The door was half open, and a middle-aged man in his early fifties, with white temples and sharp eyes, who was generally quite powerful, was sitting at the desk. He was writing quickly on the letter paper with a pen, and he didn't notice anyone approaching him at all. office.
Da da da~
Li Jinze knocked on the glass window of the wooden door.
The person behind the desk looked up and saw that it was him coming, his expression was a little cold.
"Li Jinze, didn't I tell you? It's not possible to pay in advance. It's not like you don't know the situation in the factory."
"Director, I'm not here to pay. Someone is looking for you. He says he can solve the current problems of our factory."
The factory director was taken aback, put down his pen, looked at Li Jinze and said, "Can you solve the problems of our factory? Where are the people?"
Lin Yue walked into the office from outside and took a look at the room furnishings.
The factory director's office in the 1980s was more crude than simple, with only two desks and four chairs. There were washstands and towels in the corner, and the soap in the soap dish was so thin that it hadn't been thrown away. The windows facing the north do not have matching curtains. For the sake of wind protection and heat preservation, I simply used old newspapers to cover the inside.
Li Jinze wanted to introduce them: "Director Jin, this is..."
"Nonsense!" Before he could finish his words, Factory Director Jin interrupted him. Can a fifteen or sixteen-year-old kid solve the problem of a meat product factory? What if Li Jinze treats him like an idiot?
"I'm busy, go ahead and do whatever you have to do."
Li Jinze was about to persuade Factory Director Jin to take it easy and listen carefully to what this young man had to say, but he didn't want Lin Yue to wave his hand at him, push the man out, and close the door.
"Whose child are you?"
Seeing that Lin Yue refused to leave, Director Jin admired his courage. You must know that there are no teenagers of his age in the town who are not afraid of him.
"This question does not contribute to our conversation."
Lin Yue didn't notice anyone else. He pulled up the chair next to the desk and sat down face to face with Factory Manager Jin: "I heard from Li Jinze that the meat factory in the city wouldn't let you use the name Jinhua Ham, so the meat products factory fell into trouble. Business crisis, right?”
"That's right."
Factory Director Jin was frightened by his attitude and wanted to know what his opinion was on this matter.
Lin Yue said: "Is the Jinhua ham produced by your factory really better than the Jinhua ham produced by the state-owned factory?"
When it comes to product quality, Director Jin is very confident: “Of course, the Jinhua ham produced in our factory is made of carefully selected two-headed black ham, combined with traditional craftsmanship and the strictness of masters with decades of production experience. The quality control, no matter from the texture, taste or appearance, is better than the shoddy products from state-owned factories. Jinhua ham is made for them, which ruins the reputation of our ancestors."
The more he spoke, the more excited he became, and the droplets sprayed onto the desk, which somewhat affected his dignity as the factory director.
But it can also be seen from this point how confident he is in the quality of his own products.
Thirty years later, in most people's minds, things produced by state-owned enterprises and state-owned enterprises are synonymous with quality. For example, the oil products of Sinopec and PetroChina are much better than those of small gas stations, and the deposits of the five major banks for industrial, commercial, and agricultural relations are more guaranteed. In general, the physical products of state-owned enterprises and central enterprises are better than similar products of private enterprises. But in the 1980s, can a group of workers with a big-pot mentality create products of good quality that meet the increasing public demand? What do these people think? Good or bad is all about the money. I am the only one who supplies the goods in department stores. You ordinary people do not have the right to choose. As for whether they are delicious or not? That's not important, as long as I can feed you. We all came from the days when we suffered from cold and hunger, so just be content and give thanks.
Just like the fate of the sock factory in the TV series "Chicken Feathers Flying to the Sky", if Chen Jianghe hadn't contracted it, the business would have declined long ago. Well, sock factories and meat factories are not the same category, but the Songhuajiang soy sauce factory on the verge of bankruptcy in "The World" is very close.
Therefore, Director Jin said that the Jinhua ham produced by the Fotang Town Meat Products Factory is more delicious than the Jinhua ham produced by the city's state-owned meat factory, and he agreed.
"He won't let you use the Jinhua Ham brand, so you just don't have to use it."
"What?"
Director Jin thought he had some good idea, but he didn't expect it to be such a bad idea. He was so angry that he slapped the table, stood up, pointed at the door and said, "Get out, get out, I'm so angry!"
What is Jinhua’s most famous specialty? Isn't it just Jinhua ham? Without the Jinhua ham brand, sales will definitely collapse.
Lin Yue wasn't angry either. He smiled at him, took the letter paper on the table, glanced at the three words "opinion letter" in the header, turned to the back, and wrote a line with a pen.
Factory Manager Jin was frightened by this action, and it took him a while to react. Just as he was about to have an attack, the person over there had already finished writing and handed him the letter paper.
"What's this?"
"Advertisement."
"Advertisement... words?"
Director Jin squinted his eyes and read it silently.
Jinhua ham is the best in the world, Yiwu ham is the best in Jinhua?
Lin Yue said: "You print some stickers that can stick to the ham and put them on your products."
"Is this... okay?"
"Why not? You don't sell Jinhua ham, you sell Yiwu ham. Anyone who can score 60 points in primary school Chinese test knows that the Jinhua ham here is Jinhua ham, not the Jinhua ham produced by the state-owned meat factory."
"Isn't this a word game?"
"They can use their power to suppress you, but can't you just mess around?"
Director Jin was silent for a while, then pointed to the small two-headed eucalyptus on the advertisement and said, "Where is this?"
"Trademark."
"trademark?"
"Believe me, in one or two years at most, the country will open up trademark registration. As long as you rush to register the Jinhua Ham trademark in front of the old-fashioned leaders of the state-owned meat factory, then you can use the rules to punish them, or you can punish them Push down and annex..."
Director Jin is not an ignorant person and knows what trademarks mean to products. However, he never thought that the meat processing factory in Fotang Town could use such a thing as trademarks, nor did he imagine that a rural enterprise could take the market to the next level. The state-owned meat factory here was annexed.
This boy...what the hell?
Lin Yue knew what he was thinking. He could only say that the times have limited people's thinking. Any marketing method that was used twenty or thirty years later could be used as an adjective as "advanced" in the 1980s.
Factory Director Jin's excitement calmed down a little, and he touched the letterhead and said, "But the ham produced by our factory is only sold in nearby counties and towns. To say that Jinhua is number one is a bit too much."
Yes, this Lao Jin is still an honest person.
"As the saying goes, Mrs. Wang sells melons and boasts about herself. The ancients knew this truth. Do you still need me to explain it to you?" Lin Yue glanced at a newspaper on his desk. There was an article about Feige brand bicycles on the third page. He took it over and pointed at the words on it: "Are Feige bicycles any good?"
Director Jin nodded.
"Have you ever ridden one?"
He shook his head again.
"You've never ridden one, how do you know it's good?" Lin Yue was not surprised by Factory Director Jin's answer. In the 1980s, the three major bicycle brands were Phoenix, Feige and Forever. Among them, Phoenix and Forever were both Shanghai brands, and Feige It's from Tianjin. Yiwu is located in the south of the Yangtze River, so Phoenix and Yongjiu are common, while Feige's market share is very small.
Factory Director Jin: "..."
"You read it in the newspaper, right? The newspaper said it was of good quality, so you just said it was of good quality. People who are not as knowledgeable as you are, what will they think when they see the advertisement just now?"
"But newspapers have authority."
"The newspaper also said that the yield per mu is 10,000 jins. Show me your yield per 10,000 jins."
Factory Director Jin was choked to death, with a look of scorn on his face. After mumbling for a long time, he said: "What if the people from the state-owned meat joint factory refuse to accept and seek trouble?"
"If you don't accept it, just go with them." Lin Yue said: "You are so confident in your own ham, are you still afraid of comparing the quality with the ham from the state-owned meat factory? And don't you think they really want to do it again and again? The fact that San is having trouble with you doesn't mean that your existence threatens their status?"
Hearing what he said, Director Jin felt like an outsider. The young man sitting across from him was the director of the meat processing plant.
"If I were you, with the slogan and trademark awareness, and the ambitious goal of annexing the state-owned meat factory, the next step would be how to advertise so that more people know that Yiwu ham is the best in Jinhua. Ham. This is called product promotion first. Only when everyone knows your product will you be given the opportunity to prove yourself with quality."
"We are a small factory..."
"You don't have money, right? Who said you can't advertise without money? It doesn't cost much to build a shelf for those stalls selling sesame cakes, melon seeds, marshmallows and local specialties at the train station. Print the advertising slogan of Yiwu Ham on Above, people who get on and off the bus can see them every day. It won’t be long before the information about the best ham produced in Jinhua, Yiwu, will spread all over the country. Look at this situation, meat tickets and cloth tickets should be delisted soon. At that time, individual Meat shops will definitely bloom everywhere. If you put some effort into signing a supply agreement with others and giving them a sign or something, as for how to write or draw it, as long as it is not excessive and does not affect the store business, I don’t think they will I’ll mind if you use the space to promote it, after all, this is a win-win business.”
Factory Director Jin was dumbfounded. Could a young man think of these words? Compared with his brain, wouldn't he have lived like a dog for a long time?
"You...who are you?"
