In his previous life, Changhong Electrical Appliance Company succeeded or failed. Ni Yunfeng was a tragic figure!
After the birth of Kongkong, Sun Jian signed a cooperative relationship with Changhong Electrical Appliance Company, specializing in Changhong color TVs in Jiangcheng, and earned the first pot of gold after his rebirth. Changhong color TVs also entered the Jiangcheng market in advance, and with the help of Taobao Electrical Appliances Company It took root in Hubei Province and central China.
Especially in 1988, at the invitation of Ni Yunfeng, Taobao Holdings invested 20 million yuan to purchase 20 million original shares that were not wanted by the cadres and employees of Changhong Electrical Appliance Company, becoming the second largest shareholder (the largest circulating shareholder). Sun Jian and Changhong Electrical Appliance Company He and Ni Yunfeng have become an alliance of interests, and they will not allow the mistakes and tragedies of the previous life to happen to Ni Yunfeng.
Under the leadership of Ni Yunfeng, Changhong Electrical Appliance Company started its first price war in 1989, with the price of each color TV reduced by 350 yuan. At that time, the per capita annual disposable income of urban households was only 1,797 yuan, making it the first major price war in the history of the domestic home appliance industry. Large-scale price reduction; soon, the backlog of Changhong color TVs was sold out. By 1990, Changhong became the domestic color TV sales champion for the first time.
In 1996, Changhong led the second major price cut, with a profit of 150-850 yuan per unit, 18% lower than foreign brands. Changhong created a sales volume of 4.4 million color TVs; in 1997, the sales increased to 6.6 million units, while tcL only 1.34 million units were sold, and Konka sold no more than 2 million units. During this period, Changhong's color TV market share increased from 16.68% to 31.64%, reaching a peak of 35%.
For the sake of local economic development, various regions blindly introduced production lines. In the mid-1990s, domestic household appliances generally experienced an oversupply situation.
According to statistics from the China Household Electrical Appliances Association, domestic color TV production will reach 51 million units in 1999, while the domestic market demand is 30 million units. There is a production surplus of more than 20 million units. In order to survive or expand market share, enterprises have launched an unprecedented Due to the sharp decline in home appliance prices, corporate profits have fallen sharply due to market competition. Many companies are in a state of no profit or low profit. Nowadays, the average profit of the home appliance industry has generally dropped to less than 5%.
The price wars launched by Ni Yunfeng over the years have been criticized verbally and writtenly by domestic peers and leaders of the Home Appliances Association, but Sun Jian understands that this is the only way to eliminate backward production capacity.
Survival of the fittest!
China's home appliance industry has gone from being a major home appliance country without core technology to being a powerful home appliance country with core technology. Haier, Gree and Midea have emerged from price wars that have been fierce and sword-fighting. Without price wars, there would be no Chinese home appliance powerhouse.
Changhong Electric Co., Ltd. finally fell from the altar due to many mistakes made by Ni Yunfeng and his successor leaders.
In order to reduce the proportion of circulating shares, Taobao Holdings sold more than 56 million shares during the bull market in 1996, cashing out 3.468 billion yuan, and its shareholding ratio dropped from 13.13% to 6.16%; according to the 1999 interim report, Changhong Electric Appliances The company's total equity shares and earnings per share are 0.58 yuan. Taobao Holdings holds 122,520,443 shares, accounting for 6.16% of the shares. It is still the second largest shareholder. Based on the closing price of 17.8 yuan, the shareholding value is more than 2.18 billion yuan.
As the second largest shareholder of Changhong Electric Co., Ltd., and with the personal relationship between Ni Yunfeng and Sun Jian, Ni Yunfeng listened to Sun Jian's invitation and sold to the North American Free Trade Zone through AtIc Trading Company and Best Buy. Now he has invested in Moscow to establish Moscow Changhong Color TV Factory has fundamentally solved the problem of finding a sales market for the huge production capacity of Changhong color TV sets, and is in an invincible position in the battle with domestic color TV peers and foreign-funded color TV companies.
In his previous life, in order to save himself, Changhong color TVs sought exports. After Ni Yunfeng visited the United States several times, Changhong Electrical Appliances Company signed an agreement with the American ApEx company to put the Changhong color TVs with the ApEx brand into the American home appliance market. The color TVs were shipped out, but Changhong Electric Co., Ltd. was not exchanged for a large amount of U.S. dollars. In the end, Changhong Electric Co., Ltd. suffered huge losses, and Ni Yunfeng resigned sadly.
Under the leadership of President Zhang Ruiming, Haier Group established Haier's first overseas joint venture manufacturing company, Haier Sa Paulo (Indonesia), in Jakarta, Indonesia, in February 1996 after negotiation and negotiation. ) Co., Ltd. (Sapporo Indonesia); in June 1997, Haier LKG Electric Co., Ltd. in the Philippines was established; in August 1997, Haier Industrial (Asia) Co., Ltd. in Malaysia was established; in February 1999, Haier Middle East Co., Ltd. was established.
tcL acquires French company Thomson to enter the European color TV market.
Zhang Ruiming and Li Dongsheng are not optimistic about Russia's market environment.
On August 9, 1999, Ye Lq appointed pJ as the first deputy government minister and government agent, and nominated pJ as the government agent candidate to the State Duma.
On August 16, the State Duma approved PJ as the Prime Minister of Russia with 233 votes (84 votes against, 17 abstentions).
Not being a reborn person, Sun Jian did not dare to invest huge sums of money in Moscow.
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"Mr. Danchikov, happy to work with you!"
"Mr. Ivanovich, happy to work with you!"
On November 12, under the witness of pJ, Sun Jian invested US$300 million and US$200 million respectively in htIc to participate in the capital increase of Rosneft and Rosneft respectively based on a 25% shareholding ratio.
"Mr. Sun, happy cooperation!"
"Mr. Sun, happy cooperation!"
Rosneft President Ivanovich and Rosneft President Danchikov took the check with both hands and smiled. The two companies raised US$2 billion to jointly develop the Barents Sea continental shelf oil and gas field project. The richest man in China paid for it alone. $500 million!
During the Russian financial crisis in 1998, the financial situation of Rosneft seriously deteriorated. The total assets of Rosneft, composed of 30 large companies, were less than US$500 million. It was also faced with losing control of the assets of its affiliated companies, and faced the painful decision of whether to survive?
In order to relieve financial pressure, Kirilenko planned to publicly sell 75% of Rosneft's shares. After negotiation, Wang Dongming, on behalf of htIc, acquired 75% of Rosneft's shares for US$445.5 million (a premium of 20%) and paid a deposit of US$10 million. Liquidated damages.
After taking office, Primkov only agreed that htIc would invest US$124 million to purchase 25% of Rosneft's shares (500 million shares) on the grounds that "general foreign investors shall not hold more than 25% of the shares in Russian enterprises". ), as compensation, it was agreed that htIc would invest US$315 million to purchase a 25% stake in Gazprom (1.25 billion shares held).
Sun Jian personally went to Moscow to sign a formal equity transfer agreement between the two companies.
At that time, Gazprom's share price on the New York Stock Exchange was US$0.82, and its share price on the Moscow Exchange was 1.48 rubles.
At that time, US$315 million (equivalent to more than 6.1 billion rubles) could buy more than 4.1 billion shares of Gazprom shares that the Russians did not want, and got 1.25 billion shares (which could only be traded on the Moscow Stock Exchange), and Sun Jian did not Take advantage!
