After Min Congda hung up the phone, he immediately turned on his laptop to surf the Internet.
The first thing is to go to ESPN’s official website and read the news headlines.
"The Clippers paid $2.5 million for only one color change? Kanye West's design impressed Clippers general manager Smart Min."
Sure enough, it made headlines!
The cover of the headlines is the Clippers' new modified logo and a photo of Kanye West.
"What's the background of this little fat guy? Why is his picture even on the cover? Damn it... I saw something wrong with him last night. Is he really a celebrity? Let me see... The famous musician Kanye Wes Special? He’s a musician? Damn, you’re a musician, why are you here to join in the fun!”
When he met Kanye for the first time at the teahouse last night, Min Congda felt that he was different from ordinary people.
Whether it's clothing or image and temperament, it feels like everything is carefully managed, unlike ordinary office workers.
However, here in Los Angeles, there are many trendy men and trendy women, especially black people who pay great attention to their external image.
Moreover, in Min Congda's impression, those black singers like to wear very large T-shirts, jeans, a peaked cap, some big gold chains on their chests, and big gold watches on their arms, just like Yu Qian's father.
Kanye didn't dress like this yesterday. He was wearing an ordinary polo shirt and suit pants, but he looked like a businessman.
Who knew you were a famous musician?
Min Congda opened the all-purpose Baidu and searched for Kanye West. Baidu Encyclopedia gave him a separate entry and a long introduction. It's enough to show that he is a celebrity.
"How many lifetimes of bad luck have I had? Why am I still waiting for me here like this? Don't panic, don't panic. Min Congda, you need to calm down. This is not the first time this has happened to you."
Min Congda calmed down quickly. After all, he had encountered this kind of backstabbing many times before and was already experienced.
He looked at Kanye West's information and found that he was indeed a well-known rap musician.
However, at the 2009 MTV Video Music Awards, she caused huge controversy because she grabbed Taylor Swift's microphone and said that the award should go to Beyoncé. She was criticized by the media and fans.
It was September, and Min Congda had not been in the United States for a long time, so he had no impression of this matter at all.
Therefore, Kanye's image in the United States is very bad, and he was even named and criticized by the commander-in-chief.
Knowing this, Min Congda felt a little relieved. He turned out to be an artist with stains, not bad.
Continuing the search, Min Congda found more "stains" about Kanye West.
Like Kobe, this guy is a singer with mixed reputations and a lot of outrageous words and deeds.
"It turns out that he is a controversial figure. It's not easy to get involved in the music industry and he wants to enter the fashion design world. It's okay, as long as he is controversial."
At this time, Min Congda had to miss the benefits of socialism.
"Such a controversial figure with bad deeds has been banned in our country for a long time. Why does he come out to harm me?"
"This little black guy went to elementary school in Nanjing for one year and received socialist education. It seems that his education is not enough."
After some careful data analysis and self-comfort, Min Congda thought, "It doesn't matter. The heat will pass and it will be fine."
"The big deal is to bring some traffic. It doesn't matter. Who would like this kind of garbage and discolored design?"
"He will definitely be scolded by Clippers fans. This Kanye's reputation is not good to begin with, and it will also destroy the Clippers' reputation."
"Double happiness."
After experiencing many backstabbing incidents, Min Congda's self-comfort level has been qualitatively improved.
Now his psychological quality is excellent and he has almost reached the level of psychological hypnosis of a professional hypnotist.
Unfortunately, things didn't go as planned. In the afternoon, Min Congda went to Staples Center to officially sign the contract.
Because the two of them had already signed a memorandum, it was a done deal, and the system wouldn't allow them to break the contract.
The battle at the signing site shocked Min Congda, and a large number of reporters swarmed in.
Rachel did not pay for these, but the wild dogs smelled the smell of feces and took the initiative to come over.
When Kanye West saw Min Chongda again, he put on a very fancy suit: half red and half blue.
Holy shit, this is the color scheme of the Clippers. It’s so eye-catching. Are you the Two-Face in Batman?
The reporters’ cameras kept clicking, and the traffic kept coming.
"Mr. Smart, let me reintroduce you as a new person. Kanye West, a famous designer in the future."
Min Congda tried his best to smile, shook hands with him, went through the entire signing process, and even accepted an interview with reporters.
No matter how he comforted himself, he knew that this matter was definitely going to be a big deal.
There were a lot of comments and retweets on Twitter about this incident.
I can do whatever I want, the best earnings in history of 2.5 million US dollars, a case where the application of PS technology in the design world has reached its peak, what will happen if other teams' LOGOs also undergo color swaps, etc.
There is no need for the Clippers to spend money on marketing. Netizens organize themselves to create topics and create popularity.
As for the design of the Clippers jersey? What else is there to design? Just swap the colors.
New floors and new jerseys can be created with just a few photoshops, and there is no need to open new molds.
Kanye did not stop after receiving the design fee. He began a high-density marketing bombing for the Clippers LOGO.
He really worked hard after receiving 2.5 million US dollars.
As a master of hype, he spent one month from September until the start of the new season training camp.
Every once in a while, the Clippers' jerseys and new LOGO are used to show off and bring a bit of popularity.
At his Los Angeles home, he painted a new Clippers logo in the yard.
He also changed the colors of many colorful things in his home.
In order to cooperate, Adidas came up with an idea and produced a purple and gold Celtics jersey and an emerald green Lakers jersey, bringing this performance art to a climax before the start of the new season.
There is no doubt that the Clippers' LOGO solicitation operation will be recorded in textbooks as a classic case of marketing work and will be studied repeatedly by future marketing masters.
This "wonderful" LOGO marketing has made the Clippers' jersey peripheral sales soar to the first place in the league before the start of the new season.
From September to October alone, in just over a month, the Clippers brought more than 3 million US dollars in revenue sharing.
This income will further increase in the future, because Kanye has not yet made a big move, and the new jerseys and sneakers he designed for the Clippers are still in the process of being planned.
Just from the peripheral income of more than a month, I have recovered all the US$2.5 million spent, and I have made a lot of money.
Faced with the reverence of his subordinates, the jealousy of other team general managers, and the admiration of the players, Min Congda had only one idea:
"Stop it, Smart, don't invest any more, you really can't afford to lose money."
Fortunately, at the beginning of October, the new season is about to begin.
Min Congda can put his energy back into lineup building!
His confidence is back and he's bound to build a bad Clippers team this season.
"I can't invest, but can't I build a team?"
(End of chapter)
