It has to be said that brand owners like Mengniu Yili Blue and Green Factory, which invest heavily in advertising all year round, have a good way of marketing.
What is overwhelming?
Looking at the posters of Mengniu Youyi C that had been posted on the refrigerator of the convenience store in front of him, Xu Chuan thought that this might be overwhelming.
In the large poster, Qiu Yicheng, who has a fresh and sweet smile, is holding a bottle of Mengniu Youyi C, with the slogan "Drink Mengniu Youyi C, be the C of your own life" written next to it.
On the large poster, there is also a banner advertisement about 50cm long. On the left side of the banner is a photo of Qiu Yicheng drinking Meng Niu Youyi C, and on the right side it says "Sour and sweet is me"
Xu Chuan remembered that he had not seen this thing when he came here yesterday. After one night, this thing was posted.
It has to be a fast-selling giant. This offline penetration is really unmatched by others.
"When was this posted?" Xu Chuan asked the boss. Xu Chuan came here every day to buy cigarettes, so he knew the boss.
Of course, you don’t buy cigarettes to smoke for yourself. Xu Chuan doesn’t smoke. You buy cigarettes for others.
There are a lot of old smokers in the program team, and Xu Chuan, who is the leader, is too lazy to let them go.
The main reason is that he occasionally talks to some grassroots employees to learn about information that he cannot get from the leaders.
At this time, as the chief producer, it is easier to get closer to others by handing them cigarettes or something, and it is easier for them to open up their conversational boxes.
"Last night." The boss said with a smile.
"Who posted it?" Xu Chuan asked with a smile.
"Who else could it be? The customer representative. All the stores on this street should have posted it." The boss said with a smile. The customer representative on this street is the same person.
When Xu Chuan heard this, he nodded and didn't say anything more. Instead, he smiled and said hello and left, then went to look around other stores.
Indeed, just as the boss said, new posters have been put up.
After shopping around for a while, a concept suddenly came to Xu Chuan's mind. Since the customer representatives could put up posters on these stores in a short period of time.
Can you do something else?
Since promotion can be in-depth, why not go deeper and more thoroughly?
Thinking of this, Xu Chuan couldn't help but take out his mobile phone and call Hu Ze.
After communicating for about twenty minutes, Xu Chuan and Hu Ze finished the phone call.
On the other side, Qiu Yicheng's fan group also noticed Qiu Yicheng's new poster like Xu Chuan. There has been related discussion in Qiu Yicheng's super words.
At first, a fan was waiting for the bus and suddenly discovered that workers were changing the advertisements on the bus stops.
Changing ads can be considered a time-killing fun for those who have nothing to do.
But as she looked at it, she was surprised to find that this was not her "husband"?
Yes, many of Qiu Yicheng's fans call Qiu Yicheng "husband" directly.
Fortunately, although the poster is quite fresh, it is a photo after all, and it is not as contrasting as the video.
Therefore, Qiu Yicheng's fans don't have anything else to say yet.
It’s just that people keep posting photos of Qiu Yicheng’s advertisements on Super Chat.
Logically speaking, this kind of celebrity endorsement and advertisement change will only trigger discussions among the fan community.
What manufacturer is Kemengniu?
A new commercial is going to be released tonight, so you can’t go wrong with all kinds of topics.
Soon, #邱伊成梦牛综合#
#秋伊成New Advertising Film Launched Tonight# The two pieces of news were pushed everywhere.
Some people who were bored and fishing on the Internet naturally gradually saw it, but they saw it once they saw it, and there was still no discussion.
Apart from fans, how can passers-by look forward to a brand’s new commercial?
However, despite such marketing, many viewers of "Produce 101" still reacted. The new commercial is online. Does this mean that the song "Sour and Sweet Is Me" is about to be released.
Among them, Han Jie's fans responded enthusiastically to this, and Han Jie's company also began to take action.
Just like that, time passed by minute by minute.
At 7 p.m., Mengniu's new commercial MV "Sour, Sweet and Sweet Is Me" was officially launched.
Not only have I logged into Weibo, but also on other video platforms, such as Station B, Station D on Earth, Tengshi, etc., they have been uploaded to all places where they can be uploaded.
Fans of Qiu Yicheng and Han Jie, who had been looking forward to it all day, gathered at this moment.
A large group of "Produce 101" viewers also came to watch the fun.
The commercial quickly became an internet hit.
"Mr. Hu, our new advertisement has been online for more than an hour, and the number of views across the entire network has exceeded 10 million. This is an explosion." On the other side, Hu Ze was listening to the team's report in his office.
Hu Ze nodded when he heard this. He had expected this data, so there was nothing surprising.
His mind was now filled with what Xu Chuan had said about the phone call he made to him in the morning.
He thought about it over and over again, but he always felt that something was wrong.
But this still requires cooperation from the channel.
Thinking of this, Hu Ze suddenly said: "In this way, you continue to focus on promoting the original plan, and I will go and chat with Mr. Han."
After saying that, without waiting for anyone else's reaction, Hu Ze stood up and left the office.
An hour later, Hu Ze came back with a glowing face, and the matter was settled. Although the cost had to be borne by himself, the advertising effect was absolutely amazing.
Thinking of this, Hu Ze called Xu Chuan.
"Brother, I will discuss your proposal with the group leaders and we can give it a try." Hu Ze said directly without any nonsense.
Xu Chuan here is also watching the situation in his office. Hearing Hu Ze's words, Xu Chuan smiled and said: "If you don't tell me why your company is the leader, this spirit of daring to try is worth learning from many people."
"Hahahahaha." Hu Ze couldn't help laughing after hearing this.
The two exchanged pleasantries for a few more words and then hung up the phone.
Xu Chuan returned his attention to his computer.
His suggestion to Hu Ze was actually very simple. He hoped that Hu Ze would use their customer representatives all over the country to promote the advertising song "Sour and Sweet Is Me" more deeply.
How to do it specifically.
Ask the customer representative to go to the residential area and find a similar barber shop or other shop that has sound equipment and plays music all year round, and we can discuss it or give you some benefits.
Let these stores add "Sweet and Sour Is Me" to their recurring playlists and let them play it as many times as possible.
There is no need to look too far, there are just a few on the same street.
Back on earth, the song "Sweet and Sour Is Me" was originally resounding in the streets and alleys. In other words, this song is in line with the public's aesthetic appreciation of music. Even if you don't like it, you won't find it unpleasant. .
Now that times have changed, it is naturally difficult for such a scene to occur spontaneously.
But if you can’t do it spontaneously, can you do it with a purpose?
Just imagine, you went to the barber shop and heard "Sour, Sweet, and Sweet Is Me". When you went out to the two-dollar store, you shouted "Two dollars, two dollars, two dollars for the whole place." 》.
What kind of shit is this?
Even in order to do it more thoroughly, Xu Chuan also suggested that Mengniu find a music production company to make a DJ version. These stores love this style of music.
Anyway, this is an advertising song, and the promotion song is to promote Youyi C. This is absolutely fine.
The same sentence "Sour and Sweet is Me" has the conditions to do this. If it is "I Love Bathing", then this method must not be used.
Simultaneous online and offline marketing, this advertising intensity will be damned if it doesn’t produce results.
Xu Chuan's advice to Hu Ze had three purposes.
Firstly, I want to deepen my relationship with Mengniu. This is a big customer. The more people help me, the better the relationship between the two parties will be.
Secondly, Xu Chuan wanted to use this matter to verify the feasibility of some channels.
Third, it will be a hedge against Qiu Yicheng's controversy. If fans cause trouble, Qiu Yicheng will have one more point to change the topic and one more talking point.
Xu Chuan didn't know whether Hu Ze was aware of these three purposes, but it didn't matter if he was aware of them. It would not affect their interests.
In Hu Ze's opinion, so much money has been invested, and this is not bad. Since it is promotion, it is not impossible to be showy.
That's right, he felt that Xu Chuan's proposal was simply embarrassing.
In fact, he thought even more than what Xu Chuan asked for. He directly asked the people in the publicity department to calculate what to add to the playlist and see how to adjust it to ensure that it could be played once an hour. Playing it more than a dozen times a day would be exciting.
What?
You said the boss doesn't agree?
Give me a hundred and eighty, and give you some benefits. Some people are willing to do it because the boss wants to play songs. They don’t want to play anything. There are many people who want the red envelopes they picked up for free.
It's best to let them place one or two bottles on the cashier counter, which doesn't take up much space anyway.
If you do this, even if you find 10,000 to 20,000 stores across the country, it won't cost much. In terms of Mengniu's annual advertising investment, it will be nothing more than a drop of water.
But the coverage is really scary, and it will produce some very interesting follow-ups.
At this time, Qiu Yicheng's fans naturally didn't know what tricks Xu Chuan and Hu Ze were thinking about.
They had already started arguing in Super Chat.
Everything was as expected. Qiu Yicheng's commercial made many fans feel quite uncomfortable.
[No, why do you want to shoot this kind of advertisement? 】
[I understand shooting commercials, but is it necessary to be so exaggerated? You are not on this route]
[Why can’t I shoot? This is the style of commercials. How would you shoot them if you don’t shoot them this way? If you all have opinions, why don’t Chengzi just stop accepting commercials in the future? 】
Similar comments flooded Qiu Yicheng’s super words, as well as the comment areas of related videos and news.
Like sharks that smelled the smell of blood, marketing accounts started to rubbish one after another.
[Qiu Yicheng’s girly-style commercial dissatisfied fans]
Blog posts with headlines such as [Qiu Yicheng’s new advertisement sparks controversy] appeared one after another.
The people at Mengniu had naturally noticed the relevant news. In fact, Xu Chuan had communicated with Hu Ze in advance about this situation.
In fact, the people on Hu Ze's side who had no communication with each other could also predict this.
There is only one reason why they did this even if they expected it. From the perspective of the Mengniu related team, from their perspective, it is a good thing that Qiu Yicheng is controversial.
At this time, Cheng Wensheng of Lujiao Media was looking at the relevant public opinion situation.
After watching for a while, one of his subordinates suddenly reported: "Jing Xiaowu posted a Weibo message."
Cheng Wensheng heard this and stuck his head over.
Jing Xiaowu's Weibo posting might have been his own intention. Of course, Cheng Wensheng also did some work and arranged for a lot of trolls to @him and let him express his opinions.
Just to provoke him to come out and say something.
Now it seems that Jing Xiaowu really cooperated, and it was this cooperation that reminded Cheng Wensheng of his own experience.
This moment is exactly like that moment.
This is crazy...
Cheng Wensheng shook his head, shook the thoughts out of his mind, and looked at Jing Xiaowu's Weibo seriously.
Jing Xiaowu wrote.
[To be honest, I don’t really want to comment on @邱伊成’s commercial this time, because what needs to be said was already said last time when I was talking about @林梦英.
Of course, later you thought what I said was wrong, saying that Lin Mengying got a new endorsement, and you jumped out and said that I was slapped in the face.
Everyone, I am telling myself that I entered the entertainment industry and made four movies. The first and second movies were very good at the box office, but what about the next two movies?
I have reflected countless times on why I am like this?
The reason is that the success of the first two films made me ignore the views and opinions of fans.
Now that I have completely changed my past, I feel really anxious when I see some people who are going to take the same path as me.
People really can't just look at the present, but also look at the future. They are making money in front of them, and it seems like a storm, but what about the future?
Nowadays, some people on the Internet say that a certain young man has the ability to make celebrities famous, but what is the reality? Can it be popular in the future?
This really deserves a question mark.
The only thing that is certain now is that I have not seen anyone with red hair for the time being, but now there are people who are influenced by certain people to lay the ground for themselves one after another.
The mines laid now will explode one day. We really need to think about the long-term and not be blinded by the petty gains in front of us.
Some fans of Teacher Qiu are very sad now. It makes me sad to see them, because these fans are the ones who really want Teacher Qiu’s good.
Forget it, I won’t say that much, I can only say that I would like to encourage you all. 】
After reading Jing Xiaowu's Weibo, Cheng Wensheng's brows furrowed into the character "Sichuan".
As expected, Jing Xiaowu posted a Weibo message.
But the difference is that what Jing Xiaowu said has changed from his usual style. He has always been tough-talking. When the box office is good, he says that he has gained both box office and reputation.
The box office crashed, saying that it was a hit but not a hit.
Such a person has now begun to criticize himself.
After criticizing, I began to change concepts in various ways.
If the movie is not good, is it because you didn’t listen to the fans’ opinions?
Will the movie be successful if it listens to fans’ opinions?
With so many fans, can they all agree?
If you were to listen, which fan should you listen to?
Obviously, this logic is quite nonsense.
But people with the fan tag feel very comfortable hearing this nonsense.
Especially Qiu Yicheng's current opposing fans have found more sufficient reasons for their opposition.
There is also the following paragraph, it is still a question mark whether the person who is popular in Xu Chuan will become famous in the future.
This is nonsense, but Xu Chuan can control whether he can become famous?
Linking whether a person can be popular with whether Xu Chuan can make a non-famous person famous, and denying Xu Chuan's ability to make people famous, is also a subversion of concepts.
His peers sneered at this statement, but if he couldn't stand his fans, he would really lead him away.
Cheng Wensheng felt that something was wrong now. Xu Chuan's plan seemed to be overturned. If Jing Xiaowu said this, the opposing fans would not attack him.
If you don't attack him, you can only attack Qiu Yicheng or even Xu Chuan.
(End of chapter)
