Min Congda stayed in New York for another three days. During the day, Daario went to the crew to film.
In the evening, the two took a tour of the Big Apple, the center of the universe, and spent all the $5,000 in royalties.
The two were not in a formal relationship before, but now that they have officially established a relationship, Min Congda's consumption level has suddenly increased.
Although Daddario won't let Min Congda buy expensive things, she has money herself, but as a man, she can't just eat soft food without showing any signs.
Fortunately, Daddario is not the kind of female star who likes to go shopping and only use expensive things instead of good ones. She is still very restrained and even a bit of a collector. She doesn't like to throw away used things.
She keeps some bottles and jars of cosmetics, saying they look good.
The accessories she wears can range from expensive to ordinary and cheap, whatever she likes.
Min Congda gave her a rose gold four-leaf clover necklace, which matched the color of her eyes very well. She liked it very much.
After spending three wonderful days, Min Congda immediately rushed back to Los Angeles to start his new money-making project.
He called Rosser and Racheli and held a brief meeting in the office to convey his meaning.
"In the new season, the Clippers should have a new look, so I decided to change the team's logo and jerseys."
Racheli and Rosser both nodded in agreement. This time they were not forced to agree, but truly agreed.
NBA team logos change frequently, usually every five to ten years.
Some teams change frequently and make fine adjustments almost every year, while some teams never change.
In general, a few years of small tweaks and a decade of major changes are mainly to keep the team fresh.
There are also business and team popularity considerations.
Various styles of LOGOs and jersey styles allow the team to sell more peripherals.
At the same time, the new jersey design and color matching can bring a refreshing feeling.
Increase team popularity, enhance team morale, and bring a new look to the team.
Some classic designs in history will become deep memories of a generation of fans.
For example, the Utah Jazz’s snowy mountains, the Magic’s blue stripes, the Nuggets’ city skyline, etc.
These classic jerseys have become part of the NBA culture. Every year during the regular season, there is a retro day for players to wear classic jerseys.
The variety of jerseys has increased, and consumers can buy more jerseys. Therefore, the NBA encourages teams to change their logos.
With more than 60 years of history and 30 teams, only the Chicago Bulls in the NBA have never changed their main logo.
The last time the Clippers changed their logo dates back to the distant 1984-1985 season, which is 25 years ago.
And that time the LOGO was not changed, just fine-tuning. The real major change dates back to 1982.
At that time they were still called the San Diego Clippers, and their logo was a silhouette of a sailboat and the sun, like several triangles.
To be honest, it doesn't look good.
After I came to Los Angeles, I changed the current LOGO. In 1984, I made some fine adjustments and enlarged it.
The Clippers' current LOGO is very simple. It is a red basketball with blue fonts embedded inside: LOSANGELES CLIPPERS.
Stingy Sterling, this logo has been in use for 30 years and has been criticized by fans as being featureless.
Because this design of basketball pattern inlaid with text is exactly the same as that of the Los Angeles Lakers, it is plagiarism at first glance.
Although the Lakers have never changed their logo, once their results are good, people will buy into their ordinary logo.
Secondly, the Lakers have been making fine adjustments in color matching, fonts and overall design, unlike the Clippers who have remained intact.
Therefore, when Racheli and Rosser heard that the LOGO was to be changed, they wholeheartedly supported it.
It shows that the team is entering a new era and can no longer keep the old pattern that copied the Lakers.
Richele said: "No problem, I will contact the people in the Adidas design department immediately to make a new LOGO pattern. Then report it to the league. We will adopt a new jersey design for the new season. It is time to update everything."
NBA jerseys are provided by Adidas, so team LOGO design is usually handed over to Adidas' design department.
Min Congda said: "No! No, no, no, how can our Clippers' LOGO design be handed over to Adidas? We have to design it ourselves."
Racheli said: "Well... we don't have a dedicated LOGO design department."
Min Congda said: "That's why I called Rosser. I decided to invite bids!"
Rosser and Racheli said in unison: "Tendering?"
Min Congda nodded and said: "Yes, of course we need to invite bids. We need a LOGO design that includes a new concept, so we need to find a professional design company. The bidding fee... is tentatively set at 5 million US dollars."
As soon as the figure of 5 million US dollars was mentioned, Rosser almost fainted.
Manager, our total profit last season was only 5 million.
All this money will be used to get a logo for the team at once? Does it fit?
We are the Los Angeles Clippers, a basketball team, not an oil giant like BP.
British oil giant BP spent 4.6 million pounds to change its logo alone.
Then the overall matching LOGO pattern cost a total of 136 million pounds.
Who says design isn’t valuable?
Of course Min Congda knows. How can someone from a bank background not understand?
The large state-owned bank he worked for changed its business logo.
From LOGO to promotional slogans to various supporting signs.
A total of more than 100 million yuan was spent to obtain a thick design album.
In addition to patterns of various sizes and designs in the atlas, there are also various corresponding introductions, why they are drawn like this, what their meanings are, etc.
Overall, the 100 million spent was well worth it. Their bank quickly occupied a large market share in the country and became a well-known state-owned bank.
Min Congda thought to himself, I am the Los Angeles Clippers, so it’s okay to spend some money on a LOGO design.
After some persuasion from Rosser and Richele, and the request of the system, Min Congda reduced the US$5 million to a relatively reasonable figure of US$2.5 million.
It is only relatively reasonable. US$2.5 million for a set of team LOGO is still very high.
This kind of behavior is somewhat 250. Asking Adi to design a set of logos can be done for about one hundred thousand dollars.
But Min Congda was very firm and said that 2.5 million could not be less.
"I said, this is a very important change for the Clippers, an innovation! We are going to change our look from head to toe and give it a brand new look! US$2.5 million, not a penny less. Rachel, you start your work immediately Friends in the media industry, please publish the contents of this tender. In half a month, I will see the draft of the bidders and conduct preliminary selection."
It is already September, and the new season will start in just over a month.
By then, the Clippers will have to put on a new floor and new jerseys, so the speed must be fast.
And Min Congda also hopes that the 2.5 million US dollars can be spent as soon as possible. When the time comes, he will personally select the LOGO, and he must choose the worst and most worthless LOGO!
Racheli got the task and said he would complete it. This time he didn't even break a sweat.
After a season of training, Fatty's business level is steadily improving, and he thinks he has never let down Manager Smart!
(End of chapter)
