Burgundy carpets, dark brown leather sofas, light brown wine cabinets and desks, sterling silver tableware, spacious passages and free space, as well as soft-touch blankets and soft and comfortable waist cushions, every detail is exquisite. It demonstrates the supreme luxury configuration and completely presents the top enjoyment of private space, as if you are in a small world of your own, floating above the clouds, away from the distractions of the world.
This is an "independent space" in the literal sense.
Now, there are only five people in the entire cabin, Lu Ke and Indra, Leh and Indra's assistants, and a professional flight attendant - even if two captains are added, there are only seven people. But they can enjoy the entire spaciousness of the cabin.
Turning your head, you can see through the window that Seattle is slowly getting smaller and farther away. The scattered lights of thousands of houses are like a gurgling crystal river. It is quiet but magnificent, and there is an indescribable moving and romantic feeling. Then The noise of the whole world just disappeared without a trace.
Imagine if you start to get tired of crowds and long to escape from the hustle and bustle, have your own exclusive space, and settle your mood. The poor may go to nature for hiking and camping, while the rich may go to sail in the ocean or fly in the air. That kind of Unparalleled enjoyment, people can't help but start yearning for it.
"Are you excited?" Indra could read the excitement and excitement from Lu Ke's expression - Lu Ke did not hide it, and even showed it calmly.
This expression can be interpreted as a "country bumpkin who has never seen the world", but it can also be interpreted as a "pure and sincere child's heart", and Indra is more inclined to the latter.
"Ha." Lu Ke laughed heartily without any embarrassment. Instead, he withdrew his gaze and turned to look at Indra on the other side of the aisle. "I'm sorry, my behavior must have disturbed me." You, but I can’t control it, this is my first time flying on a private plane, so I’m inevitably a little excited.”
Without waiting for Indra to answer, Lu Ke continued:
"You know? When I was six or seven years old, one time, my father went on a business trip to another city, and he had to take a plane, and then I was very, very envious because I always felt that flying in the air was incredible. Things seemed to be things that only the legendary rich children could do, so I started to play around at home and wanted to go on a business trip with my father."
"Unfortunately, I still didn't succeed in the end. My mother persuaded me at the time that there would be many opportunities when I grow up. I'm still young, and maybe in the future, I might start to feel sick because of flying too many times. I was tired of it. But I refused to believe it, and then I ran outside with my little rain boots to step in puddles, hoping to express my strong dissatisfaction in this way - my mother did not stop me, and the result was that I was playing in the water. After it was over, I was having so much fun that I completely forgot about the plane, haha.”
The lively and lively words described interesting childhood events vividly, making Indra laugh happily, and even couldn't wait to join Lu Ke's discussion, "What about now?"
"I found that my mother was right." Lu Ke admitted, spreading his hands.
Indra couldn't help but clapped her hands gently to express her joy, "But flying is still a magical thing?"
"Yes, humans have always had fantasies about flying, right? In fact, during the offseason, I always thought about getting a pilot's license, or learning to skydive and challenge some limits. That should be very Interesting; but I can only think about it, Laihe might not agree." Lu Ke joked in a brisk tone.
The real reason is that Lu Ke made his own choice. During training and vacation, Lu Ke always chose the former. This has been the case in the past two seasons.
Lech did not expose Lu Ke and joined in the booing, "When you win three consecutive Super Bowls, you can learn to skydive - or get a pilot's license."
Lu Ke made a bitter face towards Indra.
Indra couldn't stop smiling, "If you want, you can buy your own private jet now. You already have such ability, don't you?"
Lu Ke waved his hand, "Of course it's not a problem if you buy it, but the cost of maintenance and operation is not that simple. I think I haven't reached such a level yet."
Yachts, airplanes, sailing boats, mansions, horses, sports cars, etc. These things that often appear in the life lists of rich people are actually not outrageous in price. With Lu Ke’s current net worth, it is not a problem at all. ; But the maintenance costs after purchase are very high, averaging millions or even millions every year. It is definitely not that easy. For Lu Ke, who has only been in the league for three years, those items are still too luxurious.
Indra was very, very surprised. She didn't even hide her surprise, "Wow, the maturity and calmness you show is really different."
Just look at Aldon and you will know that before his rookie contract has ended, he has already bought a mansion and a sports car, and he is definitely not unique in the professional league - on the contrary, Aldon's choice should be a common phenomenon among the leagues. They can be seen everywhere; Lu Ke is a rare minority.
"Maybe it's because I don't have capital?" Lu Ke replied with a pun.
Indra pursed her lips and nodded slightly, "This is also a way of explanation, but many Americans don't consider this at all. Enjoying the moment is their life principle." Then, the conversation started. With a twist, Indra got to the point, "However, you can have this ability now if you want."
It’s not stated clearly, but it’s clearly hinting at PepsiCo’s cooperation.
But Indra did not directly negotiate the contract amount simply and rudely, because she knew that neither Leh nor Lu Ke could be impressed by a series of numbers - maybe a billion-dollar lifetime contract like LeBron James would be, but The problem is that it is impossible for PepsiCo to offer such a contract now, so sincerity and gesture have become the best bargaining chips in negotiations.
So, the topic of Indra was brought up again.
"Did you know that we are working hard to change the entire corporate culture and brand image? We have been making unremitting efforts for the past ten years. I am a vegetarian and I also realize the importance of healthy eating, especially for The importance of the American people." Indra's meaningful words made Lu Ke chuckle——
The United States is the country with the most serious obesity problem in the world, surpassing countries such as the United Kingdom, Germany, and Australia, and is a real threat to people's health.
"So, since 2004, we have ended the cooperative business with KFC and Pizza Hut, acquired more assets in juice drinks and health food, and allowed the company to complete its transformation." Indra explained in an understatement in the simplest sentence The results of her work over the past ten years have been revealed, but the bloody storm behind it is obviously not that simple.
Lu Ke raised his eyebrows slightly and didn't say much, but there was a hint of amusement in his eyes.
Indra couldn't help laughing, "I know that we have always been a carbonated beverage company, which itself is one of the biggest killers of obesity. But do you believe it? Now in the US market, all audiences think that Pepsi-Cola is better than Coca-Cola is a healthier company not because of Coca-Cola Zero or Diet Coke, but because of the corporate culture we advocate."
"Healthy, young, energetic, reasonable."
Indra showed his strong self-confidence and charm. In his words and deeds, you can clearly notice that the light in his eyes is getting brighter little by little, full of determination to strategize and grasp the overall situation, just like Lu Ke every time he stands on the offensive The forward's pocket protection is average.
"Reasonable?" Lu Ke immediately caught the key words of these words.
Indra nodded in agreement, "Reasonable. What we are promoting is a healthy and reasonable lifestyle."
"Look, if we ask every ordinary person to be like a super model or a professional football player, spending a lot of time immersed in the gym, and then eating salad, drinking kale juice, and eating four meals three times a week, It is obviously unrealistic to measure the movement for hours.”
"Even models or professional players occasionally want to eat a lot of carbohydrates or starch, and occasionally want to indulge themselves. Is it a sin? Yes; but is it allowed? No doubt about it. So. , the same is true for ordinary people. If they like Pepsi-Cola, they should enjoy a bottle of Pepsi-Cola, but the premise is that they drink more healthy juices or healthy foods in their daily lives."
"This is a way of life. In order to ensure our health while being able to satisfy our occasional indulgences, the core of everything is appropriateness, moderation, and reasonableness. I will not ask people to completely give up Pepsi-Cola, and then, for the sake of health, Like me, I became a vegetarian; but I hope everyone can find a healthy lifestyle that suits them best, and PepsiCo is very happy to be a small part of that."
Lu Ke was not fooled by Indra's eloquent words. He understood that this is actually the art of speaking, just like people firmly believe that "Coke Zero equals weight loss", even if science proves that there is no basis for this, Coca-Cola We also found a "white lie" that people are willing to believe. Now, Winning is telling the "white lie" of Pepsi-Cola.
But Lu Ke still admires Indra's entire positioning and concept. Compared with Coca-Cola, it is not necessarily more brilliant, but it has its own characteristics. Lu Ke believes that countless people should be willing to buy it. It is no wonder that Pepsi-Cola can gradually find the upper hand in this head-on competition——
Healthy living habits are a concept that has only gradually emerged in recent years, but Indra started taking action as early as ten years ago. This is the most powerful part.
