When leaving the restaurant, Lin Shuyuan stood on the street. The strong wind was raging and kept getting into his collar. Goosebumps appeared on the surface of his skin. There was only one thought in his mind. He immediately returned to the editorial office, entered the room, and enjoyed a drink. The leisurely coffee; but looking back at the bustle and excitement in the tea restaurant behind him, his departure didn't seem to have much impact.
After struggling for a moment, Lin Shuyuan took steps. Instead of going to the editorial office, he detoured two streets and headed towards the sports goods store. He plans to buy a Lu Ke home jersey to show his support.
In the North American continent, in addition to the team's own official store, the team's peripheral merchandise can also be purchased at comprehensive sporting goods stores. Before these stores can purchase goods, they need to obtain the qualifications of cooperative dealers and obtain authorization from thirty-two teams. Except for the Dallas Cowboys, which operates alone, the other thirty-one teams are all authorized by a unified authority. Can sell all peripheral products.
In addition to football, you can also find peripheral products for other sports such as basketball, baseball, and ice hockey.
The official peripheral stores of the San Francisco 49ers are located in Candlestick Park and downtown. If Lin Shuyuan wants to buy a jersey now, the comprehensive sports goods store two blocks away is the best choice.
Just two streets away, Lin Shuyuan quickly arrived at his destination, opened the door, and saw a dazzling array of jerseys, dazzling posters, various replicas of trophies, and countless cards signed by players, etc. It was completely It is a kingdom of sports peripherals, with everything you need, there are so many, you are simply spoiled for choice.
Lin Shuyuan didn't stay any longer and went straight to the counter. He found the store owner who was writing something with his head down and asked, "Excuse me, I want to buy a San Francisco 49ers home jersey, number 14, where can I get it?" turn up?"
"What's the date?" The store owner temporarily put down the pen in his hand and raised his head.
"No. 14."
"Haha, Lu Ke, right? Chinese quarterback?" The store owner laughed happily and said Lu Ke's name accurately. This was really an accident. It seemed that the gap was so big that Lin Shuyuan was surprised. The owner then explained, "No need to be surprised. In the past forty-eight hours, all his jerseys have been sold out. Even though I have no interest in rugby, I now know his name." "
"What does it mean to be sold out?" Lin Shuyuan felt that his thoughts were a bit out of rhythm.
"That's the literal meaning." The store owner was in a very happy mood, with a relaxed tone and a smile. "This is not the first time. Last Thursday, the batch of No. 14 jerseys I bought before was sold out, but at that time The quantity was not large, only one or two hundred pieces, because I didn’t know who he was and was worried about unsalable prices, so I didn’t dare to take too many. Later, I saw that this jersey was selling well, so I ordered another batch of goods for two thousand. Pieces, which arrived on Saturday, were all sold this morning.”
The owner tapped the small book on his desk with his fingers. It looked like a ledger. "I just made a call and ordered the next batch of jerseys."
Two thousand pieces, all sold out in less than forty-eight hours?
If it were placed in the official website sales channel or the flagship store at Candlestick Stadium, this might not be a big deal; but the sports goods store in front of you is not located in a bustling area, but in Chinatown - a Chinatown that can almost be said to be a football desert. It seems incredible.
This is not the end.
"I heard that the No. 14 jerseys are selling very well now. This week, the San Francisco 49ers won again, right? And it was a rare big victory? Yesterday afternoon, two-thirds of the inventory was sold out. I was so busy. I can’t stop, it’s been a long time since Yao Ming.” The store owner is a talkative person and took the initiative to share more information.
Immediately afterwards, the owner also gave friendly advice, "If you are in a hurry, log on to the official website to buy; if you are not in a hurry, I will probably have the goods here the day after tomorrow, so you can come back then. By the way, the sizes on the official website are also available very quickly. , I guess their warehouse also needs to restock, I just logged in and it said that size L has been sold out."
"Wait, what did you say?" Lin Shuyuan felt vaguely that he seemed to have captured an important news point, "The jersey sales on the official website are also very fast?"
"I can't see the sales figures on the official website. Anyway, size L is no longer available. It will take some time for them to restock the stock, but they are fast. It is estimated that they can complete the inventory expansion within 24 hours." The owner said lightly. As he spoke, Lin Shuyuan was dumbfounded, and his mind felt like thousands of horses galloping——
what happened? After a week of competition, the world has changed?
In fact, this is exactly the case!
As Lin Shuyuan saw and heard, after the fifth week of the regular season, Lu Ke's No. 14 jersey ushered in an unprecedented sales frenzy, and both the home jersey and the away jersey detonated sales!
According to the official statistics of the NFL, the single-week sales record of the No. 14 jersey has reached a new high. Throughout the season, it is second only to the single-week sales record set by Cam Newton after the draft. This data is not only easily It became the jersey sales champion of the San Francisco 49ers this week, and also became the single-week sales champion of the entire league.
What’s even more incredible is that the single-week sales of the No. 14 jersey are even more outstanding than the combined sales of all other San Francisco 49ers players this week; with this week’s sales spree, Lu Ke is now In the 2011 season, the player ranked third in personal jersey sales within the team, second only to Colin Kaepernick and Patrick Willis.
All of this happened within a week, truly allowing people to witness what it means to become famous overnight!
Not only the San Francisco 49ers, but also not only within the NFL, such a rapid upward curve has even attracted the attention of major entertainment media. They have reported on Lu Ke’s outstanding performance on the professional football field, and he is Continuing to move forward step by step has become one of the most unique phenomena in the NFL this year.
At some times, "Chinese" can become one of the factors that people criticize, but at some times, "Chinese" can also become synonymous with miracles; just like the "undrafted rookie", at some times, it is burdened with doubts He moved forward with provocation, but after breaking through the shackles and shackles, shock and surprise blossomed tenfold and hundreds of times.
That's how Kurt Warner emerged and became the incredible "Cinderella" in the history of the league; similarly, Tom Brady's glory also started with the 199th pick in the sixth round. , behind the repeated success, this joke has to be turned out to be a cliché.
Now, it's Lu Ke's turn. After reversing the impossible, Lu Ke is writing a miracle of his own.
In addition, the official statistics of the NFL further show that the sales of the No. 14 jersey are mainly concentrated in the San Francisco area, accounting for more than 80%; of the remaining sales, 17% come from San Francisco. Outside the rest of California; outside California, it's less than 3 percent.
From such data, we can draw a conclusion: the entire influence wavelength is still centered on San Francisco, and its influence in other parts of North America is still not worth mentioning; the excitement on the Internet is ultimately just a crowd-pleaser.
In fact, this is not unexpected, and can even be said to be expected. This is the typical sales curve of rookie player jerseys.
Rookie players lack self-proof and market appeal. After the draft, they land with their teams. Fans express their support and expectations for the rookie players by buying jerseys; but outside the team, other fans are still Bystanders, they look forward to the performance of rookie players on the field, and then look for players they are interested in before buying jerseys.
This is true for every rookie player, including Cam Newton, and Lu Ke is no exception.
The sales frenzy of the No. 14 jersey just shows one thing: the San Francisco 49ers' market has finally begun to wake up, and Lu Ke has finally won the support and trust of the fans.
From a positive perspective, this is motivation; from a negative perspective, this is pressure.
After five consecutive games of brilliant performance, the fans' expectations are rising steadily, and they will look forward to more in the future. Leaving aside the Super Bowl and playoffs, at least, they are looking forward to one game after another. With this victory, Lu Ke is expected to lead the San Francisco 49ers back to the playoffs after eight years.
The higher the attention, the greater the pressure; the higher the expectations, the greater the disappointment. This is always a double-edged sword. However, it is undeniable that Lu Ke now has the love and admiration of this city. As an undrafted rookie and as a Chinese quarterback, Lu Ke did this in just five games. One thing, it was an incredible start to a career.
So, can Lu Ke become another Kurt Warner? People will wait and see.
The fans support enthusiastically; the commentators are full of praise; the news media attracts everyone's attention; and the Internet comments are hot. After the fifth week of the regular season ended, Lu Ke truly enjoyed the super high treatment of fame and fortune.
But for Lu Ke, this was a disaster. His daily training was surrounded by paparazzi, and he finally had to go to the training base in Candlestick Park to complete the follow-up training; more than a dozen reporters gathered in front of his home, and twenty Waiting for four hours non-stop, trying to dig out more secrets about Lu Ke’s private life——
What happened to this quarterback who jumped out of the cracks in the rocks?
Lu Ke deeply realized that it was imperative to move, otherwise the daily lives of Lu Zhengze and Jiang Youning would be affected.
The more lively, crazier, and noisier it is, the more Lu Ke realizes that it is not easy to concentrate. Fortunately, Lech-Steinberg took action in time and allowed Lu Ke to use his private apartment, avoid the paparazzi, concentrate on preparing for the next week's regular season, and devote himself to daily training in an orderly manner.
