That's right, in the eyes of the public, "iyou", a game company whose debut film was quite amazing, actually went out of its way to create animations. This is simply playing the piano randomly!
You know, animation is not like games. It is basically broadcast for free to the audience. If you want to recover the cost, you rely on selling BDs or developing peripherals around the IP.
But the premise of all this is, of course, that the animated works produced must be hits!
How can this be so simple?
Companies in the animation industry generally will not easily test the waters of original animation, but will choose to animate products that already have good sales or niche products on the market. The risk of the former is too great, while for the latter, relying on the accumulated experience of the original comics Reader base, the probability of success will be greater after animation.
There used to be a well-known company in the animation industry, namely Tou Tie, who repeatedly engaged in original animation without belief, but only produced two or three original animations. The company's cash flow immediately became tense, and the mentality of the company's top management exploded...
Since then, this animation company has basically become more and more conservative. It is really a dead end to engage in original animation. As expected, it is better to choose popular comics, light films, etc. on the market and adapt them into animations.
The above reasons are why the public is extremely unfavorable to "iyou". They suggest that "iyou" first understand the risks of original animation, and then make a rational choice whether to carry out this very unreliable project.
However, Xu Mingwei, the president of "iyou", and the other two giants Cai Ruoyu and Luo Siyu are all "stud monsters". The three of them have long unified their thinking. It is good to make money by producing this animation. If it cannot make money, The problem is not big, the most important thing is to train my own animation production department.
They just want to build "iyou" into the world's number one two-dimensional game company. The most important thing is the production of content. The game is essentially a "playable drama", and the animation part is of course important.
If everything is outsourced, they may never be able to produce a picture that they are satisfied with, and they will have to constantly communicate with outside companies, which will be a long-term pain.
Therefore, when it comes to training your own team, it is always better to train your team sooner rather than later. If you rely on others for everything, you will get stuck sooner or later.
Of course, the company's senior management are all game and animation enthusiasts who are deeply influenced by the second dimension. They really play games and follow them, so their ability to judge whether a work is interesting or not is very strong.
They had already discussed the world view, character design, outline, plot direction, etc. of the work "Puella Magi Madoka Magica", and naturally they became very interested in producing it!
Regardless of whether this work can be a hit or not, it is definitely a very subversive and profound realist masterpiece. It is obviously a fantasy theme like "Magical Girl", but it has become a realist masterpiece that can make people think deeply. It’s full of knives. How can the company “Aiyou”, whose people like to cut knives, resist the temptation to make it into an animation?
In this way, the "Aiyu" company ignored the public's doubts and the "surprise" of other animation companies in the industry, or the state of looking at a joke. They began to advance the entire project in a self-contained manner, and with extremely high efficiency, In a very short period of time, the first three chapters of "Puella Magi Madoka Magica" were produced.
Then Xu Mingwei became busy throughout the winter vacation, going around to promote this animation to video websites. Now that the first three episodes have been produced, he already knows the quality of this animation and is very confident that it will sell well. Price.
As a result, we naturally encountered many difficulties and cold looks. General video websites simply looked down on the "iyou" company, and there were still no original animations supported by any big IP. It's surprising that this kind of work could succeed!
However, Xu Mingwei's background still helped him. Although many video websites did not like this animation work, several TV stations chose to purchase this work because of his background, whether it was his grandfather or grandpa, and Or the father, who is more energetic.
No matter what, this animation was carefully produced by the brother and sister duo Xu Mingwei and Xu Qingru. Seeing how hard they worked, parents couldn't bear to let them hit a wall.
There is no way, sometimes this society is quite realistic. It does not mean that you will be successful simply because you are strong in ability. After all, you still need a platform, connections, etc.
Of course, if they directly prove themselves this time, then Xu Mingwei will not need to go around to promote, but other companies will take the initiative to come to cooperate.
In addition to several TV stations, Xiaopozhan, a video website that once had a strong two-dimensional atmosphere, has also acquired Aiyu. This is not because of Xu Mingwei’s background, but because this website is responsible for purchasing TV dramas. The supervisor is still discerning.
Although "Puella Magi Madoka Magica" only has three chapters, he patiently finished reading these three chapters and was immediately shocked. The first two chapters were okay, but what kind of God unfolds the third chapter? I'm sure this is it. An animation with a "magical girl" theme?
Then he was naturally looking forward to the next plot. He found that there were really many highlights in this animation, especially the battle scenes, which were both tense and artistic, which was extremely impressive!
It’s just that its style of painting is a little strange. The characters all have “small round faces”, which is completely different from the painting style of mainstream animation. Considering that “Aiyu” is a very unprofessional game company, it is initially testing the waters of original animation. , seems to understand their shortcomings in this regard?
But don’t mention it, once you accept this style of painting, or once you get used to the setting of this work, the whole work will be particularly touching, your curiosity will be completely aroused, and you will want to see it. What kind of flower work can be done...
In this way, Xu Mingwei relied on his own abilities and background, and coupled with the knowledge of "Little Po Station", although "Puella Magi Madoka Magica" has not yet been released, at least some costs have been recovered, and the members of the production team have become more confident. Motivated!
Xu Mingwei also wanted to perform the basic operation of the protagonist with Xiaopozhan, which was betting. He would get a share of the popularity and clicks after watching the animation.
It's a pity that the supervisor of Xiaopo Station has no such power at all, and the higher-ups above do not take "Puella Magi Madoka Magica" seriously at all. Again, Xiaopo Station is becoming more and more proactive in going to the second dimension It seems that only in this way can we embrace the mainstream.
Xu Mingwei also came up with the idea of building a purer two-dimensional community, but he was disappointed by the increasingly deteriorating small and broken sites.
Therefore, he directly put "Puella Magi Madoka Magica" on his official website and "Aiyousha" app. Anyway, he did not sell the exclusive copyright. Now that the Internet is so developed, he has slowly developed his own official channels and platforms. Bar!
"Puella Magi Madoka Magica" has finally been released as a "new episode in April", and the competitors in this issue are particularly strong!
(End of chapter)
