On the morning of the 24th, delegations from three domestic sports brands, Anta, Li Ning, and Peak, all arrived in Portland.
In a hotel conference room, representatives from three companies were fiercely competing over Wang Zelin’s sneaker endorsement contract.
But after a series of competitions, Wang Zelin can clearly feel: Anta is quite sincere, Peak is also quite sincere, but their confidence is not strong enough. As for Li Ning, there is always a feeling of being a troublemaker.
Judging from the financial resources of both parties, the final choice will be between Li Ning and Anta.
After Anta's management heard that "big brother" Li Ning spent huge sums of money to sign Dwyane Wade, they inevitably felt a little anxious.
Although in 2010 they signed Kevin Garnett, who had just won the championship, and gained another wave of popularity in the country, the Wolf King was already getting older at this time, and Wade had just won the second championship of his career. People's popularity is no longer the same as before.
Therefore, whether or not Wang Zelin can be signed this time is particularly important.
At least as far as the domestic market is concerned, as long as it can persuade Wang Zelin to join, Anta will have the confidence to overtake the big brother Li Ning in the field of basketball shoes and become the top brand in the country.
After several waves of fierce competition, the pricing has not come down yet.
For matters involving interests, it is better to have a professional agent come forward to negotiate, so as not to appear that Wang Zelin has fallen into the eyes of money.
Moreover, the agent specializes in doing this. Wang Zelin only needs to stand aside and watch silently this war without any smoke.
"Zelin, tell me clearly, who do you prefer in your heart?"
After Zhou Yang came to Wang Zelin, he asked softly.
"If I really have to choose one, it would have to be Anta or Peak. After all, they are both hometown industries, but the former is not strong enough after all. For the same amount of money, I would prefer Anta first."
"As for Li Ning, I always feel like they are here not to negotiate, but more like to cause trouble."
This is indeed what Wang Zelin thinks.
The most important thing is that Li Ning's top NBA spokesperson has been confirmed to be Wade. No one would think that a rookie who has just debuted can compare with Wade who is still in his prime.
But Anta is different. Their former top spokesperson Kevin Garnett has gradually aged. If Wang Zelin signs a contract, then he has the possibility of rising to the top.
Later time also proved that Li Ning, once the leader of the domestic sports industry, had begun to become unprogressive.
Anta's performance will reach 7.62 billion yuan this year. Judging from the absolute value of revenue, Anta has successfully been promoted to the top brand of domestic sporting goods.
In the future, Anta will sign NBA stars such as Klay Thompson, CJ, and Gordon Hayward to further consolidate its position as the domestic leader.
As for Peak, everyone can see that in the previous rounds of offers, they have gradually retreated due to lack of pockets.
He was definitely not indifferent to Li Ning because he later signed a contract with Xiao Yan's father as a spokesperson.
real……
"Mr. Li, Mr. Ding, Mr. Xu, I don't think it's the same thing for you to fight over each other. Why don't we just compare our money-making abilities directly? Let's talk about the numbers."
After asking Wang Zelin for his opinion, Zhou Yang stepped forward and gave the final announcement.
"this……"
"Well..."
The team representatives from the three companies were all at a loss for words. Everyone knew that whoever spoke first would be at a disadvantage.
"I'll give you 100 million!"
In the end, it was the Li Ning team that made its final offer.
"Mee Jin?"
Zhou Yang asked excitedly.
"Ahem~~RMB!"
Representative Li Ning replied angrily.
"Forehead…"
It's a waste of fun and a waste of my mood.
"So Mr. Ding, where is your team?"
Wang Zelin turned his expectant eyes to Anta on the other side.
"Mr. Wang, Mr. Zhou, this is the final contract I drew up after consulting the chairman. Please take a look."
Anta's delegation handed over the contract with confidence, as if they already knew they were in love with me.
"oh!"
Now Wang Zelin became interested.
Anta and Li Ning discussed it for a long time, but the final contract amount was stuck at around 12 million yuan. Li Ning's latest price was 100 million yuan, which would be about 15 million yuan. No matter how high Anta could go, how much higher could it go? …
"I'll go, 20 million meters of gold!"
After flipping through the contract, Wang Zelin saw the contract amount at first glance... He was very satisfied.
"Uncle Zhou, I choose Anta. I'll leave the rest to you. I'll go practice first. Call me when you need to sign."
After speaking, Wang Zelin turned and left, leaving Zhou Yang alone to announce the final decision to the three delegations.
After Zhou Yang argued hard, Wang Zelin's contract amount increased from the initial 2,000 meters to 22 million, and the contract period was two years.
At the same time, the contract also stated incentive clauses: As long as Wang Zelin can win the best rookie, be selected for the All-Star team, be the best in various statistics and other achievements in the future, Anta will pay an additional bonus.
Of course, after the two-year contract expires, Anta will have priority in signing Wang Zelin's sneaker contract for the same amount.
This is a complex and long-term cooperation agreement that cannot be explained clearly in a few words. It involves all aspects of contract, legal and financial aspects.
After a total of three days of discussion, Zhou Yang and Wang Zelin's legal team confirmed that the endorsement content was correct one by one.
In the end, Wang Zelin successfully signed the first sneaker contract of his career with Anta and became an NBA spokesperson for Anta.
After the news spread, it was another milestone victory for Anta Sports.
Because Wang Zelin is not only a member of the Great China, but also has a high appeal in the domestic young market. At the same time, his performance in the NBA is also eye-catching, which can attract more attention to Anta.
Anta: Never stop!
This is Anta’s advertising slogan, which impressed many people deeply.
Wang Zelin was also very satisfied with this sentence, so he did not consider other advertising slogans for his endorsement.
…
As soon as the two-year sneaker contract worth 22 million yuan came out, many people said Anta was crazy.
Wang Zelin is just a center. He hasn't even played a regular season game. Why should he?
But no matter what, the fire is definitely burning.
This also made him move. The idea of using the company to pay yourself an advertising fee.
Okay, these are just jokes.
As a sports star, Wang Zelin relied on his performance to attract fans. Unlike those young talents who came later, in order to maintain his popularity, he not only made headlines all over the world when he had no performance, but also appeared in variety shows from time to time and failed miserably.
After the sneaker contract incident came to an end, no matter how hotly discussed it was an off-field matter, Wang Zelin quickly returned to training.
Performing brilliantly on the court is the foundation of his career.
On November 1st, the Trail Blazers will face the Lakers F4 at home for the first time.
Although the opponent seems extremely powerful to the outside world and is the top seed to win this season, the Trail Blazers are a team struggling in the playoffs.
But it’s like what he often said: “This is a good start. He has made up his mind. Even if Jesus comes, he won’t be able to stop it.”
