This movie was originally a movie that director Cheng Feng spent a lot of effort to find many talents to qualify for release. After showing great box office potential...
Those movie theaters that originally only gave a film scheduling rate of about 3%, instantly increased the subsequent film scheduling rate to the standard of 8-10%.
And some theaters that had never purchased the film of this film are now trying various means to contact Director Cheng Feng who is far away in France.
Because of this, director Cheng Feng, who is far away in France, is almost inundated with calls from friends from all walks of life. While congratulating him on his great success, it has also become a process of chasing him to release the film.
At this time, Director Cheng Feng rarely suppressed his pride and joy, and put actual interests first: "Ah? My film has been fully entrusted to Feifan Culture Film and Television Company for distribution."
"Yes, it's Mai Fan's newly registered company."
"Hey! We never thought that this film would win an award!"
"Oh, this film is an independent investment. Who is the investor? Of course it is my Best Actor, the 22-year-old International Best Actor winner, Mai Fan!"
"Otherwise, how could the distribution of my film be handed over to Mai Fan?"
At this point, everyone still doesn’t understand.
Each theater chain needs to go to Mai Fan if they want to make a film and sign a contract.
Now that you know how to buy the film, it will be easier.
In business dealings, opportunities cannot be missed, so Feifan Film and Television has added cooperation with three major theater chains.
The number of filming sessions and coverage have increased from the original 150 theaters to more than 1,200 today.
From the few cities at the beginning, it expanded to less than half of the province.
But why hasn’t this scale continued to expand?
Because everyone is waiting and watching.
Even if your foreign awards are sky-high, it won't work if domestic audiences and film critics don't buy it.
Thus, a domestic test screening began quietly.
The media people who were not invited, after the movie viewing conference, in order to understand the quality of the film, they blocked the most prestigious film critics and passers-by who looked like lucky viewers.
However, the state of these people...how...
Why are their eyes slightly red?
Those who control their emotions well perform better on camera. They are just full of sadness and emotion.
But those girls who are very emotional... faced the interview camera and burst into tears before they even talked about their feelings.
"This movie is so sweet. It's really... woo hoo... it's a sweet story, warm and sweet... I laughed the whole time."
"The audience in front of the TV, you must believe me, this movie is worth buying a ticket for couples to watch together."
"If I don't add fuel to your love after watching it... woo woo, I'll write my name upside down. It's so sweet. Everyone, go and watch. I'll book the tickets for tomorrow soon, and I'll take them with me My bestie comes over for a second brush!"
After saying that, the girl hid her face and ran away.
This left a bunch of viewers who saw her reaction in front of the TV: ...I believed your ghost!
…
But no matter what, for this film, at least nine and a half out of ten people who came out of the cinema... gave very positive feedback.
The words they use most are: sense of age, warmth, cruel love and aftertaste.
The expectations of those who have never watched the movie continue to rise.
By the next day, when the film was officially released on a large scale, the film's rating on Mipaner had reached a high score of 9.7.
The number of ratings has exceeded thousands.
By the end of the morning session, the number of people had officially exceeded the 10,000 mark.
On that day, the feedback from all theaters was summarized, and the attendance and box office data of "Spring Day" on the first day were compiled.
After being summarized by the Box Office Summary Network, it will be released to the public on Weibo and other public platforms.
As soon as this data was released, people who were interested in the movie "Spring Day" were shocked by the big data presented in the movie.
The average attendance rate is 65%, and the maximum attendance rate is 88%
Box office revenue that day, 6.7 million+
Among all the films released, "Spring Day" has the lowest film schedule and the fewest screenings, but its box office revenue has reached third place in the box office list that day.
Breaking through with the force of a dark horse.
"Wow! Isn't "Spring Day" an art film?"
"Why is the box office so high?"
"Is it so beautiful? It makes me want to get a ticket to see it."
The combination of word-of-mouth and box-office fermentation made some people who had no interest in art films become interested in this film.
It is because of this little interest and a little bit of herd mentality that more people walked into the theater, bought a ticket, and went to see this movie that everyone was talking about and what it was so good about.
…
When Mai Fan sent the award back to China and hurried to the Berlin Film Festival, the film's domestic box office revenue... had already reached its peak.
The total box office officially exceeded the 30 million mark!
Compared with the previous world, after director Cheng Feng became famous, he brought with him box office appeal, and the box office of his subsequent releases was even higher.
Such good news made Mai Fan, who had just arrived in Berlin, do a backflip directly on the hotel bed.
Compared with winning prizes, he prefers intuitive numbers... He really has not left the category of a businessman.
"Mai! Hurry up! At tonight's awards ceremony, if we go by what James said, our film will still win another award."
Director Cheng Feng was extremely excited. His ambition would not stop now.
"Oh! Here we come!" Mai Fan, who was interrupted and cheerful, straightened out his dress, opened the door and joined Director Cheng Feng.
Director Cheng Feng led the crew members out of the hotel.
This award ceremony was his home ground to witness glory once again.
As a great director should, Director Cheng Feng took the step of not recognizing his relatives.
Probably he was infected by this domineering attitude.
When the host on stage announced...this time the Best Picture Award...had nothing to do with "Spring Day"...
The competitors who had witnessed the whole process were actually impressed by Director Cheng Feng's confidence... He walked away so coolly despite his failure... This is the arrogance that a director who stands at the top of the art film field... should have. ah.
All of a sudden, overseas distributors who were impressed by Director Cheng Feng came to visit one after another, wanting to talk to Mai Fan about the overseas release rights of "Spring Day".
This also made Mai Fan's trip to Berlin very different from ordinary celebrities.
