Friday, ten o'clock in the morning.
Zhao Yuan came to the main hospital to participate in the press conference of the aortic stent graft jointly developed by Salamander Medical and Tianhua Hospital.
What surprised the outside world was that the lineup at the press conference was so luxurious that it was comparable to the Thoracic and Cardiac Surgery Industry Summit just held in Yanjing not long ago.
Jiang Qiang looked at Jiang Bai, Qi Ming and other industry leaders on the podium with a smile on his face.
For normal product promotion, advertising costs are even more expensive than R&D costs.
The key is that even if you are willing to give a good price, whether others are willing to advertise for you is another matter.
Zhao Yuan mentioned it to Jiang Bai and Qi Ming at the summit. As a result, the two of them put down other things without saying a word and arrived at Baiyun one day in advance. As for platform fees and other things, they didn't even give them.
Zhao Yuan did not insist anymore. After all, it was too cliché to talk about money for such a big favor. Favors were debtors and favors were repaid. When Zhao Yuan was needed in the future, he would find an opportunity to pay it back.
At the press conference, despite being fully prepared in advance, Hu Weicheng's palms still sweated when he explained the product.
Because he didn’t expect that some of the best names in the industry would come.
If you speak incorrectly, it will definitely have a negative impact.
However, despite the great pressure, Hu Weicheng still explained the product's research and development history and competitive advantages clearly.
Qi Ming is no stranger to this product of Salamander, because as early as a few months ago, Guoxi Hospital obtained the sample and put it into use. Judging from the effect, it is even more significant than the imported stent.
He also knew that the reason why this product passed clinical trials so quickly was because many large hospitals across the country had conducted clinical trials. To put it bluntly, there is no problem with the performance of this product.
At the moment, everyone is paying more attention to price.
…
Beautiful Country, Medtronic Headquarters R&D Center.
Morris, the leader of the cardiac stent research and development team, frowned and stared at the screen.
As a comprehensive equipment manufacturer, Medtronic has many cutting-edge products. As a company executive, it will not pay attention to the release of one product.
But as the head of the cardiac stent research and development team, Morris has been suffering.
Judging from preliminary investigations, the product released by Salamander Medical and Tianhua Hospital has surpassed similar products under their own companies. Once this product is launched, it will have a huge impact.
Although it is an aortic stent graft, the technical requirements for the development of this type of stent are far higher than those of other stents.
Therefore, once the aortic stent graft research and development technology matures, it will have the ability to develop all other stents.
At present, the Chinese stent market is the second largest market in the world. Once the product is launched, it will definitely squeeze out other similar products quickly due to its domestic advantages.
Just like China's color TVs, mobile phones and new energy vehicles, this bracket will quickly spread around the world with China as the center.
Morris took a deep breath and held his breath.
Morris had obtained this covered stent through some channels, and originally he hoped to launch a sniper attack from the patent infringement party.
However, both the design structure and materials are significantly different from current products.
Most products will have shadows of other products in their R&D and design. They may not be similar products, but they may also borrow technology from other products. However, this product seems to have fallen from the sky, breaking through the constraints of all current bracket products. It is a completely unconstrained ingenuity. .
Zhao Yuan's conceptual design, coupled with the material research and development team led by Hu Weicheng, created a subversive and cross-generation product.
Morris had a strong premonition that things were about to change in the field of stents!
The product description at the press conference has ended. Hu Weicheng has his back to the screen and is no longer as nervous as he was at the beginning.
“Everyone already knows about the performance of our products, and I believe everyone pays special attention to the price.
Okay, now let’s take a look at the product prices of other brands.
A certain brand, 118,000 Chinese national coins; a certain Dun brand, 130,000 Chinese national coins...
Most domestically produced aortic stent grafts on the market range from RMB 48,000 to RMB 53,000. "
"Here are the prices for our products."
Hu Weicheng paused, and numbers flashed on the screen behind him.
In about ten seconds, the picture freezes!
Everyone present was surprised.
"Three thousand yuan?"
"Am I right? Even a very common domestic aortic stent graft costs more than 40,000 yuan, but Salamander Medical's products only cost 3,000 yuan?"
"A lot of people are going to have trouble sleeping tonight."
"It's good news for patients, but it will be a serious challenge for device manufacturers."
Morris, who was sitting in front of the computer, started spewing obscenities.
"Shet, Shet!"
"It must be a gimmick! These yellow-skinned monkeys are using this set of false propaganda to seize the market."
Selling something worth hundreds of thousands for 3,000?
Even if the product may be a bit low-tech, others will be willing to try it.
However, Morris understands the performance of the product. The material and design structure of this product jointly developed by Salamander and Tianhua are even better than his own products.
First, this stent can be used for life and does not require long-term use of antithrombotic drugs;
Stents are not only expensive, but also require a heavy burden to take medications later. Some supporting anticoagulants cost several thousand yuan a year.
Second, this stent can be decomposed, while other stents cannot come out after being implanted in the human body. This stent takes decomposition drugs, is directly absorbed, and then excreted from the body.
It’s so easy to use, yet so cheap.
The venue immediately began to explode.
In addition to Qi Ming and Jiang Bai, many national experts were also invited.
"Why is the price so cheap? I thought it would cost at least 80,000 yuan."
"The price of the product is relatively reasonable between the domestic and imported prices. I didn't expect it to be only 3,000. Now not only the imported stent device manufacturers will have an explosive mentality, but the domestic stent device manufacturers will probably have sleepless nights."
"Today is definitely a day worth recording in the Chinese medical community."
The stent is placed inside the human body. If there is any slightest discomfort, the entire body will have problems.
The medical device giants in Europe and the United States have spent a lot of manpower and material resources to develop the current stent suitable for the human body.
Although some domestic products have appeared, there are still technical differences with imported products.
In fact, it’s not just a day since China’s medical device products have been choked by foreign countries.
Everyone is waiting for the day when the situation breaks down.
Before this product came out, everyone actually had expectations, because they knew that this product would be ahead of European and American countries.
But the final press conference was still a surprise.
The price of three thousand yuan is shocking!
Completely destroy the original bracket price system!
