"The daily broadcast is 200 million. I heard that Tengshi is going to start the second round of investment. How much did the last round of investment cost? Oh, 293 million. Xuchuan alone raised 150 million in investment. Tsk, tsk, The program that attracts the most investment in the history of online variety shows, now seems to be going up even further.”
On the morning of the third day after the show was broadcast, in an office of Youdou Video, a man slowly tapped the table with his hand and said to several people in the office.
This person’s name is Wu Shang, the boss of the content section of Youdou Video, and the same position as Shen Hongli of Tengshi.
"Tengshi is just lucky." A man in the office answered.
"Shit luck? That's right, how come this shit can't hit us on the head?" Wu Shang laughed directly after hearing this.
He is different from Shen Hongli. Shen Hongli is smiling and tactful, but Wu Shang can't bear to see him being so direct and eccentric.
He smiled and continued: "I heard that Qi He over at Tengshi took people directly to the door of Xu Chuan's house to block the door. Why can't we block the door?
Oh, it turns out it’s because there are a group of senior executives in our variety show department. I remember I repeatedly emphasized that you should have a good talk and take it seriously, but it’s a pity that the senior executives turned a deaf ear to my words.
No matter how I look at you, you all can't think highly of Xu Chuan, the online author who can attract 150 million investment and stir up trouble in public opinion.
Do you think you are much better than him? Apparently, I admire your confidence, really. "
Several people in the office lowered their heads lower and lower. Wu Shang's words were really unpleasant.
Their actions were naturally noticed by Wu Shang: "If you are not good at doing things, pretending to be dead. Each one is better than the other. They are better. Lao Li, you are the director of the variety show department. Tell me, what should I do about this?"
The person named by Wu Shang was a man named Li Yibin. He coughed slightly and said to Wu Shang: "We can definitely hold a men's team draft as a relay, and don't worry about Tengshi. It doesn't matter even if we end up with a reputation for plagiarism. The audience will come to see it anyway.”
"You're smart. You deserve most of the credit for the variety show department being like this." Wu Shang said immediately after hearing this.
Then he turned to look at the others and said, "You are all the backbone of the Variety Show Department. Do you have any other opinions? Or do you have any other thoughts through this incident."
"Our opinions are basically the same as Mr. Li's." The others hesitated for a long time and finally said.
"No more? Do you really have no other ideas?"
"Well, I can only think of so much for the moment." The voice of the reply became smaller and smaller.
Wu Shang nodded again after hearing this: "Very good, okay, you can go out first."
Li Yibin and others felt as if they were being pardoned after hearing this, and slipped out of Wu Shang's office one after another.
After seeing them leaving, Wu Shang suddenly sneered, full of sarcasm, and then he took out his phone and dialed.
"Come to my office. I'll tell you about the investment in the online drama. By the way, I'll inform the publicity department that we want to attack "Produce 101" in public opinion. We can't make them feel so comfortable." Wu Shang's words were very interesting. Simple.
After hanging up the phone, Wu Shang looked at the sofa where Li Yibin and others had sat, and couldn't help shouting outside: "Han Lu, ask the cleaning lady to come over and wipe the sofa for me. It's extremely dirty. What happened?"
The market is about to change, but these people don't feel it at all.
It is indeed necessary to follow the trend and create a boy group talent show, but Wu Shang would like to hear someone from the variety show department say something like, "We can also do other talent shows at the same time."
Xu Chuan’s rap song is currently ranked number one on the music software rankings and remains motionless.
Can you try doing a Rap draft?
Even if you can't do it, it's okay to do some research. Is it okay if you don't have this idea at all?
There is no shortage of money now. As long as the gimmick is enough, a lot of advertisers will invest, but these people have no idea at all.
Damn it, I didn’t even know how to open my mouth when the food was brought to my mouth.
A bunch of trash.
If you can't grab the top prize for online variety shows, you will definitely grab the top prize for online dramas. After "Produce 101", capital can realize the potential of online video platforms.
Xu Chuan on the other side was in the car heading to the recording site. Sitting in the car, he was shaking his hands with the Blue Star version of the short video software that has become slowly popular.
"What are you looking at?" Lin Mengying raised her head curiously.
"Are we going to take a photo then?" Xu Chuan shook his phone. He was watching a video streamed using hand shaking technology.
"It's a bit difficult to watch." Lin Mengying said with a smile.
"Yes, difficult things will always be squeezed out by simple things." Xu Chuan couldn't help but sigh when he heard this. He did not agree with this development, but this development is an objective trend.
"Why are you suddenly feeling emotional?" Lin Mengying asked strangely.
Xu Chuan did not answer immediately after hearing this, but looked outside through the window. After looking for a while, he said: "The weather is going to change."
As soon as she finished speaking, she felt a cold hand pressed against her forehead, followed by Lin Mengying's words: "You don't have a fever, do you? What kind of weather is this sunny?"
Xu Chuan smiled and did not reply.
The changes he was talking about were from the perspective of practitioners.
Anyone on earth who knows this information should know that 2017 and 2018 are the years when the domestic entertainment ecosystem has undergone tremendous changes. Online dramas and online variety shows have overwhelmingly surpassed TV stations. Everyone has continued to increase investment from the small fights in the past. .
The operating logic of streaming media and TV stations is completely different.
In this case, the money invested in film and television will definitely flow into some homogeneous dramas that are simple to shoot and have a quick return cycle.
For example, if Dangai becomes popular, everyone goes to film Dangai. When Xianpup becomes popular, we go to film Xianpup. As for innovation, stop making trouble. Isn’t it good to change the skin?
The overall investment amount and even the overall publicity resources for other dramas will be compressed and reduced.
Nowadays, many actors are in embarrassment. There are either dramas on the market that they cannot act in, or dramas that they can act in, which have more wolves and less meat and cannot compete with them.
This is just a microcosm.
Coupled with the strong rise of short video platforms, audiences have one more entertainment content.
Domestic entertainment directly changed the gameplay within a year or two.
The film and television industry is like this, and the music industry is even more so. In the past, when releasing a song, one had to consider the completeness of the song. Now that you have a short video, you only need to make a few catchy lines. Serious album releases can’t change the format to increase the volume.
All in all, the general environment in the next few years will be characterized by six words: "high traffic, low quality."
There are occasionally some bright spots, but the proportion is too small, and the audience can choose good works to enjoy.
But many practitioners really have no choice.
Xu Chuan naturally understands this. His creation of Produce 101 is one of the catalysts for the changes in Blue Star’s internal entertainment.
Blue Star hasn't reached the Earth yet, but it's coming soon.
Therefore, when he had the opportunity, he naturally wanted to serve it as soon as possible. He couldn't wait.
Ecological changes mean that a group of practitioners will be eliminated and a group of people will rise. It also means that there is a new piece of cake in front of them. Some people can eat it and some people cannot.
Whoever can "capture traffic" can take a bite.
If you can "capture traffic and maintain quality", you can have a big bite.
If you can continue to "catch and protect", you can keep eating until you are full.
However, no one can guarantee the quality. Can you guarantee that the market will like what you make?
Good things take time to develop. How can the management have the patience? Many dramas with dozens of episodes will be scolded if they are not completed within three months.
Capturing traffic is simple and has mature routines.
Fortunately, the poor environment will make the already beautiful flowers more dazzling.
Thinking of this, Xu Chuan rolled down the car window, stretched out his hand, grabbed the wind outside, and took root in the soil of the earth. It should be a good flower.
You have to eat this cake yourself, and when you are 40 years old, you can retire directly and live the life of Uncle Xu’s dream.
Lin Mengying looked at Xu Chuan's hand grabbing and grabbing, and couldn't help but curled her lips and said, "What are you doing?"
"Do you know what the wind speed of 80 yards feels like?" Xu Chuan was in a good mood and couldn't help but show off.
"Get lost." Lin Mengying said angrily. She obviously understood this trick, but her size could not reach the feel of size 80.
Qiu Yicheng, who was silent in the back row, lowered his head and looked at himself, "I have it."
About half an hour later, the three of them walked to the trainee dormitory. The theme song had been recorded two days before the re-rating. Today they will record the shift change and 16 C-position release sessions.
Xu Chuan had to go to Class F to announce the shift changes of those 10 people.
As for the announcement of the 16 C-positions, Lin Mengying announced that Xu Chuan will no longer be involved. It is good to appear in the scene occasionally, but it is not a good thing for someone behind the scenes to be in the scene all the time.
The audience will say, you want to appear so much, why not just be a mentor from the beginning?
But Xu Chuan's qualifications really don't make him a mentor. It has nothing to do with ability. It's just that his debut time was too short.
Along the way, the people who greeted him became more enthusiastic. Everyone felt that Xu Chuan had made a great contribution to the show's good results.
While walking, a person appeared in front of Xu Chuan and others.
"Hey, Mr. Wang, why do you have time to come to work today?" The person Xu Chuan met was Wang Zhihong. As he spoke, Xu Chuan motioned to Lin Mengying and Qiu Yicheng to leave first.
Wang Zhihong's expression changed when he heard this. He glanced around first and found that everyone else had moved away automatically. Then he stepped forward and lowered his voice and said, "Xuchuan, I warn you not to talk nonsense."
"Talk nonsense? What did I say nonsense? Since the beginning of the program recording, you have only stayed here when I had that meeting. Aren't you out on business the rest of the time?" Xu Chuan said with a half-smile, this grandson He won't be able to dance for a few more days, so if you don't say a few words to hurt him now, you won't have a chance in the future.
