This sudden news about Rolls-Royce simply shocked everyone’s eyes.
Moreover, under this Weibo, there is also a picture of a 18-model Dawn in orange and white combination colors.
This car has been exposed for the first time in China, and it is simply stunning.
Of course, they didn't originally plan to put the car in this color, but Xu Chuan strongly requested them to put it.
The picture is also a rendering, not a real shot. However, with current rendering technology, the rendering of a car is not much different from the real shot.
Xu Chuan is trying to please Qiu Yicheng with the combination of orange and white, plus her current double-sided personality. This ad looks like it will fit in a lot.
In the comment area, both Qiu Yicheng's fans and the marketing accounts who were watching were all excited.
Rolls-Royce has not cooperated with celebrities in China for many years.
Now I'm actually looking for a spokesperson.
The most important thing is that this spokesperson has been almost full of stories with cars and car companies in recent days.
That video [The story of how a 10-year-old publicist got involved in a car company’s marketing efforts] has not yet come off the hot search list.
The blogger on the front foot also said, "I sometimes wonder, if Qiu receives a cooperation invitation from another higher-end brand at this time, how will the fans of that Korean artist deal with themselves."
Rolls-Royce announced its cooperation with Qiu Yicheng.
How about a cool drama?
It didn’t take long for the entry #Qiu Yicheng endorses Rolls-Royce# to become the number one hot search topic.
The picture of Yaoying's orange and white combination was retweeted everywhere. With this hot search, many people immediately imagined a big drama.
Below the comments section of Rolls-Royce.
[To be honest, I was a little confused when I first saw Qiu Yicheng endorsing Rolls-Royce. I always felt that they were not related. But when I saw this car, I suddenly felt that my choice did make sense. 】
[Call Mr. Orange from now on]
[How about you being the No. 1 luxury car? You are a visionary, really]
[Mr. Orange is awesome! Now I really believe that you have no idea about Maserati’s endorsement]
[Don’t mention Maserati when it comes to Rolls-Royce and Mr. Cheng, it’s bad luck]
[The brother in the modified car video said it well. I have been disgusted by it these years. If I were to hype up that I was the owner of the car, I would have sold the car publicly at that time. What a shame.]
[Mr. Cheng is a public figure after all, there are some things that you have to endure]
At the same time, a bunch of people went to the ten-year-old publicist’s Weibo to comment.
[Is he a prophet? 】
[Have you known about Qiu Yicheng’s endorsement of Rolls-Royce for a long time? 】
[I must have known this a long time ago]
Although it is said that this person was arranged by Cheng Wensheng, in fact, Cheng Wensheng himself did not know that Qiu Yicheng endorsed Rolls-Royce.
It's even less likely that he would know.
This blogger was asked by people in the comment section and there was really nothing he could do.
He directly posted a Weibo [Brothers, I was guessing that she might try to win endorsements for other high-end cars, otherwise who would be able to swallow this breath.
But I really didn’t expect that she could endorse RR (covering her face and crying)! ! If nothing else, Mr. Cheng is awesome! RR awesome]
At the same time, in addition to Qiu Yicheng, Xu Chuan, Lujiao Media and Lin Mengying, Weibo forwarded this endorsement.
Now Huo Beibei and a series of artists related to Xu Chuan have also forwarded it.
There are also some artists who know Qiu Yicheng and are also retweeting it.
Under the official Weibo of Qiu Yicheng and Rolls-Royce, the comment area is basically in a state of explosion.
Of course, what is even more explosive is Maserati and Li Junhao’s Weibo comment section.
[Come out and speak, don’t pretend to be dead. I’ll teach you how to say it. My brother is the spokesperson for Asia, and yours is just a Chinese recommendation officer. Why are you so arrogant? 】
[Let me tell you one more thing: Rolls-Royce’s choice of Qiu Yicheng as its recommendation officer is too low-grade. She doesn’t have the feeling of a business person at all. She just knows how to race cars. Why is she so arrogant? 】
What does it mean to follow Heizi's path and leave Heizi with nowhere to go?
Xu Chuan's game is to block both ends.
These two points must be blocked now. The first point is: Chinese recommenders are not as good as Asian spokespersons.
Generally speaking, brand spokespersons from high to low include global spokespersons, intercontinental (regional) spokespersons, Chinese spokespersons, brand ambassadors, brand friends, promotion ambassadors, etc.
There are more types of spokespersons in the luxury goods or beauty industry.
Except for people from Xu Chuan and Rolls-Royce, no one can figure out what the cooperation between Huaguo's recommendation officers is.
Of course, it doesn't really matter what it is.
The important thing is that this is a Rolls-Royce. Although Xu Chuan prefers Bentley, this does not affect the actual status of Rolls-Royce.
The Maserati was in front of him, a younger brother among younger brothers.
The most important thing is that the two parties agreed that if the response from Hua Guo's recommender is good, the contract can be upgraded at that time and directly become the Yaoying Hua Guo promotion ambassador.
This is a serious spokesperson. Although it is the lowest level, Rolls-Royce currently has no spokesperson in the world. Even if Qiu Yicheng is the promotion ambassador, he is still alone.
In fact, Chinese recommenders are already the only ones in China.
The reason why the negotiation was possible was certainly not that Qiu Yicheng was already so awesome.
It is China's consumer market that has reached this point. To be precise, it is China's young consumer market that has reached this point.
On Earth, according to 2020 data, the average age of Rolls-Royce owners has dropped from 47 to 40, 20% of owners are under 25 years old, and 20% are female owners.
Although Blue Star is still 18 years old and the data is not so exaggerated, Rolls-Royce has clearly felt this trend.
Otherwise, I wouldn’t think of playing a different routine than before.
They are also trying to take this spokesperson route to see if it works.
Originally, they really just wanted Qiu Yicheng to make a vehicle test drive video for them. Just like those car reviewers on the Internet, this was considered soft promotion.
But Xu Chuan took advantage of his extra knowledge on earth and boasted in front of these bald guys who brought Ying here.
Not only that, Xu Chuan has been instilling a concept into this group of bald heads for the past three days. As long as the spokesperson you choose is recognized by the customers, you dare to force him to rely on you.
Not to mention, if this group of people just did this, Xu Chuan would have to give Xu Chuan a tactical backlash.
Very nice and arrogant.
Xu Chuan needs their arrogance.
In fact, Xu Chuan is very afraid that this time it will be like what happened on Earth, where Rolls-Royce hired Internet celebrities to shoot advertisements, and then public opinion overturned.
Fortunately, the Rolls-Royce people may have been deceived.
They are more optimistic than Xu Chuan now, really, they are an optimistic group.
They all felt that this was a good marketing exercise, and the twists and turns of the story finally ended with them, which was simply wonderful.
The second point: Qiu Yicheng’s endorsement is downgraded.
Now Xu Chuan is going to forcefully associate the idea of downgrading with business people.
Here’s the interesting thing, Yaoying’s main focus is not business, but youth and personality.
When these two points are interpreted in advance, they lose the ability to attack.
Of course, in order to be more stable, when Xu Chuan saw someone calling Qiu Yicheng "Mr. Orange", he asked the navy to push him.
And the word was deliberately over-interpreted.
Orange represents sweetness and always represents coolness.
It doesn’t matter whether everyone recognizes it or not. As long as it spreads a lot, everyone will naturally think in this direction when they see this word.
Soon, the two words #成总# were on the trending searches and were shouted loudly by fans.
In addition, Xu Chuan is even more vicious. Fans cannot restrain themselves from venting their anger. After all, after being sprayed by Li Junhao's fans for so long, he has to let them vent their anger.
But Xu Chuan had to let the navy pretend to be Qiu Yicheng's fans to divert trouble to the east, and in the process of diverting trouble to the east, he had to calm the anger of some Qiu Yicheng fans.
If it is too loud, it will give people a bad impression.
At this time, there are some very popular comments in Li Junhao's comment area and super chat.
[Originally I wanted to scold you, but then I thought about how we are all fans. Although our fans are different, we are still the same kind of people. Seeing you being used as a weapon makes me unable to scold you, so forget it.]
[I think so too, forget it]
Needless to say, if Qiu Yicheng's fans keep criticizing Li Junhao's fans, there might be another war. After all, everyone gets angry sometimes.
Being tough is always the norm in the fandom. Although I have been slapped in the face now, it is impossible to admit my mistake. Everyone can always find some explanations to attack back.
Now in Li Junhao's super chat and comment area, comments like "You are just being used as a gun" keep popping up.
This affects not only Li Junhao's fans, but also Qiu Yicheng's fans. Over time, more and more people say this.
Li Junhao's fans who were angry and had no place to express their anger recalled the video of "Ten-year-old public relations, the whole story of a certain car company's marketing campaign".
Thinking about it, the more I think about it, the more I feel aggrieved.
Damn it, no, I need an explanation.
There is no getting back this statement from Qiu Yicheng. His fans have already said this. It is really unreasonable for you to keep messing around.
Originally, he was the one who came first, "Qiu Yicheng is not worthy."
As a result, a group of fans went to the comment section of Maserati's Weibo to vent.
[Aren’t you going to explain? 】
[You deserve not to be able to sell your car, really, he tui~~]
[The car is not that good, and the people are even less good]
[Let me tell you first, don’t mind if I hate the owners of this kind of car. I’m not targeting you, I’m targeting this car]
On Martha's side, people were almost stunned when they saw the comments suddenly reversed in a short period of time.
Damn Qiu Yicheng.
Damn Rolls-Royce.
You two bitches, why don't you die! ! ! !
"Leader, what should I do?"
"What should I do? What can I do? Send a clarification on Weibo immediately, saying that the video is slanderous. Find a lawyer and send a lawyer's letter to the person who made the video."
"Should we sue directly..."
"You're a stick in suing me? What if you lose the lawsuit? We really did this damn thing. Can we win this fight?"
Soon, Maserati's Vibo issued a statement.
As you can imagine, the content of the statement is to deny it outright, and then reserve the right to pursue legal responsibility against the video author, and also posted a picture of a lawyer's letter on the Internet.
It's a pity that the lawyer's letter thing has really been ruined by people in the entertainment industry.
At that time, netizens still took this seriously.
Now, as soon as this statement came out, netizens started ridiculing it in the comment area.
[People are always talking about a certain car company. Why are you taking the right seat? Also, send a lawyer's letter to fool people. If you have the ability, sue him directly]
[Yeah, don’t be cowardly if you don’t have a problem in your heart, don’t be vain, just ask the court to issue a summons, don’t deal with this useless thing]
[Let me tell you, don’t just ask some fans, ask your brothers as well to see if your brothers are treating you like monkeys]
[Don’t talk nonsense, people’s words have come out, my brother has been deceived and blinded]
[But after your brother played the highly intelligent Korean prosecutor, didn’t fans say he was acting in his true colors, and that your brother himself was also very knowledgeable? Can a person who knows things like a god be deceived? 】
[Look at what you said, people will say that my brother is Korean and cannot understand Chinese, so it is reasonable to be deceived]
[Awesome, really, I am convinced that I have to clean myself up after being treated like a monkey]
"Damn it, why did good public opinion become like this?" In an office of Ziyi Media, a man was frowning at the public opinion. He was Wang Zhe, the leader of Li Junhao's project team.
There are other people in the office, including Kim Jae-ki, the Korean who said last time that "Qiu Yicheng will not give up the opportunity to stand with Li Junhao."
At this time, he was blaming people from Ziyi Media: "You must take full responsibility for this matter, and you must maintain the reputation of our Junhao Smecta."
Wang Zhe glanced at Kim Jae-ki when he heard this, and then said with a smile: "Don't be impatient, Smecta, don't be anxious, Smecta, we will handle this matter well."
After saying that, he turned to another person and said, "Do you think this matter was leaked by Martha, or was it simply guessed by Qiu Yicheng?"
"I don't know." The man shook his head.
"If it really doesn't work, we can only find a way to push this matter to Maserati. Now our fans have begun to lose fans, and they are silently losing fans. This matter is really big." Wang Zhi thought.
The vigorous and large-scale fan removal in the rice circle is actually not the most serious matter. It seems that the battle is big, but there is still room for maneuver.
The kind of people who quietly shed their fans without making any fuss or fuss are the real fools.
Just like the relationship between a man and a woman, there are many people who get back together after separation after a quarrel, but it is difficult to recover after a peaceful separation.
A typical case on earth is that of a certain Haoran. After falling in love with the little yellow duck, almost all his fans left, and they left without making any noise.
Now Li Junhao also has this tendency.
As one comment said, a large part of Lee Junho's fans like him based on his role as a high-IQ prosecutor.
Just like many people like Kim Soo Hyun and the character Do Min Joon.
In fact, many fans cannot accept the current rhetoric of fans.
You were very intelligent when you were marketing, but now you suddenly become a pig that has been deceived.
Are you fooling the devil?
In an instant, the fan filter shattered, and many fans reacted, oh, it turns out they like that prosecutor.
"Okay, the old rules are: put some evidence to the fans, direct the responsibility to Martha, and then find a way to terminate the contract with Martha. Such a commotion will not let its reputation recover for a year and a half. We don't have time. Spend time with him." Wang Zhe made a decision.
Wang Zhe is making decisions, and Martha is also making decisions.
(End of chapter)
