In April this year, Huang Guangyu established Pengrun Investment Company in Tongzhou, the capital, with a registered capital of 20 million yuan to enter the real estate market and financial investment in the capital.
Sun Jian didn't pay much attention at the time.
Suddenly, from Zheng Weihong's phone call, I got the news that Changning Gome Electrical Appliances Mall would open on November 1. Gome Electrical Appliances Company quietly entered Shanghai. Changning Gome Electrical Appliances Mall was like a wedge inserted into Taobao Electrical Appliances Group's sphere of influence, slashing prices. , small profits but quick turnover, Taobao Electrical Appliance Group cannot allow it to grow and develop. Once it follows the price reduction, it will suffer huge losses.
Huang Guangyu, who has been dormant for many years, is starting to show his strength!
Sun Jian began to reflect, but he still underestimated the heroes of the world!
Gome Electrical Appliances Company opened a Gome Electrical Appliances chain store by renting space to open stores, which cost less and took less time. In the previous life, it occupied the supplier's payment for rapid expansion in the country. It took an average of about 18 days to open a Gome Electrical Appliances chain store. It expanded rapidly through mergers and reorganizations. At its peak, Gome had nearly 4,000 offline physical stores in mainland China and Hong Kong, covering more than 500 cities across the country, with 300,000 employees, more than 200 million members, and sales of more than 120 billion yuan, accounting for 20% of the domestic electrical appliance sales market. share.
Distributed in 76 major cities, the 136 Taobao electrical appliance shopping malls are only a fraction of the number of Gome electrical appliance chain stores in the previous generation. However, Taobao electrical appliance shopping malls generally have a single store business area of 4,000 or 5,000 square meters. Flagship stores in provincial capital cities and municipalities are all is square meters, "Taobao electrical appliances, low prices every day" and "five-star customer service" have been deeply rooted in the hearts of Chinese people. After 14 years of development, the number of members has reached 210 million. With the help of 368 five-star customer service centers and Taobao online transactions, in 1998 Its sales reached more than 120 billion yuan, accounting for 20% of the domestic electrical appliance sales market, reaching the sales scale of Gome Electric Appliances in its heyday.
Starting from the opening of the first Taobao Changhong color TV store in Jiangkou in July 1985, Sun Jian purchased the property rights of the store for the purpose of investing in real estate. The money earned by Taobao Electrical Appliance Group in the past 14 years has been used to purchase land and construction. Today, 136 Every Taobao electrical appliance store owns land and house property rights. According to today's market price estimates, it is as high as more than 82 billion yuan. In 10 years, it will be worth more than 500 billion yuan.
Taobao Electrical Appliances Group did not apply for bank loans, which is one of the main reasons why Taobao Electrical Appliances Mall is slow to open stores. At the same time, Taobao Electrical Appliances Mall has no rent and bank interest expenses. Coupled with economies of scale, the same goods are sold at the same price, and the net profit is About 10% higher than peers.
The sudden price war launched by Gome Electrical Appliances will cause hundreds of millions of economic losses to Taobao Electrical Appliances Group. Once Gome Electrical Appliances is allowed to grow bigger and stronger in Tianjin and Shanghai, it will launch rounds of price wars, which will have a huge impact on Taobao Electrical Appliances. The losses caused to the group will be immeasurable.
Raising tigers brings disaster!
This is all my own fault.
"Mr. Sun, you're welcome!"
Zheng Weihong was very happy.
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"Mr. Fu, I just received solid news from Zheng Weihong. Huang Guangyu's eldest brother-in-law Chen Hongfeng and eldest sister Huang Xiuhong rented Changning shopping mall with an annual rent of 2.2 million yuan and opened the first Gome Electrical Appliances Company in Shanghai. They plan to open on November 1. You should understand it yourself and work out a response plan.”
Sun Jian thought for a moment and called Fu Qingyun, president of Taobao Electrical Appliances Group.
Fu Qingyun is familiar with Zheng Weihong.
Under the leadership of Wang Xienian and Fu Qingyun, Taobao Electric Group has successively established 14 Taobao Electric shopping malls in Huangpu, Yangpu, Jing'an, Pudong, Xuhui, and Changning. The number of shopping malls is second only to Taobao Electric Group, but its sales revenue in 1998 and net profit exceeds the latter.
"Okay, Mr. Sun."
Fu Qingyun was shocked. Gome Electrical Appliances Company opened its first Gome Electrical Appliances chain store in Changning, Shanghai, and he didn't even know yet? In Mr. Sun's eyes, his work was not done well.
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"Mr. Sun, Mr. Wang and I went to the Gome Electrical Appliances Mall that is being renovated today for an on-site inspection. It is located next to Changning Avenue and has convenient transportation. It is less than 100 meters away from the Changning Shunyuan Garden Community we are building. I know it through business relationships. Shanghai Gome Electric Co., Ltd. applied for a business license. The registrant is Chen Hongfeng and the legal person is Huang Guangyu. The business area of Changning shopping mall is 3,120 square meters. The annual rent for the first two years is 2.2 million yuan. Starting from the third year, the annual rent will increase by 5%. Changning Gome Electrical Appliances Mall will open on November 1.”
At 11 o'clock in the morning the next day, Fu Qingyun's call came.
"Mr. Sun, I discussed with Mr. Wang and asked for Mr. Sun's instructions to suggest that Shunyuan Real Estate Group change its construction plan and build the second Taobao electrical appliance mall in Changning in advance. I am absolutely sure that it will not cause major losses to other Taobao electrical appliance malls. Under the premise, Changning Gome Electrical Appliances Mall has started to suffer losses since its opening."
"I'll call Mr. Wang and Mr. Gao!"
Sun Jian likes company executives like Fu Qingyun to find ways to solve problems by themselves when encountering problems.
"Thank you, Mr. Sun!"
Fu Qingyun breathed a sigh of relief. She had already discussed with Zheng Weihong that the employees of the Neighbor House real estate agency would find out that Gome Electric Appliances had opened a new store in Shanghai. They called to inform them that the situation was true and Taobao Electrical Appliances Group would reward them with 1,000 yuan.
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"Mr. Sun, the land Pengrun Investment Company intends to bid for is located on the northwest side of the Caihuying Overpass in the south of the West Second Ring Road. It covers an area of 79.5 acres, equivalent to nearly 530,000 square meters. It has a superior geographical location and has attracted the interest of many real estate companies in Beijing. Favored, the Municipal Land Bureau has decided to hold public bidding on August 5, with a starting price of 450 million yuan, and we have already signed up."
After receiving Sun Jian's call, Yu Xueqiang, manager of the market development company of Shunyuan Real Estate Group, immediately understood that Huang Guangyu, the president of Gome Group, was the first to launch a price war in the capital to challenge Taobao Electrical Appliance Group. In other words, he challenged Sun Jian. He overestimated his capabilities and came forward personally. , went to the Industrial and Commercial Bureau to investigate the operating conditions of Pengrun Investment Company, which was just established in April this year.
"Manager Yu, I will not offend others unless they offend me. Since Gome Electrical Appliances Company has taken the lead in launching a challenge to Taobao Electrical Appliances Group, we cannot be polite. Shunyuan Real Estate Group cannot give Penrun Investment Company a chance this time and will publicly participate in Penrun Investment Company in the future." Shunyuan Real Estate Group will bid for all real estate projects that are subject to bidding.”
Today, the average sales price of commercial housing in Beijing is 1,857 yuan per square meter. 200,000 yuan can buy about 100 square meters of commercial housing in Beijing. In 20 years, 200,000 yuan can only buy 2 square meters.
The country has not yet implemented a public auction system for state-owned land use rights, and real estate developers have used their own talents to acquire land.
In the four first-tier cities of Shanghai, Jingcheng, Pengcheng and Yangcheng, whenever the local government publicly auctions land and the highest bidder wins, Shunyuan Real Estate Group Market Development Company will sign up to participate.
