departments in the company, and the boss himself. demands - luxury cars, yachts, beautiful women
Although we all know that if we continue like this, the game will explode and players will scold us, but if we don’t do it, we will have to explode first. The worst outcome is that the game is shut down and the boss's ancestral grave is dug up first. At that time, the game will be shut down. Just get another one. After all, humans are the animals that are least likely to learn lessons, as long as the interests are at hand
If you plan activities for conscientious players with all the bells and whistles and no profit, then the players will be happy but there will be no profit. Who will pay you wages? Where does your salary come from? So we can only force Krypton, but not force Krypton. As a boss, how to pay wages and bonuses to employees, and how to steal money from investors. So you are planning, what should you do? Work hard until everyone in the company is satisfied. If you don't push for krypton, you won't get a bonus. If your colleagues scold you behind your back, you will be replaced by colleagues who are willing to push for krypton. In the end, everyone in the company will be your enemy. This is how Blizzard's original team planned it. So you are the planner, are you willing to sacrifice yourself for the benefit of the players? Look at the balance of your bank card, look at your mortgage and car loan, and think about next month's rent. In fact, the answer is already obvious, as long as you don't deceive yourself.
What kind of gaming ideals and what happens to those who have ideals in the gaming industry, aren’t they all there? MiHoYo, the only one who came out, had to kowtow to the card drawing mode.
The problem is that you are willing to sacrifice yourself and not engage in kryptonian activities, but the question is, who will care about you? Will players remember you? They won't greet your whole family because of what you have done for them or what you have blocked. Instead, they will greet your whole family because of daily bugs, because in the eyes of most players, the company is the same. Anyway, if anything happens, just blame the planning first. . In the end, you will find that for the benefit of the players, you only care about reputation and not profit, and you end up feeling lonely. Finally, boss, please give me a picture.
Anyway, now all the game planning has been figured out, no one will thank themselves, they only need to be responsible for their own wallets, so they finally found that it is really happy to be a human being, players scolded? The more players scold themselves, the happier they are, especially when they are counting their money. Human happiness is based on the pain of others. This is just unhappy.
So people in all departments of the company realized it and figured it out, so the players vomited, the game became obsolete, and they made enough money.
So everyone made the right choice for themselves, except the player, and the world became more magical. This is the game version of the Prisoner's Dilemma.
The narrator said: Right, Crystal Core Planning
