Jed York, Roger Goodell, Gideon Yu.
If nothing else, these are the three names mentioned in Sophie's words just now.
Jed, the team's executive president, is also the owner who has the most frequent contact with the team; Roger, the president of the NFL, has also seen a sharp increase in the frequency of his appearances at Candlestick Stadium in the 2012 season. As for Gideon, it's a familiar name, but an unfamiliar face.
Gideon Yu, the new team president of the San Francisco 49ers.
Gideon is a member of the Korean immigrant generation. He was born in Seoul. He came to the United States to study in the 1980s. He studied engineering management at Stanford University and business school at Harvard University. Relying on his own efforts, he started in engineering management and gradually changed careers. With venture capital, he relied on his own efforts to become a billionaire from scratch.
Last year, the San Francisco 49ers began preparing for the construction of a new stadium. Because the cost was too high, the York family and the San Francisco city/government could not bear it all on their own. After careful consideration, they decided to attract investment. In the end, Gideon signed the contract after this offseason. won the bid and became the team's new shareholder by financing a new stadium.
Currently, three members of the York family plus Gideon are the only four shareholders. However, Gideon's shares are still far lower than any member of the York family, and he can only be regarded as a small shareholder; but he is still the nominal chairman of the team, although he will not interfere with Jed's daily work.
After joining the team, Gideon's name was well known. Because of his Asian identity and the presence of Lu Ke, many people speculated whether Gideon's joining was related to Lu Ke, so in daily life everyone In fact, there has been a lot of discussion; but so far, Gideon has never shown up, and even news interviews are very rare. For the players, he is indeed "familiar and unfamiliar."
Today, three big guys gathered in the VIP room, and Sophie just said that there are other guests, so what is the reason? Is it just to take a look at Lu Ke?
Lu Ke doesn't think so.
But what was going on with Sophie's attitude just now? It was completely baffling. After much thought, he still had no clue. Just when Lu Ke was about to give up, a voice came from directly in front of him, "Bambi, have you received the news?"
He raised his head and saw Lech Steinberg walking towards him.
Now, here we are with three big bosses and an agent again, and things are going to become more and more bizarre.
Laihe noticed Lu Ke's distraction and pointed behind him, "Did you offend Sophie just now? She looked like a powder keg was lit. Are you sure you didn't return her call after dating her? ?”
Facing Laihe's teasing, Lu Ke laughed dumbly, "My charm is not as great as I thought." Then he dropped the subject and asked, "I know what happened, but I don't know the specific content. Now , you also appeared, and I couldn’t predict it even more. Why, what news did you receive?”
Lech didn't waste any time, "Let's talk while walking." Because Lech's pace is relatively slow, they can't waste time here anymore. "The whole process is more complicated, but the simple explanation is that the league wants you to serve as a publicity officer." Ambassador job, promoting the NFL to a larger female audience."
"Me?" Lu Ke blinked, completely unable to believe his ears, "But... why me?" After saying that, his thoughts gradually became clearer, "Wait a minute, something is not quite right."
First, let’s talk about the San Francisco 49ers. There are many players who are more senior, more famous, and more suitable than Lu Ke. When placed in the entire league, there are countless players who can do the job. With thousands of choices, Lu Ke also It's not the most suitable choice, and it may not even be ranked in the top fifty.
This is not to belittle oneself, but to seek truth from facts.
"Because you are the most suitable." Lech said with great certainty, "Please note that the publicity target is female audiences. In the entire league, the public image must be excellent, in line with female beauty standards, and at the same time, the performance on the field must be outstanding. There are not as many players as you think, after all, there is only one David Beckham."
At this time, when he compared Lu Ke to Beckham, he suddenly couldn't laugh or cry. "Why do the same words sound like curses when put here?" After finishing speaking, he burst into laughter.
Lech was also amused and added cheerfully, "The league selected a total of four players, Julius Peppers, Arian Foster, JJ Watt, and then it's you. Overall, this arrangement is the most appropriate, appropriate and complete. At that time, we will see how effective the publicity is and the alliance will formulate follow-up plans."
Four players, two on offense and two on defense, two from the National League and two from the American League, two veterans and two young people, even skin color were all taken into consideration, covering different ages and different fields. , the various situations of different regions and different classes are indeed carefully considered.
In fact, this is not the first time the league has worked to develop the female audience market.
Since 2009, the NFL and the American Cancer Society have jointly launched a charity event called "Critical Interception" to encourage women to undergo regular breast cancer screening; and October has been officially designated as Breast Cancer Awareness Month.
During the October games, every player on each team must wear a fan ribbon. At the same time, players are further encouraged to express their own ideas and decorated with pink elements: pink jerseys, pink sneakers, fan wristbands, pink Gloves and even players boldly dyed their entire hair pink.
The reason for this is that breast cancer is killing more than 40,000 women every year, and more than 230,000 people are diagnosed with breast cancer. Moreover, the rate of men suffering from breast cancer is also rising rapidly. Through the Caring Month activities, every player and fan is reminded that they not only need to pay attention to the health of their mothers, wives and girlfriends, but also need to pay attention to every potential illness.
Over the past three years, the impact of this event is gradually expanding, and it has also raised a further $18 million for the charitable foundation. All of these donations will be used for a project launched this offseason called The "Change" project aims to provide cancer education, cancer screening and early diagnosis to women in communities with underserved medical services, hoping to prevent the disease before it breaks out.
Now, the league hopes to go one step further and make the NFL more intimate and connected to its female audience.
In fact, this plan is just part of Roger Goodell's comprehensive market development plan. The entire plan blueprint includes many different components such as the Asian market, the European market, the women's market, the youth market, etc., step by step to expand the role of rugby in the market. With global influence, the league president’s ambitions have only revealed the tip of the iceberg.
Objectively speaking, this is just a contribution to the alliance and cannot be regarded as a major opportunity; but it is undeniable that Lu Ke's position in the alliance is becoming more and more stable and clear. In this process, Lech The role is irreplaceable, and the rest is more of a logical result.
Lu Ke nodded to express his understanding, but the first reaction in his mind was, "But it's still in the season. We must prepare well for the next game. If these promotional activities may delay training, then I can Reject?"
Laihe did not answer immediately, but looked at Lu Ke quietly.
Lu Ke was puzzled, and instead cast a doubtful look.
Laihe couldn't help but laugh, "Did you know? When jj received the invitation, his reaction was exactly the same as yours."
Lu Ke shrugged and laughed, "This is called heroes cherish each other."
"But... no." Lech immediately answered decisively, "This is an honor, but also a responsibility. Did Sophie tell you just now? The team president and chairman are here today, no For your sake, but for the alliance’s activities, this is an opportunity to build a good relationship with the alliance, and they will not give you room to refuse.”
For team managers, the team's interests are the top priority. Now the reason for both Jed and Gideon's presence is known.
Lu Ke opened his mouth slightly, then raised his hands to express his protest, helplessly.
Laihe raised his right index finger and tapped Lu Ke's nose in the air, just like an elder facing a junior, and smiled helplessly, "Don't worry, I won't worry about your daily training. This activity is just the first It's just a test. Tomorrow morning, in San Francisco, you and the guests will record a short talk show and then accept an interview. That's it. It will take about three hours. I know you also have a training plan on your rest days. Yes, but it shouldn’t have much impact.”
Lu Ke suddenly understood and nodded, indicating that he understood, "But if it is recorded in San Francisco, what about jj and the others? Will they also fly here specially? Won't they protest?"
The regular season is underway and all players' time is valuable. Not to mention whether it is for training, if one disrupts one's plans for alliance activities, even if it is an idle plan of lying on the beach and sunbathing, no one will be happy.
"They won't come over. They will complete it at their own training base. The talk show and interview will be completed in four cities respectively." After Laihe finished answering, he caught the confusion in Lu Ke's eyes, and then explained, "Guest? Oh. , the guests are not JJ, Arian and the others, but another promotion ambassador. By the way, you know Emma Watson."
"Who?" It wasn't that he didn't know him, but he was too surprised. Lu Ke didn't expect the name to appear at all.
"Emma Watson, didn't you come over to watch the home game last time?" Lech said matter-of-factly, "By the way, are you sure you two have no... relationship?" Lech said meaningfully, "I heard , the league invited her to come over as a publicity ambassador, and then provided a list of names and asked her if there were any names she was familiar with or names she wanted to partner with, and she picked a name."
After saying that, Laihe didn't explain further and just looked at Lu Ke with a smile. 2k reading network
