The domestic real estate market that has just started is a gold mine!
In a previous life, 6 of the top 10 richest people in China were real estate developers!
The extremely shrewd Huang Guangyu will not give up on the real estate market!
In his previous life, Huang Guangyu occupied the payment of home appliance suppliers and opened a Gome electrical appliance chain store in an average of 18 days. He adopted a sales strategy of small profits but quick turnover, seizing 20% of the domestic home appliance market share and squeezing the profits of home appliance manufacturers. Most home appliance manufacturers Dare to be angry but dare not speak.
Huang Guangyu also occupied suppliers' payment for goods, invested in real estate and finance, and obtained high profits in the real estate and financial markets. He continued to expand the Gome Electrical Appliances chain store, occupied more suppliers' payment for goods, invested in real estate and finance, and finally obtained funds. The chain is facing a break.
The home appliance retail industry has turnover and profits every day, while real estate is a one-time investment and a one-time profit.
At the peak of its previous life, there were nearly 4,000 Gome electrical appliance chain stores in more than 500 domestic cities, with a total number of employees of 300,000.
Gome must ensure that it maintains a stable cooperative relationship with its home appliance suppliers and can efficiently use the money it takes up. Otherwise, once the home appliance suppliers are overly suppressed and stop supplying, or Gome fails to expand its channels or capital investment, it will be unable to support itself. The low-price strategy in the retail market carries great operational risks.
In order to relieve the financial pressure, Huang Guangyu colluded with bank officials through his wife's relationship, internally and externally, and used a large number of borrowed ID cards to apply for false personal mortgage loans. In the end, the incident came to light, and Huang Guangyu deserved to be imprisoned!
It is easy to change one's nature, but it is difficult to change one's nature. This is Huang Guangyu's fate, and Sun Jian's sudden appearance cannot change it.
He had no good impression of Huang Guangyu in his past life and in this life, so Sun Jian would not help him. On the contrary, as Gome Electrical Appliances chain stores spread all over the country, it would greatly affect the interests of Taobao Electrical Appliances Group. Sun Jian would not let it develop and grow. Suppress with fair and honest means.
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"Huang Guangyu, President of Gome Electrical Appliances Company, came to Shanghai on August 15 and signed a 10-year long-term contract with the Science and Technology Building in Xuhui and the Kailong Building in Hongkou. He plans to open two more Gome Electrical Appliances shopping malls within this year. Opening stores in this way By the end of next year, it is very likely that there will be more than 10 Gome appliance chain stores, which will threaten our second position in the Shanghai and Shanghai home appliance market. Do you have any good suggestions?"
On August 26, after receiving the news, Cheng Xiao, CEO of Yongle Home Appliances Co., Ltd., had a premonition of something bad and convened a board meeting to discuss response strategies.
In 1991, Cheng Xiao served as the executive deputy general manager of Shanghai Yongle Home Appliances Company. The company closed down four years later.
In November 1995, 12 natural persons, including Cheng Xiao, Liu Hui, Shu Wei, Wei Yi, and Sun Juan, jointly invested 6 million yuan in the "Shanghai Yongle Boutique Commercial Building", "Shanghai Nanhui Boutique Commercial Building", and "Shanghai Nanhui Boutique Commercial Building". "Shanghai Yongfeng Real Estate Development Company" as the main body, re-established a new home appliance wholesale company, Shanghai Yongle Home Appliances Joint Sales Co., Ltd., and re-launched the "Yongle" banner.
Cheng Xiao invested 700,000 yuan at that time, accounting for 11.67% of the shares; Liu Hui invested 400,000 yuan, accounting for 6.67% of the shares; Shu Wei invested 250,000 yuan, accounting for 4.17% of the total share capital...
At that time, the leader in the Shanghai home appliance market was Taobao Electrical Appliance Group, which owned 10 Taobao electrical appliance shopping malls in Shanghai. With the advertisement of "Taobao Appliances, Low Prices Everyday", it occupied 13.5% of the Shanghai and Shanghai home appliance market.
Although the home appliance market is in a seller's market, competition is fierce. One year later, because the company's debt ratio was as high as 83%, Yongle Home Appliances Company had to sell three companies, including Shanghai Yongle Boutique Commercial Building, Shanghai Nanhui Boutique Commercial Building, and Shanghai Yongfeng Real Estate Development Company. The company's shares were transferred to some natural person shareholders at the original price, among which Yongle Boutique Commercial Building and Yongfeng Real Estate completely withdrew from Yongle Home Appliances Company.
In 1996, Yongle Home Appliance Company changed from a home appliance wholesale company to a home appliance chain retail company. It advertised in the media as "low-price pioneer, service expert" and was committed to providing consumers with humanized professional services. From design to ordering , installation and maintenance one-stop service concept, with four service guarantees of "no reason to return", "90-day quality trial", "low price compensation" and "get it when you buy it", so that consumers can worry, rest assured and be happy. Enjoy shopping without any worries.
The huge cost advantages obtained through advanced operating methods such as scale operations, buyout operations, centralized purchasing and distribution, and centralized distribution are transformed into real low prices and uncompromising profits, striving for and providing benefits to consumers to the maximum extent .
The sales of Yongle Home Appliance Company in 1996, 1997 and 1998 were 400 million yuan, 700 million yuan and 1.2 billion yuan respectively; in 1998, there were 8 Yongle home appliance chain stores.
In early 1997, the board of directors of Yongle Electric Company formulated the company's three-year development plan and five-step strategic goals. By the end of 2000, the total number of stores reached 20, sales reached 3 billion yuan, and net profit reached 500 million yuan.
The first step of the strategic goal is to occupy China's economic bridgehead and occupy the second home appliance market share in Shanghai and Shanghai; the second step is to occupy the Yangtze River Delta and stabilize the East China region; the third step is to advance into the Pearl River Delta; the fourth step is to expand the South China region and the environment. Encircle Echu, Bashu; the fifth step is to go deep into central China and southwest China.
In April 1999, Gome Electrical Appliances Company went out of the capital, and the first Gome Electrical Appliances chain store opened in Tianmen; Yongle Home Appliances Company also went out of Shanghai, and in May 1999, Nantong Yongle Home Appliances Chain Store opened.
The second Nantong Yongle home appliance chain store plans to open on November 1, 2020 with a big fanfare. The company's vice president Liu Hui will concurrently serve as the general manager of Nantong Yongle Company. The company is gearing up to enter Suzhou next year.
Cheng Xiao also didn't expect that Huang Guangyu would go straight to the downtown area of Shanghai to open three Gome Electrical Appliances stores. This was to take out the home of Yongle Home Appliances Company.
"Mr. Cheng, during the renovation of the Changning Gome Electrical Appliances Mall, the second Changning Taobao Electrical Appliances Mall suddenly started construction. I heard that it also opened on October 1. It must be for the Changning Gome Electrical Appliances Mall. Sun Jian also paid attention to it. As expected, it will open on October 1. For a period of time, the 15 Taobao electrical appliance stores in Shanghai will definitely cut prices significantly. The fire in Chengmen will affect Chiyu. We will be forced to join this home appliance price war, which will cause the company's profits to be significantly reduced. Since we are going to be forced to cut prices, why not take the lead? Launching this round of Shanghai-hai appliance price war and challenging Gome Electric Appliances Company has attracted media attention and hype. Although profits have been sacrificed, it has attracted the attention of home appliance manufacturers and consumers."
17-year-old Shu Wei, with 2,000 yuan in her pocket, started her entrepreneurial life as a small town girl with a bowl of wontons. At the age of 27, she founded Yongle Home Appliances Company with Chen Xiao, Liu Hui and others, and now serves as the executive vice president of Yongle Home Appliances Company. She is also the only female vice president of the company. As the third largest shareholder of Yongle Home Appliances Company, she speaks with great weight.
