"295 million yuan on the 9th!"
Zhong Hongtao, development manager of China Resources Land, raised the sign. The company has calculated that the land price will not exceed 320 million yuan, which is equivalent to a land price of no more than 4,320 yuan per square meter. This land will have investment value in three years.
"300 million yuan on the 12th!"
Guo Yu, manager of the market development department of Beijing Wanda Real Estate Company, raised the sign. The company has calculated that the land price will not exceed 333 million yuan, which is equivalent to a land price of no more than 4,500 yuan per square meter. This land will have investment value in three years.
"315 million yuan on the 5th!"
Liu Jiaqiang, manager of the market development department of Soho Company, held up the number plate.
Through calculations and forecasts of the Beijing land market, President Pan Shiyi believes that the total price will not exceed 340 million yuan, which is equivalent to a land price of no more than 5,000 yuan per square meter. This land will have investment value in three years.
"Shunyuan Real Estate Group will definitely be able to win this land."
Huang Guangqin and Huang Guangyu did not plan to participate in the bidding for this land. They and Zhang Zhiming came to the site to feel the auction atmosphere and judge the future land and housing price trends in the capital from the bidding activity and transaction price.
Pengrun Investment Company bought Tongzhou R1999-001 at a high price of 350 million yuan on December 27 last year. The land price reached 1,900 yuan. The surrounding new houses were only sold for 1,800 yuan at most. Although he was a little impulsive, Huang Guangyu had no regrets and planned this The first large-scale residential project, Pengrun Homes, was built on the land. It is predicted that in three years, the housing prices around Pengrun Homes will rise to 3,000 yuan.
After obtaining the land certificate, Huang Guangyu registered and established Pengrun Real Estate Development Co., Ltd. (Pengrun Real Estate) in Tongzhou as a company 100% controlled by Pengrun Investment Company.
Huang Guangyu concurrently serves as the general manager of Pengrun Real Estate, and appointed company executive Chen Guangnan as the deputy general manager of Pengrun Real Estate, responsible for the daily affairs of the Pengrun Garden project.
Huang Guangyu used this land as a mortgage, and through his wife's relationship, he borrowed 200 million yuan from the Bank of China and handed over the Penrun Garden project to his eldest brother Huang Guangqin's Xinhengji Construction Company for construction.
Before the Spring Festival, Huang Guangyu and Zhang Zhiming were extremely busy.
Yongle Electric launched a home appliance price war in Shanghai on September 15 last year (reducing prices by 5%). 8 Yongle appliance stores were overcrowded, but Taobao Electric Group followed suit and cut prices by 5% in Shanghai and 15 Taobao appliance stores. After sucking away customers from Yongle Electrical Appliances Mall, Gome Electrical Appliances took the opportunity to celebrate the opening of Changning Gome Electrical Appliances Mall and also cut prices by 5%.
Even though Changning Gome Electrical Appliances Mall opened at a loss and made a profit, customers in Shanghai did not buy it. Xuhui Gome Electrical Appliances Mall and Hongkou Gome Electrical Appliances Mall opened successively but did not achieve the desired results. Normally, Huang Guangyu would not be worried, but there was not a large amount of goods. Turnover, early payment for goods expired one after another and could not be paid in time. 200 million yuan was misappropriated during the auction of Pengrun Homeland land. At the end of the year, sales leaders of home appliance manufacturers came to ask for money. General Manager Zhang Zhiming and Deputy General Manager Chen Hongfeng of Gome Electrical Appliances Company also Unable to make the decision, Huang Guangyu had to personally promise to pay on New Year's Eve.
One week before the Spring Festival, Gome Electrical Appliances launched a Spring Festival promotion in Beijing, Shanghai, Shanghai and Tianjin. It reduced the price by 3% on top of the 5% price reduction in the previous period. It promoted the cheapest home appliances in the city and sold them at a loss. One cheaper, three loves, attracting attracted many customers and sales were booming. Although Taobao Electrical Appliances Mall, Yongle Electrical Appliances Mall and Dazhong Electrical Appliances Mall did not follow up, the three electrical appliances malls reported to the Beijing, Shanghai and Tianjin Industrial and Commercial Bureaus respectively. Gome Electrical Appliances Mall sold at a loss and was suspected of unfair violations. Competition laws disrupt the market. The industrial and commercial bureaus of the three places have accepted the case. After the Spring Festival, Gome Electrical Appliances Mall violated the unfair competition law and was ordered to make corrections. Gome Electrical Appliances Mall was fined 500,000 yuan, 400,000 yuan and 200,000 yuan respectively.
He lost his wife and lost his army, but Gome Electric Co., Ltd. escaped. Huang Guangyu had a headache when he thought that the 100 million yuan loan would be due in two months, and the 100 million yuan loan borrowed from his elder brother had not yet been settled. I started to regret that I shouldn’t have bid for the land at Pengrun Homes at a high price. I hope that after the Spring Festival, Taobao Electrical Appliances Mall, Dazhong Mall and Yongle Electrical Appliances Mall will sell it at off-season prices and everyone will make money.
After the Spring Festival, Gome Electrical Appliances Malls in Beijing, Tianjin and Shanghai took the lead in canceling the Spring Festival promotions and restoring off-season sales prices; Dazhong Electrical Appliances Mall, Yongle Electrical Appliances Mall and Taobao Electrical Appliances Mall also canceled the Spring Festival promotions. The off-season sales price has been restored, but the off-season sales price restored by Taobao Electrical Appliances Mall is about 2% lower than last year's off-season.
Huang Guangyu and Cheng Xiao understood that this was Sun Jian's punishment for Gome Electric Company and Yongle Electric Company for taking the lead in launching price wars in Beijing, Tianjin and Shanghai.
Zhang Dazhong understood that he had become a victim.
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On December 26, 1999, on the eve of Suning Appliance's 10th anniversary, the Suning Appliance Building on the 18th floor of Jinling Xinjiekou opened grandly. Suning Appliance has since shifted from a single air-conditioning business to a comprehensive electrical appliance business.
In early 2000, Zhang Jingdong announced at the board meeting that Suning Appliance Company would use 3 to 5 years to establish 1,500 home appliance chain stores across the country and achieve a cross-century chain plan with annual sales reaching 30-50 billion yuan.
The home appliance industry is shocked.
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"320 million yuan on the 11th!"
Yu Xueqiang raised the number plate without hesitation. UU read a bookwwwwuukanshet
"325 million yuan on the 8th!"
CITIC Real Estate followed up.
China Resources Land has given up!
"330 million yuan on the 12th!"
Beijing Wanda Real Estate makes a last ditch effort.
"335 million yuan on the 5th!"
Pan Shiyi also knew that this was the last chance!
"340 million yuan on the 11th!"
Yu Xueqiang raised his number plate with a calm expression.
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"Thank you Mr. Sun for your full support. On behalf of Beijing Enterprise Industrial Holding Group, I solemnly invite Chaoyang New Energy Company to acquire BAIC Plant No. 2. The acquisition price can be negotiated face-to-face."
President Chen Jianming was very happy when he heard that the old factory land on the west side of BAIC Plant 2 was sold by Shunyuan Real Estate (Beijing) Group at a high price of 3.4 yuan. The original plan was to sell for up to 200 million yuan, but an extra 140 million yuan was found out of thin air. With gold and silver, employees can be better placed, and there will be much less resistance to bankruptcy. I called Sun Jian and expressed my gratitude at the same time, inviting Sun Jian to purchase BAIC Plant No. 2.
"Thanks to Mr. Chen's many invitations, I would rather obey your orders than to be respectful. I will arrive in Beijing tomorrow afternoon. Mr. Chen, are you free on the morning of the 15th?"
Only three things were done. Sun Jian understood that further delay would damage his friendship with Chen Jianming, and would also leave the impression that Vice Mayor Hao, who was in charge of industry, would not buy the deal. The cadres and employees are the greatest support for Chen Jianming. The 45-year-old Chen Jianming is a graduate of Huaqing University majoring in mechanics. He is in the right major and is in the prime of life. His father is the former deputy minister of the Ministry of Metallurgy. Although he has retired, he can still speak. Chen Jianming has a bright future.
"Mr. Sun, Deputy Mayor Hao and I are waiting for Mr. Sun's arrival."
A stone weighing on his heart was about to fall to the ground. Chen Jianming was very happy and thanked Sun Jian in his heart.
