Min Congda's goal is to spend the US$2.5 million solidly while generating as little positive income as possible.
What do he consider to be positive benefits?
For example, use this incident as a gimmick to create hype and increase traffic to the Clippers.
This won't work. The Clippers already had enough traffic last season. Season ticket pre-sales this season give Min Congda a headache.
When the time comes to attract a wave of fans to buy season tickets to watch the game because of the LOGO solicitation, the financial burden will be too much, and the cash will be too abundant.
Therefore, Min Congda decisively cut off Richele's marketing expenses, leaving him unable to perform.
In addition, the logo design is very good and outstanding, which makes the Clippers peripherals sell well.
Jersey style and LOGO design still have a great influence on fans buying jerseys.
After all, in addition to looking at the star numbers when buying jerseys, it is also very important for fans to see whether the jersey design is handsome and cool.
Like the Clippers, except for Curry's No. 30 jersey, which sells well, the sales of other jerseys can only be said to be a piece of shit.
Because whether they are home jerseys, away jerseys, or retro jerseys, they don't look good.
Red and blue alone are very classic sportswear colors, but when combined with the Clippers, they look very ordinary.
Except for the die-hard fans who come to watch the game, there are very few fans who play in the streets wearing Clippers jerseys.
Their jersey design, from color to style, is too unrecognizable and not cool at all.
If you accidentally come up with a cool logo and jersey design this time and cause the surrounding products to become popular, then the money will be wasted.
2.5 million US dollars, you can earn it back by selling peripherals in one season.
In order to avoid such a positive effect, Min Congda must choose a mediocre design.
It seems that the logo has been changed, but it seems that it has not been changed. If you say it looks good, it's okay, if you say it doesn't look good, it's not that extreme.
Min Congda wanted to choose an ugly logo, but firstly he was afraid that it would cause a surge in popularity because it was too ugly, and secondly, Mincongda himself would feel uncomfortable looking at an ugly LOGO all day long.
"It must be mediocre, be mediocre, mediocrity is the least topical. Fans will not buy it because it looks good, nor will they scold it because it looks ugly. They just treat it as if nothing happened. Everyone will quietly report this matter. Forget, this is the best. Then the 2.5 million was spent in a daze..."
Min Congda was thinking to himself while looking at the submitted LOGO samples one by one in front of the computer.
Some not only have sample pictures, but also come with instructions to show what kind of connotation such designs have.
For example, there is a simple design that uses the letter C to wrap up LA, and Min Congda was selected as a candidate.
Mediocre, very mediocre. The introduction said that this reflects the Clippers as a united team. C represents the Clippers and LA is in it, indicating that the Clippers fully embrace the city of Los Angeles.
Min Congda thought to himself, what kind of bullshit connotation is this? Los Angeles can barely accept you as the Clippers, but people in this international metropolis need your embrace?
But it was this bullshit LOGO that entered Min Congda’s pre-selection plan.
His concern is that such an ugly LOGO will trigger complaints from fans.
Min Congda felt like he was going blind when he saw the 79th plan. There were a lot more behind.
After all, the remuneration of 2.5 million US dollars is too tempting at first, and it is estimated that design companies all over Los Angeles want to get involved.
When Min Congda opened the 79th plan, he felt a little strange and thought to himself: "Who the fool just copied and sent the Clippers' current LOGO?"
He was about to turn it off and look at the next one, but suddenly felt something was wrong. The logo sent seemed to be the same as the previous one, but it seemed different.
Min Congda took out the old LOGO and compared it. He immediately understood it. He slapped his thigh and said, "Absolutely awesome! Isn't this exactly what I'm looking for? The LOGO has been changed but not changed!"
It turns out that the Clippers' previous logo was a red basketball with blue text embedded inside.
As for this LOGO, the red basketball is changed to blue, and the blue text is changed to red.
Other things have not changed at all. They have really changed, but they have not changed.
As soon as he saw such a genius design, Min Congda knew that he already had the plan he wanted.
Min Congda thought to himself: "Why didn't I think of such a genius idea? I had thought earlier that I would submit the manuscript myself and get the US$2.5 million myself."
Such an idea was naturally warned by the system and ruthlessly rejected.
With such a good plan, there is no need to look at anything else.
Min Congda pulled down the email and looked at the sender's information.
It was discovered that this person did not leave his real name, only a series of phone numbers.
It looks like he is an individual designer, not a company or studio.
This puts Min Congda in a bit of a dilemma. If an individual comes up with such an idea, does he have the ability to be responsible for other logos and jersey designs besides the LOGO?
"Oh, you're worried. When the time comes, won't the colors of other logos and jerseys also be changed like this?"
After thinking about this, Min Congda took out his mobile phone and called the number left in the mailbox.
As a result, the phone rang for a while, but no one answered it, so Min Congda called again, thinking that this is a call from the God of Wealth. If you don't answer it, it will be the biggest regret in your life.
The phone finally connected after ringing seven or eight times, and a rough voice came from the other end: "Who are you and what do you want to do? I'm at work!"
When Min Congda heard it, he turned out to be an office worker. Okay, after answering this call, you don't have to go to work anymore, lucky guy.
"Hello, I am Smart Min, the general manager of the Los Angeles Clippers. I want to tell you good news. The new LOGO of the Los Angeles Clippers you designed has been selected and won the bid. Congratulations, you will receive $2.5 million. contract to complete this design.”
After Min Congda finished speaking, he was waiting for the surprise, scream, or cry from the other side.
As a result, the other person was stunned for a few seconds and asked: "The LOGO designed by the Los Angeles Clippers? When did it happen? When did I design it?"
Min Congda wondered if I had called the wrong number? I checked the phone number and it was correct.
"A week ago, the Clippers sent out the news of a $2.5 million bid for a new LOGO. Have you forgotten? Your design is impressive, that is, changing the red ball to a blue ball and the blue letters to red letters. Do you still remember? "
When Min Congda said this, the other person seemed to remember.
"Oh, I remembered it, I just... I just changed it casually..."
"Genius ideas always come from random thoughts. Congratulations, the $2.5 million is yours. Come to Staples sometime, we will meet and sign the contract."
The voice on the other side was slightly excited, but not particularly excited.
"Okay, then today, after I get off work. Are you the manager of the Clippers, Smart?"
"Yeah, what's your name?"
"Kanye, Kanye West."
Kanye West? It feels a bit familiar, but I can't remember who it is.
I don’t know him, no matter who he is, he is still a 250 who can make such a design.
"West, where do you work? When can you come after get off work? I get off work very early."
"Uh...I'm an intern at Fendi. I'll be here after get off work at 5:30."
You're still an intern, so you don't have to go to work anymore, just take the money and go home and have fun.
(End of chapter)
