"Second brother, how should we respond?"
At 7 o'clock in the evening, Zhang Zhiming, the vice president who was in charge of the operation of Jinmen Gome Electrical Appliances Mall, immediately saw the big deal advertisement published by Taobao Electrical Appliances (Beijing) Group on PN and called the president Huang Guangyu.
In 1993, by chance, I saw a job advertisement from Gome Electrical Appliances, which was recruiting a driver. Zhang Zhiming, who had graduated from technical secondary school and was tired of running for a taxi, signed up to compete for the job. However, he did not realize at the time that this decision would lead to him. What an impact it has on your life.
Gome Electric Appliances was already a household name in the capital, so Huang Guangyu wanted to assign himself a full-time driver and recruit it himself. He was very satisfied with Zhang Mingming, who was only one year younger than him. He was good-looking, skilled in driving, and a native of the capital, which suited his identity.
A few months later, Huang Guangyu also discovered that he could handle the tasks that were occasionally assigned to Zhang Zhiming in a flawless and orderly manner, so he felt that it was a pity for such a talent to only work as a driver.
In this way, Zhang Zhiming changed from a driver to a salesperson at the lowest level of Gome Electric Appliances, that is, a salesperson.
It has to be said that Huang Guangyu is indeed very accurate in judging people. Zhang Zhiming soon became successful in the sales position. For a long time, he was recognized as the group's sales champion. It was during this period that Zhang Zhiming Met Huang Yanhong.
In 1994, 19-year-old Huang Yanhong joined Gome Electric Appliances as a cashier. She was self-taught in finance. She was supported by her second brother Huang Guangyu and developed step by step. In 1996, she served as the deputy manager of the financial department at the headquarters and also served as the sales manager. Because of Zhang Zhiming's business exchanges, the two had frequent contact. Zhang Zhiming's handsome appearance and outstanding abilities soon attracted her. Over time, the two fell in love and became a couple.
While she is happy in love, her career is also making rapid progress.
For Huang Guangyu, Zhang Zhiming served as his full-time driver with outstanding abilities, and now he is his younger sister's boyfriend, and they are close to him.
With the status of "brother-in-law", Zhang Zhiming became "one of his own" in Huang Guangyu's eyes. The development of Gome Electrical Appliances can be described as "a flat road";
In 1997, Zhang Zhiming successfully joined the management of Gome and became the vice president of the group, taking full charge of the company's daily affairs. In 1998, he entered into marriage with Huang Yanhong.
Today, Huang Guangyu is in charge of the business of Pengrun Investment Company and handed over the management of Gome Electrical Appliance Company to Zhang Zhiming.
"Zhiming, do you have any good countermeasures?"
It has been three days since Gome Electrical Appliances launched its summer sales promotion. One price is worth three, and the shopping mall is packed with people. In the first two days, sales surged 500% year-on-year. Dazhong Electrical Appliances, which ranks third in Beijing’s home appliance chain sales, yesterday announced an average price cut of 6% for all products. , joining the home appliance price war, the customer flow of Gome Electrical Appliances Mall suddenly dropped by 40% today.
Huang Guangyu didn't pay much attention.
Taobao Electrical Appliances Mall in Beijing will cut the price by 10% as soon as it launches!
Although Huang Guangyu knew that Taobao Electrical Appliances Mall, which mainly sells domestic and foreign first-line brands of home appliances, communications and IT, would definitely respond, he did not expect that a 10% price reduction would immediately put Gome Electrical Appliances and Dazhong Electrical Appliances into an embarrassing situation, followed by a 10% price reduction. %, Gome Electric Appliances will have no profit. Customers who purchased products such as telecommunications and IT in these three days will feel cheated, and some people will come to return goods. The reputation of Gome Electric Appliances will also be damaged; if it does not follow the price reduction, the Gome Electric Appliances Shopping Mall will be affected tomorrow. Sales will be significantly reduced.
Brothers Huang Guangqin and Huang Guangyu had doted on their younger sister Huang Yanhong since childhood. Huang Guangyu also admired Zhang Zhiming, his capable brother-in-law, and promoted him to the position of second-in-command of Gome Electrical Appliances Company.
In April this year, Huang Guangyu followed Zhang Zhiming's advice and invested 20 million yuan to register and establish Pengrun Investment Company in Tongzhou, the capital, to enter the capital's real estate and financial investment. Huang Guangyu holds 80% of the shares, Huang Yanhong holds 20% of the shares, and Huang Guangyu owns 80% of the shares. Guangyu concentrated on the business of Pengrun Investment Company and handed over to Zhang Zhiming the important task of Gome Electrical Appliance Company to develop out of the capital and to Tianjin.
Zhang Zhiming has lived up to expectations. The first Gome Electrical Appliances Mall in Tianjin opened for business in three months, and the second Gome Electrical Appliances Mall is also under renovation.
"Second brother, now that we have taken this step, we cannot look forward or backward. Although the 10% price reduction in Taobao Electrical Appliances Mall in Beijing will have a significant impact on our sales, most of the home appliances, communications and IT products we sell are domestic second-tier brands. , they cannot enter Taobao Electrical Appliances Mall and can only rely on us to help them occupy the market. We can use their goods funds to establish more chain stores, with small profits but quick turnover, and through economies of scale, we can attract more foreign and domestic first-tier home appliance brands to move in. "
Zhang Zhiming also knows that the market position of Taobao Electrical Appliances Group cannot be shaken by Gome Electrical Appliances Company in the short term. It has been entrenched in the capital for a long time. Not only is it being crushed by the Taobao Electrical Appliances Mall in the capital, it also has to face state-owned appliance stores such as Dazhong Electrical Appliances and Wangfujing. The competition is now in the home appliance seller's market, where channels are king and everyone has something to eat. Once we enter the home appliance buyer's market, life-and-death competition will inevitably begin.
At the company's board of directors, Zhang Zhiming supported Huang Guangyu's strategic layout of the Gome Triangle of "North China Economic Zone with Beijing and Tianjin as the center, East China Economic Zone with Shanghai as the leader, and South China Economic Zone with Guangzhou and Shenzhen as the leader", and personally led A group of people went to Tianjin to develop.
"After listening to Zhiming's suggestion, I am more confident. I plan to send Hongfeng and Xiuhong to lead people to Shanghai to open the first Gome Electrical Appliances Store."
Huang Guangyu's brows relaxed, and he was not mistaken. Zhang Zhiming was a leader with clear thinking. He positioned Gome Electric Appliances as the second largest player in the domestic home appliance sales market. Through mergers, reorganizations and listings, it occupied 10% of the domestic home appliance sales market. status.
Huang Xiuhong is Huang Guangyu's eldest sister. After graduating from high school, she followed her eldest brother and second brother to work in the capital. She was bold and capable, from cashier to financial supervisor, to manager of Gome Electrical Appliances Store.
In early 1993, the eldest brother Huang Guangqin and the second brother Huang Guangyu had differences due to business philosophy. The two brothers separated and went it alone. Huang Guangqin established the New Henderson Group and entered the real estate industry in Beijing. Huang Guangyu obtained the Gome brand.
After the two brothers separated, Huang Xiuhong chose to join the second brother's company, Gome, instead of following the eldest brother with better development prospects.
Huang Xiuhong's husband, Chen Hongfeng, is also from Chaoshan. He and the Huang family are fellow villagers and graduated from high school.
When Huang Xiuhong came to Gome, she served as cashier. Chen Hongfeng was the manager of Gome's financial department.
The two young people soon got together. In 1994, 21-year-old Huang Xiuhong married 25-year-old Chen Hongfeng. Their daughter is now almost 5 years old.
"Second brother's decision is a wise one!"
Zhang Zhiming also knew that in order to help his eldest sister Huang Xiuhong save her marriage, Huang Guangyu asked his brother-in-law Chen Hongfeng to go to Shanghai to expand territory for Gome Electrical Appliances Company.
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