"Hongfeng, the location you chose is good. Is there a Taobao electrical appliance mall within two kilometers around?"
On August 16, Huang Guangyu and Huang Yanhong came to Shanghai to inspect the Changning Gome Electrical Appliances Mall that was being renovated.
After the Caihuying Overpass plot failed to bid, Huang Guangyu, who believed in karma, got off to a bad start. Not only did Pengrun Investment Company catch up with the implementation of Beijing's policy of public auctions of commercial and residential land, it also encountered an impossible competitor. , in business, Shunyuan Real Estate Group Development (Beijing) Co., Ltd. is deliberately targeting Pengrun Investment Company. He has nothing to say. His confidence in entering the real estate industry in Beijing has been greatly affected. In addition, the Gome Electrical Appliances Shopping Center in Beijing and Jinmen are on Taobao. Under the pressure of the electrical appliance mall, the sales situation is getting worse day by day. The savvy Zhang Zhiming has no good way to ride the tiger. Huang Guangyu, who has been in the mall for a long time, knows that there is no use in regretting it. The strength of the Gome Group is weak, and the home appliance price war launched impulsively. .
After Pengrun Investment Company failed to bid, Huang Guangqin breathed a sigh of relief and suggested to Huang Guangyu that Gome Electrical Appliances Mall should not target Taobao Electrical Appliances Mall. The long-term strategy of positioning itself as the second largest home appliance chain company in the country is right and use the large amount of money in the account to invest in Beijing. Real estate is also right. Although the real estate business opportunities within the third ring road have broad prospects, competition is fierce. Since Pengrun Investment Company was registered in Tongzhou, it developed in Tongzhou and adopted the strategy of surrounding the city from rural areas. It first established a foothold in the Tongzhou residential real estate market. Keep a firm foothold and then develop into the commercial real estate market within the third ring road.
Huang Guangyu accepted his elder brother's suggestion and sent Wang Junzhou, deputy prime minister of Pengrun Investment Company, to contact officials in Tongzhou to keep an eye on the news about public land auctions in Tongzhou, the capital. Huang Guangyu was responsible for the expansion business of Gome Electrical Appliances Company and came to Shanghai. In addition to inspections In addition to the Gome Electrical Appliances Mall in Changning that is being renovated, it also plans to enter the Shanghai and Shanghai home appliance markets in a big way and occupy the second share of the home appliance market in Shanghai, which has the strongest economic strength in the mainland.
After the land bidding failed, Gome Electrical Appliances Company had nearly 400 million yuan in funds on its account (including 300 million yuan in payment).
According to the eldest brother Huang Guangqin, Pengrun Investment Company's failure in bidding for land this time may be because something was lost and something was gained.
Huang Guangyu took his younger sister to Shanghai. In addition to allowing the two sisters to meet, it also allowed the shrewd Huang Yanhong to see more of the world. Once the time was right, he would send Huang Xiuhong and Huang Yanhong out to take charge of their own affairs.
Huang Guangyu planned to hand over Gome Electrical Appliances to Chen Hongfeng, with Huang Xiuhong and Huang Yanhong as assistants; Jingcheng Pengrun Investment Company established Jingcheng Pengrun Real Estate Development Company (referred to as Pengrun Real Estate) and Jingcheng Pengtai Investment Co., Ltd. (referred to as Pengtai Investment) to let Zhang Zhiming is in charge of Pengrun Real Estate, and he is personally in charge of Pengtai Investment.
"Brother, when we rented the Changning Mall, we had never heard of Taobao Electrical Appliance Mall within three kilometers of the surrounding area. But the evening before yesterday, when Yan Hong and I were walking on Changning Road, we suddenly noticed the sound of people at the construction site outside the east gate of Shunyuan Garden. Ding Bo, after asking about it, I found out that the second Changning Taobao Electrical Appliances Mall is under construction day and night. It will open on November 1. It is obviously aimed at us. I have told the decoration company that it will be built day and night and will be completed a week ahead of schedule. I plan to open on September 25th. Big deal, I have published an advertisement for the grand opening promotion of Changning Gome Electrical Appliances Mall in the New M Evening News, the largest local newspaper."
Chen Hongfeng is now in charge of finance and personnel in Shanghai, and Huang Xiuhong is in charge of finance and personnel. Although he is very tired, he is full of heart and his relationship with his wife Huang Xiuhong has also improved. After dinner, he took his wife and daughter for a walk and paid attention to the surrounding home appliance shopping malls and residential areas. During the day, Huang Xiuhong and Huang Xiuhong were looking for a store to open a second Gome Electrical Appliances store in a busy section of Shanghai. As long as they established a foothold in the Shanghai and Shanghai home appliances market, Gome Electrical Appliances East China District would be their world.
As the general manager in charge of the finance of Gome Electrical Appliances (equivalent to the company's deputy general manager), Chen Hongfeng participated in Huang Guangyu's formulation of the "North China Economic Zone centered on Beijing and Tianjin, the East China Economic Zone led by Shanghai and Hainan, and the Guangzhou-Shenzhen Economic Zone". "South China Economic Zone" is the strategic layout strategy of Gome's Grand Triangle.
The success of Gome Electrical Appliances was only the first step in making small profits but quick turnover. The second step was Huang Guangyu's genius. He had long occupied the center advertisement of "Beijing Evening News" and published the prices of Gome Electrical Appliances every week.
"Hongfeng is right. We will continue to adopt the method of small profits but quick turnover, and we must ensure product quality and service, but do not target Taobao electrical appliance malls, and do not set the opening promotion price too low. Gome Electrical Appliances Company's goal is to occupy No. 2 among domestic chain home appliance companies."
Huang Guangyu saw that Chen Hongfeng and Huang Xiuhong were reconciled as before. He was happy for his elder sister and satisfied with his decision. He originally planned to send Chen Hongfeng to Pengrun Investment Company as the deputy general manager in charge of real estate business.
Gome continues to maintain huge payments from suppliers on its books. As long as the suppliers cooperate to ensure the return rate and turnover rate of funds, Huang Guangyu plans to invest this part of the delayed payments in two major areas. One is channel expansion, and the other is channel expansion. Improve the influence and control over suppliers to ensure that the funding strategy for payment of goods can continue; the other part of the funds is planned to be invested in the Beijing real estate market and capital market, and the income earned will be used to make up for the low profits in the home appliance retail market, ensuring that " The low-price home appliance strategy of "small profits but quick turnover" can continue.
"Okay, big brother!"
Chen Hongfeng also agreed with Huang Guangyu's strategy and started a price war with 15 Taobao electrical appliance stores in Shanghai. The couple had no confidence at all.
"Hongfeng, please take me and Yanhong around the city this afternoon and tell me the location suitable for opening a second store. After the Changning Gome Electrical Appliances Mall opens, the second Gome Electrical Appliances Mall will also be ready for renovation. Wait. After opening a Gome electrical appliances store in 16 districts in Shanghai, we have completed our layout in Shanghai and can go out of Shanghai."
Huang Guangyu placed his hope on Chen Hongfeng. Gome Electrical Appliances Co., Ltd. will have unified negotiations with suppliers, unified prices, unified deployment, and unified after-sales services.
The slogan "Buy electrical appliances, go to Gome" has become popular all over the country.
"Okay, big brother!"
Chen Hongfeng couldn't help hearing Huang Guangyu's expectations for him, and his confidence doubled. He also thought that Huang Guangyu's decision was a bit impulsive. Although he won face, he lost face. He heard that Pengrun Investment Company participated in the Caihuying Overpass plot The bidding was slapped in the face by Shunyuan Real Estate Group, and I was very happy. First, I liked seeing Zhang Zhiming defeated, and second, I was worried that all the liquidity in Gome Electric Appliances Company’s account was invested in this project, and the expansion of Shanghai Gome Electric Appliances Mall would be difficult. was delayed.
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