Xu Chuan Weibo's private message inbox has a lot of unread messages at the moment.
Zhang Yan is reading these unread messages.
When she meets someone she thinks is suitable, Zhang Yan will send the person her phone number and chat software account.
Needless to say, Internet companies respond faster than traditional companies in this regard.
Some live broadcast platforms such as Douyu and Huya contacted Zhang Yan through private messages as soon as they learned that Xu Chuan wanted to live broadcast on the online platform.
From a simple invitation at the beginning, to increasing the amount of money later, Douyu and Huya have already begun to quote their prices.
As long as Xu Chuan comes to live broadcast on his own platform.
The two gift platforms don’t charge a penny, and they also spend a lot of money on advertising.
Not only is Zhang Yan answering the phone, Xu Chuan himself is also answering the phone now.
The advertising sponsors of "Produce 101" also responded.
Aren’t you going to draw a lottery to give out benefits?
I'll sponsor you.
Although you are saying that you will be given benefits through a lottery when you vomit, but everyone knows that whether you vomit or not, you will have to give out benefits as long as you say this.
Hu Ze opened his mouth and said, "Brother, live broadcast, as an elder brother, I have to help, don't think about it, just give us Mengniu Youyi C."
The person driving the car is the spokesperson of our Youyi C. Wouldn’t it be appropriate not to send him off like this? Is a thousand boxes enough? If not, I’ll give you some more. "
Qiu Yicheng is the spokesperson of Mengniu Youyi C, and Xu Chuan himself is also the spokesperson of Nian Ci'an. You can give away Youyi C, but you can't not give out throat lozenges, right?
Speaking of Nian Ci'an, they felt that they had really found a treasure.
Every time Xu Chuan does a wave of activities online, they will follow the wave of marketing and launch new activities. Then Xu Chuan, as a spokesperson, will repost their activities, and they will be the ones with the highest exposure.
You know, there is more than one spokesperson for Nian Ci'an now, Xu Chuan. Xu Chuan is the spokesperson for sub-products, and there is also a spokesperson for the entire line of products.
Now Nian Ci'an is wondering whether to talk to Xu Chuan about being the spokesperson for all products when the contract expires.
Xu Chuan naturally agreed to the sponsorship requests from these advertisers.
But I told you in advance that I know everyone wants to advertise, but there is no guarantee of advertising effectiveness.
No money will be collected.
We are all friends, and it is never easy to take advantage of outsiders.
To be honest, Xu Chuan was waiting for these people to come to his door. Although they were all sponsors, the last time he sponsored was "Produce 101". Furthermore, the sponsor was actually the platform Tengshi.
This time is different, everyone is sponsoring Xu Chuan.
There is a fundamental difference.
The schedule of "Produce 101" is already halfway through, and Xu Chuan just has to pass something to get some resources from advertisers.
In this way, when I go to other platforms to do new projects in the future, I will have a way at least. I don’t care whether the way is feasible or not. I have to have a channel that I can talk to.
Of course, there is still little movement from the car companies that Xu Chuan wants to wait for.
Some car companies also contacted Zhang Yan about sponsoring cars.
After Xu Chuan learned the news, he felt that his strength was still not strong enough and he had to find a way to increase his strength.
Ever since, he pulled Qiu Yicheng next to him.
I started interacting with netizens in the comment area again. Not only that, but I also notified the advertisers who had called me.
Let them also go to the comment area to interact, and it can be used as an advertisement.
Advertisers were so kind that they all said in Xu Chuan's comment area that they could sponsor.
With the participation of the sponsor, the enthusiasm of netizens has increased even more.
Of course, there were also some netizens who had strange concerns and laughed like crazy.
[Brother Chuan, these sponsors look down on you, they all think you will vomit]
The reason for commenting on this is naturally because Xu Chuan said in Weibo, "If you vomit, I will draw a lottery and give you gifts."
Now a bunch of people are running over to sponsor, aren't they sure that Xu Chuan will vomit?
Netizens who were inspired by these sand sculpture netizens directly @Qiu Yicheng at this moment.
[Teacher Qiu, please don’t drive slowly because you care about Xu Chuan’s face. You are a driver and you should only care about results]
[Yeah, the worldly thing will only affect your speed. You have to go for the purpose of breaking your lap record this time, you know it]
Netizens said it nicely, but what they meant was that they hoped Qiu Yicheng could drive harder. Compared with seeing Xu Chuan clear his name, netizens obviously wanted to see Xu Chuan in an embarrassing state.
Even Xu Chuan's fans probably think so.
These are the people Xu Chuan is waiting for @Qiu Yicheng.
I saw her reply: "It will be a little difficult to break the record. This time I will probably have to drive the car I usually use for travel. There was something wrong with the car I drove last time. I don't know if it can be fixed in a week."
Qiu Yicheng's reply made many netizens instinctively disbelief.
[Isn’t it right to be a person of sophistication? You must be trying to be a person of the world]
[The car you usually use for traveling, the nanny car? 】
[What a nanny car! Does the nanny car have to turn over when cornering on the track?]
[Not to mention, if you drive a nanny car down the track, it will be a wonderful sight]
Faced with various comments from netizens, Qiu Yicheng replied: "Don't make blind guesses. The car I usually drive is also very fast, and a lot of things have been legally modified."
And it will take a long time. Maybe the car I drove before will be repaired by then? 】
[@邱伊成, I would like to ask what kind of car do you usually drive? I am also a girl. I am planning to change my car recently. Can I change it to the same model as yours? 】
[What the hell, rich woman? 】
[Really, Qiu Yicheng’s car won’t be cheap]
However, Qiu Yicheng did not answer this question.
She did not answer, but some netizens jumped out to answer.
[If I remember correctly, the car that Qiu Yicheng usually travels in is a modified Maserati. Anyway, it seems that a station lady has photographed it on the Internet before]
Qiu Yicheng does indeed drive a Maserati.
Xu Chuan also asked her why she chose this brand at the time. Her reason was quite simple. She said that she had always heard that Maserati was the queen's car. When she got rich, she bought this car as her first car.
Later, when traveling in a nanny car and driving modified cars for drag racing, this car was used purely for transportation. Qiu Yicheng had no intention of changing the car, but would occasionally change it.
With the appearance of these comments, some photos of Qiu Yicheng's daily driving trips gradually appeared on the Internet.
The photos were naturally collected and released by Cheng Wensheng.
This action is done for the sake of endorsement for car companies.
As mentioned before, there are two brands that Xu Chuan likes.
One of them is Maserati.
This car is known as the "Queen of Sports Cars" and has many female owners.
On Earth, their Asia-Pacific spokesperson is William Chan. After "Crazy" became popular, they signed sister-in-law Gao Ye as a brand friend.
Moreover, this car is in trouble. It cannot be sold in China. There are many reasons why it cannot be sold. Some say that the workmanship is not worth its price. It has the appearance of a luxury car but not the interior of a luxury car.
But no matter what the reason is, they will have to take more actions under the current situation of being unable to sell.
Moreover, Maserati is very consistent with Qiu Yicheng's current personality.
Xu Chuan's requirements are not high, it is enough to have a close friend of the brand.
In this way, Qiu Yicheng's character design will be more stable. Most importantly, this can give the market a reference for re-evaluating Qiu Yicheng's positioning.
Fans and brands think about issues in different ways.
Just like Lexue played a sexy role and a bunch of sexy characters came to her, Qiu Yicheng now has to use a new persona to play a "new role" so that brands that have not noticed her before will notice her. .
This is an important way to unlock the subsequent commercial value of her new persona.
Now is the last time to make a fuss. Xu Chuan will give up if it doesn't work. When the time comes for the live broadcast, he won't drive Qiu Yicheng's Maserati.
Now that it has been advertised for nothing, it is really unnecessary to do it again.
The navy under Cheng Wensheng was divided into two parts.
Some people on the Internet are crazy about the content that Qiu Yicheng is a Maserati owner.
The other part went directly to Maserati's official blog and deliberately asked some questions related to Qiu Yicheng.
For example, "Did you collaborate with Qiu Yicheng? Why did it suddenly become so popular online?"
Later, rumors even began to circulate on the Internet that Maserati might ask Qiu Yicheng to be its spokesperson.
Some fans even went to Qiu Yicheng's Weibo to ask.
Of course you won't get an answer if you ask.
In fact, when things developed like this, knowledgeable people have already seen the clues. Qiu Yicheng is seeking a commercial endorsement for high-end cars.
That’s right, we are not seeking Maserati’s endorsement, but we are seeking business cooperation for high-end cars.
The current hype is just because Qiu Yicheng is a real Maserati owner, so the hype is more reasonable and smooth, and he can advance, attack or retreat.
If Qiu Yicheng drives a Maserati, and the Internet hype is that Qiu Yicheng will endorse Porsche, that would be nonsense.
Business matters are not about falling in love. It is not about saying that I like this person that I really don’t want him anymore.
It is now reported on the Internet that Qiu Yicheng and Maserati have a cooperation.
But other car companies can’t cooperate?
no.
There can be two situations now. One is that Maserati and Qiu Yicheng really cooperate, then the news is true and the popularity will continue smoothly.
The other is that Qiu Yicheng cooperates with other car companies, which means other car companies intercept Qiu Yicheng, or in other words, intercept Maserati.
This is also very storytelling in marketing. The heat now attached to Maserati will become a footnote to the entire endorsement incident. The heat can be transferred instantly.
They are all veterans, and these car companies all understand these principles.
Of course, there is one last situation.
Without high-end car brand Qiu Yicheng, no one would take the initiative.
Time continued to pass, and the day passed.
Cheng Wensheng still hasn't received a call from the high-end car companies. As for the mid- to low-end ones, he guessed that they won't come after guessing the idea here. There is no need to waste saliva after making it clear that the negotiation cannot be completed.
Xu Chuan did not bring any good news to Cheng Wensheng.
This made him quite irritable.
Although the change of character design this time has been considered a great success, and everyone is already having a celebration banquet, it still feels like there is a bottle of wine missing at the celebration banquet.
Thinking of this, Cheng Wensheng couldn't help but call Xu Chuan. Unfortunately, the phone was always busy.
After pondering for a while, Cheng Wensheng called Qiu Yicheng again.
After the call was connected, he said directly: "Yicheng, is Mr. Xu with you?"
"No, I'm in Shanghai now. Why don't you call Zhang Yan."
"Why are you going to Shanghai?"
"I have never done online live broadcasting, so I came to Shanghai to try it first. He said that there will be a lot of people this time. Simply holding a mobile phone is not enough. You must have streaming equipment, so we found a professional team in Shanghai to help."
"Has the live broadcast platform been decided?" Cheng Wensheng asked.
"We have decided on Douyu, and we will make an official announcement in two days."
"Okay, I get it."
"Um, Brother Cheng, Zhang Yan should be with Xu Chuan. If you can't find him, you can just call Zhang Yan." Qiu Yicheng reminded.
"Okay." Cheng Wensheng said and hung up the phone.
After thinking about it for a while, he was not ready to call Zhang Yan yet. Zhang Yan called Cheng Wensheng first.
As soon as the call was connected, Zhang Yan was heard saying: "Brother Cheng, Mr. Xu asked me to tell you that the hype about Maserati can be stopped."
When Cheng Wensheng heard this, he suddenly lost interest and said, "Okay, I understand, let's give up on this, right?"
"Yes, give up contact with Maserati. We just received the news that Maserati has selected a Korean artist as its Asian brand spokesperson. Mr. Xu feels there is no need to talk." Zhang Yan said.
"Where's Audi? They've contacted us. Do you want me to talk to them?" Cheng Wensheng asked.
"Audi is not suitable for Mr. Qiu. Its A and Q series mainstream models are too businesslike, so there is no need for them." Zhang Yan said.
"Okay, I understand." Cheng Wensheng nodded. To him, Zhang Yan's words meant that Xu Chuan had given up on seeking endorsements from high-end car companies.
Thinking of this, he spoke again: "What is Mr. Xu busy over there?"
"Actually, I don't know. He left suddenly just now and hurriedly asked me to call you. I'm afraid that you will continue to promote and waste money."
Having said that, the two exchanged a few polite words before hanging up the phone.
After hanging up the phone, Cheng Wensheng shook his head helplessly.
Forget it, Xu Chuan is now in charge of Qiu Yicheng's work.
Some things on the Internet will lose popularity faster than the tide once the trolls withdraw.
To be honest, except for Qiu Yicheng's fans, the public does not care whether she and Maserati will cooperate.
What everyone is more interested in is Xu Chuan’s live broadcast next week.
But the problem is that some people are not ready to give up just because of the popularity they picked up for free.
As soon as Cheng Wensheng's navy team left, marketing started to become a topic online.
[Domestic female idol failed to seek business cooperation with Maserati. It turns out that she was the spokesperson of Maserati for a long time]
Although this article did not name names.
But basically everyone can tell who this domestic female idol is talking about.
As for the "favorite" spokesperson, the article hinted that it is Korean actor Lee Junho who recently starred in the popular Korean drama "Prosecutors".
Li Junhao is not only popular in South Korea, but also in China. If nothing goes wrong, he can follow the example of his predecessors and become the number one streaming artist in China.
To be honest, there is a certain reason to choose Li Junhao as the spokesperson. The female market has always been Maserati's main position.
But Cheng Wensheng was almost furious when he saw the news.
His first reaction was that Maserati was hyping this up.
You can choose whoever you like as your spokesperson. This kind of behavior of stepping on others to promote your own spokesperson is really too despicable.
But when he thought about it again, he felt something was wrong.
(End of chapter)
