Speaking of which, the rise of short videos has indeed greatly promoted the development of tourism.
In addition to the differences in media, there are also some differences between short video cultural tourism promotion and traditional cultural tourism promotion in terms of content. Short videos focus on people, while the latter focuses on scenery.
And this "person", in the first case, generally refers to girls with good looks, and in the second case, it refers to people with special identity labels.
After coming to this conclusion on Earth at that time, some people around Xu Chuan were not very happy, but that was the fact.
Let’s talk about the first situation first. A good-looking girl checks in at certain attractions and takes some good-looking videos, coupled with some ear-catching BGM, which will instantly attract the attention of men.
At the same time, these videos will give fellow women a strong sense of empowerment.
Driven by girls' sense of agency and some men's fantasies, it is easy for people to travel to the location.
Let’s talk about the second situation, people with special identity labels. There are actually cases of this, such as Liu Hong, the director of Ganzi Cultural Tourism in Sichuan on Earth.
Even during the Zibo barbecue period, there were all kinds of businesses and staff.
These are all people with special labels.
In fact, it’s not just cultural tourism promotion.
You should be able to feel the strong publicity effect of the beauties in the official accounts of China Mobile and China Unicom.
What is created here is actually a sense of contrast and freshness.
In other words, if these people did not have this special identity label, they would never get so much attention.
With the above experiences as a reference, Xu Chuan at this time saw many ideas coming to his mind when he saw Ma Hailingwei holding a wine glass and toasting in front of him.
Can sing.
Looks good.
He is also a serious cultural and tourism cadre.
This buff is almost full.
Is there anyone more suitable than her to promote Yunnan tourism in the short video era?
From this, Xu Chuan thought of something more. There are several projects for cultural tourism promotion in a province, and these projects will be subcontracted to different suppliers through bidding or single-source procurement.
The MCN organization run by Lin Mengying and Fu Wanwan can actually handle this business.
If it's traditional publicity and supply, they really can't do it.
But what Xu Chuan plans to do is the short video sector, and no one from the official side happens to be trying this sector right now.
If Lin Mengying can open the door through Yunnan, it will be equivalent to taking advantage of the opportunity, and she can become the official self-media service provider of many provinces, municipalities and autonomous regions in the future.
Self-media services are not just a matter of cultural tourism promotion.
After the rise of live streaming, supplier companies will take advantage of the trend to intervene in primary supply sources from various places. This is really a big piece of cake.
If this is the case, Lin Mengying's Internet celebrities will not be short of business orders in the future. If there is no shortage of business orders, it will be easier to cultivate big Internet celebrities and attract better talents.
How much is it worth just selling a song?
Intervention in the whole case is a good project to make money.
Thinking of this, Xu Chuan couldn't help but feel happy. He didn't expect that Lin Mengying's company's business would be opened from here.
Moreover, Xu Chuan does not intend to sell the songs. His approach must be to hold the copyright in hand and then authorize it to be used by Yunnan Cultural Tourism. Because the song he planned to write was the famous "Colorful Clouds South".
Xu Chuan didn’t even know how much this song would sell for.
"Lingwei, let's stop drinking. There's something I suddenly want to ask you." Xu Chuan smiled and reached out to stop the wine that Ma Hai was about to pour into Lingwei's mouth.
"You tell me." Mahai Lingwei put down the wine glass in her hand when she heard this.
"Do you know how to shake your hands?"
"Shaking hands?" Upon hearing this, Ma Hailingwei showed a trace of confusion on her face, but she quickly responded, "I've heard that some people around me are using this software. Why do you suddenly ask about this?"
"You haven't used it before, have you?" Xu Chuan asked bluntly.
"Hey, I really have to take time to learn new things. I usually slack off, which makes you laugh." Ma Hailingwei did not directly answer whether she had played or not, but changed her explanation.
It can actually be seen here that the people who can enter the unit are really not that simple.
"Don't say that. Our Yunnan is a major tourist province, and you are here to talk about it. It's understandable that you are usually too busy." Xu Chuan added smoothly.
Before Ma Hailingwei could speak, she continued: "However, I suggest you really study it carefully when you go back. Our Internet ecology has changed.
I estimate that in the past few years, the influence of short videos will usher in a blowout development, and our publicity channels and methods must also keep up with the times, right? "
As soon as Xu Chuan said this, before Ma Hailingwei had time to reply, Wu Zhongming spoke first.
I saw him curiously ask: "Teacher Xu, I have actually used the shaking hands you mentioned a few times. I actually agree with the point you just said, because when I used it, I found that this time to scroll the video ,Simply can not stop.
However, I have a doubt. It’s this shaky hand. Now it seems that you can only upload 15-second, 30-second and 60-second videos. Wouldn’t this length of time be insufficient for cultural and tourism promotion? "
Wu Zhongming's words surprised everyone present.
Because it can be heard from his words that he did not simply use it. It is impossible for someone who simply used it to accurately report the three specific lengths of videos that can be uploaded by shaking hands now.
In other words, Wu Zhongming should have really studied it, or else he is the leader.
However, due to the influence of the original long video promotional video, my thinking was temporarily unable to change.
Thinking of this, Xu Chuan smiled and said: "How can it be not enough? Think about it, if we place advertisements on TV stations or other media channels, the shortest advertisements may only be a few seconds."
"That's true." Wu Zhongming couldn't help but ponder for a moment after hearing this, and then he immediately asked, "Can I place this kind of advertisement now that my hands are shaking?"
"No. Even if it is possible, I don't recommend investing like this. We can actually run an official account for shaking hands for publicity." Xu Chuan shook his head. The video advertising model of shaking hands has not yet been launched.
After finishing speaking, Xu Chuan continued: "At the same time, this account also has a very important function, which is to provide a channel for passengers to give feedback and serve as a release channel to deal with illegal activities.
To be honest, although I have never traveled to Yunnan, I have heard a lot of negative news about tourism. I believe that most businesses in Yunnan are doing their jobs.
But the harm caused by some black sheep is really not small. This kind of thing will be infinitely amplified in the future as the spread of short videos increases. Wu Chu, you still have to be mentally prepared.
If we don't seize the high ground of public opinion, the unscrupulous media will seize it, and our work in this area will be very troublesome. "
Xu Chuan is not exaggerating. Everyone on earth should know that the negative problems of tourism in Yunnan are really serious.
Of course, he didn't actually need to say this.
But the problem is, if he doesn't say something serious, how can he attract Wu Zhongming's attention.
This is called creating pain points.
Sure enough, after Xu Chuan said this, Wu Zhongming's brows immediately wrinkled. Years of work experience told him that Xu Chuan was right.
When he started working in print media and TV media, some problems would indeed go unnoticed at that time.
But after the millennium, with the continuous rise of the Internet, troublesome things have indeed become more and more serious.
After thinking for a while, Wu Zhongming asked: "Mr. Xu, this is not a flattery. In our minds, you are indeed an expert in new media communication. Can you tell us more about what you just said? "
"I really don't know where to start at this moment." Xu Chuan showed a troubled expression.
Then he continued: "In this case, we are actually cooperating with Douishou officials. You should know Lin Mengying, she has a company in this field.
Otherwise, I will ask her to take the staff to Yunnan another day and go directly to our hall to report to you in person? By the way, let’s take some more case studies to make the explanation more straightforward and in-depth. "
Xu Chuan's words can be regarded as "seeing the truth behind the scenes".
However, Wu Zhongming didn't react too much, because this kind of thing is normal, and no one will give you a plan for free out of nowhere.
"Okay, I'll leave it to you and Teacher Lin," Wu Zhongming said cheerfully. After that, he said worriedly, "About that song..."
"Don't worry, I already have some ideas in mind about the song, and I might even invite Ling Wei to help us record a version." Xu Chuan said with a smile.
As soon as these words came out, Ma Hailingwei couldn't help but be startled. She looked at Xu Chuan and waved his hands quickly and said, "Teacher Xu, I can't do it."
Although Ma Hailingwei was refusing, it sounded like she was actually looking forward to it.
Therefore, Xu Chuan looked at her and smiled and said: "Why not, you are the most suitable."
"Hahahahaha, Lingwei, Teacher Xu said so, what else can be wrong? This is also part of the job." Wu Zhongming was happy to let Ma Hailingwei sing, after all, this is one of their own.
The only thing that needs to be worried about is that Ma Hailingwei is not famous, so the songs she sings will not be popular.
But Xu Chuan is very famous, so we will just focus on promoting him.
The meal was almost over at this point. After staying for more than ten minutes, everyone dispersed. Xu Chuan did not prepare any follow-up for Wu Zhongming and others. This matter really cannot be done.
After another twenty minutes, Xu Chuan returned to the hotel feeling dizzy. He looked at the time and saw that it was almost 11 o'clock.
He thought for a while, found Lin Mengying's phone number and called her.
The call was quickly connected, and Lin Mengying's reproachful voice came from the receiver: "I thought you were missing, and you still knew to call me?"
"Uh... busy." Xu Chuan said a little guilty.
"You're the only one who's busy. I'm as busy as a dog and I still know how to send a Weixin letter to greet you." Lin Mengying became angrier as she spoke.
"Emmm...I was wrong. I was wrong. I won't dare to do it next time."
"Hmph~~"
"Well, let me tell you something serious." Xu Chuan quickly changed the subject.
"Okay, don't call me if you have nothing serious to do, right? If you don't listen, I won't listen. If you have anything serious to say, tell Qiu Ersha, she is willing to listen to you talk about business!" Lin Mengying immediately got angry when she heard this.
Xu Chuan, who was on the other end of the phone, looked embarrassed. Hey, my dear, I drank too much and my brain just didn't work.
So, Xu Chuan hurriedly said: "Don't be angry. I'll bring you a gift when I go back. Yunnan's specialty mushrooms, the kind where you can see elves when you eat them."
"Go away, you want to poison me to death!" Lin Mengying said angrily when she heard this.
"Hahahahahaha, what do you mean by poisoning you? The locals have said it. It's not that the fungus is poisonous, it's that it's not cooked well."
"Don't be so talkative." Lin Mengying was made angry and laughing by Xu Chuan.
After seeing that she was getting better, Xu Chuan picked up the topic just now and said, "I am today..."
In about twenty minutes, he told Lin Mengying exactly what happened today and briefly explained his thoughts.
Putting aside those basic tasks, Xu Chuan’s ideas can actually be divided into two points.
First, draw on the long-lasting cross-dressing video template on earth and let Ma Hailingwei transform from a public official into her own national costume. The BGM will use the first segment of "Colorful Clouds South". The shooting location can be a famous scenic spot in Yunnan. .
Xu Chuan timed this part of the song and hummed it by himself, about 25 seconds.
To be honest, this time is still too long.
Therefore, Xu Chuan also needs to compress it a bit, and prepare the main video with only two sentences, that is, "South of the Colorful Clouds, the direction of my heart."
These two sentences plus the duration before the cross-dressing, the entire video is only 10 seconds, which passed in a blink of an eye.
A cross-dressing video should be short. If it is a little longer, this video will not be watched.
What we are pursuing is the taste of a glimpse, which will make people feel amazing.
After this video becomes popular, we will promote a longer version or even a full version.
The above is the first idea.
The second idea is to let Lin Mengying invite some of the current good-looking Internet celebrities on Douishou to Yunnan to shoot the same video through the official Douishou official website.
Many of the current Douishou Internet celebrities are still self-employed and do not have a company behind them. Lin Mengying can absorb some high-quality talents through this event.
At the same time, with the help of these Internet celebrities, there will definitely be many people following the trend on Douishou. Then this publicity is completely in place.
The song "Colorful Clouds South" will also become a hit.
After hearing this, Lin Mengying pondered for a while before speaking: "Is it feasible?"
"It's quite feasible." Xu Chuan said very confidently.
The Douyin song "I Want to Take You to Romantic Turkey", paired with the high-altitude hot air balloon in Turkey, directly made this place popular.
There’s no reason why Yunnan can’t do it, it’s already a major tourist province.
My own plan is definitely not a help in times of need, but it is definitely the icing on the cake, and the effect is the same.
Xu Chuan continued: "I should be able to write the song in the next few days. Then you can find a girl to record a demo, and then follow my ideas and find a place to shoot a cross-dressing video as a demonstration.
Think about it, you are like a god. As soon as this video is released, you are waiting to see how everyone reacts. "
"Don't think that if you praise me now, I will forgive you!" Lin Mengying said with some joy on her face.
At this time, there was only one sentence in her mind: He said I look like a fairy, hehe!
"One sentence is not enough, ten sentences will do." Xu Chuan said with a smile.
"Ten sentences, please tell me."
"I think you're a little weird today?"
"What's weird?"
"It's so pretty."
"Ugh~~~ Where did you learn these words?" Lin Mengying was completely stunned by Xu Chuan's earthy love words, and she almost got goosebumps.
"Have you gained weight recently?" Xu Chuan continued.
"You're just fat." Lin Mengying immediately became unhappy when she heard this.
"Otherwise, why is it becoming more and more important in my heart?"
Lin Mengying:? ? ? ?
"And there's more..."
"Yes, yes, yes, I forgive you, I forgive you. I'm really afraid of you. If you say such nonsense again, I will sew your mouth shut." Lin Mengying really couldn't stand it anymore, this fucking motherfucker What?
"It's really boring." Xu Chuan curled his lips and said.
"Am I not interested? In a few days, when Wanwan has finalized the plan, I will go to Yunnan to show you my interest."
As soon as these words came out, Xu Chuan felt that his head couldn't help but move.
Teacher Lin’s interest?
Hey hey hey!
"Okay, I'll wait with all my strength."
"You wait."
After saying this, the two chatted for a few more words and then hung up the phone.
A night of silence.
The next day, Xu Chuan arrived at the filming site on time. Today he will have his first scene, which is when Yuan Lang goes to Xu Sanduo's dormitory to find him to participate in the Old A selection.
The same old people from "The Beginning" did Xu Chuan's makeup.
Compared with the belief in "The Beginning" that people wear makeup until they are in their forties, the thirty-year-old Yuan Lang naturally does not need to do so many things.
Yuan Lang's age was not made up by Xu Chuan himself. It was revealed in the original drama that he was thirty years old.
The scene revealed happened to be the scene Xu Chuan is filming now.
In the play, Yuan Lang asked how old Xu Sanduo was, and Xu Sanduo said he was twenty-two. Yuan Lang said that Xu Sanduo looked like seventy-two. Finally, he said: "Because I'm only thirty, and I haven't had enough fun yet."
However, these seniors may have developed a conditioned reflex when putting on makeup during "The Beginning".
When Xu Chuan looked at himself getting older and older in the mirror, he hurriedly said: "Stop, stop, stop, I'm playing Yuan Lang, not Captain Wang. Just make it a little darker and help me make my hair straighter." point."
"Hahahahahaha, I'm sorry, I'm used to Teacher Xu. When you sit here, it reminds me of Zhang Cheng." When the makeup artist heard this, he immediately laughed.
Just chatting like this while applying makeup to Xu Chuan. After about an hour, Xu Chuan finally stood in the studio with complete equipment to take photos and finalize his makeup.
The final makeup photos are not only used for promotion, but also for reference for future makeup, so they are still relatively important.
Especially for this kind of military-themed drama, where the injury effect was done, where oil paint was used, etc., all need to be recorded in time, because when you look at the continuous shots in the feature film, it may actually have been shot a long time apart.
After working for almost another hour, Xu Chuan, wearing a military uniform, arrived at the shooting scene.
As soon as he came over, the actor who played Gao Cheng immediately said with a smile: "Teacher Xu, how does it feel to wear a 20-cent piece on your body?"
"It's as heavy as a thousand pieces of stone."
Xu Chuan has always believed that the role of Yuan Lang satisfies all the fantasies many people have about special forces.
Therefore, "as heavy as a thousand pieces" not only refers to the military rank, but also refers to the fear that he will not be able to play the role well.
It's a little weaker, it doesn't have the "ruffian spirit" in Yuan Lang's body.
If it is stronger, it will be easy to act greasy, and it is really difficult to control this level.
Fortunately, as I said before, on the one hand, Xu Chuan has a very sweet personality, and on the other hand, he has the original version as a reference, so it is relatively easy to act.
Just chatting and chatting, the scene was quickly prepared.
As Xu Chuan's first scene, the staff present were ready for a protracted war.
Because they still clearly remember how long it took Xu Chuan to film the first scene of "The Beginning".
Of course, no one would think that Xu Chuan's actions were bad, because previous events have proven that Xu Chuan was right to commit the crime, and he can really perform with better results.
Soon, the filming of the plot started.
It didn’t take long before the first shot was finished.
This is the part where Yuan Lang told Xu Sanduo that he was here to recruit troops.
Xu Chuan sat in front of the monitor. After looking back and forth several times, he turned to Zhang Mingyuan and said, "Okay, this one is passed, just keep one more."
As soon as these words came out, everyone in the studio couldn't help but be stunned for a moment.
Was it Xu Chuan who just spoke?
Why did his requirements for himself suddenly become lower?
Looking at everyone's expressions, Xu Chuan naturally knew what they were thinking, but he really felt that what he just did was fine.
The main point of this plot is Yuan Lang's evaluation of Xu Sanduo.
Especially "A very peaceful soldier, not too anxious, can endure loneliness. There are many people who are anxious every day, afraid of not getting it, afraid of loneliness. I like people who are not anxious." This line.
If you don't have a good sense of proportion, it can easily turn into a father-like preaching.
As a person who suffers from anxiety disorder, Xu Chuan spoke this line very well.
So Xu Chuan thinks there is no problem with this paragraph. Since there is no problem, there is no need to waste time.
The real challenge is that when Yuan Lang finally said to Xu Sanduo, "Because I'm only thirty, I haven't had enough fun yet," he picked Xu Sanduo's face with his finger.
This scene can be regarded as showing Yuan Lang's character. If the acting is not good, it is greasy.
Here, Xu Chuan is filming his own scene.
On the other side, Wu Zhongming and others who were on the way to Huichun City were still chatting about what Xu Chuan said yesterday.
"Lingwei, do you think what Xu Chuan said is to promote his company's business, or is this really a trend?" Wu Zhongming asked Ma Hailingwei.
“Based on his experience of becoming famous, we can actually see that he has a very strong ability in public opinion propaganda, so he may have some unique insights on the development of the media.
But this does not mean that some of the things he said are not exaggerations. Perhaps, things are not as good or bad as he said. "Mahai Lingwei said with a smile.
This is a good thing to say. It seems to be an answer, but in fact it says nothing. It is an advanced version of nonsense literature.
"Zhang Wen, what do you think?" Wu Zhongming turned around and asked Wang Zhangwen again.
"Leader, I think this is the case. Our purpose this time is actually to find him to write a song. We should finish the song first and wait for Lin Mengying to come over with others. What do you think?" Wang Zhangwen pondered. After a moment he said.
His rhetoric is much more sophisticated than that of Ma Hailingwei.
Wu Zhongming nodded after listening to what the two said, and then said: "What Zhang Wen said makes sense. When Lin Mengying comes over to take a look at their plan, I hope they can give us some surprises."
Having said that, Wu Zhongming felt from the bottom of his heart that Lin Mengying would not be able to come up with anything too innovative.
He has seen a lot of 4A companies over the years, and the only ones he has seen over and over again are the same tricks.
Time passed like this day by day.
Xu Chuan and Wu Zhongming met on January 12th. Eight days later, on January 20th, Lin Mengying finally took Fu Wanwan and some staff to Yunnan Spring City.
After hearing the news, Xu Chuan immediately rushed to Spring City. He wanted to see what Teacher Lin's taste was like.
Thanks to [Second Grade 2 Children Have More Fun] for the reward.
When I came back from the hospital, I got fucking yang again and my whole body ached. I’ll update everyone when I feel better.
(End of chapter)
