Min Congda is still clear about Racheli's business capabilities.
Don't look at this fat man who has a sad face all day long, but he gets sweaty when he gets nervous.
It seems like nothing can be done, but in fact he has a lot of connections in Los Angeles.
He has worked in the Clippers' media department since 1996, becoming director in 1999.
With more than ten years of work experience, he knows many people in the media circle. In addition, he has always been a good person, so everyone is willing to help him with many things.
After Min Congda assigned the task, he immediately called several well-known media and provided them with the news that the Clippers were bidding for a new LOGO for US$2.5 million.
2.5 million US dollars, which was a large amount in 2010, if it was just to solicit a LOGO.
In the past, in order to enhance the team's influence, a common method was to collect team names from citizens across the city.
Several teams that joined the NBA relatively late, such as the Bobcats, Timberwolves, Raptors, Grizzlies, etc., were all voted by citizens.
But this seems to be the first time in history that such a high-dollar collection of LOGOs has been carried out.
The Los Angeles media was suddenly ready to stir up trouble. It seemed that Smart was going to have to work hard again during the offseason.
Last year, Min Congda relied on his amazing skills and unparalleled ability to search for hot topics.
In three months in the summer, as a team general manager, one-third of the topic traffic was taken away.
During this offseason, July and August, the Clippers were very quiet.
This made the Los Angeles sports media quite bored and could only focus on the Lakers.
Pay attention to what operations and reinforcements the Lakers have this summer.
Live broadcast of the Lakers' championship parade throughout the city, wondering if Kobe Bryant went to Eagle County to travel, etc.
It's just that these things are all clichés and have nothing explosive.
As a result, Smart did not disappoint, and he finally couldn't hold it in until September.
A 2.5 million LOGO tender can be reported by the media for a week.
Starting from the primary election, some plans will be announced at regular intervals for fans to vote.
Make some weird logos to attract attention and make netizens complain.
Let’s hold another solicitation event for fans to design their own LOGOs to showcase the designs of folk masters.
When the new Clippers logo is officially announced later, it will definitely be criticized.
For example, when the SuperSonics moved to Oklahoma City and they chose the new team name Thunder, the new LOGO made fans a lot of fun.
They thought this shield-like thing looked familiar. It looked like a certain brand of soap.
In short, if the Clippers hold a LOGO solicitation event like this, the traffic will definitely be full.
Originally it was just a minor matter, because it was not the first time that an NBA team changed its logo.
But like the Clippers, it was the first time that they invited bids at a high price of US$2.5 million.
How could boring NBA editors let go of such an opportunity.
After the Clippers' operations last season, the attention has been greatly increased.
Entering the playoffs in eighth place, No. 1 pick Stephen Curry, trading Gordon for Harden, the "Basketball and Gay" series, NBA-Batman Clippers secrets...
Although it is still not as good as the Lakers, Kobe and James, the variety of gossip has already reached the top of the NBA team.
Also, Smart-Min recently had a passionate affair with actress Daddario in New York.
This is not the general manager of the team. In the offseason, he is more eye-catching than NBA stars.
As a senior media person, Racheli, in his mind, Manager Smart is simply a marketing genius.
In a boring offseason, it can bring so much topic traffic to the Clippers, more than the Clippers have in the past 10 seasons combined.
How could Richele not understand the spirit of Manager Smart? This tender must be held with great fanfare.
However, Min Congda had long expected that the "traitor" Racheli would stab him in the back and come up with some kind of national recruitment plan.
In this way, although the money is spent, isn't the reputation also gained?
One cannot fall twice in the same place.
Therefore, the day after Racheli notified the media to release the solicitation news, he gave Racheli another instruction.
"Luobo, this LOGO solicitation event is mainly for advertising design companies and professional art designers. Ordinary fans cannot participate, so don't hold a nationwide solicitation event."
"Also, we won't approve a penny for media marketing expenses. We don't want to promote it in a big way and let fans and netizens point at our LOGO. We want to do it quietly, and we don't want to shoot people. Do you understand?"
"As for the plan selection, send all the samples to my mailbox and I will personally select the plan. The selected plan will be directly signed and paid for! No other unnecessary actions are required."
Racheli was confused, no more marketing? So what's the point of spending this money?
"I...I don't quite understand."
"You don't need to understand. Save the marketing expenses and buy some food. I see you are busy working every day and will lose weight."
Racheli looked down at her belly and couldn't see her feet at all.
Wherever I lost weight, I had to work hard during the offseason, but I didn’t lose any weight at all.
Richele thought he had grasped the spirit of Manager Smart.
Unexpectedly, he still couldn't see through Smart.
Without marketing expenses, apart from a gimmick of US$2.5 million, this bid-changing campaign would not be worth much money.
There are so many news and hot events happening in society every day. If the media doesn’t get paid, why should they keep writing about you?
Unless it is truly sensational news, such as Kobe falling off a plane, James joining the Lakers, Stern being exposed for gambling, etc.
You don’t have to spend marketing fees on these, editors and reporters have to pay to write and publish them.
Seeing Racheli leaving the office a little disappointed, Min Congda thought to himself: I still don't understand your tricks?
You, you just want to make big news, do some kind of nationwide collection, and finally say that I, Smart Min Qin, decided on the LOGO, criticize me, and attract a wave of traffic.
Last season, the Clippers' increased attention to traffic led to an increase in box office, ratings and market value, which made Min Congda miserable.
Every time you learn something, you gain wisdom, and you cannot make the same mistake again.
As a result, after the media announced that the Clippers had spent heavily to solicit a new logo, relevant reports ceased.
Only some professional advertising and design companies, or independent designers take this news seriously.
Where can I find such a good job for designing a team LOGO and supporting logo for US$2.5 million?
All of a sudden, a large number of manuscripts were received in the Clippers' official mailbox, and Racheli was confused.
Originally he wanted to do a preliminary screening, but Min Congda said: "No, just forward it to me and I will look at them one by one."
Racheli handed all the manuscripts to Min Congda. Min Congda wanted you to eliminate all the manuscripts with poor style in the first review. How could I waste the 2.5 million US dollars?
So Min Congda began to immerse himself in reviewing the manuscript, but he soon encountered a problem.
How to grasp the balance between beauty and ugliness?
(End of chapter)
