During the offseason, news about the free market and the draft are flying all over the sky. The thirty-two teams are extremely busy, and the San Francisco 49ers are no exception. Players in the substitute lineup and training team change very frequently, with players changing every now and then. Rumors can be heard that this may continue for some time before the official preseason training camp begins.
Meanwhile, the big news off the court continues.
The Hilton Hotel located in Beverly Hills is undoubtedly one of the many pearls of this City of Angels. Even in the star-studded Hollywood, it is still a landmark worth mentioning. The Golden Globe Awards ceremony is held here every year. Held every mid-January, all the popular stars in Hollywood gather together, dressed in fragrant hair, drinking wine and drinking wine, enjoying and celebrating the annual cheerful party in the midst of revelry.
During the award season, this building is always bathed in the brilliant and scorching spotlight, becoming the focus of attention; today is no different, the Hilton Hotel once again attracted the attention of the United States.
Jay Fox arrived at the lobby on the first floor of the Hilton Hotel two hours early. He thought he was early enough, but when he arrived at the conference hall on the second floor, he couldn't help but slow down. He almost couldn't believe his arrival. Eye--
He had just stepped out of the elevator and before he had time to turn, he could see the bustling crowds coming and going in the corridor. The endless and noisy scene was like the Golden Globe Awards ceremony being held, which completely stunned Jay. , not quite sure if I've come to the right place.
After hesitating, he walked around the corner with uncertain steps and walked towards the conference hall among the crowds of people. Then the dense sea of people spread out majestically in the field of vision like a magnificent picture scroll. Come on, the rolling heat wave hits my face like this, and the swear words pop out involuntarily.
"What the hell..."
But he didn't even have time to finish his swear words. He was stuck in half the position, and the second half just disappeared. Then he stood there dumbfounded, not knowing whether he should move forward or backward, or even where he was. For a moment, there were no thoughts in my mind.
The conference hall, which can accommodate 500 people, has no extra space at this time. From visual inspection, the number of people on site should have exceeded the upper limit of the capacity, which has led to the crowds overflowing in the corridor; and now reporters are all Looking for a workspace - they need a desk to set up their laptop.
However, right next to Jay, there are reporters who are arguing, "I have been invited. I am a personal media on the invitation list. I have lowered my requirements now. I just need to be able to stay at the scene without a table." And the chair? It doesn’t matter, I just need to stand back and listen, this is my right!”
It’s unimaginable that this was just for a press conference.
But if this press conference may involve Lu Ke, then the situation is bound to be different.
In fact, this was a press conference held by Under Armor. In the email notifying reporters, Under Armor only emphasized that this was an important press conference regarding the future development of the company, and did not mention anything else. Specific questions or specific people, but the first figure that came to everyone's mind was Lu Ke.
this is not fair.
Because there are still many possibilities, maybe a press conference for Under Armour’s new product line, maybe a press conference for market adjustments in autumn and winter, maybe a press conference for signing professional basketball players as spokespersons, and so on, no see The success must be closely related to Lu Ke.
However, the first name that comes to the minds of sports reporters is "Lu Ke". On the one hand, it proves that Lu Ke has unparalleled topicality and appeal in the North American market, and even reporters are no exception; This illustrates the high level of attention Lu Ke’s sneaker endorsement has received.
In the past three months, Under Armor has been in fierce competition with two super rivals, Nike and Adidas. They all hope to win Lu Ke's sneaker sponsorship contract. They have tried their best to win over this player. Lively rumors about the Chinese-American quarterback's sneaker contract broke out every now and then, like an eight o'clock drama, firmly attracting countless attention.
This is very rare in rugby league.
In fact, due to the particularity and professionalism of sneakers, in addition to basketball, the sneaker contracts of football, baseball and ice hockey are never top-notch, and can even be said to be relatively unpopular, even for Tom Brady and Peyton Manning. For such a top player, the sneaker contract can only be said to be a side endorsement that is not taken seriously.
But Lu Ke changed this situation.
In January this year, Under Armor teamed up with Lu Ke to launch the "Lu Series" sneakers, which include rugby sneakers, sneakers, canvas shoes and running shoes.
As soon as the "Land Series" was launched, sales triggered a buying frenzy among fans. The upward trend was so fierce that it was featured in the March issue of "People" magazine, with a positive report in the form of a special feature. Under Armor For three consecutive months, it has become the fastest-growing sports brand in North America, and has even begun to threaten the leading positions of several giants such as Nike, Adidas, and Puma.
Prior to this, Under Armor's upward momentum had slowed down. For a year, it was unable to find any more breakthroughs, especially in the sneaker market, which was completely dominated by several top companies such as Nike, Adidas and Puma. Under such a tight control, Under Armor couldn't even find an entry point.
But now, first Stephen Curry, and then Lu Ke, through the strong appeal of two young players, Under Armor has finally seized its own place in the unbreakable North American market!
The most interesting part is that the sales volume of the "Lu Series" has grown far beyond expectations in states and cities with the largest Chinese population.
Originally, there was nothing unusual about this. Under Armor just took it for granted that the Chinese market was opening its doors and bursting with amazing potential. However, after research by the marketing department, it was discovered that there was actually a new type of shopping service called "purchasing on behalf of others" in these markets. "Professional - They are responsible for purchasing "Continental Series" sneakers in North America, and then sending them back to mainland China by mail across the ocean. This is the reason behind the surge in sales.
The "Continental Series" has only been on the market for three months now, and the sales figures of "purchasing agents" are far from comparable to those in North America. However, this small phenomenon has given more enlightenment to the market: Roger Goodell's The idea is correct. With Lu Ke as an outpost, the Asian market is gradually opening its doors, just like when Yao/Ming landed in the NBA. This sense of identity and participation extends from the court to the commercial market, creating endless opportunities. Endless potential.
It's just a small flame at the moment, but who knows that a single spark can't start a prairie fire?
More importantly, after Rolex and Mercedes-Benz successively signed Lu Ke, the two sponsors showed great affirmation in many aspects. The posters and TV commercials they shot for Lu Ke were also launched online one after another, achieving great success. The positive feedback is definitely encouraging!
Lu Ke's market potential has obviously been recognized.
Under Armor has noticed this, and Nike and Adidas have naturally noticed this. The entire North American market is actively discussing this. There were once strong suspicions that the relevant data was deliberately leaked by Lech Steinberg. , but because there is no evidence to support it, the speculation only remains at the stage of speculation and cannot be confirmed.
No matter what, Lu Ke's sneaker contract has become the focus of attention.
After creating the league's highest salary, Lu Ke's commercial value has also become the focus. Against this background, Under Armor announced a press conference. The reporters' first reaction was to connect the two things: Could it be that Nike Neither Adidas nor Under Armor has ever competed? Shuangshuang lost this sneaker endorsement contract?
Just thinking about it, the reporters started to get excited.
Jay thought so, and obviously he was not the only one, so the grand occasion in front of him was born.
Standing at the door of the press hall, Jay was a little confused. At the Rolex signing conference at Staples Stadium, he thought the scene was exaggerated enough. Unexpectedly, there was another mountain higher than the other, and the real peak was in front of him. It instantly reminded people of the pre-game news of the Super Bowl. press conference.
"Jay, Jay, will Bambi show up today?" A familiar reporter from the New York Post quickly ran over and patted Jay heavily on the shoulder.
Jay was still a little stunned, so he subconsciously blurted out, "No."
After he said it, Jay regretted: Oops, why did he let it slip?
But it was too late now. The reporter immediately asked, "Why? What's going on? So, today is indeed related to Bambi? So what exactly is going on? What inside story do you know? Now tell me."
Jay's smile couldn't help but become bitter.
After receiving the invitation letter from Under Armor, Jay immediately contacted Lu Ke for verification; Lu Ke did not deny it and readily admitted that he had renewed his contract with Under Armor, but Under Armor hoped to create news. It's so sensational that it's best to keep it a secret, "I think you will definitely leak it after I tell you. I will tell Under Armor in advance. My best friend seems to have leaked the news."
At that time, Jay still felt that he was Feixue in June, and he was full of grievances and could not express them, "It's unfair, Bambi, it's unfair!"
but now……
However, Jay thought about the contract number revealed by Lu Ke. It was definitely a sky-high price. This also meant that the focus of today's press conference was not the contract renewal but the contract number. Now Jay could imagine The reporters in the audience heard their jaws dislocate. He thought the scene must be very spectacular.
"There is no inside story. It's just that Bambi was still training at UCLA before I came here, so I think the press conference has nothing to do with Bambi." Jay said.
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