Another year passed in the blink of an eye, 1986.
Jiande County, Qiandao Lake.
Lin Yue asked Li Jinze to clean the cup and took Jinli out of the fermentation workshop.
A red sun rises and falls on the lake in the distance, and the breeze brings the aroma of malt.
"How about it?"
"It tastes good, it tastes really good." Jinli said, "It tastes much better than the previous two products."
"Of course, it's craft beer."
“Craft beer?”
"That's right." Lin Yue said: "Have you noticed that there are many breweries on the market and there are more and more brands, but the quality of the beer is declining rapidly?"
"Found."
Jinli has been focusing on the management of the meat product factory, but it does not mean that he knows nothing about the beer market. After all, the scale of the business is getting bigger and bigger, and there are more and more entertainment. In the words of his wife, he drinks more than he eats. When eating in a restaurant, one naturally drinks whatever is available. When eating at home, one must drink the beer produced by Qiandao Lake Brewery. It’s not that Lin Yue ordered someone to bring it to him. If you don’t drink it, you won’t drink it. It’s because they are in the same category. The quality of the product is really good.
"Do you know why?"
"Cutting corners?"
"Yes, there are more and more beer brands, and the price war is fierce. There is only one way to ensure profits, and that is to reduce costs. Take hops and yeast, the most important auxiliary materials for beer production. It is now popular to use hop infusion This not only reduces the production cost, but also increases the alcohol yield. Some people use a mixture of corn, rice, and starch to replace malt. The result of this is that the alcohol content of the brewed beer is low. The malt concentration is low, and the only word left to customers is 'water'. This is how every brand strives to survive."
"That makes sense."
This is not agreement, but agreement, because Shuangwu Meat Products Factory is also facing the same situation. In the past two years, not only a large number of breweries have been built, but also family workshops with poor materials, unsanitary and chaotic management have also been used in meat product processing. It has occupied a place in the market, which has caused some impact on Shuangwu Meat Products Factory, but the most uncomfortable thing is the state-owned meat factory in the city. It is said that they have not even been able to pay out bonuses recently.
Lin Yue said: "But this is also good. The market will reshuffle at an accelerated pace. It is difficult for a company to seize the market, but it can quickly destroy its reputation."
Jinli turned to look behind him: "Are you going to use craft beer to clean up the mess?"
"That's right." Lin Yue said: "They are trying to kill themselves. If a brand becomes synonymous with cheapness and low quality, then it will go bankrupt."
"No wonder the brewery has not expanded its production capacity since it was put into operation. You are waiting for local breweries to fight a war of attrition."
"In the past, there were unified purchases and sales, so each brewery had no worries about sales. Coupled with severe local protectionism, the beer market in the province was crowded, and each county had its own wine company. Now that the economy has been liberalized, the transportation industry has become increasingly As we develop, conflicts and competition are inevitable, and price wars are also foreseeable.”
"What to do next?"
"Shrink the defense line, consolidate Yiwu's market share, watch them fight, and wait for the opportunity."
Jinli nodded. He admired Lin Yue's market sense and marketing methods from the bottom of his heart, because it took only one year for Qiandao Lake Beer to conquer the entire Yiwu market. The method was not very mysterious, but Direct and effective.
For so many years, because it borders Jinhua to the west and Yongkang to the south, both of which are major beer producers, Yiwu has never had its own brewery, and Lin Yue used the advertising slogan "Yiwu people's own beer" , which shocked the market of these two major beer-producing cities in Yiwu, and then relied on their excellent taste and low prices to gradually encroach on the east, west, north and south, causing these old state-owned factories a headache, thus starting a price war. the prologue.
Let's put it this way, he started the price war.
"What about the trademark of Jinhua Ham? Has it been registered?"
Lin Yue's question brought him back from his thoughts.
"Registered."
"In two years we can start attacking the city's meat factory."
"This...isn't necessary. They have been going downhill in the past two years."
“Do you know about Hype?”
"Hype? What do you mean?"
"I actually don't care about the eventual demise of the City Meat Factory. I just want people across the country to know the story of how they bullied us in the past few years and are now being trampled under our feet. Telling corporate stories well is the key to success." first step."
Damn it...
Apart from this somewhat disrespectful and uncivilized word, Jin Li couldn't think of any other words to describe his current mood. This kid... is so thief, so thief that it makes people scared.
How old is he this year? I'm 18 years old, so technically I'm not yet an adult.
"I've never been able to figure it out. According to you, the first step for a brewery to open up sales is to play the emotional card. But why not call it Wu Brewery instead of Qiandao Lake Brewery? Just because the factory is located near Qiandao Lake. ?”
He always felt that Lin Yue's name had a profound meaning and was not simply an imitation of brands such as "Tsingtao Beer" and "Harbin Beer."
"Apart from the fact that the water quality of Qiandao Lake is good and suitable for brewing refreshing beer, I just wanted to be lazy and enjoy the heat."
"Take advantage of the heat?"
Lin Yue looked at the lake in the distance and said, "What do you think of it?"
"very beautiful."
"So, if we don't need to promote such a beautiful scenic spot in the future, someone will spare no effort to turn it into a geographical business card. The name will be easy to remember, and it can save some advertising costs. Why not?"
"..."
Jin Li didn't know what to say. He felt that every step this guy took was calculated. Of course, it would be a trap for someone who was his enemy - the kind that would kill someone without paying for it.
"By the way, look at this."
Lin Yue handed the document in his hand to him.
Jinli thought it was a business report or sales contract, so he took it and looked at it carefully, only to realize that it was not. There were photos and text descriptions, and it looked like a kind of food processing equipment.
"What's this?"
"The sausage machine."
"Sausage machine? What is it used for?"
"Ham sausage."
"What is ham sausage?"
"Isn't it written above?"
"I'm too lazy to look. Just tell me what you want to do."
"Simply speaking, ham sausage is also a type of canned pork, but compared with canned pork, it is more convenient to eat, lower in cost, and has a broader market prospect."
"Let's be honest, how to do it?"
Lin Yue was speechless: "You are also the director of a company, so why can't you learn more about the features of the product? I'm just starting to make your decision, okay?"
"Unless you make up your mind to trick me." Jinli said: "If you really have this idea, is there any point in my struggle?"
Not to mention, he is quite aware of current affairs.
Lin Yue didn't say anything more and turned to look at the lake view.
After all, Jinli is also the director of Shuangwu Meat Products Factory. He is very aware of the current situation of meat factories in various cities. Leaders with vision are seeking transformation, while leaders without vision are sitting on their hands. Adding a canning production line is considered a good choice. Jinhua City’s This is what the meat factory does.
Now Lin Yue said that ham sausage has more prospects than canned pork. What does it mean? It means that he is not a hot-headed person. He is not just coming up with ideas. He is making a decision with a full understanding of the current market situation, just like he said before. In other words, enterprises must be market-oriented. The result of being complacent can only be abandoned and destroyed. However, the products of Shuangwu Meat Products Factory are still not diversified enough. Only by producing a hot product can Shuangwu become more popular. The brand is well-known throughout the country. Otherwise, it is at least somewhat famous in the province. After all, Jinhua ham is good, but from the perspective of the entire large market, it is still a bit niche.
Now he took out this document very solemnly, explaining what he had found, and that he had found the opportunity to make the "Shuangwu" brand famous.
This guy is really a business wizard and has to be admired.
…
When Lin Yue and Jinli discussed importing machinery from Japan and building a ham sausage production line, Chen Jianghe also completed his career upgrade.
Because Zheng Qian's thinking could not keep up with the times and he was unable to innovate products that adapted to the market, the sock factory was deteriorating day by day and the employees could no longer be paid. Chen Jianghe had to step up and contract the sock factory.
Due to the pressure from his employees and his physical condition, Zheng Qian chose to retire early.
So at the beginning of 1986, Chen Jianghe took office and became the director of the sock factory, while Section Chief Yan of the sales department also climbed up one level and became the deputy director.
half year later.
Xipu Socks Factory.
The pregnant Luo Yuzhu and her husband Wang Dashan walked into the sales department to sign orders.
"Da Shan, in the past, the goods from this factory were so popular that ordinary people couldn't buy them. You had to climb over the wall and say hello to the people inside to get one or two hundred pairs. Now it's better, no need to It’s no longer as troublesome as before, but small traders like us can still get the goods.”
Wang Dashan, who looked like a "good guy", looked at the long queue in front of him, scratched the back of his head with his hand, and chuckled: "Really?"
"Well, I grew up in this factory, why don't I know that?"
Maybe his waist hurt after standing for a long time, so Luo Yuzhu pressed his lower back.
At this time, an employee in the sales department saw that she was still coming to buy goods with a big belly. It was not easy, so he moved a chair and put it next to her: "Sit down."
"It's okay, it's okay, it will be my turn soon." Luo Yuzhu waved her hand: "Thank you."
Seeing what she said, the employee couldn't persuade her any more and went back to work.
"Da Shan, go and wait for me where you pick up the goods. I'll go over after signing the order."
"can you?"
"Don't worry, it's okay."
Wang Dashan knew her temper, so he turned and left the sales department without saying anything.
Half a minute later, it was Luo Yuzhu's turn to sign the order. At this moment, someone outside shouted: "Director Yan, Director Chen's friend called. He said his name is Lin Yue."
"Oh, come here, I'm in the sales department."
Deputy Director Yan, who was sitting on the desk by the window, answered the phone.
"Hey, it's Lin Yue. Are you looking for Jiang He? Jiang He is not here. He went to Hangzhou. He said there was some kind of clothing fair... ok, ok... got it..."
Luo Yuzhu, who signed and walked out with the form, was stunned for a moment.
It took him a long time to react, and he approached Deputy Factory Director Yan and asked, "What's your factory director's last name?"
"My surname is Chen."
"what is it call?"
"Jiang He, Chen Jianghe."
"Is it Chen Jianghe from Chenjiacun, Yiwu?"
"That's right." Deputy Director Yan looked at Luo Yuzhu carefully: "Do you know him?"
"Ah...no...no." Luo Yuzhu was stammering and ran away without explaining clearly.
Deputy Factory Director Yan didn't take her seriously and continued to settle his accounts.
Coming out of the sales department, Luo Yuzhu grabbed a passing female worker and said excitedly: "Your factory director...how did Chen Jianghe become your factory director."
The female worker looked at her with a strange look, wondering why this big-bellied woman was asking about the factory director.
"How did it happen? It just happened like this. Why do you ask?"
Another female worker joked: "I seem to smell something sour, Xiaoyu, why are you so jealous of everyone? Didn't you see she's pregnant? She has a husband."
"Fuck you." The girl named Xiaoyu looked shy.
Luo Yuzhu became even more excited: "Isn't your factory director... not married?"
"Why are you asking this? Who are you?" The confusion on Xiaoyu's face became more intense. She didn't understand why this big-bellied woman was so interested in the young and promising Director Chen.
In fact, at this point, you don’t need to answer to know whether Chen Jianghe is married.
Didn't he go to court with Qiaogu? Didn’t he even give his bankbook to Qiaogu? why why……
Luo Yuzhu walked towards the warehouse in despair. When she saw Wang Dashan, she took the man and walked out. She didn't buy any socks. She didn't say why when asked.
Wang Dashan had no choice but to take her back the same way she came.
…
Half a month later.
Chenjiacun, Yiwu.
Lin Yue boiled the two king snakes that had been left in the system space for a long time, cut them into thin strips like radish strips, and put the pork shreds into the cooked broth. He also added tangerine peel, soy sauce and other seasonings, covered the lid and put them in the big pot. Simmer.
Chen Ping burned the fire very brightly, and the red color in the stove rushed out, and the fire head crackled.
"Lin Yue, this... grandma is most afraid of snakes. If he knows that there is snake soup in the pot, he will definitely not eat it."
"Why don't you end it if you don't tell her? Just say it's a soup made of shredded pork and chicken."
"Is this good?"
"Then you can think of a good way to treat her rheumatism."
Chen Ping stopped talking. It had rained for ten days in the past half month. The old lady had a sad face every day. Although she didn't say it, everyone knew that she had rheumatism. Lin Yue said the day before yesterday that snake soup could be used to treat it. My rheumatism is good, and I got a big king snake back today. While the old lady was out playing cards, the two of them tossed it back and forth and made half a pot of snake soup.
"It smells so good."
Steam comes out from the cracks on the side of the pot, and the scent of snake soup hits your nostrils, making people's index fingers twitch.
Chen Ping kept swallowing his saliva. People in Wenzhou prefer to eat snakes, but here in Jinhua... there aren't many. He was quite embarrassed at first. After all, he had never eaten them before. However, the scent passed over his face. , I only care about eating.
"How much longer?"
Lin Yue glanced at him: "Why are you so anxious? Haven't you ever heard that you can't eat hot tofu if you're anxious?"
Speaking of portable space, it is easy to use. If we count the time, four years have passed from 1982 to 1986. In the real world, not to mention the flesh and bones are rotten, but it is still very fresh here. It is not the same as yesterday. It makes no difference if you beat it late, and the preservation effect is better than the best refrigerator in the world.
"Hey, it's not noon yet. What's good to make? It's so delicious."
Accompanied by a man's voice, there was an uninvited guest in the courtyard... at least that's how it seemed to Chen Ping.
"Chang...Vice Factory Director Chang?"
In the past few years, Chang Xiyun would come over to see the old lady every New Year with his things, and listen to Chen Yulian's "report" on the business situation of the year. Therefore, the Chen family is no stranger to Chang Xiyun and is very affectionate.
Lin Yue put down the iron spoon in his hand and said with a smile: "You came at the right time."
Chang Xiyun's nose twitched, and he went to the stove and sniffed: "It smells of pork, tangerine peel, and Shaoxing soy sauce. Braised pork ribs? No, braised pig's feet? No, no..."
He couldn't figure it out.
Lin Yue said: "You can't guess, right? You can't guess."
"Director Chang, is this here?"
At this time, a shout came from outside the alley.
"Yes, it's here, come in."
Not long after he finished speaking, two lean men walked in outside, one behind the other, carrying a square object that was two meters long and wide.
"Put it under the side room first."
Two lean kanji walked over carrying things.
Just when Chen Ping was curious about what it was, two more lean men walked into the yard, carrying the same thing in their hands, and stacked them under the eaves of the side house.
"Okay, you go back to the market. I'll settle the bill with you when I get back."
"OK."
Four lean men who worked odd jobs in the market left.
To be sure, that was definitely not a carpet backing that needed to be sewn.
Just as Chen Ping was about to ask Director Chang what it was, Chen Yulian walked in from outside.
"Director Chang is here."
Chen Ping thought it was because the villagers on the street saw Factory Director Chang bringing someone over and went to the west of the village to get married to their daughter next month. Chen Jinhuo's family, who was now making new bedding, called her back.
"Hey, here we come."
"Sit inside." Chen Yulian led him inside. When she passed the kitchen, she noticed the situation in the pot and couldn't help but glared at Lin Yue: "What weird things are you doing again?"
Speaking of this son, not only does he have many clever ideas, but he is also very good at cooking. Basically, any ingredient that falls into his hands can be made into delicious dishes------The conditions of the Chen family have improved in the past two years. He now dares to buy ingredients that he couldn't afford before, but how to cook them has become a big problem. You can't use good things to practice, so he volunteers to buy them every time, and they cook them delicious every time. If you ask him why he does what he does, just say, "I learned from the books. Didn't you say that everything is in the books? Reading more books is better than anything else?" and she would choke back.
"Make shredded pork soup."
"Making shredded pork soup?"
Chen Yulian looked suspicious, obviously not believing this answer, but because Chang Xiyun was there, she was too lazy to get to know him.
"Watch the pot and let it simmer for fifteen minutes. Call me at that time."
After saying that, he followed the two of them into the main room.
Chen Yulian asked Chang Xiyun to sit down and poured him a glass of water.
"Director Chang came here today for business, right?"
When she entered the house just now, she saw the things stacked under the eaves of the side house. Needless to say, they must have been sent by him.
