Indra is showing his courage and ability, and showing Pepsi's sincerity to Lu Ke.
Although the "unexpected exit" of the private yacht disrupted Indra's original plan, as a top boss in the industry who has been in charge of Pepsi-Cola for nearly two decades and has experienced numerous trials and tribulations, how could she be disrupted? From beginning to end, she showed no signs of surprise, let alone panic. She just carried out her plan calmly and calmly.
After elaborating on his ideas and concepts in detail, Indra paused for a moment and carefully observed Lu Ke's expression——
Lu Ke was not overjoyed or enlightened, which meant that Indra did not "convince" Lu Ke, or that he did not "deceive" Lu Ke; but at the same time, Lu Ke did not dismiss it or fight back forcefully, which also It shows that Lu Ke understands that "corporate culture" is more of a communication concept, as long as the audience can buy it, just like the "image" of a public figure. In the final analysis, this is a definition shaped by marketing means, and the parties concerned It doesn’t matter whether it’s true or not, what’s important is whether the audience buys it.
Of course, there is another possibility that Lu Ke didn't understand at all, and now he just keeps his face paralyzed, pretending to understand, for fear of revealing his true identity.
However, Indra thinks this possibility is unlikely.
Indra showed a big smile, "I can simply say that your healthy image is undoubtedly the most in line with Pepsi's future positioning. But obviously, this is not everything."
Faced with Indra's rare joke, Lu Ke also cheered very much, laughed happily, and said frankly, "I am also looking forward to more." Is this the meaning of waiting for praise?
Looking at Lu Ke's hearty and sincere smile, Indra continued, "One of the reasons why I like competitive sports is that we can always see countless inspirational moments, because the challenge of impossibility is one of the core charms of competition. Whether it’s rugby or cricket, we can see so many moments like this that make people want to get excited along with them.”
"In the past three years, you have proved one thing: rugby is not just about collision and strength. The wisdom hidden in it is precisely the underlying reason why countless people are addicted." Indra's words surprised Lu Ke slightly:
He thought that Indra would play the "Asian card" - she is from India, and he is from China. They have both created a world on the North American continent with their unremitting efforts. This is undoubtedly a purely natural connection point, but She didn't, but stripped away the simple racial and cultural resonance and raised it to a higher level, which really impressed Lu Ke.
No wonder Leh was willing to nod in agreement this time.
"We are looking forward to Pepsi-Cola becoming a footnote in your future career. You are full of energy, enthusiasm, never compromise, and always passionately challenging the impossible limits. Whether you succeed or fail, those are just As part of life, what truly interprets life is our attitude. Your career should be full of hard work, wisdom, perseverance, tenacity, and health and vitality; and Pepsi-Cola is willing to be the supporter standing behind you, waving the flag and shouting Just follow in your footsteps.”
Behind, rather than in front of or side by side, Pepsi positioned itself very cleverly.
This once again made Lu Ke's eyes light up slightly - the competition between Pepsi-Cola and Coca-Cola is really fierce. Not only did Indra personally visit Lu Ke, but he also kept his entire attitude very low. On the one hand, it was because Lu Ke really It has such value, on the other hand, it must be because of Coca-Cola's unwillingness to give in.
The above reasons are all correct, but there is one thing Lu Ke didn't guess right, and that is Indra's change of mind on the spot.
According to the original plan, Indra did not need such a gesture at all. Not even Leo Messi or LeBron James could receive such treatment, not to mention that Lu Ke was only a third-year student? But after the meeting, Lu Ke's performance convinced Indra step by step, and Indra changed her mind on the spot. She hoped to have further cooperation and truly let Lu Ke become part of Pepsi-Cola's future development blueprint.
It was risky, Indra knew, but so was Pepsi-Cola's pursuit of a healthier corporate image as it began divesting its fast-food business sixteen years ago—
Outsiders think that PepsiCo only really started to change its strategy in 2004, but in fact, Indra started laying out the strategy in 1997.
Compared with the "healthy transformation" back then, the risk of signing Lu Ke as a spokesperson was basically only one percent. This little bit of decision-making was not a problem at all for Indra.
At this point, the professional part of the speech has ended. Indra did not elaborate further, but paused, leaving time for Lu Ke to digest it slowly.
But Lu Ke didn't hesitate for too long. He just took a moment to settle down and said half-jokingly, "So, did I buy the private jet we just mentioned privately, or did Pepsi-Cola kindly sponsor one for me so that I can use it at any time? "
"Both are fine. The point is, you have the right to choose, choose one of the two, or choose both." Indra knew that Lu Ke was joking, but she still answered seriously, which made There was a smile in Lu Ke's eyes.
Lech's voice intervened from the side, "Stop spoiling him."
Although Lu Ke is now the top quarterback in the Zongheng League, he is actually only twenty-five years old. Compared to Indra and Leh, he is completely a child. There is nothing wrong with Leh's way of expressing it. .
Indra then asked, "So, are you interested in skydiving? What about other extreme sports? Rock climbing? Surfing? Racing? If you like these sports, nine people should be very, very nervous. Every year off You have to worry about your quarterback being accidentally injured during the season."
"Ha, I'm interested, but unfortunately I can't participate. Worrying about injury is one thing, and delaying training is another. I still have a lot to learn..." Lu Ke replied with a smile, and then talked to Ying like this Della made small talk.
Unexpectedly but reasonably, Indra never mentioned matters related to the contract amount from beginning to end.
Indra only explained Pepsi's creativity and blueprint, and tried to convince Lu Ke that Pepsi's cooperation was sincere; but no specific matters such as contract value, endorsement conditions, cooperation years, etc. were mentioned. And—then it was just pure chatting.
Unexpectedly, because the real method of cooperation was not discussed, Indra's trip lacked a decisive moment, and he could not get Lu Ke to nod directly. Instead, he seemed a little unprepared. When the private jet lands, Coca-Cola will also be aware of Pepsi's move, and competition will be rekindled, so Indra's move will lose the opportunity to maximize its effect.
It makes sense because there are specialties in the art industry, and Indra came here to express her sincerity, and generally convinced Lu Ke that Pepsi-Cola is not a brand culture of "quick consumption". As for the details of the cooperation contract, she is not Lu Ke is not an expert. In the end, it is most appropriate and appropriate to leave it to professionals like Laihe.
As for Coca-Cola, even though they are aware of Pepsi's head start, Indra believes that his actions tonight have already taken the lead. Now if Coca-Cola wants to compete, it must come up with more chips. According to the original yacht plan, Indra also hoped to finalize the decision; but Lu Ke's refusal made Indra change her mind, and the conversation on the private plane also changed.
In addition, tonight's meeting also gave Indra more ideas. She needs to modify some definitions and guidelines in Lu Ke's cooperation agreement, and looks forward to forming a longer-term cooperative relationship with Lu Ke. This is why she Reasons to avoid showing your cards directly. Now Indra is a little lucky that she made the trip in person. She finally understands the meaning of Roger Goodell's words, "Indra, you should come here in person. Trust me, you won't regret it."
Pepsi-Cola is the official sponsor of the NFL, and Indra and Goodell have a close personal relationship. Goodell has been insisting on pushing Lu Ke out for the past three years, and Indra naturally knows about it; but outside of work, Gudell Del also highly praised the 25-year-old young quarterback, which was indeed beyond her expectations. In the end, Indra decided to come to Seattle to watch the game, and Goodell played a very important role.
Now, Indra feels she made the right decision.
During a flight, Indra and Lu Ke chatted happily. The two of them seemed to have been friends forever, breaking down those barriers. Even if they met for the first time, they could laugh all the way without any restraint or embarrassment; of course, there was also Lech's With a sense of humor, he always comes to the rescue and keeps the conversation going.
When the plane landed, it seemed that Lu Ke's cooperation with Pepsi-Cola was already a done deal; but they all knew that everything was still to be determined until the contract was signed in black and white.
After arriving at San Francisco International Airport, Indra did not stay. After a few adjustments, she needed to go to New York, so she and Lu Ke said goodbye on the plane; Lu Ke did not join most of the team, but We boarded a private vehicle sent by Mercedes-Benz and left the airport directly from the private tarmac to Candlestick Park, where tonight, countless people gathered waiting for the team to return to celebrate the victory.
This is not the Super Bowl, so there is no need to hold a separate championship parade; but at least it is the National League championship, and the team and fans hope to celebrate together. Especially after so much has been experienced this season, and Candlestick Stadium will also become history, this National League championship trophy is even more meaningful.
After getting in the car, Laihe had time to ask Lu Ke what he thought, "What do you think?"
