A photo certainly doesn't say much.
Just when this lady received this highly commemorative gift, many mobile phones with the same logo had already crossed the ocean in just one day and were placed on the desks of many important people. It is no exaggeration to say that a small mobile phone has touched the hearts of countless people.
Since iPhone4 gave the definition of a smartphone, after more than ten years of development, the appearance of mobile phones has not changed drastically. Even for folding screen phones, the operating logic has not changed much. The power of habit is terrible, and it often becomes the first choice of users.
Of course, compared with the first generation machine, the hardware is already completely different.
In the past ten years since Moore's Law has been in effect, the computing power of hardware has surpassed the first generation of smartphones by countless times.
Not to mention the addition of 4G and 5G networks ten years from now.
There is no doubt that in countries and regions with high network coverage, smartphones have become an inseparable part of people's daily lives.
Likewise, the competition in this market is far more intense than most people can imagine.
…
Cupertino, California, USA, where Apple is headquartered.
This Chinese company actually wants to take the same path as Apple, or even go further.
No one took the initiative to speak, everyone was thinking.
Not to mention that crowd intelligence is a large-scale intelligent platform with a large language model as the underlying logic. The applicable scenarios in the future will definitely be more than just a mobile phone smart assistant.
This is definitely not good news for Apple.
Naturally, it is impossible for Apple to take the hot sales of a certain series of high-end smartphones to heart, because the competition logic is different.
And the loss of such a user means that the most profitable Apple Mall continues to reduce revenue.
Even though Samsung once ranked first in the world in terms of global mobile phone market share, its high-end mobile phones also have a group of die-hard users.
Similarly, this is also the reason why Apple’s global headquarters will appear in the latest mobile phones.
The huge Apple park has become a landmark here.
It is indeed extremely difficult to come up with a plan in a short period of time.
Finally, everyone in the conference room put down the test reports in their hands.
The Mike in Tim Cook’s mouth is Apple’s newly appointed vice president of global sales, Mike Finger, who oversees the global sales of Apple products and is directly responsible to Tim Cook.
It can only be said that Youwei Group did a great job in keeping the M60P secret before its release.
It's a pity that Jobs failed to take a look at this headquarters building that has been praised by countless people.
But what depresses Mike Finger the most is that he encountered such a difficult situation just six months after taking office.
This is really fucking shit!
Although smart voice assistants have long been a standard feature of smartphones, such as Apple's Siri, Youwei Xiaoyi, Samsung's Bixby, and Rice's Xiaoai... But as an auxiliary operation, they are not used frequently.
"There's not much to say, except that maybe we underestimated the enemy. Of course, even if this generation of products is serious, we don't have the relevant technical reserves for the time being. Large language models are a very professional track, and we entered late. Of course, there are also satellite calls and star flash technology... It can only be said that our communication technology accumulation is indeed inferior to that of Youwei Group. More importantly, I cannot make each of our engineers work more than 48 hours.”
“Judging from the information I have received so far, Youwei’s stockings are not sufficient, but its production capacity has not yet received specific information. Currently, it can only be estimated through incomplete data... The good news is that the M60P series of mobile phones has The adaptability of intelligent systems in other regions except inland China remains to be seen, especially in the Western Hemisphere. Without the support of the cloud platform, the performance of the crowd intelligence system is estimated to be only 50% at most, so my suggestion is, The price of products is reduced by 20% in advance, and the stocking of new products in China is reduced by 30%.”
Giant glass panels sparkle in the sunlight.
It is said that in order to withstand earthquakes, this huge building covering an area of 260,000 square meters and able to accommodate tens of thousands of people working at the same time was built directly on a huge steel isolator. It can ensure that the entire building can move 1.5 meters in any direction, and the internal functions can be used normally.
Self-designed chips and self-developed systems provide services to customers who recognize the promising brand through nearly ultimate interactive functions.
Relying on the foundation laid by iPhone4, we build brand recognition through excellent performance, while allowing users to accept a certain learning cost to get used to the IOS system, and through a complete ecological chain to prevent users from adapting and increasing replacement costs, as well as accepting brand premiums. This is the reason why Apple can become the most profitable company in the world.
After all, if you know yourself and your enemy, you can fight a hundred battles with no danger.
You must know that before this year, no matter how much criticism Apple received, it was still the No.1 that all mobile phone manufacturers could not surpass!
Although Apple has begun to discuss using Ajax to create their own large language model to build Apple's future Apple GPT, this is not yet a thing after all.
Those counterparts in China seem to be able to do this easily.
Jobs personally participated in the design and promotion of this saucer-shaped spaceship building, which cost more than five billion US dollars to design. In terms of appearance, it is absolutely impeccable.
A preliminary analysis report on the new mobile phone M60P has been issued.
In addition, the IOS system has always been extremely strict with software requirements. The system itself does not allow various programs to reside in the background like Android does, so naturally it does not require such high hardware configuration.
This was also the place where the participants felt the most obvious discomfort... There was obviously no technical controversy and there was no reason to even find any excuse for being behind.
"Okay, Mike, tell me first."
In less than a month, Apple’s annual autumn product launch will be held.
This year’s new generation of Apple mobile phones is also ready for launch.
In terms of matching, Weiwei Group's accumulation of advanced basic communication technologies has created a high premium for high-end brands and a comprehensive ecological moat.
Of course, people who didn't take their turn also had something to do.
"So... okay, David. It looks like Apple needs a new technology officer to lead everyone forward. Do you have any recommendations for a good candidate?"
Regardless of whether the negotiations with Microsoft can go smoothly, it is not easy to just develop relevant ports and use other people's large language models to develop your own chat robot.
Tim Cook had also glanced around the faces of the executives attending the meeting with an expressionless expression.
But this M60P is really possible to knock their products off the altar with its crowd intelligence system.
As he said, he couldn't force all the engineers in the design department to focus on their work day and night.
After giving his advice concisely and concisely, Mike Finger shut up.
Even if Samsung launches a high-end smartphone that is very eye-catching and steals an Apple user, as long as their users still use iPads, Apple notebooks, and like Apple watches, sooner or later this user will return to Apple's embrace.
It is definitely too late to change the product at this time.
No, it should be said that Samsung has never been a competitor in Cook's eyes.
…
David Rodman spread his hands.
"Mr. Cook, we must admit that we have fallen behind in this generation of products. As for how much investment we can make to catch up with them, I can't even give a rough estimate now. There are too many new tracks. This makes me feel frustrated. , I even feel that my ability is no longer qualified for this position.”
Samsung doesn’t have that ability, or it won’t touch that red line – ecology.
But if the smart assistant of the mobile phone can understand most natural languages and respond like a human, the situation will be different.
"David, tell me too."
What kind of luck is this?
This also means that the three mobile phones flown from China have been rotated through the hands of everyone.
Apple may not care about the latter, but it really cares about the former.
Mobile phones, watches, headphones, ipads, laptops and Apple computers.
Obviously, the number of mobile phones Apple received immediately was not large, at least not enough for everyone attending the conference to have one.
So Samsung is not terrible for Apple, what is terrible is promising.
Different positions naturally have different focuses.
There is no way, this time it really can’t be compared.
In fact, the Apple CEO originally used the word "sniper", but he felt that this word might be too prestige for the other party, so he temporarily changed it to a challenge.
But if the same user switches to a high-end mobile phone from Youwei and feels satisfied and starts trying other devices from Youwei, he may never come back.
Unfortunately, Tim Cook obviously had no intention of letting the chief technology officer go, and still asked seriously: "Tell me, how many people and funds are needed to make our next-generation product have the core selling points of this phone?" .”
Tim Cook at work can even be described as cruel and doesn't like to listen to nonsense.
Morale is already low and cannot be stimulated any further.
Especially when everyone knows and is accustomed to this direct voice control mode. When a message comes, you can directly ask for the content of the message on your mobile phone; when you suddenly hear a song you don’t like, you can directly tell the next song; or even a When people take a walk, they directly wear Bluetooth headsets and chat with their mobile phones...
Yes, what scares Apple has never been a single mobile phone brand, but the ecological chain built with mobile phones as the core.
No matter how well it is done, most users are just trying it out, and will still be used to using their fingers to operate most scenes in daily life. For example, no one would wear a Bluetooth headset to talk to Siri in public, as that would look silly.
But when their competitors directly transplant an underlying platform based on a large language intelligence model directly to mobile phones, the situation is different.
Naturally, what follows is pressure, tremendous pressure.
This is really digging the roots!
David Rodman said expressionlessly.
Especially for those who have always been fighting against the wind and suddenly encounter a headwind, they will naturally feel extremely uncomfortable.
Worldwide, no product from a friend has ever put such great pressure on Apple, but it happened to happen to him.
The trinity of file sharing on mobile phones, tablets and computers, ultimate screen projection, and one-touch transfer, combined with various wearable devices, smart watches, smart glasses, smart screens, integrated smart home solutions, smart offices, and even smart cities.
People can talk directly to the mobile phone and get the required information feedback directly from the headset.
"Hua Xia Qiao, I suggest you invite him here. But it is said that he is just a student. By the way, I still recommend you to read his paper. There is no doubt that he developed the group intelligence system. It is a pity that , he is from Huaxia Renren, and has chosen to cooperate with Youwei Company. In addition, as you wish, I will submit my resignation letter after the meeting."
For example, when a user directly asks the phone what the weather is like today, the phone's response is not to open a certain software, but to tell you that it may rain today and the temperature drops suddenly in a tone acceptable to the user, and also reminds you to put on extra clothes and remember to bring some clothes with you. When holding an umbrella, this kind of dialogue will not make people feel silly in any scenario.
Apple dares to upgrade at the hardware level by squeezing toothpaste even when its competitors are piling up hardware. This is because the development of mobile phone hardware is higher than the development of software. To put it simply, for 99% of users, the performance of mobile phone hardware is actually overflowing.
Tim Cook nodded and then looked at the company’s current chief technology officer, David Rodman.
So we can only take turns to experience it.
In addition to crowd intelligence, this phone also integrates satellite calls and customized star flash technology.
"I will submit it to the board of directors for approval as soon as possible. Then Ms. Anna, tell me what you think."
"Tell me, how should we deal with the...challenge from Huaxia Youwei Company?"
Even if only 20% of the original Apple users have developed this habit of daily full voice interaction, if Apple cannot follow up and support this technology, there is a high probability that these users will say goodbye to Apple and switch to the arms of Youwei.
Because this is very likely to change users’ smartphone usage habits.
Not to mention that the new generation of mobile phones had to be designed half a year in advance. The most important thing was that they were unable to integrate ChatGPT with Siri in such a short period of time. After all, ChatGPT doesn’t belong to Apple either.
However, the relatively concentrated focus is probably on the upgraded crowd intelligence intelligent voice system.
It caught everyone off guard.
In particular, ChatGPT currently does not support the Chinese environment very well.
However, if you understand your competitors' products, you can at least make timely and highly targeted marketing strategies, evaluate possible changes in the global market, and re-plan the stocking quantities in different countries and regions. Thereby reducing costs and increasing benefits.
Even so, it is very troublesome to upgrade Apple hardware and software around ChatGPT.
If you want to add satellite calling functions, you can cooperate with Musk's Starlink, but this cannot be solved by one or two generations of products.
If I knew in advance...
At this time, a serious meeting was taking place in the modern conference room on the fourth floor in the northwest corner of this beautiful building. On the oval conference table, there are several M60P series smartphones, which are hard to find in China.
If you want to keep up with Youwei's pace in a short period of time, you will have to negotiate with Microsoft to buy ChatGPT.
This is the most troublesome for Apple.
the reason is simple.
The CPU/GPU computing speed has increased by 20%. Except for the evaluation software, most people cannot experience it in daily use.
Well, even knowing it in advance doesn’t seem to be of much use.
This moment made the atmosphere in the conference room extremely depressing.
This is almost equivalent to directly porting a large language model like ChatGPT to a mobile phone. It is as incredible as the report directly porting computer multi-threaded operations to a new generation of CPUs.
Some people are concerned about the smoothness of the HM system, some are more concerned about the good signal and download speed, and some are frowning at the battery life.
There is no doubt that Youwei Group has already replaced Samsung as Apple's biggest competitor in terms of business logic a few years ago.
