After briefly complaining about the idea of a "live broadcast" of the press conference, Lu Ke calmed down and pondered for a moment, "Where did we just talk about? Yes, the press conference."
"We are refocusing our attention on Under Armor. It is an honor to renew my contract with Under Armor; I am also very happy to be a member of the Under Armor family, and I look forward to Under Armor becoming my Lucky Charm to start the 2013 season and charge for victory. Fortunately, Under Armor is not Madden."
The easy ridicule and complaints made the reporters burst into laughter again.
The "Madden Curse" makes people fearful every offseason. No one knows who will be on the cover of this year's Madden game. Whether he may become the next "unlucky guy" in the new season, either due to injuries or problems. With his status declining, this honor has almost become a "time bomb" in the game.
However, this year’s Madden game has not been released yet, and we need to wait until mid-August, so the cover character has not yet been announced.
"Bambi, be careful, maybe you will be the one on the cover, Bambi!" The laughter of Logan and others came from next to the camera. It was so lively.
Lu Ke shrugged and responded in a loud voice, "Jealous!" Then he quickly looked away and continued to say seriously, "When Under Armor proposed to do a live broadcast of the press conference, the first thought in my mind was :Scam. What I mean is, how can we know that it is a real live broadcast? Maybe everything was recorded in advance and rehearsed over and over again. Even those accidents were the result of careful calculations. After all, we But it’s Hollywood, isn’t it?”
He easily made a fool of Hollywood and had a sense of déjà vu with “The Truman Show.”
The reporters in the conference hall of the Hilton Hotel immediately reacted. When their eyes met, they couldn't help but smile with understanding. Now they finally understood the reason why this press conference was arranged in this way - a real live broadcast! I have to admit that Under Armor's step was too bold, but...well done!
At this moment, Under Armor's press conference is being broadcast live on YouTube. Not only are there 500 reporters, but thousands of netizens are watching on the Internet.
Lu Ke took a step forward and took over his mobile phone, "How about this, we are now communicating on social networks and talking in real time. I think this is a very interesting thing. Because I am a person who lives in Old men in the 18th century really don’t know much about the ever-changing online world, so maybe this can be an opportunity.”
Lu Ke paused for a moment and hesitated in his words, "But...well, I'm not sure if anyone is watching this press conference. If not, it would be embarrassing. Kevin, have you made arrangements in advance? ? Oh, oh, people have started asking questions now, that’s fine, don’t worry.”
"The first question I saw: Bambi, do you think the design of the 'Continental Series' is really good-looking? Isn't the design of Adidas XX better-looking?"
Lu Ke laughed heartily, "I think this is a matter of opinion. Fashion styles vary from person to person. But objectively speaking, is there room for improvement in the design of the 'Lu Series'? Of course, I have I also participated in the product design process. I know this is not an easy task, so we hope that LK-2 and LK-3 will be more handsome. For now, LK-1 is a work that I am personally satisfied with."
"Wait, Kevin, we still have LK-2, right?" Lu Ke looked at the camera again and asked again for confirmation.
Amid the chuckles at the scene, Kevin Plank raised his right hand high and made an "OK" gesture to confirm.
"Second question: Bambi, have you realized that your jokes are not funny?"
After Lu Ke read the question himself, Logan, Watt and others next to him began to echo the question one after another, and it was very lively.
But Lu Ke didn't mind. He spread his hands and said seriously, "Yes, I know. But I am also helpless and helpless. What else can I do? I promise to read more of the collection of bad jokes in the future."
That serious look made everyone watching the live broadcast - inside and outside the camera, all exclaimed "No", and suddenly realized that they seemed to have opened Pandora's box!
Lu Ke, however, seemed not to notice the ripples he had created at all, and continued the live broadcast on his own, "The third question is..."
This is a very special press conference.
The absolute protagonist of the entire press conference was Lu Ke. It was not just journalists who asked questions, but also countless netizens on the Internet. There were all kinds of questions, some were praising and some were offensive, some were positive and some were negative. , but Lu Ke handled them all with ease. This has also become a platform and way for everyone to get to know Lu Ke better.
Lu Ke's personal training habits, Lu Ke's friendship with other players in the league, Lu Ke's professional template, Lu Ke's celebration after the Super Bowl, Lu Ke's thoughts during the Super Bowl blackout, Lu Ke's mood at the last moment of the game , Lu Ke’s advice and suggestions for undrafted rookies...
And so on and so forth.
In fact, the live broadcast of the entire press conference only lasted less than twenty minutes, but the waves it created were far beyond imagination. It attracted more than 10 million netizens to watch on YouTube alone; and after the live broadcast ended , the discussion topic easily exceeded 50 million.
This sets an incredible benchmark for any sports brand signing conference, pushing Lu Ke's contract renewal with Under Armor to a new peak! At the same time, it also brings new enlightenment to the entire advertising industry. Perhaps live broadcasting can become a new marketing method that maximizes the characteristics of the Internet.
With the live broadcast effect and sky-high contract, Under Armor fully exerted the influence of this contract renewal storm, and soon received huge rewards——
In the following six consecutive months, the sales of "Lu Series LK-1" sneakers showed an upward curve! The most incredible thing is that it successfully topped the sales list in September, breaking the absolute dominance of Nike and Adidas on the sneaker market with real sales figures. This is a crucial turning point in the North American sports brand market.
Under Armor can be said to have become famous in one battle!
For Nike, Lu Ke's contract is just one of countless superstars, like a collectible; but for Under Armor, it is the jewel in the crown, a unique existence!
But that's not all.
After Rolex and Mercedes-Benz, and after Under Armor, Lu Ke signed three endorsements again, namely Gillette razors, Anheuser-Busch InBev beer and Burberry men's clothing.
First up are Gillette razors.
As the home sponsor of the New England Patriots, they have always been developing and stabilizing their market, and they have always adhered to the principle of careful selection of spokespersons——
From Leo Messi and David Beckham in football to Manu Ginobili in basketball, to Paul Biedermann and Ryan in swimming -Ryan Lochte, as well as tennis' Roger Federer and golf's Tiger Woods (Tiger-oods), etc., etc., the strong star lineup is enough to compare with the world's top brands like Nike.
Now, Lu Ke has been added to the Gillette family.
Next is Anheuser-Busch InBev.
One of the largest brewers in North America and one of football's most staunch partners, they are the largest sponsor of Super Bowl advertising in the new millennium - their spending on Super Bowl ad space. That’s almost twice as much as Pepsi-Cola, which ranks second.
Budweiser's advertising spokespersons have always been wide-ranging, ranging from singers to actors to models and professional players. All North American people who can enter the Budweiser family are top stars, and now Lu Ke has also joined the ranks.
Finally, there’s Burberry Menswear.
In fact, it would be more accurate to say Burberry menswear and men's fragrances.
As a brand used by the British royal family, Burberry has been established for more than 160 years. After entering the new century, it has been reborn and has become the world's top luxury brand. They always prefer to choose spokespersons, or refuse to use spokespersons. And just use models, or use elegant spokespersons that perfectly fit the brand image.
Lu Ke's cooperation with Burberry includes the endorsement of men's clothing for this year's autumn and winter series and the endorsement of a new perfume that will be launched next spring. This is a seasonal endorsement. Whether to reach a long-term cooperation in the future will still need to be decided based on market response; Despite this, it can still be seen that Burberry trusts and values Lu Ke.
In just a few months, three endorsements!
From razors to beer to clothing, every endorsement is a well-deserved major industry hit!
According to a survey by Forbes, Lu Ke's income in just one year in 2013 was US$85 million - a large part of which came from the fact that the San Francisco 49ers' contract guarantee set a historical record. In the next three years, Lu Ke's income will be able to remain above 40 million. If he can continue to sign endorsement contracts, his income will continue to increase.
Easily, Lu Ke surpassed Tom Brady, Peyton Manning and Aaron Rodgers in one fell swoop and became the highest-paid player in the NFL!
Not only did his salary income hit a new high, but his commercial endorsement income also topped the list, truly becoming the most marketable player in the entire league. The predictions of Roger Goodell and Lech Steinberg finally came true. Even better than Manning and Brady at their peak!
What’s even more incredible is that this is the result of Laihe’s selection and selection. As long as he is willing to nod, Lu Ke can now continue to sign a large number of commercial endorsements! However, Lech did not act too hastily and methodically further built Lu Ke's brand image, which is now gradually taking shape.
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