Not only in the field of rugby, but also in the fields of football or basketball, and even in the fields of tennis and golf, the cost of car endorsements is always lower than that of luxury brands, because the endorsement of a car brand is often just a series or a new model, rather than the entire brand. official endorsement, each endorsement contract has a relatively short period of time.
The car endorsement contract of 10 million per year and signed for three years is already among the top in the entire NFL, second only to the two top superstars Manning and Brady; even in the NBA, this contract can also be among the top. Top ten, definitely the best among the best——
Indeed, Lu Ke's market value has reached such a status in just two months. The interaction of unique advantages and wonderful performance gives him unlimited possibilities. From Rolex to Mercedes-Benz, Lu Ke's rapid rise is extremely rare in all professional sports fields.
More importantly, choosing to sign with Mercedes-Benz instead of car brands such as Ford or Volkswagen that are more widely used by football players is itself a direct reflection of Lu Ke's market value!
As the world's top car brand, Mercedes-Benz has countless cooperation with the sports field. In the past two years, they have been adjusting their US strategy, and the NFL is naturally the first choice.
Last year, Mercedes-Benz sponsored the name of the New Orleans Saints' home stadium, which was an important step; however, they have always been cautious in selecting spokespersons.
On the one hand, top players like Manning and Brady basically have car endorsement contracts; on the other hand, there are many NFL players and the elimination rate is high. It is not easy to choose a stable and long-term partner. In the end, after careful consideration and meeting the right player at the right time, Mercedes-Benz chose Lu Ke.
For Mercedes-Benz, what they need is not Lu Ke's appeal in Asia, but Lu Ke's appeal in the Asian American market, and Lu Ke's profound influence on the diversification of the American football market. From a side perspective, this can also be considered as Lu Ke has occupied an irreplaceable and indispensable position in the NFL league.
As a unique presence in the entire league, with the overall rise of performance this season, sponsorship and endorsement invitations have been flooding in like a tide, but Lech has never been in a hurry, focusing on quality rather than quantity. Currently, he has only signed contracts with Rolex and Two Mercedes-Benz endorsements are enough to impress people.
If Lu Ke's performance in the playoffs can continue this season, then Leh is confident that he can make this No. 14 quarterback the number one player in the league!
"Leh, I'm not sure what your so-called satisfaction number is, but what I'm sure of is that I have no objection." Lu Ke raised his hands in a gesture of surrender, which made Leh chuckle. He got up, and then Lu Ke let out a long breath, as if a big stone had finally fallen from his heart, "Huh, the Christmas gift I gave to my parents this year is finally here."
Both Lu Zhengze and Jiang Youning were short of money, but they were the first people in Lu Ke's mind.
Lech was not surprised at all, "Actually, if you are willing, we can promote your family more. For example, in a magazine interview, you can talk about the positive influence of Jack and Annie on you, which is very good for the public image. The benefits..."
But before he finished speaking, Laihe noticed Lu Ke's unquestionable expression, so he cut it off himself, "I know, I know, you want to protect the lives of Jack and Annie. There is no problem, I understand!"
Lech did not push further, but returned to business, "Mercedes-Benz, starting from tomorrow, they will start to announce this cooperation step by step on social media. They were originally They considered waiting a little longer, but after today’s victory, they want to capitalize on the momentum as soon as possible, so it is estimated that relevant publicity will be online in the evening.”
"Social media?" Lu Ke was a little surprised.
In my impression, Mercedes-Benz is not a company that is keen on social network promotion. After all, they have deep roots and luxuriant branches, so they can carry out promotion steadily.
Laihe nodded and replied in the affirmative, "They want to be younger and more youthful. This is also an important reason for choosing you. By the way, this time you are endorsing the M-class, which is a mid-to-large family SUV, but The positioning is relatively high-end, mainly targeting the middle class. Now, by choosing you as the spokesperson, I hope to create an image that young people can also use and change people's fixed impressions."
Mercedes-Benz has multiple product lines, each of which has a different market positioning. Naturally, the pricing of each model is also different. M-level is a relatively mid-to-high-end branch line, which requires more texture and thickness. They are currently negotiating with Roger Federer and David Beckham, and the NFL in the United States chose Lu Ke.
Next, Lech briefly explained the schedule for the next twenty-four hours, which included promotional photo shoots, in-studio advertising shoots, and magazine interviews. It was bound to be very busy.
"Don't worry, I know your rest day training plan will not be affected." Laihe added, and then saw Lu Ke showing a relieved look, Laihe also laughed dumbly, "By the way, Mercedes-Benz also has an invitation for tonight’s show, and they told me that if you are willing, you can attend in their name, and they don’t mind the exposure now.”
"What catwalk?" Lu Ke blinked, his head full of question marks.
Laihe was a little surprised, "Victoria's Secret, the annual catwalk show, is tonight, don't you remember? If I remember correctly, you have a good friend who is their model, right? I I thought you knew."
Lu Ke couldn't help being stunned.
Recently, all his thoughts have been on the locker room, training and games, and he has completely forgotten about it. Although Candice has been mentioning the catwalk, she has not mentioned the specific time, so he has never let go. In the heart. More importantly, Candice was worried about disrupting Lu Ke's concentration, so she never mentioned it deliberately.
"Girlfriend." Lu Ke said. The first time I used this word, it was still a bit unfamiliar; and the first time I used it in front of another person, I was still a little uncomfortable. Lu Ke couldn't help but adjust his sitting posture.
Laihe didn't react at the first moment. He looked at Lu Ke's bright eyes more and then saw Lu Ke's slightly shy look. He thought about it carefully and then he understood. I was a little surprised, because Lu Ke seemed to be devoted to training day and night, and he didn't even have much time to socialize. There were no clues to catch at all; but after the surprise, he couldn't help but find it interesting.
Laihe couldn't help but want to tease Lu Ke - usually this guy was a prankster himself, and rarely had the opportunity to fall into the trap. Now that the opportunity was right in front of him, how could he be willing to miss it so easily?
So, Laihe just stared at Lu Ke without saying a word, and the subtle atmosphere began to become tense.
Lu Ke scratched his head lightly, then coughed and cleared his throat. The helpless and stunned look was really far from the image on the field, "Didn't you say before that if there are changes in your life, it's best to negotiate with him in advance?" Do you report it? That’s it.”
Under Laihe's gaze, Lu Ke felt a little uncomfortable. Laihe was the first person he knew besides Candice. Lu Ke was still a little a little nervous, but this situation only lasted for a moment. Then he straightened his back and assumed an upright posture again. , "I really forgot about tonight's catwalk show. Now that I have the opportunity to attend, it would be great. I need a little help."
This is also the reason why Lu Ke took the initiative to confess: In order to make up for Candice, and to thank Candice, Lu Ke not only needs to make an appearance tonight, but also needs to make a grand appearance, so he needs Lech's help——
His gear bag contained only a few sets of tracksuits, clearly out of place.
Laihe did not answer immediately, but folded his hands on his chest, "So, when did this happen? I guess it was definitely not this week, right?"
"If you are expecting me to start discussing some details, then you are wrong. I have no such intention." Lu Ke has now regained his composure and stated his position righteously.
However, Laihe smelled the tension under Lu Ke's tightness. He was not too eager, but said with a smile, "I have no malice, really, I just want to express my blessing. If your It would be great if your love life can go smoothly. I am sincerely happy for you. So, I can always know the name of my player girlfriend, right?"
Although the words were meaningless, the tone was always teasing. Lu Ke also looked helpless and glanced at Laihe, but Laihe did not give in. Thinking that he would need to ask Laihe for something later, Lu Ke could only compromise, "Candice, her name is Candice." .”
"Candy. I like this name." Leh nodded in agreement.
Then he saw Lu Ke's gritted teeth expression from the corner of his eyes. Laihe stopped and said immediately, "There is not much time left before the fashion show starts, and the guests still need to walk on the red carpet. This means "Now, we are already very pressed for time and we have to dress up now. No one wants to be late for such an important night."
Before Lu Ke could say anything more, Laihe picked up the phone and started making calls, getting busy.
Knowing that Laihe did it on purpose, Lu Ke couldn't laugh or cry - at least, he was really busy instead of pretending to be busy.
On the way from Fox Castle to New York, Lu Ke was wondering if something important would happen today. Unexpectedly, just a few hours later, things would have reached the current situation. Isn't this a bit magical?
