Zhang Shun's mentality quickly changed when he went out for a walk every day. After all, he is not a person who likes to get into trouble. His previous decadence was entirely due to his inability to see the goals and hopes of life. Now a wheelchair has completely turned his world around.
When Zhang Shun discovered that people outside did not pay attention to his disability but were more curious about his chair, he realized that he had taken his experience too seriously. It’s just a disability, what else can be missing in the world? Not surprising at all. Even many of the beggars on the road are disabled. Who wants to take a second look?
On the other hand, no one has ever seen a chair with wheels. It does not use legs and can move and turn by just turning the wheels with your hands. This is very strange, so you will take a second look at it. Some people would even take the initiative to come over and talk to Zhang Shun to find out where he could buy this thing and to get it for his family or friends he knew.
Zhang Shun didn't know how to answer these questions at first. Later, he tentatively said that this chair was a family business and his younger brother had made it for him and he would consider selling it in the future. As a result, everyone who came to ask immediately said that as long as there was something for sale, they would definitely buy it.
Such direct external feedback naturally had a strong impact on Zhang Shun's thinking, and he began to actively communicate with Zhang Yan about the wheelchair business, and after several communications, he had some insights about the business. The change in mentality is clear at a glance.
Seeing the success, Zhang Yanle began to push his eldest brother out every day, but his purpose changed from "relaxing" to "finding a suitable store."
A wheelchair is not an expensive rouge or jewelry, it is a very down-to-earth special object, and the people who need it are not distinguished by high or low, so the price will not jump at the beginning. In the future, we may get some special editions just for the rich and powerful, but now is not the time.
"I still think the Dongmen Market is better. It doesn't need to be on the main street, and the branch road behind it is also good. The rent of the shops there is relatively cheaper, and many of them can lease for one year. Control costs..."
What I said earlier coincides with Zhang Yan's thoughts. But the two brothers had differences regarding the size of the store. Zhang Yan's idea is to get there in one step, and go for stores with wide front doors; while Zhang Shun believes that not to make the stall too big right away, but to take it one step at a time.
In the end, after all the deliberation, I made a compromise and chose a store that was neither too big nor too small. And it was up to Zhang Shun to negotiate the lease fee with the landlord. Zhang Yan stood aside and watched with a smile.
Being able to see the wheelchair business start up as soon as possible can also solve his worries. The family's income is actually secondary, and the psychological improvement of the eldest brother is the key.
Since he would not leave behind the family members who inherited his predecessor, and Zhang Yan also enjoyed this kind of family affection that he had never experienced before, he would naturally give more consideration to everyone in the Zhang family. These are just the beginning.
The store was finally determined. In order to open it as soon as possible, Zhang Yan took the initiative and gave the current tenant some extra money as compensation, asking him to move out within the day. This made his eldest brother Zhang Shun complain a lot, thinking that there was no need to rush for such a short time.
"Brother, this is not urgent, but time that must be set aside. You don't want to use this store right away when it is free, right?" Zhang Yan smiled and didn't mind his brother's complaints. Many of his ideas were borrowed or copied from the earth world where commerce is extremely developed and far higher than the Wild Sky Realm. It is normal for the eldest brother not to understand and understand.
"Otherwise? I've asked. This shop was only painted white last year. The floor is also made of blue tiles. It's 80% new inside and out. Why should we fix it? If we don't use it directly, why do we need to do it separately? It's a lot of money. right?"
Zhang Yan shrugged, and on the way back, he began to spread some ideas about shopping experience to his elder brother.
"When you go to a store to buy something, especially a new thing that you haven't heard of before, and the price is not cheap, do you take it away after you pay? Or do you want to try it out to see if it suits you before buying it? Try it. Is this thing really as good as what the store said or what the outside world said?
Again. In the future, imitators of wheelchairs will inevitably appear. How to seize the word "time-honored brand" as early as possible and capture the largest share of sales will definitely require a different approach from others. It is not only necessary to constantly innovate and improve the details of the wheelchair, but also to create a unique and high-quality experience from the beginning of sales. This way you can get twice the result with half the effort..."
Although Zhang Yan didn't know much about theoretical things, he had experienced them personally many, many times in his previous life. There are a wide variety of experience stores all over the earth. Even if he doesn't know the marketing core of them, it doesn't prevent him from copying them in the wilderness. And it's not difficult to convince the elder brother. After you finish speaking, just remember to add the sentence "That's what the old master taught me" at the end, which can be worth a hundred sentences.
Now the Zhang family has a blind trust in the "old master" invented by Zhang Yan. As long as Zhang Yan labels his idea as "the master also said so", no matter how bizarre it is, he will not receive strong opposition, and he can even directly change his family's ideas.
Sure enough, when Zhang Shun heard that this was something given to Zhang Yan by the "master", his attitude immediately changed. He turned around and asked in a low voice: "Does the old man think this can be done?"
"certainly."
"Okay, let's do it like this. I'll go find Carpenter Liu when I get back today, and we'll work together to build an experience store like the one you mentioned as soon as possible. I just don't know if it will cost enough to do what you do... ....”
"Brother, don't worry. It will definitely cost you some money, but it will definitely not be too much. I will have a good talk with Carpenter Liu when we get back, and he will make the detailed arrangements. You will know then... ."
Later in the evening, Zhang Yan invited Carpenter Liu to his home to discuss it again with his elder brother. This time, all the problems in the store were explained clearly. Tomorrow, Carpenter Liu will go to the store to make preparations, and then decorate the newly rented store according to Zhang Yan's arrangements for the "experience store".
"Don't worry, two owners. These tasks are not complicated. If I ask a helper to do it together, it can be done in two days!" Liu Carpenter didn't need to understand what an experience store was. He consciously followed the two Zhang brothers honestly. Just do it, he doesn't need to put money in anyway. Moreover, my mother-in-law said that the second brother of the Zhang family has a good relationship with the city guard, and they will not suffer losses in any business.
When things were agreed upon, it was getting dark. Liu Carpenter said goodbye happily, probably anxious to go back and show his mother-in-law the partnership document Zhang Yan had just written to him, which read in black and white "Liu Futian enjoys two shares".
