Lu Ke just guessed that Vance wanted something, but he didn't expect that it was Nike who came so prepared and considered so thoroughly. This was completely beyond Lu Ke's expectations, and he gradually calmed down. After that, the flaws emerged one after another.
"I never knew that signing athletes with Nike requires so much effort. Isn't it true that as long as Nike speaks, no one can refuse such a proposal? Shouldn't everyone be eager to nod and agree?" Lu Ke's face revealed With a curious look on his face, he looked at Vance through the rearview mirror.
Vance raised his chin, narrowed his eyes slightly, and looked at Lu Ke's expression meaningfully, "So, you mean, we have reached an agreement now? Are you going to sign a contract with Nike? If so, that's great. That's it." He wasn't aggressive, but he followed suit without relaxing at all. He caught Lu Ke's words and struck out quickly and decisively.
Lu Ke couldn't help but pause for words, and then realized that he had been caught by Vance and met the general on the spot, but he did not panic, but answered honestly, "I still have a contract. There are no plans to change clubs before the contract expires."
"I know. Under Armor. You signed a two-year contract, and now you still have eleven months, no, to be precise, it's a ten-month contract." Vance came prepared, and he had already mentioned it in his words. All the details about Lu Ke have been found out. "So we need to be surprised, plan in advance, and be prepared in advance beyond the opponent's plan to make sure that the opponent cannot prevent it. I am not sure whether it was Napoleon or Mao who said that we will not fight a war without preparation."
Lu Ke showed a surprised expression again, "I don't want to appear too arrogant, but...ten months in advance?"
"You deserve this," Vance said without hesitation.
Lu Ke didn't speak, but unexpectedly looked at Vance through the rearview mirror. His eyes were enough to express his inner surprise and satisfaction; and Vance also faced Lu Ke's gaze calmly.
Slowly, Lu Ke realized: the Asian market.
Suddenly, he remembered what Leh said when he signed the contract: Believe me, your market value far exceeds imagination.
Lu Ke has always been unimpressed, but today, Nike's long-term layout made Lu Ke see the meaning behind this sentence.
"We hope you can feel our sincerity." Seizing the opportunity, Vance then added.
Lu Ke laughed dumbly and nodded slightly, "I feel it deeply." Then he couldn't help but become curious, "If I don't find out today, how long will your dating plan last?"
"I just said that Jack and I are friends. There is no time limit for this." Vance was very vigilant and did not relax at all. "But if you are asking: When am I going to start talking about signing a contract and cooperation, I am I will not use my personal friendship to bring it up. When the time is right, I will officially send a meeting invitation to Jack and Annie through official channels. Of course, I will analyze the pros and cons and give my opinions as a friend."
“And recommend Nike?”
"Yes, I would recommend Nike." Vance said honestly. "Honestly, there is no brand in the entire industry that can compete with us. Not even the brands you are familiar with." That unparalleled feeling His confidence was revealed in his words, but no one could refute it.
"More importantly, we will make an offer you can't refuse," Vance added.
Lu Ke raised his eyebrows, "'The Godfather'?" This sentence just now is a classic line from the movie "The Godfather".
Vance didn't react, "What?"
Lu Ke smiled and shook his head, "It's okay."
Vance was stunned for a moment, without thinking much, and then returned to his original speaking rhythm, "Believe me, Nike's sincerity is sufficient. We care about your career, your market potential, and your business." The brand has a grand blueprint that no one can refuse. If you are interested, you are welcome to come and learn more at any time.”
"But not now." Lu Ke still withstood the test and was not moved.
On the one hand, it is because now that the season is underway, all his energy must be focused on the next opponent. Only by continuing to win can the sponsor's bargaining chip be always on his side; on the other hand, it is because he has The understanding in this area is indeed too limited. Even in negotiations, Laihe should be taught that "there are specialties in the profession". This sentence makes sense.
Vance did not rush. He nodded with a smile and repeated, "But not now."
Afterwards, Vance kept his promise and did not talk about the matter again. Instead, he and Lu Ke talked about vinyl records, Famicom game cards and other interesting topics.
It can be seen that Vance is trying to remain calm as much as possible, maintaining the atmosphere and rhythm before the conversation began, and seems to be further verifying his promise: he indeed has no malicious intention to use Lu Zhengze, nor does he want to use Lu Zhengze at will. The meaning of family friendship.
Unknowingly, Lu Ke drove to his destination and escorted Vance home.
Until Lu Ke got back into the taxi and walked away, Vance didn't mention the Nike contract again, and he was really calm. But if you think about it carefully, Vance started laying the groundwork so long in advance. He was originally preparing for a protracted war. There was a little surprise today, so there was no need to panic.
Watching the taxi driving Lu Ke away, Vance let out a long breath.
It was indeed planned in advance to visit Lu Ke in person this afternoon; but Vance did not expect that Lu Ke would find out on the first meeting. It can be seen that Lu Ke is indeed a prepared reporter with a unique sense of news, and his wisdom and agility on the court are well-deserved.
The plan was slightly off track and exposed Nike's intentions early; but thinking from another perspective, this is also a good thing. They can show Nike's sincerity in advance and show sufficient sincerity in all aspects to pave the way for future signings.
Indeed, with Nike's status, they don't need to be so low-key and small, and they don't lack Lu Ke to open up the Asian market; but Nike has always been committed to collecting top superstars, which is part of the brand image, and they want to create a There is a momentum that "the top stars in every sport will choose Nike", then, as the NFL's unique Chinese starting quarterback, Lu Ke's strategic position is unique.
Nike does not need Lu Ke to develop the market, but it needs Lu Ke to supplement its brand image. Of course, signing Lu Ke is also an important addition to Nike's dominance in the Asian market and the North American rugby market.
Therefore, Nike started preparations step by step: it started planning eleven months in advance.
According to the investigation, Lu Ke is a relatively pure athlete. Apart from training, it is still training, and his hobbies are really limited; among Lu Ke’s best friends, Curry, Watt, Logan and Marcus are far from reaching the level where Nike would look up to them and treat them specially. The choice of entry point Not too much.
From another perspective, the close bond between Lu Ke and his family is no secret, so family breakthrough became the best choice.
However, after today's little accident. Vance needs to adjust his follow-up plans.
…
"Leh, why does your tone sound like you've predicted it in advance?" In the taxi, Lu Ke was telling his agent everything that had just happened.
Laihe chuckled, "No, I'm not a prophet. How could I predict everything in advance? However, I am not surprised by this situation. If after so many arrangements and foreshadowing, these brand manufacturers still haven't Any reaction means that my job is not being done properly."
From the official stance of the league led by Roger Goodell, to the official activities of the San Francisco 49ers, to related publicity on social networks and the promotion of the Asian community, in the past year, Leh has completed his work step by step. business layout, the current discussion boom is just one of the manifestations of revenue effectiveness.
It is expected that sponsors will come to visit one after another. For Lech, he is not worried at all that brands like Nike and Adidas will not show up, because if they don't take the initiative, it will be the loss of these brands, and it will definitely not be Lu Ke's. This is Leh's confidence——
Things are rare and valuable.
Currently, there is only one Lu Ke in the entire NFL, and he is uniquely blessed. Lech has the capital to be confident.
"If you are curious, Adidas has also contacted me. Under Armor's contract has just passed halfway, and we have enough time to slowly select future partners." Lech is obviously confident and has already thought about it in his mind. Planning has been completed.
"Yes, Vance mentioned this just now." Lu Ke rubbed his cheek and breathed out gently, "Although everything is happening for real now, I still don't feel the reality."
"That's because you haven't seen the heat of discussion on social networks." Lech chuckled.
In fact, for Lu Ke's full concentration and concentration, sometimes it is a good thing and sometimes it is a bad thing, but in the final analysis, Laihe still does not force it. After all, Lu Ke is now in a period of rapid rise, and everything is still focused on the game. There is no need to rush it. When you start to operate a social platform, if you are not careful, you may end up losing more than you gain.
Lu Ke shrugged and did not express his opinion, "But I can be sure of one thing. My mission is to continue to complete the game and strive for victory. Otherwise, everything will be in vain now, right?"
"Bull? It's not such an exaggeration. The results you have achieved so far are definitely not some random cats and dogs." Laihe also revealed his strong confidence in his understatement. Even in the face of Nike and Adidas, he is now Calmly, he has absolute confidence in Lu Ke, "But your idea is correct. You are responsible for concentrating on the game. Leave these off-field matters to me."
