"Hongfeng, you think your second brother is partial and doesn't take you seriously. I'll give you a chance to be promoted this time. I'll also give you 10 million yuan and send you and Yan Hong to lead people to Shanghai to open the first Gome Electrical Appliances Store. , strive to open on November this year, second brother is waiting for your good news."
Huang Guangyu looked at his eldest brother-in-law Chen Hongfeng, who was the same age as him, and felt a little guilty.
In the early days of Gome Electrical Appliances Company, some important positions were recruited back to his hometown of Tuocheng. 19-year-old Chen Hongfeng joined Gome through recruitment. Although he graduated from high school, he was smart and capable. He was quickly appreciated by brothers Huang Guangqin and Huang Guangyu, and was Appointed as the manager of the financial department, Chen Hongfeng was responsible for developing the financial system software used by the company in the early years. At that time, Gome Electrical Appliances Store, which had only three stores, began to use POS cash registers to collect payments. This was a trend in many large stores in Beijing at that time. Shopping malls are rare.
With the rapid development of Huang Guangyu's career, Gome Electric's assets have grown exponentially. As the founder and elder brother-in-law of Gome Group, Chen Hongfeng's mentality has undergone some changes. He feels that he has been neglected by Huang Guangyu and always complains when he returns home. My wife, this sensitivity has gradually evolved into a kind of inferiority complex. She feels that Huang Guangyu has done so well that she can never surpass her, and the shadow in her heart is getting bigger and bigger.
At the same time, with the support of his aunt Huang Yanhong, his smart and capable brother-in-law Zhang Zhiming rose from an ordinary salesperson to the deputy general manager in charge of Gome's electrical appliance business. He suddenly became equal to Chen Hongfeng, who was in charge of the company's finances, and it was inevitable that he would feel jealous .
Chen Hongfeng believed that his wife Huang Xiuhong was unwilling to fight for his power in Gome Group. On the contrary, with Huang Yanhong's help, Zhang Zhiming's position in Gome Electric Appliances was at its peak. The younger sister Huang Yanhong received 20% of the shares of Pengrun Investment Company, while the older sister Huang Xiuhong did not have any shares. Don’t fight for it, Huang Guangyu is partial! Chen Hongfeng was depressed at the company, and family conflicts accumulated over time, and domestic violence finally broke out.
It is difficult for upright officials to deal with household affairs, and it is difficult for brothers Huang Guangqin and Huang Guangyu to interfere. In order to save his eldest sister's marriage, Huang Guangyu decided to give his eldest brother-in-law a chance for promotion.
"Thank you, second brother. I will definitely live up to your trust."
Chen Hongfeng heard it from his wife last night and still didn't believe it. But today he heard it from Huang Guangyu's mouth and he was very excited. The opportunity to take charge of his own business finally came!
Zhang Zhiming also took 10 million yuan to Tianjin to open the first Gome Electrical Appliances Store in April this year.
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"Zhiming, how is the sales situation in Tianjin?"
On Saturday, 15 Taobao electrical appliance stores in Beijing and 4 Taobao electrical appliance stores in Tianjin slashed prices by 10% at the same time, in response to Gome Electric Company's sudden launch of a price war on home appliances!
The price reduction news was announced last night. People in Beijing and Tianjin who planned to buy home appliances, mobile phones and IT products were overjoyed. Citizens who had already purchased home appliances, mobile phones and IT products at Gome Electrical Appliances Mall and large and medium-sized shopping malls regretted it.
At 8 o'clock, Taobao Electrical Appliances Mall has not yet opened. The front door is crowded with customers with their families, and a large number of security guards are on site to maintain order.
As the initiator of the first home appliance price war in China, Gome Electrical Appliances Mall has attracted the attention of major domestic media and has become the big winner! In response to Taobao Electrical Appliances Mall's announcement of substantial price cuts, eight Gome Electrical Appliances malls in Beijing and Tianjin were fully prepared last night.
Huang Guangyu is sitting at the headquarters of Gome Electrical Appliances Mall. He inspected the mall upstairs and downstairs many times in the morning and found that the customers at the first-tier brand counters had disappeared, and the number of customers at the second-tier brand counters was less than half of yesterday. He called the other six Gome Electrical Appliances malls in Beijing. sales situation? The situation was similar to that of Gome Electrical Appliances Mall. I had a bad premonition and called Zhang Zhiming at noon at Gome Electrical Appliances Mall in Jinmen.
"Second brother, the number of customers visiting the mall this morning has dropped by half, and sales have also dropped significantly. The situation is not optimistic."
Zhang Zhiming, who was still confident last night, did not expect that today is still the weekend, and half of the customers of Jinmen Gome Electrical Appliances, which mainly sells domestic second-tier home appliance brands, suddenly ran away. They sent people to Linhe Taobao Electrical Appliances Mall to investigate and found that customers in the mall It was so crowded that there was a long queue in front of the cash register, as if they didn’t want any money.
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"Mr. Sun, I just received confirmed news from Changning store manager Zhang. Huang Guangyu's eldest brother-in-law Chen Hongfeng and eldest sister Huang Xiuhong came to Shanghai to rent the Changning shopping mall at a price of 1 million yuan per year and plan to open the first Gome store in Shanghai. The electrical appliance store will open on November 1.”
On July 28, Sun Jian, who returned to Jiangcheng headquarters, suddenly received a call from Zheng Weihong.
At the beginning of the year, after the shareholders meeting of Zuo Neighbor Real Estate Agency, Zheng Weihong followed Sun Jian's suggestion and used the 6.5 million yuan raised by shareholders to send Guo Jianping, Li Kai, and Wan Zifeng to lead people to Beijing, Pengcheng, and In Yangcheng, we established real estate agencies in Jingcheng, Pengcheng and Yangcheng. We obtained business licenses and recruited local people. We established 20 stores in the first half of the year and plan to open 30 more stores in the second half of the year, bringing the total number of stores to 88. .
On July 20, Gome Electric Co., Ltd. suddenly cut prices sharply in Beijing and Tianmen, taking the lead in launching a home appliance price war in Beijing and Tianmen. Zheng Weihong and others understood that this was a challenge to Taobao Electrical Appliance Group. Huang Guangyu challenged Sun Jian's authority. , do not overestimate your capabilities!
Three days later, Taobao Electrical Appliances Group announced that 19 Taobao Electrical Appliances shopping malls located in Beijing and Tianjin would slash prices by 10%. Faced with the home appliance price war initiated by Gome Electrical Appliances Company, they faced tit-for-tat!
Zheng Weihong had a premonition that Huang Guangyu would soon enter Shanghai, which has the largest domestic economic aggregate. The store managers of the 40 Neighbor House real estate agency stores located in Shanghai had an additional task to promptly report the opening of Gome Electrical Appliances stores in Shanghai. news.
"Thank you, Mr. Zheng."
Neither Wang Xienian, President of Taobao Holdings (Shanghai) Company, nor Fu Qingyun, President of Taobao Group (Shanghai) Group, have heard about the news of Gome Electric Appliances opening a store in Shanghai. The business intelligence work of Taobao Holdings Company needs to be strengthened.
Sun Jian still underestimated the capabilities of brothers Huang Guangyu and Huang Guangqin. In order to establish competitors for Taobao Electrical Appliance Group and Shunyuan Real Estate Group, as long as he did not target himself, he did not target Gome Electrical Appliances Company and Xinhengji Group owned by the two brothers for so many years. .
Although Taobao Electrical Appliance Group and Shunyuan Real Estate Group emerged and took the absolute leading position in the home appliance sales and real estate market in Beijing and Tianmen, Huang Guangyu still established 7 Gome Electrical Appliances Stores in Beijing and 1 Gome Electrical Appliances Store in Tianmen , the second Jinmen Gome Electrical Appliances Store is being renovated, and the Shanghai Changning Gome Electrical Appliances Store is scheduled to open on November 1; Huang Guangqin’s New Henderson Group has developed Henderson Garden and New Henderson International Building in Beijing in recent years.
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