Chapter 74: Traffic bottleneck, broken! (Additional updates for further reading)

Style: Romance Author: Wu Zui Chun QiuWords: 2499Update Time: 24/01/18 18:55:58
Song Sining also wore a small suit on her shoulders, covering her shoulders and back!

Coupled with that beautiful appearance and graceful figure, it makes her even more sexy.

The proud stature holds up the suspender skirt!

"Sining, are you testing the boss like this?" Wang Yi thought to himself.

Song Sining smiled slyly and said seriously:

"Boss, in 12 hours, the revenue from Meiyou's pure lust-style dress exceeded 10 million!"

"Well, I saw it, come in and sit down."

Wang Yi opened the door and handed over a glass of iced Coke.

"Thank you." Song Sining sat down magnanimously: "Boss, will sales exceed 10 million tomorrow?"

Wang Yi shook his head: "Unlikely."

Today is the first sales sale, breaking 10 million in 12 hours!

Tomorrow's user potential may not be as terrifying as today's, and it may not be able to exceed 10 million in 24 hours!

Traffic is something that comes and goes quickly.

The most glorious thing is always only the first day, and it is normal to get discounts in half from now on.

"Yes, the user base of our Meiyou is still too small, only more than 300,000."

Song Sining sighed: "Next, the focus is how to add new users!"

Wang Yi was very satisfied to see that Song Sining was not blinded by the glory in front of him.

Only by being prepared for danger in times of peace can you be a qualified professional manager.

It’s such a great success, but it’s easy to go down the road of no return!

"Do you have any idea?"

Song Sining thought for a while: "Our user base is limited, but the scale of the four major e-commerce companies is unlimited! Buy traffic for the four major e-commerce flagship stores, increase exposure, attract users of the four major platforms, and facilitate transactions!"

Wang Yi shook his head: "The plan is feasible, but it is comprehensive, but not comprehensive!"

Song Sining's eyes lit up: "I understand, instead of doing all four major e-commerce flagship stores, it's better to specialize in one platform and be at the top of the category!"

"For example, spend money to buy a through train, and first put the Tmall flagship store at the top of the clothing category. This will attract a large number of Tmall customers!"

Wang Yi nodded: "This is the right idea! Today's Meiyou Tmall flagship store has the best sales among the four major flagship stores, the highest conversion rate, the greatest potential, and it can be launched!"

In fact, each of the four major e-commerce companies has its own merits.

JD.com has good logistics services and is suitable for buying large items, electronic products, and home appliances.

Tmall has a complete range of categories and does everything well, especially clothing and department stores.

"Okay, I'll work on a plan and give it to you tomorrow."

After saying that, Song Sining stood up.

"???"

Wang Yi was stunned: "You just left like this?"

Song Sining smiled playfully: "Otherwise, you stinky brother!"

"Good night!"

With that said, Song Sining turned and left.

"Play hard to get with me?" Wang Yi laughed dumbly, but remained unmoved.

It's okay. After these few days of work, go find my little rich woman!

I've been neglecting her these days, so pamper her in a few days!

"But let me tell you something, Si Ning looks really sexy in pure lust style!"

"You just want to test your boss? You're too naive!"

Wang Yi shook his head, washed up and went to sleep.

He is a man who has seen a lot of the world!

Song Sining returned to the suite, her eyebrows slightly furrowed:

"He didn't chase him out? Didn't he even react at all?"

"Is it because I'm not charming enough?"

"That's not true, is it?"

Song Sining looked at her figure, bit her lip, a little unconvinced!

Today, Meiyou broke 10 million in 12 hours, so she changed into pure lust style, thinking of rewarding Wang Yi with a hug!

As a result, this guy was unmoved!

"Smelly brother, huh!" Song Sining said angrily, the more she thought about it, the more unconvinced she became...

Sure enough, the sales on the second day slowed down a lot and were much worse than the previous day.

No matter how you look at it, you feel a little weak.

From early morning to noon, for twelve hours, only 5 million yuan was sold!

Only half of yesterday’s 12-hour transaction volume!

The growth rate has reached a weak point.

In desperation, Wang Yi could only continue the promotion and use the full discount for another day!

But even so, the sales situation in the afternoon was still not optimistic.

As for tomorrow, I’m afraid it will be even lower!

Wang Yi summoned Song Sining and Chen Chuanqing to start the meeting again:

"If you have any thoughts, please tell me first."

Chen Chuanqing was the first to speak: "Yesterday's 12-hour sales amounted to 10 million, and today's 24-hour sales are estimated to be 8-9 million, but tomorrow and the day after tomorrow it is estimated that even 5 million will be difficult to achieve!"

Song Sining also nodded: "Yes, sales will not keep growing. We currently have a total of 350,000 users. Even if all of them are upgraded to version 3.0, with a conversion rate of 8%, only more than 20,000 people will purchase."

"When all these people have consumed their money and their potential is exhausted, it will be difficult later!"

"Your concerns are all right!" Wang Yi said calmly:

"If this continues, Meiyou Chun Yu Feng's sales will soon reach a bottleneck. How to continue to acquire new customers and increase scale is fundamental!

Now that Meiyou is profitable, we have funds for marketing. You all have a plan on how to do it! "

Chen Chuanqing thought for a while: "The Jeju Evening News report should have a lot of traffic, right?"

Wang Yi waved his hand: "There will be evening newspapers, but they are limited. Don't always rely on external forces, we have to find our own way!"

"That's what the boss said!" Chen Chuanqing changed the topic: "How about hiring a spokesperson and advertising?"

"This is feasible, but the cost is too high. It needs to be considered in the long term. You can come back and come up with a specific plan for me."

"good!"

Song Sining also came up with a plan:

"Boss, this is the promotion plan and cost budget for Meiyou's Tmall flagship store. I have calculated that if you spend money to buy Tmall express trains, you can bring in many new users. But the profit margin will be lower, but it can still be guaranteed 50%-60%!”

"Reduce the profit by ten points to buy traffic? It's cost-effective. Go ahead and implement it. Spend 300,000 yuan in the first phase and try the effect! If the effect is good, keep doing it. If the effect is not good, then think of other methods." Wang Yi was decisive. road.

Meiyou’s e-commerce traffic is limited, so you can only spend money to buy Tmall Express!

"There is also the Meiyou promotion department, which will increase publicity efforts and go to other women's forums, post bars, QQ groups, Weibo, etc. to vigorously promote Meiyou and Pure Desire Style! All marketing expenses will be tripled! If triple is not enough, just Five times!”

Wang Yihao said cheerfully: "The cost of hiring a spokesperson is high, so you need to be careful. Internet promotion is a low-cost way to acquire customers, so don't hesitate! We have money, let's promote it! Anyway, we won't lose money!"

As for "Thirty-three Days of Love", Wang Yi didn't mention it.

Put some pressure on them to be motivated.

Wang Yi remembers that the movie "Love Is Not Blind" was released in November, which was too late.

On the contrary, the early promotional stills can bring some traffic, but it is also limited.

This is not okay.

We have to find a way to get the movie released early!

Wang Yi remembers that this movie was not favored by capital before it was released, and no one was willing to invest!

The producer and director scraped together and managed to get 9 million to make "Love Is Not Blind".

9 million, including the salaries of all actors, directors and other staff, as well as props and venue expenses, as well as post-production, publicity and distribution...

All added up, the total is 9 million, a very low-cost production!

Who would have thought that it would turn out to be a dark horse of the year, selling hundreds of millions at the box office!

It is estimated that the directors are busy filming now while looking for people to borrow money and investment!

"If that's the case, I can invest. Now Meiyou is rich!"

Wang Yi's eyes lit up!

"Just give him enough money, and it won't be a problem to finish filming two months in advance. This way, it can be released in September, which is just the right time for publicity!"

This kind of low-cost idol drama is not difficult to shoot.

With the fast-shooting director from Hong Kong, it can be done in a week!

When the time comes, Meiyou and Chun Yufeng will be heavily integrated into the movie.

It can not only bring about the beauty of pomelo, but also drive the sales of Pure Desire Style, bringing in a flood of money.

After it sells well at the box office, it can be divided into tens of millions and make a lot of money!

This is a sure profit without any loss, it can definitely be fixed!