In later generations, celebrity endorsements and product sales are commonplace.
But in this era, advertising has not yet been widely used.
Zuo Menggeng asked the Xu sisters to serve as spokespersons, which opened a window for commercial promotion for people of this era.
As for the effectiveness of the Xu sisters' leadership, there is no doubt about it.
As the mistress of the camp, Xu Ruolin only needs to show up wearing stockings and leather shoes a few times, and she is guaranteed to cause a trend.
Not only Xu Ruolin wants to do this, Zuo Mengeng himself also plans to do this.
In order to develop business, it is actually very cost-effective to use your own influence and reputation.
Xu Ruolin was a little worried.
"You are usually reluctant to eat meat. If I go out wearing too good clothes, will it cause criticism?"
Regarding her husband's simplicity, Xu Ruolin sometimes finds it incredible even as her pillow partner.
This man seems to have no material desires, and he doesn't care about food, clothing, or any other aspect. He is completely unlike other kids from rich families.
However, Xu Ruolin knew that Zuo Menggeng's style was the way to achieve success.
The only thing she can do is to accompany Zuo Menggeng and establish a good atmosphere.
Zuo Mengeng smiled.
"For advertising, you only need to wear it a few times to get the effect, but you don't need to wear it all the time."
Xu Ruolin understood and began to think about when would be the right time.
But neither she nor Zuo Mengeng expected that the opportunity would come so quickly.
Liu rushed in like flying, huffing and puffing to report the situation.
"Madam, something happened. Kongfuzi from Zhimaxiang Primary School beat up several young students, which made the whole school angry. They are forcing Kongfuzi to apologize. There may be a big quarrel between the two parties."
After arriving in Linqing, Liu Rushi fully expected to serve as Xu Ruolin's personal maid, serving others.
Although she has a high ambition, it is not impossible for her servants to do the job.
Unexpectedly, Xu Ruolin treated her like a disciple as Zuo Mengeng said.
He kept her by his side and taught her a lot of new knowledge through words and deeds. He also guided her in writing official documents and handling official affairs, and also let her run around and do various jobs.
In daily life, she was placed outside and was not connected to the inner house.
At first, she thought Xu Ruolin was guarding against her youth and beauty, fearing that she would seek an opportunity to seduce Zuo Mengeng. But after a period of time, after being so busy and dizzy, Liu Rushi suddenly realized that she could live a good life even if she didn't use those charming tricks and worked seriously.
Her current identity is the assistant to the chairman of the Education Committee, Xu Ruolin's secretary. The monthly salary is actually three taels of silver.
When following Xu Fo, Liu Rushi was used to seeing big shots squandering money like water, so Liu Rushi didn't think three taels of silver was that big of a deal.
But now she has earned these three taels of silver through her own work and labor. When she takes it to spend it, for some reason, she can always stand tall and feel at ease.
And now, when she has lost the makeup skills she learned in Jiangnan, and runs around with a simple face, the looks she faces no longer have those obscene looks, but are full of respect.
For the first time, Liu Rushi realized the value of self-respect, self-love, and self-reliance.
She cherishes her current life very much, and unknowingly, she works harder and harder.
She knew something happened at Zimaxiang Elementary School immediately and came to Xu Ruolin to report it.
The teacher beat the student, which was not a trivial matter. Xu Ruolin did not dare to neglect and rushed there in person.
When they arrived at the place, they discovered that the two groups were at war with each other and refused to give in.
Gu Qili, the principal of Zhimaxiang Primary School, has been working non-stop, but neither Confucius nor the young students give in.
"Madam said, I love my teacher, and I love the truth even more. Everyone is equal before the truth. Teacher Kong must apologize to us."
The stubborn kid's name is Zhang Jinhai, whom Xu Ruolin also knows.
In fact, she presided over the establishment of each elementary school, and she knew every child. What made her most happy was that Zhang Jinhai firmly remembered what she said.
Of course, she heard this from Zuo Mengeng. I thought it was a wise saying, so I said it casually when teaching children.
Unexpectedly, the children took her words as a guideline and did not flinch even when they conflicted with the teacher.
The person confronting them was an old man, wearing a decent Confucian shirt. His arrogance was mixed with stubbornness, and he was even more furious.
"You bastard, how dare you, such a dirty little kid, to express your anger?"
Just as he happened to see Xu Ruolin again, he greeted her with a gun and a stick.
"Madam, the place of education should promote righteousness and respect the way of the saints. How can we allow absurd words to run rampant and harm people's minds?"
This little old man's name is Kong Xiangru, and he was a scholar in the 23rd year of Wanli.
Well, to this day he is just a scholar.
After the establishment of the new school, although it focused on disseminating scientific knowledge, Zuo Menggeng also attached great importance to children's ideological and moral education and traditional cultural education. Therefore, it was suggested that Xu Ruolin recruit some traditional scholars to specialize in teaching Confucianism, poetry and other aspects.
Unexpectedly, Confucianism and science still conflicted.
Xu Ruolin said patiently: "Mr. Kong, there is no conflict between science and Confucianism. Confucianism cultivates people and science makes a career, there is no conflict."
Kong Xiangru was extremely hot and shouted: "Nothing in the world can be better than the way of the saints. The rest are all fallacies and heresies. As a woman, you have received the favor of General Zuo, how can you act wantonly, corrupt the principles, and disobey the saints?" road?"
Xu Ruolin's momentum changed.
"The sun rises and sets, day and night alternate. This is the cycle of heaven. Throughout the ages, countless sages have longed for its way. Qi exists around us, and it is necessary for our survival. I would like to ask, do we need to ask for this Qi?"
Kong Xiangru also knew that he was stubborn, and what he said just now was like pointing a finger at Xu Ruolin's nose and scolding her.
Thinking about Zuo Mengeng's power, if he were really pursued, his whole family would suffer.
After hearing what Xu Ruolin said, I felt even more ashamed.
As Zuo Mengeng's wife, Xu Ruolin still convinces people with reason. This magnanimity alone was enough to make him ashamed.
Kong Xiangru first apologized with fists in his hands.
"The old man didn't mean what he said and hit the madam."
Xu Ruolin did not dare to be arrogant and said hurriedly: "I don't dare. You, the old man, have eaten more salt than us young people have walked. I will ask you for advice more often in the future."
Kong Xiangru sighed while stroking his beard, and suddenly bowed and apologized to Zhang Jinhai and other students.
"The reason lies in the debate. It is a big mistake to resort to violence and obstruction before you can understand it. The old man has messed up his mind and apologizes to you."
Zhang Jinhai and others were really frightened and returned the favor one after another. For a while, the situation was no longer tense.
This scene happened to be seen by Zuo Mengeng, who came after hearing the news.
"If you know your mistakes and can correct them, there is no greater good. An old master does not deceive others because of his old age. He is upright and bright, and a gentleman is nothing more than this."
After being praised by Zuo Mengeng, Kong Xiangru's face glowed red.
"I have been studying for more than sixty years, and I have achieved great enlightenment today. The general and his wife are my good teachers with their broad mind."
Zuo Mengeng did not take credit, but asked: "I can hear a little bit about the debate between the old master and the students. In fact, the air around us is oppressive, which has been proven. There is a scholar in Europe named Tori He discovered this phenomenon and called this pressure of air atmospheric pressure."
Kong Xiangru still couldn't believe it, and even stretched out his arms and waved randomly.
"The general said that there is pressure in the air, but the old man moved his arms freely, without any stagnation, and did not feel any obstruction. But I don't know how to prove this theory of pressure?"
Want to prove the existence of atmospheric pressure?
Zuo Mengeng smiled slightly.
This has to mention a very famous experiment.
Although this experiment will not be born until more than 20 years later, it can be used now.
Zuo Mengeng even thought of more and said loudly: "Since everyone has doubts about the existence of atmospheric pressure, how about we conduct an experiment to verify it ourselves in the south of the city ten days later? "
There were quite a few people watching the excitement around, and they were also skeptical about the existence of atmospheric pressure.
Seeing that Zuo Mengeng actually had a way to verify the existence of atmospheric pressure, everyone immediately became curious. Soon, it spread from one to ten, and within three days, the entire Linqing City knew about it.
Ten days later, the school grounds in the south of Linqing City were packed with people, and everyone who could come came.
Obviously many people were crowded on the outside and couldn't see anything, but they still wanted to join in the fun.
As for the inner circle, it is occupied by big guys.
But today's protagonists can obviously only be Zuo Menggeng and Xu Ruolin.
In full view of everyone, Zuo Mengeng and Xu Ruolin arrived.
But today, they are no longer as approachable as they used to be.
Hundreds of armed guards were seen, surrounded by a row of ornate carriages driving into the center of the venue.
This is not a two-wheeled carriage in Middle-earth, but a four-wheeled carriage in Europe.
Although the carriage is sealed, the windows are inlaid with glass, giving the interior and exterior a sense of transparency that far exceeds that of carriages in Middle Earth.
Of course, such a carriage cannot travel long distances. China's rugged roads will cause it to fall apart. But near the flat city of Linqing, it showed a different style.
The car door opened, and Zuo Mengeng, dressed in a neat black dress, walked out first.
Just looking at his attire, everyone burst into exclamations.
