In the blink of an eye, October passed, and time slipped quietly into November. The second half of the NFL season officially started, and the San Francisco skyline was dotted with large swaths of red maples, marking the arrival of the severe cold winter. In the past, it was blooming wantonly, between the waves and drizzle, sunshine and clouds, the aroma of a cup of coffee or the leisurely leisure of a cup of beer became a small happiness for people to take a break from their busy schedule.
Lech-Steinberg's assistant Vincent Camp skillfully parked the car in the street parking space in front of Lu Ke's apartment, and then looked through the rearview mirror at Lech sitting in the back seat.
However, Laihe was not in any hurry. He looked down at his watch, confirmed the time, made a calm gesture towards Vincent, and then started to enjoy his coffee leisurely.
Without waiting for too long, Lu Ke's figure sprinting 100 meters appeared in his sight.
As Lu Ke's agent, Leihe naturally knows Lu Ke's habits very well. Every day's work and rest are very regular. He never slacks off on the training tasks that should be completed, and never wastes his free time; during the season, Lu Ke's life basically consisted of a training ground and an apartment. It was boring and extremely self-disciplined, even more disciplined than a monk.
During the rest day last week, Lu Ke went to the bar to drink with the members of the second offensive team. After hearing the news, Leh not only did not stop him, but also raised his hands and feet to express welcome. Suddenly, he felt relieved and moved that "my child has finally grown up"——
Yin Yin looked forward to his professional players walking into the bar to relax. When the players truly enjoyed a night of fun, the agent even cried with joy. He was probably the only one in the world who did so.
This morning, Laihe arrived at the door of the apartment on time according to Lu Ke's schedule. There was no need to rush or be impatient. He measured the time for a moment, and then saw Lu Ke appearing in front of him on time like a Swiss watch after finishing his morning exercise. The time error will never exceed five minutes.
Lu Ke also noticed the black SUV parked in front of his home.
After finishing the last sprint, Lu Ke slowed down, adjusted his breathing rhythmically, and walked out towards the door of his house. From a distance, he could see Vincent pulling down the car window and waving hello. Lu Ke also nodded. After signaling for a while, he understood immediately and simply said, "Five minutes." Then he walked around the car and walked into the house.
Today is sponsor signing day.
Thirteen months ago, Lu Ke signed his first sponsor, Under Armour, which proved his commercial value; thirteen months later, Lu Ke is about to sign his second sponsor, although now Lu Ke Ke doesn’t know the name of the brand yet, but from what Laihe said, he can tell that it’s definitely a big deal.
Lech waited quietly in a relaxed mood.
From Troy Aikman to Mark Brunel, and then to Ben Roethlisberger, Lu Ke has undoubtedly been the player that Leh has been most assured of in the past twenty or twenty-five years. Self-disciplined and highly focused, determined and energetic enough, for a professional player, you really can't ask for more.
Thinking of the second sponsorship contract he signed for Lu Ke, even a veteran like Laihe can't help but feel a little proud. Can this be regarded as one of the masterpieces of his career?
After a while, Lu Ke appeared again.
Sure enough, I finished preparing for the trip within five minutes, taking a shower and changing clothes, everything was concise, clear and neat.
However, Laihe was a little surprised today and looked Lu Ke up and down.
In my impression, Lu Ke always dressed up in simple sportswear. Even if he occasionally wore casual clothes in private, it was just T-shirts and jeans. Today, Lu Ke dressed up seriously. This should be the first time in my impression. once.
A white round-neck T-shirt paired with sky blue jeans, a fitted black suit jacket on top, a sky blue plaid square scarf placed in the left breast pocket, and finally paired with a pair of navy blue round-toe skate shoes.
There are no unnecessary complicated combinations or colorful clashes. The whole outfit is clean and simple, slightly formal, but not too grand. The details show the fashion elements. The neat short hair is all covered with hair wax, and the overall look is... The youthful vitality is really eye-catching.
"Good morning." Lu Ke opened the door of the back seat and sat in, "I'm not late, am I?"
"No, it's still early." Laihe said with a smile, and then patted the back of the driver's seat, "Vincent, let's go." Then Laihe turned his head again and looked at Lu Ke.
Lu Ke had already noticed the abnormality just now, and it became more obvious now, "What? Isn't this suit not suitable? You said today is a little more formal, do you mean a shirt with a suit? Wouldn't that be too formal? I I have two suits at home now, but they both seem a bit too grand, a graduation ceremony dress.”
Lech nodded slightly to express his understanding, "It seems that we need to discuss a few things. First, you need to buy a few suits. In the future, suits will always be the best choice to attend some formal occasions, such as press conferences. , I don’t mean those branded suits, but tailor-made suits. The sports suits stay on the court.”
"I know, I know, David Beckham." Lu Ke also joked briskly.
Lech did not refute, but raised his right hand, "Yes, David Beckham."
Then he explained in detail, "You know, how did he become an iconic figure? Victoria-Beckham gave him fashion attributes and a public image, which really established him. brand; the current Tom Brady is also built according to this model, and Gisele Bundchen is the mastermind behind the scenes. Otherwise, it will never be that easy for professional players to build a brand."
After Laihe finished speaking, Lu Ke spread his hands and said, "It seems that I don't meet the standards. I am still single and there is no military advisor behind me."
"Haha, it doesn't matter, I think you can take care of it by yourself. Of course, it would be better if you have a partner." Laihe looked at Lu Ke's outfit again, "This is the second thing we need to talk about Wednesday’s regular press conference, pre-match player tunnel and post-match official press conference, can you take good care of yourself before being interviewed?”
Sensing Lu Ke's confused gaze, Laihe continued, "Your dress has your own style. I think it fits your image very well. In addition to the sports suit, you have the opportunity to show your own style. This is great." Now. Young, fashionable, simple and youthful, this is a good start. Leave other publicity and marketing matters to me."
This season, the league has reformed again.
In the past year or two, the rapid rise of social networks has caused the exposure of professional players to skyrocket like a rocket. Personal image, personal brand, personal influence, etc. are all amplified step by step.
The NBA is a good example. Before the start of each game, the players' entrance is like a fashion show, including Givenchy's new season shirts, Balenciaga's latest bomber jackets, bright red turtleneck sweaters... … Players are getting bolder and more assertive, even down to outrageous apparel like denim tunics and jazzy jeans.
In line with the call of the times to "entertain yourself to death", everything is evolving into a show.
Now, the "player tunnel show" has become a unique scene in the NBA. The exposure and attention are not trivial. Those top superstars have also hired stylists as an extension of their brand image and established a business empire.
Only by truly knowing how to package yourself and manage yourself can you develop more business value and leave the competitive field to create value in other fields.
Roger Goodell also quickly sensed business opportunities. Although each team in the NFL has only one game per week, which is much less frequent than the NBA, as long as it is operated well, it can also create more waves.
As a result, the league officially made an official reform. After each game, players are allowed to return to the locker room to wash and shower, collect their thoughts and calm down before going to attend a press conference and accept interviews with reporters. Although it is not stated explicitly, the meaning is to give the players time and space to dress up.
In addition, Wednesday's official press conference and the pre-match player tunnel are also showcases.
This is not only to explore the commercial value of players, but also to explore the exposure and promotion level of the league.
In the first half of the season, some players started bold attempts.
For example, Cam Newton wears all kinds of strange hats and colorful suits at every press conference, including Derby Day straw hats, embroidered fedoras, "newsboy" caps, etc.; for example, Von Miller owns a hundred pairs of glasses and Eight hundred pairs of shoes ensure that they are always new every time.
Some players will appear on the stage wearing cartoon character pajamas, some players will choose Halloween costumes such as cloaks or suits, and some players will start to appear in the works of luxury brand designers... There are all kinds of weirdness, tricks, and omnipotence, and they can make people happy every time. Reporters burst into exclamations.
However, this is only the first season of trying, and all players are still exploring. Obviously, NFL players still have a lot to learn when it comes to catching up with their NBA counterparts. They either exert too much force, go off topic, or don't understand what is being said. The news media is also dumbfounded.
One after another, the top big-name agents are planning to hire professional stylists for their own origins - not designers, but stylists responsible for different outfits, imitating the path of the NBA and joining the entertainment wave of the Internet age. middle. Once successful, this will also be an unexplored virgin land, and any member may become another pioneer in the NFL.
Now, Leh has also noticed Lu Ke's potential.
