Liu Lijun of the Transportation Bureau proposed these competitions to establish a contractor database. These are the internal affairs of the Transportation Bureau. It is impossible for Zhao Xiaobei to interfere, and he will not interfere.
What he wants is the result, that is, all the 800 million yuan of funds are spent on village access roads. As long as the quality and progress of the project can be guaranteed, you, Liu Lijun, are free to do whatever you want.
Zhao Xiaobei is not the kind of unkind leader. As long as you do your job well, he can tolerate some minor problems. Just like now, there are gradually more reports about the Transportation Bureau, and they are basically related to engineering matters.
As long as Zhao Xiaobei's bottom line is not violated, he usually won't care about these things, because people have to do things. As long as there is interest, there will definitely be competition, and reporting is also a means of competition.
Now he is busy with the operation and promotion of the Canal Love project. This project will be completed soon, and he is currently finishing the finishing work. Now the real test is coming soon.
Whether it can be an instant hit is the key. He, Zhao Xiaobei, wants to see that this project actually produces benefits and actually drives farmers to get rich, rather than just shouting slogans and doing a political achievement project.
He has been paying attention to this matter for a while, and Sun Lei has also devoted all his energy to it. We are now working with the planning company to refine the promotion matters in detail.
Zhao Xiaobei also fully cooperated with the Tourism Bureau to tell the story of this ancient county by connecting the history and culture of multiple scenic spots.
Zhao Xiaobei also proposed: Talk about the canal, see the canal, and swim the canal. The slogan is part canal history and half county history.
Zhao Xiaobei also proposed to make full use of new media to carry out multi-faceted and multi-angle publicity.
Everyone is not very familiar with this new media and doesn’t understand it very well. But now it’s 2010, and Sina Weibo has slowly become popular. This year also became the first year of Weibo.
Through topic creation, guidance, distribution and promotion, a hot spot is finally formed, and then by stimulating emotions, more sub-topics are generated, forming a momentum of public opinion. Finally, it returns offline, and the landing point is the Anfeng County Canal Tourism Festival.
In the early stage of publicity and momentum, government departments cooperated with tourism companies, but in the later stage of the tourism festival, it was completely government-led tourism companies that cooperated.
County government conference room.
Zhao Xiaobei is holding a meeting to prepare for the official operation of the Anfeng County Canal Tourism Festival and the Love of the Canal Tourism Project.
At the meeting, Zhao Xiaobei instructed the Propaganda Department to produce a promotional video about Anfeng County as soon as possible, which lasted about 7 minutes. Mainly in the form of a story, it tells the love story between a pair of ancient people in Anfeng County, interspersed with the history, culture, food, and iconic attractions of Love on the Canal in Anfeng County.
The video is also set at the Canal Tourism Festival. The central idea is that Anfeng County has a long history and profound cultural heritage.
He also instructed the urban management units and health units at the meeting to focus on improving the city's appearance from now on, and to show the most beautiful and clean side to tourists.
The public security department has strengthened public security, cracked down on all illegal crimes, and provided tourists with a safe environment.
Market supervision and management departments must also move to the front line. Conduct inspections and supervision of business premises throughout the county to ensure the safety of tourists when shopping.
Relevant departments and other relevant departments have also carried out arrangements and mobilization. Zhao Xiaobei just wanted to use the half-year preparation to hold a tourism festival during the National Day Golden Week in the second half of the year, and also take advantage of the opportunity to attract the first batch of tourists for Love on the Canal.
After the meeting, everyone got busy. Yin Zhihua muttered to himself in the office:
To make such a big noise, spend so much money, and do so many things, I don’t know how many tourists there are. Don't worry, if there aren't many people around then, Zhao Xiaobei will be really embarrassed.
In fact, there are still many cadres who have this idea. After all, they have never actually experienced such a large tourism project. In their understanding, only the Terracotta Warriors and Horses of Qin Shi Huang, the Great Wall, the Forbidden City, etc., are called attractions.
Will anyone come to these rapeseed flowers and crayfish in Anfeng County? Will those Anfeng County stories be attractive?
What they don't know is that Zhao Xiaobei has "deeply processed" these and given them different historical meanings and values. In our current words, it is empowerment.
Zhao Xiaobei also told Sun Lei that the current publicity and momentum must be at a good pace. It must not be too slow to get popular, nor too fast to get over the heat all at once.
"As soon as the video from the Propaganda Department comes out, your operating company must communicate with the planners and start spreading it gradually on various portal websites, video websites and Weibo forums. You must pay attention to the hot spots and not just do For short-lived things, you should pay attention to the expansion of hot spots, and you can also appropriately conduct pre-sales of related tickets and reservations for your own hotels and B&Bs."
"County Magistrate, will it be effective? Should we focus on travel agencies?"
Zhao Xiaobei can also understand Sun Lei's suspicion. None of them has experienced the explosion of social media. They don't know the impact of hot topics on public opinion, let alone the impact of social attributes on business.
"We also need to contact travel agencies, but the focus should be on what I just mentioned. Our Canal Love is not a tourist resource like the Forbidden City and the Great Wall. Our main focus is leisure tourism. We rely on the influence of stories and food. , the age of potential customers is also a little younger. Therefore, the promotional methods should also be a little younger."
Although Sun Lei had doubts, he 100% believed in Zhao Xiaobei. Therefore, I still regard his suggestions as instructions and implement them resolutely.
The Tourism Festival is scheduled for October 1st. All construction related to the Tourism Festival needs to be completed in early September, and then more than half a month will be used for trial operation, and then the deficiencies will be corrected.
The construction of roads connecting every village is also in full swing. This link is also an important key node of the tourism festival.
We can’t let tourists come and let them walk on muddy dirt roads. Therefore, Zhao Xiaobei often pays attention to these projects and conducts research and instructions many times.
After establishing a firm foothold in the Transportation Bureau, Director Liu Lijun began to drift again. He felt that Deputy Secretary Yin Zhihua helped him win the position of director, and he must stand with him.
And he didn’t talk about this tourism project once or twice. He always had a negative attitude.
Therefore, Liu Lijun also had a negative attitude when affected. Now he is concerned about the benefits brought to him by the contractors and strives to cooperate with their project changes.
In this way, the contractor can make more money, but this will increase the number of procedures and the construction period will be longer.
This Liu Lijun is also beginning to challenge Zhao Xiaobei's patience and the bottom line. I don’t know if he is too smart or too stupid.
Why do you, a transportation director, have a fight with the county magistrate just because you have the support of the deputy secretary? Then you don't know how powerful Zhao Xiaobei is.
I’ll ask you to take a look right away!
