In the Internet age of entertainment to death, personal brands are gradually becoming a new part of the market. The business empire built around "David Beckham" has truly become a brand, taking the characteristics of the times to the extreme. .
NBA officials fully encourage this development trend, maximize the market appeal of superstars, and establish strong dominance on social network platforms. Now, the NFL is opening a whole new door.
However, surprise surprise, so far, the fashion shows of NFL players are only "surprise" and not "joy". Everyone is still in the preliminary stage of exploration.
Granted, it's a quick and effective way to grab attention with a bold, out-of-the-box look like Cam Newton did, and his press conference attire has generated more buzz on the photo wall than his on-court performance. With more discussions and public entertainment, Cam's personal reputation rose rapidly.
However, Lech's plan and conception for Lu Ke does not require too exaggerated styling. Returning to Lu Ke's own style and habits may be a good thing at this stage when everyone is still exploring. After all, all the popular top players in the entire NFL are now trying to find a way that suits them.
Faced with Laihe's sudden proposal, which in Lu Ke's view was a whim with no conception or foundation, Lu Ke's first reaction was to refuse, "It's too troublesome." He immediately said negative words. Just blurted out, "The playbook is already cumbersome enough before every game, but you still need to think about these things? No, I don't think that's a good idea."
Lech burst into laughter, "You don't need to think too much. Five minutes is enough, or even three minutes. In addition to jerseys and sportswear, your usual style will be fine. Your comfort is the first criterion." But looking at Lu Ke still had an expression of disbelief, and Lech had to shake his head slightly, "Did you know that JJ has also started to change his clothes at every press conference now?"
watt? JJ-Watt?
"Is the JJ we are thinking of now the same person?" Lu Ke thought this was too incredible.
Laihe nodded in affirmation, "JJ's clothing is a suit. Each match is matched with a different suit. The accessories such as scarves and watches are all different." Then Laihe further added, "The so-called fashion is not about making clothes. You walk on the catwalk, but you dress in your own style..."
"Create your own image, Balabala. I know." Lu Ke took the initiative to take over Laihe's words, and his mischievous complaining tone coupled with a big eye roll made the meaning very obvious.
Lech didn't care, and snapped his fingers, "Yes, that's what it means. Only those who truly know how to manage themselves can achieve success. This is true on the court, and it is true off the court."
After a moment of pause, Lu Ke did not continue to refute or complain. Laihe then gently nodded his head to express his affirmation, "You just need to stick to yourself. However, there is one thing. You need to expand your wardrobe. Just follow the instructions. Your preference. Just in time, after today’s sponsorship contract is signed, you can splurge.”
"Squandering", this is a joke made by Lu Ke about sponsors last time.
Lu Ke couldn't help but become curious, "So, can we now reveal what brand it is?"
"Of course. I don't want to make you rude in front of the brand." Lech did not deliberately create suspense, and simply gave the answer, "Rolex."
Rolex is a Swiss watch brand. After a century of precipitation and development, it has become one of the top brands in the world. After the hardships of the 20th century, it is still the same as Patek Philippe, Jaeger-LeCoultre, Piaget and other brands. Maintaining a leading position in the industry; and their antique watches are extremely resistant to falling prices and are still highly sought after by collectors at every auction.
In October 2017, Rolex’s “Paul Newman Dayton” was listed at the auction house. The final transaction price including commissions was as high as 17.52 million US dollars. It also broke multiple world records, including the largest ever. Expensive stainless steel watches, the most expensive watches ever auctioned, the most expensive Rolex ever, and more.
Top collectibles that even money can't buy.
After Lech dropped the suspense bomb, Lu Ke once imagined many top brands, including Gatorade, Pepsi-Cola, Volkswagen and other elusive brands, but he never expected that it would be Rolex!
Lu Ke narrowed his eyes slightly, showing a look of disbelief. His first reaction was not joy and shock, but confusion. He subconsciously thought that he had heard wrong, "Rolex? You mean the Rolex of the watch?" "
Lech asked, "Besides watches, is there any other brand called Rolex? That is infringement."
"..." Lu Ke blinked, not knowing how to answer. His thoughts turned around, but the question still came out, "Why?"
Laihe adjusted his sitting position and turned sideways to face Lu Ke, "Why are you so surprised?"
Lu Ke opened his mouth slightly, "Because that's a Rolex!"
One sentence revealed Lu Ke's inner surprise. After gradually reacting, he couldn't help but smile and explained, "If I remember correctly, it should be one of the watch brands with the highest market share in the world. , selecting spokespersons are all top among the best; but what is even more surprising is..."
After a slight pause, Lu Ke then added, "I am a rugby player and I have nothing to do with watches. So... why?"
Lech tasted it carefully and nodded in agreement, "I can answer your second question first. It's not that football players don't wear watches, it's just that there are fewer opportunities. Tom Brady is currently contracted by Movado, in my memory, it should be a four-year contract. Top watch brands are not opposed to cooperation with professional players, but they need to be more cautious in their choices."
"Then, I'll answer your first question." Laihe could sense that the doubts in Lu Ke's eyes had not dissipated, so before Lu Ke spoke, he raised his right index finger to stop him and continued to explain. , “Rolex is the top in the industry, but similarly, Nike and Adidas are also the top in the industry.”
"Regardless of quality and scale, I now have more than fifty brands seeking sponsorship and cooperation." Laihe said lightly, and then successfully saw Lu Ke's surprised expression, Laihe raised his eyebrows, " Remember what I said at the beginning? Your business value far exceeds people’s imagination.”
This is the truth.
Laihe has absolute confidence in Lu Ke. He always believes that Lu Ke's future is immeasurable.
Of course, Lech himself admitted that being able to reach a cooperation with a top brand like Rolex, an endorsement that even the four elite quarterbacks could not win, is definitely a breakthrough negotiation in his career and will undoubtedly be beneficial to his work. It is the most important affirmation: the sword is not old.
Lu Ke still didn't have much real sense. Firstly, he had never seen those endorsement invitations; secondly, the numbers in his bank account had not changed drastically; thirdly, he had never seen them on the streets or on the TV screen. through your own advertising. Everything said from Laihe's mouth still didn't have much sense of reality.
"Is there a name I've heard of?" This was Lu Ke's response, an unusual response. He heard that more than fifty brands were seeking cooperation. He didn't jump up and down excitedly, didn't cry or howl excitedly, or even didn't. He cheered and celebrated with joy, but asked "normal" questions in an understatement, which really seemed too abnormal.
"You know you're a freak, right?" Lech couldn't help but complain.
Vincent, who was sitting in the driver's seat, suddenly said, "Are all the top students in the journalism department like this?"
Lu Ke couldn't help but chuckle, "That's not necessarily the case. Top students are extremely rare. Therefore, I will take what I just said as a compliment."
Lech shook his head slightly, but still answered, "Gatorade, Pizza Hut, Pepsi-Cola, Budweiser, Chevrolet, etc. have all expressed their intention to cooperate."
There is no doubt that these are the top brands named all over the world, and their market share and commercial value are unique, even compared to Rolex, they are absolutely not inferior.
But the more top brands, the more difficult it is to negotiate for cooperation. With Lu Ke’s current achievements and qualifications, it is one thing to awaken the intention of cooperation among brand manufacturers, but it is another thing to actually achieve cooperation. The entire negotiation process is definitely not that simple. .
What's more, Laihe has already made plans for building Lu Ke's brand image. He doesn't want to sign an endorsement contract casually. Every product must be carefully selected; further, the length of the endorsement contract and the appearance of the portrait must be carefully considered. The occasion, the form of sponsorship cooperation, etc. all need to be carefully crafted.
So far, Rolex is the only brand that both parties have reached a consensus on, and this has also become an important first step for Lu Ke to become a top player. Of course, this is also the brand that Leh spends the most energy and time on, so cooperation is a natural win-win situation.
"Wow." Lu Ke couldn't help but sigh, "Now it finally feels real. In comparison, Rolex is still very exaggerated, but it is not that confusing after all. Wait, you mean, in the future I Can all your food, clothing, housing and transportation be covered by brand sponsorship?”
"If you are willing." Laihe nodded in affirmation, "But, Bambi, when you truly reach a sufficient height, you will realize that you still want to choose your food, clothing, housing, and transportation according to your own preferences, and you can do whatever you want. Choosing the products you want, brand sponsorship is a burden.”
Lu Ke spread his hands and said in a complaining tone, "That will happen in the future. For now, my salary level has not reached that level. So, let's take it step by step."
Lech raised the coffee in his hand and made a salute gesture, "So, today is the first step. How about such a first step, how does it feel?"
"Perfect!"
