On the morning of August 5, the Municipal Land Auction Center.
"Mr. Li came to the scene, and we can only watch on the sidelines."
Li Youhua and Yu Xueqiang and a group of five people walked into the Municipal Land Auction Center on the fourth floor of the Beijing Real Estate Trading Center. Xu Junjie, general manager of Beijing Vanke Company, and other three people stood up to greet them, and their hearts sank.
Li Youhua, general manager of the Shunyuan Real Estate Group Market Development Company, represents Shunyuan Group. Yu Xueqiang, the manager of the Shunyuan Real Estate Group Market Development Company, is Sun Jian's college classmate and has been entrusted with important responsibilities and takes charge of his own role in the capital.
Li Youhua and Yu Xueqiang attended the scene together, determined to win the Caihuying Overpass land parcel that was publicly auctioned today. In front of the behemoth Shunyuan Real Estate Group, the state-owned enterprises, private enterprises and Xiangjiang real estate developers present were under great pressure. If they forced the bidding, it would be difficult to do so. Become the laughingstock of the industry.
Beijing Vanke Enterprise Co., Ltd. is a wholly-owned subsidiary of Vanke Enterprise Co., Ltd. in Beijing. It was established in December 1987. It entered the real estate industry in Beijing in 1993 and developed the first large-scale real estate project, Vanke City Garden, in Houshayu, Shunyi. , covering an area of square meters, consists of 83 small western-style buildings with 4 and 5 floors. The project has been on sale since 1996, and the third phase of the project has now been completed.
Beijing Vanke Company is currently developing its second large-scale real estate project, Vanke Star Park, which is located near the Asian Games Village. It consists of 15 high-rise buildings with a planned construction area of 300,000 square meters and will be completed by the end of 2001.
Xu Junjie and others have already set their sights on the Caihuying Overpass land auctioned today, and Chairman Wang Shi has agreed.
Taobao Holdings is the largest shareholder of Vanke Group. As a strategic investor, it does not participate in Vanke's daily operations and management. Vanke Group and Shunyuan Real Estate Group often act as comrades on the same front and support each other.
Real estate developers have mixed feelings. The powerful real estate developers no longer have to worry about behind-the-scenes operations. The weak real estate developers understand that it will be difficult to obtain land at low prices.
This is the first public auction of residential land after the announcement by the State Council. Vice Mayor Wang, who is in charge of the real estate industry, and leaders of the Resources Bureau, Land Bureau, and Finance Bureau sat in the first row.
The land auction center can accommodate more than 800 people, and more than 200 real estate developers from China and the Xiangjiang region will be present. Real estate companies that sign up to participate in the auction must have a registered capital of 100 million yuan and pay an auction risk penalty of 10 million yuan. Most real estate developers came to the site to observe and learn from the experience. If they want to obtain residential and commercial land in the capital in the future, they must register, obtain an auction license plate, pay auction risk penalty, and then participate in the public auction here.
"If Mr. Xu is interested, we will help Mr. Xu this time."
Li Youhua and Yu Xueqiang have received instructions from Sun Jian. If Beijing Vanke Real Estate Company intends to bid, they should give this opportunity to them and not let Pengrun Investment Company and New Henderson Group get the land.
Shunyuan Real Estate Group has five construction companies with more than 8,000 employees, and more than 5,000 employees are working day and night on the Guozhi computer production line second phase project, the third generation tFT-LCD production line project and the Guozhi supercomputer project , the remaining employees are working hard on two Shunyuan Garden community projects, one affordable housing project and one affordable housing project. In order to build Changning Taobao Electrical Appliance Mall within 2 months, General Manager Gao Caijin had to start from other projects. Staff were allocated to support three projects, and in a short period of time there were no spare staff available to develop new real estate projects.
"Thank you, Mr. Li, and thank you, Manager Yu. I'll treat you all to dinner at noon!"
Xu Junjie quickly handed over his hand to thank him, feeling grateful in his heart. He must have received Sun Jian's approval.
"You're welcome!"
"You're welcome!"
Yu Xueqiang was a little disappointed.
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"Second brother, the middle-aged man in a suit is Li Youhua, general manager of Shunyuan Real Estate Group Market Development Corporation. He represents Shunyuan Real Estate Group. The young man in a white shirt is Yu Xueqiang, the manager of Shunyuan Real Estate Group Market Development Capital Company. , is the spokesperson of Shunyuan Real Estate Group Market Development Corporation in the capital, and is Sun Jian’s university classmate. The two of them attended the public auction together. If you offend Sun Jian, it will be difficult to get this land cheaply."
Huang Guangqin introduced Li Youhua and Yu Xueqiang to Huang Guangyu and Huang Yanhong who were sitting next to him, who were greeting the first row of city leaders. They came to the scene today specifically to help Huang Guangyu. He supported his second brother in leading the Gome Electrical Appliances Mall out of the capital and agreed with him. He established Pengrun Investment Company and entered the real estate market in Beijing, but he did not expect that his second brother would launch a price war on home appliances in Beijing and Tianjin, obviously targeting the Taobao electrical appliance malls in the two places.
Targeting Taobao Electrical Appliances Mall is targeting Taobao Electrical Appliances Group, and targeting the hidden richest man in the world, Sun Jian. By the time Huang Guangqin found out about Gome Electric Appliances’ advertisement for a significant price cut, it was too late. The second brother, who was informal in his work, was impulsive this time!
Huang Guangqin, who is not tall but has an impressive appearance, is usually serious and calm in his work. Through the successful development of the New Henderson International Building, the assets of the New Henderson Group have already surpassed that of the Gome Group, but he is not ostentatious or leaky.
The New Henderson International Building is located on Maizidian West Road, Chaoyang, covering an area of 8,200 square meters, with a total construction area of square meters, 16 floors above ground and 2 floors underground. It is a Grade A office building in Beijing. It is close to East Third Ring Road and East Fourth Ring Road. It is located in the bustling in the heart of the international business district.
New Henderson Group is currently developing a residential building and the Jing'an Center in Beijing. It is located on Zuojiazhuang West Street, Chaoyang. It is adjacent to the International Exhibition Center to the west, the Third Ring Road to the north, and the Liangma River Business District to the east. It covers an area of nearly 10,000 square meters. It is planned The building area is square meters, with 20 floors above ground and 3 floors underground.
Before Huang Guangyu established Pengrun Investment Company, he negotiated the negotiated price for the Caihuying Overpass land parcel through friends in the district. However, it was delayed due to delays in demolition. When the company was established, he was ready to acquire the land at the negotiated price of 380 million yuan. When purchasing a piece of land, the Municipal Resources Bureau suddenly issued a notice, in accordance with the spirit of the Ministry of Resources issued on January 27, from now on all residential and commercial land will be subject to bidding and auction.
The city allocated special funds to renovate and establish the Municipal Land Auction Center.
Huang Guangyu received a call from a friend that the Caihuying Overpass plot will be put up for public bidding at the Municipal Land Auction Center on August 5, with a starting price of 450 million yuan.
Huang Guangyu originally planned to use 80 million yuan of his own funds to misappropriate 300 million yuan of supplier payments. He would first acquire the land, and then use his wife's relationship to use the land as collateral to obtain a loan from Bank of China Beijing Branch 2 100 million yuan will be used for development. After the first phase of the project is capped, off-plan properties will be sold at a price lower than that of surrounding properties to collect funds for rolling development.
