Among many professional leagues, one thing is common: jersey sales.
The number of jersey sales is not only a reflection of a player's popularity, but also the first clue to the player's commercial value. Fans always spend their money to support their favorite players and show their loyalty by purchasing jerseys, home jerseys, away jerseys, commemorative jerseys, replica jerseys, limited edition jerseys, and so on.
Needless to say, the importance of jerseys to professional players. Some competition venues will also hang jerseys with important numbers on their backs to commemorate the great contributions of this player. A jersey has become a bridge that maintains shared memories and beliefs between players, teams and fans.
After this year's draft, Cam Newton led the league in jersey sales, by a wide margin. This shows the Carolina Panthers' satisfaction and love for the No. 1 pick in the draft.
As a negative example, Lu Ke's jersey sales are another example.
After joining the San Francisco 49ers as an undrafted rookie, Lu Ke had to give up his No. 11 jersey for the two games in college because of Alex Smith, and then chose No. 14, but his jersey But it didn’t stir up any waves, and the sales figures didn’t even make it into the top 50 among the San Francisco 49ers——
There are a total of fifty-three players in the team's roster; but outside of the fifty-three, there are also historical legends and some players who have transferred this year. There are definitely more than just fifty-three players selling jerseys on the market. For the undrafted rookie quarterback, people have no expectations, and naturally there is no improvement in jersey sales.
Before the regular season, due to a series of accidents, Lu Ke became the helmsman of the San Francisco 49ers, a brand new battleship. The sales volume of the No. 14 jersey has indeed increased slightly, but it is still limited. It is estimated that it is barely among the top fifty - because the sales volume is too low, there is no official detailed statistics, and the sales volume ranks forty. The number of jerseys after the top five is probably in the hundreds.
Ironically, a very small number of fans bought the No. 14 jersey not to show their support, but to vent their anger and express their anger to the team's coaching staff and management by tearing, cutting, splicing, and staining. own position.
In terms of jersey sales, Alex Smith is still the team's top player, and Colin Kaepernick, who joined the team this year, ranks second. It can be seen that fans have high hopes for him; three weeks After the regular season games come to an end, the situation is changing bit by bit.
According to official statistics from the San Francisco 49ers and the NFL, Lu Ke's jersey sales have increased by 660% in the past week, soaring to the top ten among the San Francisco 49ers!
Although Lu Ke's jersey sales figures are still not incredible, let alone the entire league, even within the San Francisco 49ers' own team, they have only just made it into the top ten, and the sales figures still lag behind those of rookie players. Aldon Smith, Logan Newman and Marcus Lynch, this is really nothing worth bragging about for quarterbacks.
But no one can deny that the soaring momentum and speed are really shocking, especially considering Lu Ke's Chinese identity, this is even more commendable - rugby has the weakest influence in the Chinese community, far less than the sales of basketball jerseys In comparison, even baseball jersey sales are better.
Now, Lu Ke's jersey sales are rising steadily, which complements his unstoppable performance on the court. One step at a time, it is extremely difficult and difficult, but he is always moving forward.
Today, after Lu Ke finished his relaxing yoga training, he drove home. At the traffic light intersection near the community, Lu Ke was thinking about how to add a basic point gained in the morning.
After the end of the first week of the regular season, the daily training tasks have undergone earth-shaking changes, completely in line with the progress of the regular season. Now two weeks have passed, and after all training tasks have been completed on time and in quantity, last night's hour hand turned to today's zero o'clock. At this time, the system will automatically remind you to complete the daily training tasks and gain some basic points.
After a brief thought, Lu Ke superimposed this basic point on the mid-pass accuracy. It was originally 67, but now it has become 68.
Although Lu Ke mainly chose tactical awareness and observation vision for yesterday's extra points, he also realized that the accuracy of mid-pass and short-pass needs to be further improved. Otherwise, his tactical arrangements are already in place and the pass will be accurate. However, he failed to keep up, and the result was still in vain.
The short passing accuracy is 71 points, and the mid-pass accuracy has increased to 68 points today. We must keep up with the rhythm as soon as possible.
After adding the points, the red light turned into green. Lu Ke concentrated his attention again and drove the car skillfully back to the community where he grew up. But then Lu Ke was stunned. The sight in front of him filled him with excitement. Confused, or surprised——
In a short block, a San Francisco 49ers No. 14 jersey hangs at the door of every house. Obviously, this is Lu Ke's jersey. But why?
The car slowly parked in a parking space on the side of the road, turned off the engine, and then saw the neighbors passing by. He greeted the neighbors enthusiastically, "Hey, Bambi!" At the same time, he turned his back and pointed. He pointed to the number "14" on the back of his jersey and said, "Come on, Bambi, come on!"
Lu Ke was stunned for such a sudden incident, then he laughed dumbly and waved politely, "Thank you, Mrs. Franz." This Mrs. Franz lived around the corner and was an extremely enthusiastic old lady. Every time she baked If you get biscuits, they will be delivered to every household for the children to taste; they are also very active in participating in community activities.
Watching the other party drift away, Lu Ke opened the car door and walked out. A burst of noisy shouts from children came from across the street, whistling past, "Bambi! Bambi! Bambi!" It was not uniform. That kind, but the kind that is scattered and falling one after another, shouting and laughing.
Lu Ke turned his head and saw a large group of children, about eight or nine of them, about half of whom were wearing the red jersey of the San Francisco 49ers home court. If he read correctly, there were numbers 14 and 88. . Without waiting for Lu Ke to respond, they ran over with a roar, like a gust of wind.
Lu Ke was also full of questions. He walked towards the door, opened the door, and asked in a loud voice, "Mom, what's going on in the community? Why..." But before he could continue, he paused and looked. Looking at the father and mother in front of him, his brain slowed down for a moment, and then he laughed heartily, "Can you tell me what's going on? Why did you suddenly put on the jersey? I know, this is my jersey number. Don’t you have this habit?”
The Newman family has the habit of wearing Logan's No. 88 jersey to watch games, as if they are truly loyal fans; but neither Lu Zhengze nor Jiang Youning are fans, they just support Lu Ke, so they have never worn the jersey. Habit.
Today, Lu Ke saw his parents wearing the No. 14 jersey, and they were wearing it over their usual clothes, revealing the sleeves and collar of the clothes underneath. It looked really weird, like a failed Halloween costume. .
"How are you, how do you feel?" Lu Zhengze was looking at his outfit, and when he saw Lu Ke, he asked quickly.
Lu Ke had to answer, "At most, you can only wear an absorbent sweatshirt or vest under the jersey. If you put it on like a jacket, it will naturally look weird."
Lu Zhengze suddenly realized, "Then I'll go to the bathroom and change." After saying that, he turned around and left without waiting for Lu Ke to stop him.
Lu Ke could only look at his mother. Jiang Youning pulled on his jersey. The jersey number seemed a bit too big, and the hem was too long. It looked a bit like a skirt, but not quite like it.
However, Jiang Youning didn't mind at all and said with a smile, "We just want to express our support. From now on, we will wear jerseys to watch games, just like Austin and Tiffany. Today Tiffany also said that our community is discussing this week's On game day, how about we hold a big barbecue party and bring everyone together to watch the game live."
Looking at his astonished son, Jiang Youning stepped forward and patted his son's butt, "What, you're not used to it? I went to Chinatown today, and many young people were wearing your jersey. It seems that your performance is winning More and more people are recognizing it. In the future, maybe everyone in the street will be wearing your jersey."
After listening to his mother's explanation and recalling what he saw on the street just now, Lu Ke laughed dumbly and nodded, "Maybe." Then, Lu Ke really looked at Jiang Youning's clothes up and down. It looked like Still a little weird, "Mom, you didn't buy the men's size, right? You know that the jerseys also come in women's sizes, right?"
Jiang Youning opened his mouth slightly with a look of astonishment on his face and said nothing, but the meaning was clear: she didn't know.
Lu Ke chuckled, "If you're not used to it, I'll bring you a women's size one from the team tomorrow."
"Forget it, men's sizes are men's sizes. A bigger size is fine." Jiang Youning waved her hand, and then she seemed to suddenly remember something. She walked around the sofa and found a carbon pen from the coffee table. , "That's right, that's right, hurry up, sign my jersey for me."
"Mom!" Lu Ke couldn't help but want to hold his forehead. This feeling was too strange, right? Sign your mother's jersey? Not a fan.
Jiang Youning ignored it and put the carbon pen into Lu Ke's hand. "Hurry, sign it. This is unique. Otherwise, what will happen if this jersey is taken away by someone else in the future?"
"If you take it away, I will get you ten or eight more." Lu Ke really didn't know whether to laugh or cry, but in the face of Jiang Youning who refused to give in, Lu Ke was defeated in the end, and then he honestly put his finger on the back of Jiang Youning's jersey. , above No. 14, completes the signature.
