The inclusion of e-sports in the Asian Games is actually nothing new. As early as 2003, when the National Sports Headquarters officially announced that e-sports would become the 99th sports event, it had planned the development route of the project.
The Asian Games is the end of the route, but in the past few years, there was a shitty e-sports soil in China, so this matter was dropped.
The effect of the Ministry of Culture's dual support policy for the game industry and the domestic animation industry in 2008 was not very good, and those who deserved to be killed were still killed. Planning has come to a standstill.
Things turned around 17 years later, that is, 9 years later, the League of Legends had a decisive battle at the Tianwang Mountain in the Bird's Nest, which attracted global attention.
While the Chinese LPL team's championship victory caused carnival on the domestic Internet, it also attracted the attention of both the culture and sports departments.
Because behind e-sports stands a group of young people that is too large to be ignored.
The idea of the stupid young people in that system is actually very simple. The popularity of the LOL World Championship and DOTA2 World Championship has proven that the potential of e-sports has reached a point that is difficult to ignore.
Sports are okay. The country is generally among the best in the world in mainstream sports, but it is at a disadvantage when it comes to games.
But the benefits of games to cultural output are obvious to all. It’s something that you can’t eat but you can’t eat. It makes you angry just thinking about it.
This is something that exists whether you like it or not, and e-sports covers both gaming and sports competitions.
Young people are the most receptive to new things, and e-sports itself is something that young people promote, adapting to the times themselves.
If domestic e-sports is developed enough, it will be a strong contender for the championship, or it will have a high probability of winning the championship.
So why not give it a push and turn passivity into initiative? E-sports is competition in peacetime.
The global broadcast of relevant events, the size of the venue, the aerial photography of the location during the recording of the MV, and the introduction of regional culture are all implicit cultural exports.
Just like today's Yu Hui, he has countless fans around the world and has long since separated from the pure gaming community. Young people who do not play games generally do not dislike seeing beautiful young ladies.
But she relies on her own strength to fight in the competition. Various weird and politically correct boxing techniques from the West have become Yu Hui's talisman.
The world champion has attracted a large number of young fans around the world. The entertainment industry has proved that young people will be more tolerant of their idols and want to know each other better.
She is different from ordinary entertainment stars. She is an idol promoted by young people themselves, which is commonly known as one of their own. She has an innate favorability bonus.
Usually, if you have something to do, don’t mention it and go to domestic Weibo hot searches. It is also common to go to foreign Twitter homepages.
Whether it is her smile and smile that are spread on the Internet because of her exquisite appearance, or her daily style and upbringing, which will attract the attention of countless people, understanding China through her eyes is also a subtle influence.
As long as the champion player's personal appearance and quality are good enough, Aiwujiwuxia will be able to remove and refresh some of the cultural labels that have been distorted by the outside world.
The label that was subsequently re-labeled was no longer the influence caused by deliberately looking for models with squinty eyes and big faces, wearing anti-human and anti-social fashion shows, and eating spaghetti with tachyons. Comparable.
At least it won't be the pure output party all the time.
And the room for maneuver in all this is very high, because the target has already completed most of the tasks.
Now there's only one question left. That is, as the person being promoted, you cannot collapse. At the same time, the influence must be greater, and the Asian Games is a very good entry point.
To put it simply, it is to transform Yu Hui from a bad gamer into a regular national athlete, and to upgrade his status. At least it must be able to stop the mouths of those old stubborns, and it will be more convenient to promote.
The middle-aged man is currently promoting this work. He came here specially to remind Yu Hui not to lose track at the critical moment.
The more Yu Hui listened, the more outrageous she felt, because she felt that what she was talking about this time might not be the so-called Asian Games exhibition match, but that she really wanted to follow the procedures of a regular event.
In other words, the time for e-sports to be included as a regular event in the Asian Games will be moved forward four years from 2022. Is it because of her?
Yu Hui looked at the other party, her eyes full of complexity. She felt that there might really be a saying about good luck, if she remembered correctly.
In the first half of 2008, Chinese e-sports won the MSI and MDL championships in LPL and DOTA2. In the second half of the year, they also won the Asian Games exhibition and S games.
In other words, the moment the middle-aged man in front of him decided to take on the pressure to promote e-sports in the Asian Games, he actually won~
"Xiao Yu, I know this is very difficult, but please keep your previous style until you retire..."
"And this international competition, including the ones in the future, I will give you the bottom line. The worst and worst outcome has to be~ You can lose the game, but you can't lose! In a word, you have to die standing!"
——
The words left by the other party before leaving were still echoing in Yu Hui's ears. To maintain the previous style, it should be the ban on female players.
The reason behind it is probably because she is worried that no one can always win. Whenever she loses, she loses another person and loses again. This kind of blind comparison operation is too popular.
Today, the other party came here to play double cards with Yu Hui. Fifty percent of the feelings and fifty percent of the interests were really one hand of carrots and one hand of sweet dates.
"It's bad, I've endured pressure that I shouldn't have to bear at my age..."
Yu Hui muttered in distress, but Sister Ya heard it. He couldn't help but rolled his eyes secretly, and comforted her with two lemons in his mouth:
"Aren't you afraid of being beaten to death by other professional players? You just need to play the game well. Whatever happened in the past, it will happen in the future. I will warn Wang Cong to stay away from you."
Yu Hui hugged the other party's arm excitedly: "Really! Thank you so much, Sister Ya!"
"Tsk, how much do you dislike him?"
"No, I just think his husky is much cuter than him~"
"——"
The next day's game came as scheduled. The organizer knew how to attract the audience's attention. The first game was FNC vs. KZ.
But to everyone's expectation, FNC crushed KZ and easily won the game! Yes, crush!
The state of the five people in KZ can be said to have plummeted. Khan, who was on the road, was frantically trained by Broxah and Bwipo, and a vampire was hammered from head to tail by Orn.
BDD in the mid lane imitated Rookie and switched to mid laner Thain, but he didn't achieve very good results. Instead, he limited his outstanding personal strength.
Caps, who was selected to fly, became invisible during the laning phase. Rekkles, a highly educated European player in the bottom lane, also successfully suppressed the Rat King with his small cannon.
KZ's third-line disadvantage also caused the little peanut to lose himself in the jungle and evolve into a small brush player. The whole game ended with 1-2-5, which was so satisfactory that it made people feel numb.
There is an unwritten unwritten rule in LOL. When a jungler starts to protect KDA, he has to take the blame. No risk means no gain, and the team is basically useless.
Of course, people protect KDA for the sake of the team and the capital behind it. The opinions of teammates and the audience are not actually important.
On the table, a 1-8 top laner can never compare to a 3-1-2 jungler.
KZ, who is recognized as one of the best in personal strength, was killed by FNC during the laning phase, which shocked the global audience. At the same time, they also said that this is the charm of e-sports, and everything is really possible.
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