Although the first day of the Lunar New Year has just passed, most people are still immersed in the joy of the festival. The large and small businesses on both sides of the street have not opened, which makes it feel quite cheerful and deserted. However, this does not mean that everyone can take some time off. .
Take Yu Mansion as an example. Everyone is busy from top to bottom, inside and out. It’s like an atmosphere where a powerful enemy is waiting for danger. Although most of the employees don’t know the secret behind this auction, But Director Yu and Shopkeeper Mu also arranged for them to work step by step and in full swing, showing a state of enthusiasm. Of course, this also resulted in doubling the salary. In order to boost morale, Director Yu did something. Spend money and give priority to all problems that can be solved.
As for whether the manpower and financial resources required to regain the sword would be higher than the value of the sword plus compensation, he didn't care. Yu Maosheng just wanted to make steamed buns to fight for his reputation.
Of course, under normal circumstances, Mu Jiao would not let her husband act so recklessly, but since this case had already damaged the foundation of the escort agency, she no longer stopped her, but changed her mind - since Bai Huahua It is inevitable to lose money like running water, so you might as well recover some hidden benefits worth fighting for. Therefore, Mu Jiao and her companies are mainly responsible for not only paying the bills, but also busy with the publicity and distribution work of the auction. The purpose is to take advantage of the stage of retrieving the evil sword to vigorously promote other products. .
He Nan obviously also valued the smooth operation of the preliminary preparations for the auction, so he specially followed Mu Jiao to the venue planned to be used by Ruyi Company for the auction to inspect. Reading books
Due to the nature of its business, Ruyi Company does not have a large-scale stronghold like Taiping Escort Bureau. Instead, it is scattered in the streets of Yueyue City and surrounding counties in the form of small shops, and cooperates with merchants operating in various industries. And from this, fees are collected to maintain the operation of this huge system, and the few stores of Ruyi Store that can afford to host a large-scale event are located in counties or small towns around the county.
After all, land in the county is at a premium, and whether it is leasing or purchasing a piece of land that occupies a large area but is not usually used very highly is undoubtedly a loss-making investment, which is not in line with Mu Jiao's budget-conscious temperament and Ruyi's business. According to the rules of conduct, the shopkeeper chose a large restaurant directly under the management of the company in the nearest Qixian County to hold the auction.
As the only luxury restaurant in the county, with the Ruyi brand name, business is naturally very good. Precisely because it is affiliated to the Ruyi Company, it has the strength to crowd out other luxury restaurants in Qixian County. To survive, this Ruyi Restaurant has been continuously expanded in recent years to be able to accommodate hundreds of people, and it has also driven many ancillary entertainment and trade industries in the surrounding area. The surrounding area has become the most popular place in Qixian County. In the bustling business district, all kinds of shops are clustered in the center like stars. Although on the surface it seems that the restaurant's use of time to hold auctions and decorations may affect the restaurant's business, in fact people who come to participate in the auction will not go far to other restaurants or inns to spend money. This may lead to higher returns.
"This restaurant is really spacious and grand, but if our publicity really has a big effect, I'm afraid it's still not enough, right?" He Nan wandered from the first floor to the third floor, and then from the third floor to the first floor. Every room was full of details. I got in and looked at the area and display, and also looked at the space saved by the three-story loft that was specially built to build a stage. The conclusion I finally came to was not very polite.
Although what he said was more polite, the feeling of being denied was still a bit uncomfortable to others. However, Mu Jiao was not someone who cared about changes in emotions. As long as He Nan was reasonable, she could accept it, so she said: " So Xiaohe, what do you think we should do? It’s still too late to modify the plan before the renovation is completed.”
He Nan did not answer immediately, but glanced at Xiao Yu, and only after receiving Xiao Yu's nod in response, he said: "Because I am quite interested in this, so yesterday afternoon Xiao Yu showed me the lots to be put on the auction shelves. Details, after I came here to look at it today, I realized that there might be some inconvenience."
He paused and continued: "These auctions are all rare treasures, and the lesser ones are all made with top-notch craftsmanship. As a master of treasure appraisal, Auntie, since you have personally examined them one by one, According to the valuation, it must be close to ten."
In order to promote the auction items, Ruyi Company even printed a very exquisite album, and each auction item was hand-painted by artists including Xiao Yu on the actual object, and was prepared to be distributed to guests participating in the auction. The album used by their insiders even included Mu Jiao's personal price assessment for the lot, including the starting price, expected transaction price, actual value of the goods, etc. This preparation made He Nan couldn't help but sigh that Ruyi Company was here. How capable he is under the leadership of a resolute female commander.
But He Nan said this not to flatter, but to offer advice: "These lots are indeed worth the price, but how many people can afford these estimates and even the final transaction price? I don't think there are too many. "
Mu Jiao originally wanted to tell He Nan some knowledge about the auction house, but seeing that the other party still wanted to continue, he did not interrupt. He Nan also continued: "The purpose of this auction is to lure the robbers and robbers into taking the bait." The second purpose of retaking the sword is to turn the stagnant goods into profits again, but the publicity that has been put in so much effort has already caused a sensation in the area in the middle of the river. It is probably not cost-effective just to achieve the set purpose."
"The prices of the auction items are high, not many people can enter the venue, and even fewer can win the bid. Many people are attracted by this huge momentum, but are frightened away by the sky-high prices of the products. This is undoubtedly a show of enthusiasm for the general public. Consumption and consumption... When people find that an important event that has been promoted for so long has nothing to do with them, they will gradually lose enthusiasm and interest, and even develop a kind of disgust. In the long run, this is not conducive to Ruyi's business being close to the people. reputation.”
"Of course, the price of the auction cannot be changed, but in order to allow more people to participate, even small benefits can arouse everyone's enthusiasm. By then, we don't need to spend a lot of money and time on publicity, and people will also Spontaneously organize things for us - I know nothing about business, so it all depends on Auntie, what you think, I just suggest that some small warm-up activities should be held before the auction officially starts."
What He Nan said was indeed true. Mu Jiao had already understood what he meant when he was halfway through his statement - letting the common people do free publicity for Ruyi Company was a good way to increase its popularity. Mu Jiao was also there In this short period of time, several measures worth trying appeared in her mind, but she still consulted He Nan for his opinion: "Since you said it, you must have some good ideas, right?"
"I just came here and saw that some of the surrounding properties belong to Ruyi Trading Company, and we can use these venues to provide entertainment and services to the people. Just imagine the wealthy businessmen and guests in the restaurant competing for rare treasures. Of course, people watching from the outside are naturally eager to try, so it is better to use the transaction price of each treasure as a name and place bets at the opening of the market - once this affects your own pocket, especially if it is a profitable job, it will definitely Could be a great gimmick.”
"Is the market open for gambling..." Mu Jiao muttered these words softly. Ruyi's business has been conducting serious business since the day it was founded. Although it is indispensable to use hoarding methods, there has never been a gambling house. However, He Nan actually wants to take advantage of the shareholder trend of the auction to open a casino. This is an opportunity for Ruyi Company, but the risk is greater - Mu Jiao is worried that he is a layman in gambling. If it is because The gambling thing ruined the auction, and the failure to close it was the second best thing. On the contrary, it put the cart before the horse.
He Nan also thought of how he had profited a lot from his cooperation with Shen Fang when he participated in two martial arts events in Lining County, so he suggested this. But when he saw Mu Jiao's hesitation, he already understood the other party's difficulties, so he suggested again. : "Regarding this matter, I am not greedy or talking nonsense, but I am fully confident. If my aunt is worried that she will sacrifice her own strength, I can do this in my own name. I only need Ruyi Company to lend me a few rooms." The place where the house is located is fine, and I will refer to your opinion on how to divide the profits at that time."
