When "Arknights", the company's first two-dimensional card-drawing free mobile game, was extremely successful, its high revenue shocked other companies in the game industry, and of course the previous ones because it was "free." "Game" and many people in the industry are extremely optimistic about its future.
For example, Du Guoxin, a senior producer in the gaming industry, made a very decisive conclusion when "Arknights" was not launched, saying that free games will never succeed, and suggested changing its charging mechanism to a buyout system. …
But sometimes, the slap in the face effect of facts is too great!
The video that Du Guoxin released before was even dug out by some good guys. Now that I look back at his video, it feels like a joke, because his prediction is completely opposite to the reality!
He believes that players will never continue to "reward" a free mobile game, but how does this explain the game's revenue, which has remained high, and every time a new card pool is opened and a new character is released, its The water will rush to a higher point.
Of course, generally speaking, the characters with more human rights cards tend to have the scariest turnovers, because most players, even if they are not strong players, in order to ensure their gaming experience, must complete certain high-difficulty levels and get all the As a reward, you must have that kind of "cornerstone" and "phantom god" character.
Du Guoxin himself is actually in a state of doubting life. He is also an old-timer in the game production industry. At the earliest, he was making turn-based stand-alone games, such as "Legend of Sword and Fairy" and "Fantasy Three Kingdoms" in the earth world. "some type of.
His concept is relatively traditional and simple, and he has never thought that the game can also be played in the form of a "free card-drawing mobile game". However, this way of playing can extract more money from players. !
The money many players spend on card-drawing mobile games like "Arknights" can far exceed that of so-called AAA masterpieces...
And what makes Du Guoxin most unbelievable is that on the surface this game is an online game, but in essence it is a stand-alone game, because there is no PVP element in it, and players can even chat with each other. The only way to contact them is to borrow other people’s supporting characters. .
If there are PVP elements, then Du Guoxin may be able to blame the reason for its high turnover on the so-called "comparison mentality".
Many PVP online games are like this. Basically, ordinary players are the toys of the rich. In order to stimulate the rich to continue to recharge, some child care will even be arranged.
Online games like this may make a lot of money in a short period of time, but as time goes by, when ordinary players play more and more, they find that the game experience is extremely poor, and after slowly quitting the game, the rich players will naturally be too lazy. After playing, there is no one to show off to, so what else is fun?
Therefore, the life of this kind of game is too short, and most web games follow this routine.
And "Arknights", a pure PVE tower defense game without any PVP elements, coupled with its excellent world view, character creation, plot and other play methods, can actually make players willing to pay to such an extent, it is simply disappointing. People are incredible!
Du Guoxin was also embarrassed to find that the comment area of the video he posted previously had become a team-building scene for "porridge fans". Some of them were acting like seals and showing off how good they were at drawing cards, while others posted comments. , talked about the reasons why they were willing to top up money, and others were regretting it, saying that they had gotten too many cards and couldn’t help but spend money...
Not to mention, the card drawing mechanism is actually just like gambling, it really makes people addicted. Every time a product is shipped, the feeling of "golden legend" is so enjoyable!
After seeing these comments, Du Guoxin finally realized something. No wonder a game without any PVP elements can achieve such a high turnover. I understand, the card drawing mechanism is the key!
He couldn't help but worry a little. This "iyou" company can be said to be the instigator. If other game companies follow suit in the future, then the market won't be filled with "card drawing" as the core gameplay, right?
But in fact, not all free card-drawing mobile games can be successful. First, the characters in the card pool must have enough charm.
The prerequisite for having enough charm is to perfect the art, and then complement it with a rich character design and storyline. If the player can completely empathize with the character, then how can they resist not slapping her?
Let's take "Genshin Impact" as an example. Take the character "Xiaogong" for example. Her character creation is very good. She is so enthusiastic and kind, she is loved by children, and she has a perfect childlike innocence.
Her legendary mission 2 is simply the best among gods, without any knives or depression, but with a perfect scene of watching a meteor shower together in a dream, coupled with the BGM, it makes people extremely moved and can't help but burst into tears.
This kind of character creation is so relatable. Even if the character is really not very strong, players who like her will still decisively get into the pool and slap her hard when they see her smile as bright as fireworks. , I am already satisfied.
She is a character that can make players feel a pure, simple beauty, and people can't help but imagine how great it would be to have such a friend in reality.
Therefore, it is true that not all "free card drawing games" can be successful as long as you copy the gameplay. In the future, for a game, content is still king.
Games can also be a carrier of art, and they can also become essentially literary works. As long as they can make people feel something and gain something, they may even reach the level of "edutainment and education".
In addition to Du Guoxin, the reactions of console players and Tieba friends who are also not optimistic about this game and consider themselves more noble are more interesting.
There are those like Lin Chong who went to play with the mentality of having sex for free, but were completely captured and directly transformed into "krypton gold sows".
There are those who directly stigmatize the entire boating group, as if to humiliate them, they can continue to maintain their noble identity as a Celestial Dragon.
And I still keep saying that this game’s revenue is high because of the publicity, and it suddenly died after three months. As a result, after three months, the game’s revenue is still very stable...
They also said that there was no rush, and it would definitely be cold within half a year. However, after half a year, the water flow was still high, and if the time continued to be extended, it would be over within a year!
But what they don't know is that "iyou" has already determined its strategy. As long as the company's sustainable games are released, no matter how bad they are, they will not shut down the server...
When this game became a big success, Xu Qingru, one of the giants of the "iyou" company, who was mainly responsible for the art, plot, world view, and character design, once again became famous, and the mainstream media were full of praise for her. Interested!
(End of chapter)
