All the stories and experiences of Vanity Fair throughout the ages have proven an irrefutable truth: there are many people who are famous for their right and wrong.
Because of jealousy, hatred, and because after the attention is gathered, every detail, every part, and every link is magnified under the microscope, and those vicious eyes begin to make a fuss around them, and the right and wrong will change. It becomes more and more complicated.
The higher you stand, the more you are in the center of attention, the more you attract attention, the more complicated the lingering entanglement becomes.
The same is true for Lu Ke now.
As the official face of the alliance, there are countless focuses on Lu Ke. His every move, word and deed, everything is placed under the spotlight, and there are always sunspots waiting to find fault. You can even pick out the bones in an egg, let alone something truly wrong?
The charity auction organized by the families of the San Francisco 49ers team attracted countless bustling eyes, and then bad negative rumors emerged:
What is it about Lu Ke teaming up with his mother to make money, why is the Lu Ke Foundation actually just a cover, why is the charity auction simply a place to gain fame, why is the entire charity event simply Jiang Youning using Lu Ke to gain power, and why is Jiang Youning starting to take control of San Francisco The 49ers Family Committee, why Lu Ke is now the only one in the team, and why Logan and Marcus are simply puppets...
And so on and so forth.
All kinds of rumors are endless, as ugly as they are to hear, as scary as they are, and countless malicious speculations are even more surprising: It turns out that people's hearts can be so sinister, it turns out that reality can be so ugly, even far beyond themselves. imagination, refreshing the bottom line of cognition.
In the face of these false rumors and attacks with ulterior motives, the best way is to uprightly insist on being who you are!
This is always the case.
Because those excuses and counterattacks will not only fail to clarify oneself, but will also get oneself into entanglement with those brats. Those negative thoughts will never go away, they will continue endlessly, and eventually they will fall into the dilemma of being unable to defeat the four hands with two fists, and fall into a trap that is full of words that cannot be explained, and just let the enemy succeed, And he was bruised and bruised, unable to change any facts or situations.
Originally, Lu Ke was worried that Jiang Youning might be hit hard. After all, Jiang Youning had never really stood on a stage shrouded in spotlight, feeling the scrutiny and scrutiny of those burning eyes, and experiencing the criticism and attack of those critical eyes. , this is not an easy task.
Unexpectedly, it was Jiang Youning who dissuaded Lu Ke, saying, "There is no need for a grand explanation. It was just malicious speculation at first, but after the explanation, it turned into a guilty conscience." She was also worried that Lu Ke was outspoken and never showed any signs of provocations from media reporters. He did not hesitate to fight back head-on. With her involved this time, Lu Ke might be even more anxious and urgent. Maybe Lu Ke would confront the reporter directly regardless.
But this is not necessary.
Jiang Youning firmly believed that he was not afraid of slanting shadows when he was upright. Their behavior is the best way to fight back. Whether it is Lu Ke or Jiang Youning, including the Lu Ke Foundation, they will use their actual actions to prove their innocence, which is stronger and more powerful than any words.
After Wednesday's hospital visit, a handful of rumors were debunked -- and as for the haters, they're here to stay.
The reason why Lu Ke bid at a high price for the "Bat Boy Suit" is made known to the world. It is still for charity. It gives the suit a more important and lasting value in another form, hoping to inspire more children and truly The earth becomes a spiritual symbol that lasts for a long time.
Those speculations, those suspicions, and those attacks are all shut up for the time being! We have truly achieved the goal of "purifying oneself"!
There is no need for words or arguments. Actions are the best evidence and are enough to explain many problems.
From charity auctions to hospital visits, the San Francisco 49ers made the most of their short break after the NFC Finals to make small contributions to the entire city, which also brought the team's reputation in the Bay Area to a new peak. , the entire region is eagerly anticipating the arrival of another Super Bowl showdown.
At the same time, Lu Ke’s appeal continues to rise!
Although those negative comments are becoming more and more turbulent as Lu Ke's influence gradually increases, the growth rate of these negative opinions cannot be compared with the explosive increase in positive support rates - the support for Lu Ke is increasing at a rate of ten The speed continues to soar twenty times!
Now in the entire Bay Area, there are basically no public figures that can compete with Lu Ke's reputation. Someone once joked that if Lu Ke made a statement now to run for mayor, he would definitely be elected with a high vote, and even running for governor of California would be a sure shot.
Just as the attention of the entire Bay Area is preparing to gather towards the Super Bowl, Yin Yin is looking forward to the defending battle of the defending champion. Another breaking news has attracted the attention of the United States, and even the upcoming Pro Bowl has become eclipsed, triggering There was exclamation throughout the league and beyond.
Friday, January 24th.
The entire league is warming up for the upcoming Pro Bowl weekend. Pepsi-Cola held a public press conference, invited nearly 400 reporters, and officially announced a big news:
Pepsi-Cola will sign an exclusive contract with the San Francisco 49ers' No. 14 quarterback for ten years, $10 million per year, and a total value of $100 million!
In the next ten years, Lu Ke will become the exclusive image spokesperson of Pepsi-Cola Group!
According to insiders, this is a mutually exclusive agreement. Lu Ke’s image will appear on a variety of health drinks under the PepsiCo Group, including PepsiCo itself. Among them, Lu Ke has joint decision-making rights for the selection of the brand. , but the prerequisite is that Lu Ke cannot sign any form of beverage endorsement outside of the Pepsi-Cola Group - not even mineral water.
There is no doubt that this is a contract that shocked the entire league and even the entire North American continent!
For Lu Ke, this is the first top-level contract he has signed, surpassing the previous six contracts and truly establishing Lu Ke's top position in the rugby industry. In terms of market appeal and influence, he has reached the level of LeBron James. -The level of James and Cristiano Ronaldo.
For PepsiCo, this is their first exclusive contract in twenty years. They signed a ten-year contract in one go, completely changing the corporate image of FMCG brands. Like Nike, Adidas and other brands, they began to sponsor a long-term contract. player who changed the rules of the industry.
Not basketball or football, but rugby. This contract of Pepsi-Cola is definitely a stone that stirs up a thousand waves. Its powerful influence has broken away from the shackles of the NFL, and even broke away from the limitations of the North American continent. It also has incredible radiating power on the entire European market.
Does this mean that Pepsi-Cola may sign a long-term contract in the future? What changes will happen to Pepsi's entire marketing approach and advertising planning in the future? How will Coca-Cola respond? Is the landscape of the entire carbonated beverage market likely to change? Will Pepsi-Cola and Coca-Cola further intensify their rivalry in rugby? Also, what will happen to other top brands’ attitudes toward rugby sponsorship?
Simply put, this was a game-changing contract. The entire industry took notice and realized its true core focus:
A ten-year, US$100 million contract may not be a big deal for other brands and other projects, but it is indeed a major breakthrough for carbonated drinks; but more importantly than the length and number of the contract, Lu Ke The global market appeal has been recognized by Pepsi-Cola. Together with previous brands such as Mercedes-Benz, Gillette, Burberry, Rolex, etc., the entire brand value has been formed.
More important is the choice of time.
Pepsi-Cola chose to announce the answer before the Super Bowl, expressing their unswerving determination - no matter what the outcome of the Super Bowl, they have identified Lu Ke!
A small detail worth noting is that Lu Ke did not appear at the official press conference. In this regard, PepsiCo’s press officer stated this:
"We don't want to interrupt Lu Ke's preparations. If possible, we also look forward to announcing the results after the Super Bowl, but we can't wait to share the good news with Pepsi fans, so we chose to announce it today. We hope to be able to announce it in Before the Super Bowl comes, bring good luck to Lu Ke!"
Not only did they sign the contract in advance, but they also put Lu Ke first in everything. Pepsi-Cola kept its profile very low, showing its proactive and cooperative attitude.
This is very, very worth pondering.
As Pepsi said in the press conference, at a time when the Super Bowl is about to kick off and the Pro Bowl is about to take place, they announced such blockbuster news, attracting all the attention of the league. It is conceivable that the ratings of this year’s Super Bowl should be Worth the wait.
But with the arrival of the ten-year, $100 million contract, two problems have emerged within the league:
First, what exactly is Coca-Cola doing? In this competitive battle, they completely disappeared, watching helplessly as their competitors drastically changed history. What happened to Coca-Cola, which once had everything it wanted in the North American market and was a dominant and dominant company? Can competition continue in the future?
Second, what will the Pro Bowl look like? Thanks to this Pepsi-Cola contract, Lu Ke easily completed a feat that countless predecessors have not been able to achieve, making history again, and will undoubtedly retain the title of "the league's most profitable player". So, what will happen to other players? What's the idea?
It is against this background that the Pro Bowl officially kicked off!
