"You mean, maybe this thing was really done by Martha?" Cheng Wensheng said in surprise on the phone.
He is now on the phone with Xu Chuan.
I saw him continue: "Actually, I did think so at first, but after calming down for a while, I felt that it was not the case because there was no reason and it was unnecessary.
Not to mention anything else, Yi Cheng is the owner of Maserati. In other words, she is Maserati's customer.
It doesn't make sense logically to win over a well-known customer of your own brand in order to favor another spokesperson. It is a car company, not an entertainment company. Wouldn’t it lose its reputation by doing this? "
Xu Chuan heard this and said: "Let me put it another way, this matter was done by Maserati and Li Junhao together. Do you understand?"
"I still don't understand. Maserati doesn't need to agree." Cheng Wensheng still couldn't accept this statement.
"What is incomprehensible about this? Let me tell you, it is precisely because Yicheng is their car owner that they can step on Yicheng.
Take a look at the news about [Maserati Latitude owners] that are popping up now. It’s so hot that no one would believe it.
Think about it, who would recommend this?
Either a rival car company or Li Junhao wants to use this as a marketing campaign to enter the Chinese market.
The problem is that Li Junhao has just cooperated with Martha, and now he uses the negative side of Martha for marketing. Is this possible?
Next, there is no rival car company for Maserati. Can you tell me who it is targeting?
Mercedes-Benz versus BMW, Martha versus who? Porsche? Does it outsell Porsche?
He has almost ruined himself in recent years, and his sales have been declining year after year. Are other car companies so full that they spend money to attack them? And it’s a topic like sniping.
To take a step back, even if it is true that a competitor is sniping at them in public opinion, one day has almost passed and there is no response from Marks and Spencer. Even if they buy computers now, they should come out to refute the rumors.
Have you seen them come out to refute the rumors?
Is this rumor difficult to refute?
It's not hard to figure out. Isn't the logic you just used very useful? Let’s just say that it is impossible for Martha to try to seduce its own car owners. Everyone will understand this.
Putting aside all impossibility, even the most unreasonable things are reasonable.
This matter was done by Marks & Spencer itself, and they are waiting for this concept to be hyped up until everyone knows about it before they come out to refute the rumors.
The content of the rumor refutation is still the same as what I just said. At that time, all responsibilities will be pushed to the "malicious" marketing accounts or "competitors".
Finally, he took the initiative to send an invitation to Qiu Yicheng, promising business cooperation as a brand ambassador or a close friend of the brand. Let’s clear up the misunderstanding directly.
In this way, the public's goodwill has been won, Li Junhao's popularity has been gained, and Yi Cheng's popularity has been gained.
Finally, I bought a bunch of fake ones and went over to do it [We all misunderstood Maserati, we owe Maserati an apology].
This wave of marketing is completely awesome.
Hey, tell me, when the time comes, will we still be moved by them and risk our lives to promote them? "Xu Chuan was full of sarcasm at the end.
After Cheng Wensheng heard Xu Chuan's analysis, everyone was almost confused?
How dirty must this fucking Martha be to come up with such a damaging idea?
No, how dirty this heart must be to be able to analyze other people's plans.
Thinking of this, Cheng Wensheng said: "Then what should we do?"
"You go ahead and hype it up, saying that the fundamental reason for Yi Cheng's failure in seeking Martha's endorsement is because she is not worthy. In other words, it is because Li Junhao is more popular, valuable and stylish. Aren't you trying to get rid of him? Let's help He stepped on it." Xu Chuan said.
"No, why are you doing this? Torturing fans?" Cheng Wensheng couldn't help but murmured after hearing this.
It's not impossible to abuse fans, it can arouse fans' cohesion, and Qiu Yicheng now also has many male fans. Nowadays, male audiences in China have always hated Korean male artists.
If the drama breaks out, Qiu Yicheng may be able to gain support from many male viewers who were just passers-by, which is equivalent to gaining another wave of fans.
Another point is that Li Junhao is the top player in Asia, even higher than Xiao Sizhu.
If the two parties can successfully go online, and if the subsequent links are marketed well, it may be possible to create the illusion that the traffic of the two is about the same in the public perception.
This is equivalent to giving Qiu Yicheng another boost in his status as a popular artist.
This is called porcelain marketing.
Thinking of this, Cheng Wensheng said: "I roughly understand what you mean, but the problem is that he is a male artist and Yi Cheng is a female artist. It will be difficult to continue to compete in the future. It will not work."
Marketing must be of the same type to have long-term results. They are both electronic products. Luo Yonghao can make unlimited purchases of Apple when making Smartisan mobile phones, but it is impossible for him to make contact with ASUS.
The same goes for artists. Although everyone is a popular artist, there are differences between male artists and female artists. Xiao Sizhu can have endless conflicts with Li Junhao on various matters.
Qiu Yicheng can't do it. You can't say that Qiu Yicheng and Li Junhao are competing for the same role, right?
The current competition for car company endorsements is completely an isolated case, and it is difficult for the two of them to have a follow-up in the future.
If there is no follow-up fight, it may be self-defeating. If you are stepped on by the opponent once, you will have no chance to make up for it. There is no "chamber" for you to fight. If you lose last time, you will lose.
Xu Chuan can naturally consider things that Cheng Wensheng can consider.
Moreover, what he wants is a "stage" without follow-up.
I saw him say: "Lao Cheng, I think you have misunderstood a concept. It is not Li Junhao who is quarreling with us, but Li Junhao and Maserati who are quarreling with us.
Martha wants to eat traffic, but Li Junhao is sure that there is no follow-up, and he wants to run away after touching porcelain? They think beautiful.
Do you know how I found out about Martha and Li Junhao’s signing before they made it official? Do you know where I am now? "
Hearing Xu Chuan's words, Cheng Wensheng suddenly remembered that, yes, when Zhang Yan called him, she said she had received news that Maserati had found a Korean artist to be its spokesperson.
Everyone doesn't know how Xu Chuan knew.
Thinking of this, Cheng Wensheng asked: "How do you know."
"My colleagues at Maserati told me that."
"Come with me?" Cheng Wensheng's eyes lit up when he heard this. After thinking for a while, he said, "You are in a car company, right? Let me guess, Porsche?"
Cheng Wensheng knew which two brands Xu Chuan liked.
Besides Maserati, the other one is Porsche.
Porsche has been looking for a spokesperson on earth. Although it is a spokesperson for motor sports, ordinary netizens are not sure what the fuss is about.
The same reason why Xu Chuan likes Porsche. To be precise, what Xu Chuan likes is the positioning of the Porsche Panamera.
It is both a sports car and a business car. In fact, it is very similar to the positioning of Martha, and it is also very consistent with Qiu Yicheng's two-sided character.
Thinking of this, Cheng Wensheng continued to speak: "I thought our follow-up hype failed this time. We spent a lot of money and failed to find a suitable car company to endorse it. Unexpectedly, things took a turn for the worse."
"Actually, I thought I had failed. It was really a twists and turns. The east was not bright, but the west was bright." Xu Chuan laughed.
"How did you get in touch with Porsche? Did they contact you or did you contact them?" Cheng Wensheng asked curiously.
"Contact? I haven't made contact with Porsche."
As soon as Xu Chuan said these words, Cheng Wensheng's expression froze.
Just as he was about to speak, he heard Xu Chuan continue: "The person I was in contact with was another company."
"Which one?"
"You'll know in two days."
When Cheng Wensheng heard this, he wanted to punch Xu Chuan's head off.
Of course, Xu Chuan didn't mean to show off, but things haven't been fully negotiated yet. What if we can't negotiate in the end?
Soon, Cheng Wensheng, who hung up the phone, had already begun to "help" Li Junhao continue to step on Qiu Yicheng.
On the other side, Li Junhao's team is continuing to communicate with Martha's team.
"I think it's time to refute the rumors, isn't it?" the person on Martha's side said.
"Don't worry, you can let the public opinion continue to ferment for a day. I see that some people on the Internet are already saying that Qiu Yicheng is not worthy. If you think about it, the suppression will be more thorough.
When your company chooses to cooperate with Qiu Yicheng, will it seem more humane? "The person speaking on the Li Junhao team's side is a Chinese.
When Korean artists come to the mainland, they naturally need to cooperate with the team here, otherwise they will not be able to work.
Li Junhao is working with Ziyi Media, a well-known brokerage consulting company in the industry that specializes in serving foreign artists.
Entertainment companies are actually divided into many categories, but generally speaking, there are three categories. One category is those that produce projects but do not have artist managers, which is like Tengshi's self-made products.
One type is those who are both project producers and artist managers, similar to Xingtang.
The other category is those who only act as artist managers, such as Lujiao, Haihan and Ziyi.
Ziyi has a wide range of channels, whether it is TV stations or industry leaders like Xingtang, they all have channels.
Most of the top Korean artists enter the Chinese market through them. I heard that their commissions are quite high, but there is no accurate explanation of who the boss is.
After hearing what Li Junhao's team said, the leader of the Martha team tapped his fingers and said, "That's right. In this way, we will arrange for the navy to go to Qiu Yicheng's comment area to set the pace.
Let the navy go ask her what she thinks of the public opinion on the Internet, and ask her if she is really seeking our endorsement as stated on the Internet. "
"Wonderful, if Qiu Yicheng is forced to respond, then the heat will be even higher. Moreover, if Qiu Yicheng wants to respond, it will only be denial.
At that time, we will also post a blog to refute the rumors, saying that such things as cheating do not exist, and then send a cooperation invitation to Qiu Yicheng.
If Qiu Yicheng doesn't come, that means we are giving her face and she doesn't want it. Our attitude has been expressed, the popularity has been gained, and the endorsement money has been saved.
When Qiu Yicheng comes, it's our side's favor. Our brand image needs to be improved. "As soon as the leader of the Marks & Spencer team finished speaking, another Marks & Spencer person next to him immediately flattered him.
Obviously, this flattery made the leader who just spoke feel very comfortable, and he glanced at the speaker with admiration.
Then he said: "We still have to let Qiu Yicheng come. She is indeed very popular. If she resists and doesn't come, for us, we will lose a publicity point. Even if the budget is not enough, we don't know her." Will you accept it?"
"Don't worry, she has no reason not to come. The money will be less. Being able to endorse our brand will also be an improvement for her, don't you think?"
The people in Li Junhao's team just laughed and didn't say anything else. Anyway, it was good for them.
Of course, there are exceptions. A person from Li Junhao's team who clearly looks like a Korean man said: "Please rest assured that it is her honor for Qiu Yicheng to endorse the same brand as our Junhao.
For this honor, she deserves to come. You may not know that when she debuted in the Republic of Korea, she was just an idol in a girl group that was not very popular.
Smecta will cherish the opportunity to stand with a top male artist like our Junho. "
As soon as these words came out, the expressions of both the people from the Martha team and the people from Li Junhao's team from Ziyi Media froze.
The leader of Ziyi Media reacted quickly and said quickly: "The main reason is that Martha's influence is here. Qiu Yicheng has no reason to give up."
"Yes, yes." Other people from Ziyi Media quickly agreed.
Time continues to pass.
Some public opinions on the Internet, driven by trolls and fans of Li Junhao, have become increasingly outrageous.
[Qiu Yicheng is just not worthy. If you were Martha, who would you choose? Give it to me and I’ll choose Lee Junho too】
[No, why is he worthy? Qiu Yicheng didn’t cry and shout that he wanted to endorse Maserati, right? 】
[That’s right, I’m just a Maserati owner, so why did I get involved in the endorsement?]
[Don’t wash it, Qiu Yicheng just wants to represent Martha, they don’t want her]
[The main comment section of your family is asking this question all the time. If she doesn’t have anything wrong with her, why doesn’t she dare to respond directly? 】
[Let Qiu Yicheng reply. Does she dare? 】
[Why did Qiu Yicheng reply? You have to reply to something that doesn't exist, reply that you don't have such intention, and then offend a brand like Maserati for no reason? You won’t be able to hold on until you’re full, some people’s faces shouldn’t be too harsh]
Another day passed.
There are still people who are working tirelessly to hype this topic.
People on Martha's side were also confused. Is Qiu Yicheng so tough?
If you don't respond, I will respond. If you keep delaying your live broadcast, the time will come. Please discuss this before the live broadcast.
It was at this time that a video suddenly circulated on the Internet.
The video is from a candid perspective, and the scene is in an obvious car modification work area, where an Aston Martin being modified is parked.
Several coded men were sitting on chairs, chatting and watching.
"It is now said on the Internet that Qiu Yicheng will endorse Maserati." A man said.
"Pfft...hahahahahaha." As soon as these words came out, everyone present laughed.
"What the heck, who has ever walked this road doesn't know that this car has disgusted her so much over the years that she would still endorse it? She would not endorse this car even if it endorses a van."
"Hahahahahahahaha." There was another burst of laughter.
The video is short but contains a lot of information.
Disgusting enough?
Why is it so disgusting?
Is the performance bad?
Also, who is speaking in this video?
Are what they say true or false?
Regardless of whether it is true or false, the self-media and marketing accounts have reached a collective climax.
(End of chapter)
