"This is the distribution map of Mr. Qiu's announcements last year. We made a statistics..." In an office of Shanghai Lujiao Media, a woman was making an introduction to the PPT on the projection.
In the conference room, Qiu Yicheng, Cheng Wensheng and some staff responsible for Qiu Yicheng's specific work gathered together.
Of course, Xu Chuan, who had left the capital, was naturally there too.
The content of this meeting is divided into two parts.
The first step is to make a summary and analysis of Qiu Yicheng's situation last year.
The second step is to make advance planning and arrangements for this year’s key tasks.
"Since January last year, Teacher Qiu has participated in the recording of a total of seven variety shows, two of which were permanent guests, and the other five were flying guests..." The woman's voice continued to ring in the conference room.
Xu Chuan held a notebook and recorded some noteworthy content while listening.
Overall, Qiu Yicheng's development in 2018 was pretty good.
Especially at the beginning of the year, she successfully changed her persona, and took advantage of the opportunity to endorse Rolls-Royce, which attracted some attention for her and maintained some popularity.
In horizontal comparison, the female idols of the same period as her have now more or less lost some resources and a lot of popularity due to the impact of newcomers.
This is an inevitable cyclical change in the career of idols.
Because Qiu Yicheng successfully changed her persona, she has extended her career life.
Having said that, the actual situation is not as optimistic as imagined.
From a data point of view, although the average data for the whole year performed well, Qiu Yicheng was obviously a little weak in the second half of last year.
Moreover, Qiu Yicheng's main schedule in 2018 is not only business, but also announcements for major variety shows.
In other words, Qiu Yicheng did not make much progress in her main career of singing and dancing throughout 2018.
Of course, it is normal for domestic idols to have little progress in their main career of singing and dancing, because all idols are acting in TV series. Acting has become the idol's main career.
But Qiu Yicheng did not participate in any TV series last year.
If Xu Chuan hadn't collaborated with her on the song "Windblown Summer" in the first half of the year and wrote her the song "Almost the Same Girl" at the end of the year.
It can be said that Qiu Yicheng did not have any works in 2018.
"Judging from last year's revenue, Mr. Qiu's revenue from the film and television sector accounted for almost zero, and his product revenue from the music sector only accounted for 4.6%.
If we include the fees for music programs and music performance announcements, our music-related revenue accounts for 38.7%.
Generally speaking, from the current point of view, our revenue distribution is not very healthy, especially in the film and television sector and music products sector, there is still a lot of room for improvement..."
"The above is the current actual situation of Teacher Qiu. Next, we have to discuss two questions. The first question is whether it is necessary to try new announcements for Teacher Qiu to accept some film and television dramas this year.
Teacher Qiu, what are your thoughts? "After the woman finished speaking, she asked directly to Qiu Yicheng.
Qiu Yicheng did not answer when she heard this, but turned to look at Xu Chuan.
Seeing her looking at Xu Chuan, Cheng Wensheng said, "Mr. Xu, you have a more comprehensive idea. Why don't you tell everyone your opinions?"
Hearing this, Xu Chuan pondered for a while before speaking: "I think before discussing this issue, we may need to discuss a few prerequisites clearly.
First of all, what types of film and television dramas are suitable for Yi Cheng? Based on her current experience, she may only be able to act in youth idol dramas.
This involves the second question: Are there any good youth idol drama projects in China? Also, being able to act and acting well are two different concepts.
I personally feel that if you accept a film or television drama and you can't make the audience think that Yi Cheng's performance is good and make the audience's eyes brighter, it is better not to accept it. If you accept it, it will be equivalent to destroying your own brand. "
"You mean, it's not that we don't accept it, but that we have to choose projects carefully." Cheng Wensheng asked in conclusion after hearing this.
"That's what I mean. I know everyone wants to do the best for Yi Cheng, so I'm considering letting her join the ranks of actors. However, what I'm worried about now is that everyone will have the habit of thinking and follow the path of other similar idols.
Everyone, I think we need to change our mindset and stop treating Yi Cheng as an idol.
Yi Cheng is about to release a new album. Many of us here have heard this album during the recording process, and everyone must have an idea of its quality.
In other words, Yi Cheng will be a serious pop music singer in the future, and with this album as the foundation, she will also be a singer with representative works.
It’s perfectly fine for us to want to try our hand at acting, but don’t follow what those idols do.
For example, now the same two choices are placed in front of you. One is a supporting role but is very suitable for Yi Cheng, and the other is a protagonist but not suitable. We would rather choose the supporting role that is suitable for Yi Cheng, do you understand?
Another point is that we have our own film and television investment company. I will try to tailor a drama for Yi Cheng. Lujiao will not touch this for the time being. "Xu Chuan said.
This kind of casting is contrary to idols. Idols have to compete for positions and promotions. If they can perform once, they will never perform twice.
Qiu Yicheng doesn't need it, her status can be mentioned in the music circle.
Speaking of this, Xu Chuan had selected the songs for Qiu Yicheng's new album as early as last year during the casting process for "Soldier Assault". After such a long time, Qiu Yicheng's master tapes have been recorded.
Now let’s pick two songs and shoot some MVs.
The title of this album was originally thought to be "Almost Girl", but this song did not cause much response after the New Year's Eve concert on Suzhou TV.
Therefore, Xu Chuan abandoned this name.
I chose a symbol that is more personal to Qiu Yicheng as the name of this album, and chose a homonym for "One Song to Become Famous".
In terms of style, the meaning is somewhat similar to Xu Chuan's "Give Me Time for a Song".
When making this album, Xu Chuan adhered to a concept, which was to pile up famous songs.
Not only that, considering that Qiu Yicheng's music works in previous years were basically singing and dancing.
In terms of music style, this album basically consists of ballads and not a single dance song.
The desired effect is that everyone who listens to it can sing along.
In this way, Qiu Yicheng's new album will cover more scenes and have a greater influence.
Based on these ideas, Xu Chuan made a list of female singers, just like making an album for himself, and selected works that were familiar to them.
The first thing that came to mind was Rene Liu, and Xu Chuan directly chose two songs, one "Later" and one "Every Time When Love Is Near."
Angela Chang followed, and Xu Chuan also chose two songs, namely "Invisible Wings" and "Dear, That's Not Love."
Later, Xu Chuan chose Liang Jingru’s "Nuan Nuan".
"What I Miss" by Stefanie Sun.
"Summer Wind" by Wen Lan.
"It's Always Quiet" by Assan.
"Across the Ocean to See You" by Ding Dang and "Listen to the Sea" by Zhang Huimei.
There are ten songs, and every one of them is amazing.
At that time, Xu Chuan looked at these ten songs put together into one album, and felt that it was a bit of a waste. It would be no problem to put this thing together into three or four albums.
But having said that, Xu Chuan really can't remember songs that are not great.
With this album, Qiu Yicheng not only wants to become famous with one song, but she can even be famous for a lifetime.
As for the choice of shooting the MV, "Later" must be shot. This song is naturally suitable for shooting a MV. The lyrics of the entire song tell a story of missing out.
Of course, in order not to destroy the sense of empathy that the lyrics of "Later" give everyone.
Xu Chuan had special thoughts about this MV. He felt that this MV must not have a specific story.
Because being too specific will cause many people to lose the space for fantasy and have to do the opposite.
You can’t tell the story yourself, you have to find enough people to tell their stories.
The above is the idea of the MV for "Later".
Which of the other songs should be filmed in the MV depends on what Qiu Yicheng likes, and what she likes should be filmed. Again, every song is very powerful anyway.
"Mr. Xu, when it comes to releasing albums, the news we have recently received is that in the music market in the first half of this year, IGOG and DSR said at the end of last year that they would return to produce a new album in the first half of this year.
There is also news that Bai Tianyu will release a new album in the first half of this year. They are planning to avenge their embarrassment and pull you off Q Yin’s music charts.
What I'm a little worried about now is that in the first half of the year, so many people gathered to release albums, will it affect Teacher Qiu's album sales? Should we change the release date of the album? "After discussing, a person suddenly spoke.
The tentative album release date this time is April 2.
This just makes it possible to consider holding a concert for Qiu Yicheng during the May 1st holiday.
Therefore, when Xu Chuan heard this person talking about whether to change the release date.
He shook his head and said: "IGOG and DSR are Korean groups. They release Korean songs. They release their own songs, which cannot affect us. They are not from the same track. The audience who buys their albums is not the same group of people as ours." .
As for Bai Tianyu... I really hope that he will try his best and produce some high-quality music works. This can be regarded as a contribution to our Chinese pop music.
It saves you the trouble of looking at a bunch of album information of Korean artists on the Internet when everyone is doing promotions. "
This last sentence is Xu Chuan's true words. No matter how much he hates Bai Tianyu, this guy is also a Chinese singer. More excellent music works will be a good thing for the overall market.
The music market is so big that it can accommodate everyone.
Speaking of which, what worries Xu Chuan the most is that in the entire Chinese pop music scene of Blue Star, except for his own music that moves the earth, everyone else produces garbage.
The music market in China is really in ruins, and Xu Chuan can't save it no matter how hard he moves it.
A single tree cannot support itself, so a hundred flowers must bloom. It is like the days when the gods of the Chinese music scene on earth were fighting each other, and how many excellent works were produced.
Therefore, if Bai Tianyu can stand up, Xu Chuan will not be stingy with his praise.
Thinking of this, Xu Chuan said: "Oh, by the way, in fact, Bai Tianyu and the two Korean groups are not the only ones to release albums. I got the news from Xingtang.
There are many singers planning to release albums in the first half of this year. I know of almost six or seven of them, all of whom are well-known veteran singers.
Even my friend Huo Beibei plans to release an album in the first half of the year. Let me tell you, the first half of the year was very lively, maybe there was a melee between more than a dozen parties. "
Speaking of the latter part, Xu Chuan couldn't help laughing. The Chinese pop music circle has never been as lively as this year in the past five years.
As soon as Xu Chuan finished speaking, someone asked nonchalantly: "Is there anything special about the music market this year? Why are so many people planning to release albums?"
"Yeah, are they crazy? They haven't done anything for four or five years, and they are going to make trouble collectively this year?"
When Cheng Wensheng heard this, he frowned and thought for a while. After a while, he figured it out, and then he laughed out loud: "Hahaha, I think it was Mr. Xu's album sales last year that stimulated them.
Thirty million! This sales volume would have been huge news not only today, but also in the golden age of the record industry. I think that everyone probably thinks that the second spring of the music market has appeared, so they are gathering together to release albums. "
Hearing this, Xu Chuan smiled and said: "If everyone can release high-quality albums, the second spring of the music market may really emerge.
Maybe we can hold a music awards or something this year, and the gold content may be as high as before. "
"Don't mention it, if according to your statement, more than a dozen singers will release albums together, it is really necessary to restart a certain music award to award an award." Cheng Wensheng said with a smile.
"Restart a certain music award? Why restart? Just make a new one. The previous music awards are no longer valid, so there is no need to restart." Xu Chuan shook his head.
Restarting will involve the interests of those parties involved in the award organization, which will inevitably start to make nonsense. It is really a pure waste of time.
Might as well redo one.
Speaking of this, Xu Chuan wondered if he was capable of doing this?
No, no, I can't do it myself. If I do it myself and then participate in receiving the award, then I can't be a referee and an athlete at the same time. This has to be done by others.
"Mr. Xu, won't the competition for our album releases this year be huge?" the staff member responsible for Qiu Yicheng's publicity couldn't help but frown.
"The greater the competition, the greater the profits. What's the point of us being a one-man show? Don't worry, we have to have confidence in Yi Cheng's album." Xu Chuan smiled and said to the publicist.
After saying that, he turned to Qiu Yicheng and said, "How about it? There may be more than a dozen people competing for sales this year. Are you afraid?"
"I'm not afraid." Qiu Yicheng shook her head.
That's all for today. I haven't been in good shape these past two days.
(End of chapter)
